Compare Google Analytics 360 and PostHog 
Featured Products
At a Glance
Market Segments
Small-Business (50.3% of reviews)
Small-Business (81.2% of reviews)
Entry-Level Pricing
No pricing available
Starting at $0.00 Per Month
Google Analytics 360
Star Rating
(597)4.4 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360PostHog
Star Rating
(1,035)4.5 out of 5
Market Segments
Small-Business (81.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $0.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics 360 excels in handling large-scale, complex data with impressive speed and accuracy. Users appreciate its advanced reporting capabilities and access to unsampled data, which are crucial for in-depth analysis.
- Users say that PostHog stands out for its all-in-one approach, combining product analytics, session replay, and feature flag management. This integration allows teams to avoid juggling multiple tools, making it a convenient choice for those looking for comprehensive functionality.
- Reviewers mention that Google Analytics 360 offers robust segmentation options, which are essential for understanding user behavior. Many users highlight the effectiveness of its event-based tracking in GA4, particularly for marketing insights and campaign performance.
- According to verified reviews, PostHog is praised for its ease of use and quick access to information. New users find the initial setup straightforward, often completing it in just a day, which is a significant advantage for teams needing to get up and running quickly.
- G2 reviewers highlight that while Google Analytics 360 is a powerful tool, it may be overwhelming for smaller businesses due to its complexity and the learning curve associated with its extensive features.
- Users report that PostHog provides a strong value for money, especially for small businesses, as it offers a free tier that allows users to access many features without upfront costs, making it an attractive option for startups and smaller teams.
Pricing
Entry-Level Pricing
Google Analytics 360
No pricing availablePostHog
Product Analytics & Data Stack
Starting at $0.00
Per Month
Trends, funnels, path analysis + more, with event autocapture, pipelines, data warehouse, APIs all as standard.
- First 1 million events/mo free
- Funnel Analysis
- Graph Analysis
Free Trial
Google Analytics 360
No trial information availablePostHog
Free Trial is available
Ratings
Meets Requirements
8.8
450
8.9
896
Ease of Use
8.1
453
8.3
910
Ease of Setup
8.0
199
8.9
679
Ease of Admin
8.4
189
8.5
460
Quality of Support
8.0
409
8.5
463
Has the product been a good partner in doing business?
8.5
185
8.9
349
Product Direction (% positive)
8.4
434
9.0
875
Features by Category
Metrics
8.7
325
8.9
379
8.5
333
8.6
368
8.5
323
8.5
365
8.6
305
8.9
373
8.4
299
8.7
360
8.4
304
8.3
350
8.2
303
8.3
334
8.4
311
8.3
338
8.2
287
8.3
345
Reporting
Feature Not Available
8.5
370
8.6
310
8.3
342
8.4
279
8.2
333
8.5
297
8.1
338
8.4
291
7.8
303
8.2
268
8.0
299
8.6
314
8.4
341
Other
8.5
301
8.6
340
8.4
306
7.9
291
8.3
291
7.9
290
8.6
304
7.8
276
8.5
267
7.3
252
8.2
248
7.2
244
8.3
266
7.6
250
Agentic AI - Digital Analytics
Not enough data
7.0
30
Not enough data
7.3
30
Not enough data
7.1
30
Not enough data
7.2
31
Administration
8.5
246
8.5
299
8.2
243
7.9
264
8.6
294
8.6
319
8.6
293
8.4
308
User Identification
9.1
112
7.7
107
9.0
109
7.7
105
9.0
104
8.1
103
Tracking & Reporting
8.9
99
8.8
109
8.8
110
8.4
104
8.9
103
7.8
93
9.0
109
8.3
111
8.8
104
8.4
102
8.8
101
8.4
104
Metrics
9.0
33
8.5
106
8.6
33
7.9
99
8.6
34
8.2
106
8.5
33
7.8
99
8.6
33
8.1
101
User Behavior
Not enough data
9.0
394
Not enough data
8.8
379
Not enough data
7.9
332
A/B Testing
Not enough data
Feature Not Available
Not enough data
7.2
286
Not enough data
8.0
335
Not enough data
Feature Not Available
Visitor Information
Not enough data
8.5
380
Not enough data
7.8
342
Agentic AI - Session Replay
Not enough data
6.5
64
Product Analytics
Not enough data
8.4
428
Not enough data
8.5
474
Not enough data
8.0
424
Not enough data
8.2
444
Not enough data
7.6
381
Not enough data
7.8
365
Not enough data
7.6
364
Not enough data
8.0
402
Agentic AI - Product Analytics
Not enough data
6.7
93
Not enough data
6.8
93
Not enough data
6.6
92
Not enough data
6.6
93
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.6
182
Not enough data
8.0
157
Not enough data
8.5
162
Functionality
Not enough data
7.7
148
Not enough data
8.8
175
Not enough data
8.3
166
Computing
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.7
114
Experimental Design
Not enough data
8.2
101
Not enough data
8.0
98
Not enough data
7.5
95
Analytics
Not enough data
8.6
116
Not enough data
8.0
111
Agentic AI - A/B Testing
Not enough data
7.5
10
Not enough data
7.4
11
Not enough data
7.1
11
Not enough data
7.2
10
Metrics
9.0
33
8.5
106
8.6
33
7.9
99
8.6
34
8.2
106
8.5
33
7.8
99
8.6
33
8.1
101
Categories
Categories
Shared Categories
Google Analytics 360 and PostHog are categorized as Digital Analytics and Mobile App Analytics
Unique Categories
Google Analytics 360 has no unique categories
Reviews
Reviewers' Company Size
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
PostHog
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.7%
Information Technology and Services
6.2%
Computer Software
5.1%
Education Management
3.1%
Retail
3.1%
Other
61.9%
Computer Software
33.3%
Information Technology and Services
14.9%
Financial Services
5.4%
Health, Wellness and Fitness
2.9%
Marketing and Advertising
2.6%
Other
41.0%
Discussions
What is next to do best.
2 Comments
CC
Using the social network for advertisingRead more
What is PostHog used for?
1 Comment
SC
Posthog is an analytics tool to track your product metrics like DAU, MAU, and custom events you can send from your system, and then you can analyze them on...Read more
PostHog has no more discussions with answers
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