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At a Glance
Market Segments
Small-Business (50.4% of reviews)
Small-Business (81.0% of reviews)
Entry-Level Pricing
No pricing available
Starting at $0.00 Per Month
Google Analytics 360
Star Rating
(594)4.4 out of 5
Market Segments
Small-Business (50.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360PostHog
Star Rating
(1,004)4.5 out of 5
Market Segments
Small-Business (81.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $0.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics 360 excels in real-time reporting with a score of 8.9, allowing businesses to monitor their traffic and engagement instantly, while PostHog's score of 8.6 indicates it also offers real-time insights but may not be as robust in this area.
- Reviewers mention that Google Analytics 360 provides superior user identification features, scoring 9.1 in demographics and 9.0 in user segmentation, which helps businesses understand their audience better. In contrast, PostHog's scores of 7.7 and 7.6 suggest it may lack some depth in these analytics.
- G2 users highlight that PostHog shines in custom event tracking, achieving a score of 8.9, which allows for detailed tracking of user interactions. Google Analytics 360 matches this score but users report that PostHog's interface for setting up custom events is more user-friendly.
- Users on G2 note that Google Analytics 360's attribution capabilities are highly rated at 8.9, providing clear insights into conversion paths. PostHog, with a score of 8.0, is perceived as less effective in this area, which may impact users' ability to analyze marketing effectiveness.
- Reviewers mention that PostHog's user path tracking feature, scoring 8.7, is particularly praised for its clarity and ease of use, while Google Analytics 360's score of 8.8 indicates it is also strong but may not offer the same level of intuitive navigation.
- Users say that Google Analytics 360's custom reports and dashboards are highly customizable with a score of 8.7, making it easier for businesses to tailor their analytics. PostHog, with a score of 8.5, offers customization as well, but some users feel it lacks the same level of flexibility.
Pricing
Entry-Level Pricing
Google Analytics 360
No pricing availablePostHog
Product Analytics & Data Stack
Starting at $0.00
Per Month
Trends, funnels, path analysis + more, with event autocapture, pipelines, data warehouse, APIs all as standard.
- First 1 million events/mo free
- Funnel Analysis
- Graph Analysis
Free Trial
Google Analytics 360
No trial information availablePostHog
Free Trial is available
Ratings
Meets Requirements
8.8
447
8.9
884
Ease of Use
8.1
450
8.3
897
Ease of Setup
8.0
195
8.8
666
Ease of Admin
8.4
188
8.5
452
Quality of Support
8.0
406
8.4
459
Has the product been a good partner in doing business?
8.4
184
8.9
342
Product Direction (% positive)
8.4
431
9.0
863
Features by Category
Metrics
8.7
324
8.9
375
8.5
332
8.6
366
8.5
322
8.5
363
8.6
304
8.9
370
8.4
298
8.7
359
8.4
304
8.3
347
8.2
303
8.2
333
8.4
310
8.3
334
8.2
286
8.3
343
Reporting
Feature Not Available
8.5
368
8.6
310
8.3
340
8.4
279
8.2
332
8.5
296
8.1
336
8.4
290
7.8
301
8.2
268
8.0
298
8.7
311
8.4
338
Other
8.5
300
8.5
337
8.4
305
7.9
290
8.3
290
7.9
288
8.6
302
7.8
275
8.5
267
7.3
251
8.2
248
7.2
243
8.3
266
7.6
249
Agentic AI - Digital Analytics
Not enough data
6.9
29
Not enough data
7.2
29
Not enough data
7.0
29
Not enough data
7.0
29
Administration
8.5
243
8.5
297
8.2
243
7.9
263
8.6
293
8.6
317
8.6
293
8.4
307
User Identification
9.1
111
7.7
108
9.0
108
7.7
106
9.0
103
8.1
104
Tracking & Reporting
8.9
99
8.8
110
8.8
109
8.4
105
8.9
102
7.9
94
9.0
108
8.3
112
8.8
103
8.4
103
8.8
101
8.4
105
Metrics
9.0
33
8.5
107
8.6
32
7.9
100
8.6
33
8.1
107
8.5
33
7.8
100
8.6
33
8.1
102
User Behavior
Not enough data
9.0
393
Not enough data
8.7
378
Not enough data
7.9
332
A/B Testing
Not enough data
Feature Not Available
Not enough data
7.2
287
Not enough data
8.0
334
Not enough data
Feature Not Available
Visitor Information
Not enough data
8.4
380
Not enough data
7.8
342
Agentic AI - Session Replay
Not enough data
6.5
65
Product Analytics
Not enough data
8.3
428
Not enough data
8.5
470
Not enough data
8.0
423
Not enough data
8.1
441
Not enough data
7.6
381
Not enough data
7.8
365
Not enough data
7.6
364
Not enough data
7.9
398
Agentic AI - Product Analytics
Not enough data
6.6
93
Not enough data
6.8
93
Not enough data
6.6
92
Not enough data
6.6
93
Management
Not enough data
8.6
180
Not enough data
8.0
155
Not enough data
8.5
161
Functionality
Not enough data
7.7
147
Not enough data
8.8
173
Not enough data
8.3
165
Computing
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.7
113
Experimental Design
Not enough data
8.2
100
Not enough data
8.0
97
Not enough data
7.5
94
Analytics
Not enough data
8.6
115
Not enough data
8.0
110
Agentic AI - A/B Testing
Not enough data
7.2
9
Not enough data
7.2
10
Not enough data
6.8
10
Not enough data
6.9
9
Metrics
9.0
33
8.5
107
8.6
32
7.9
100
8.6
33
8.1
107
8.5
33
7.8
100
8.6
33
8.1
102
Categories
Categories
Shared Categories
Google Analytics 360 and PostHog are categorized as Digital Analytics and Mobile App Analytics
Unique Categories
Google Analytics 360 has no unique categories
Reviews
Reviewers' Company Size
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
PostHog
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.8%
Information Technology and Services
6.2%
Computer Software
4.9%
Retail
3.1%
Education Management
3.1%
Other
61.9%
Computer Software
32.8%
Information Technology and Services
15.0%
Financial Services
5.4%
Health, Wellness and Fitness
2.9%
Marketing and Advertising
2.6%
Other
41.2%
Discussions
What is next to do best.
2 Comments
CC
Using the social network for advertisingRead more
What is PostHog used for?
1 Comment
SC
Posthog is an analytics tool to track your product metrics like DAU, MAU, and custom events you can send from your system, and then you can analyze them on...Read more
PostHog has no more discussions with answers
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