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Compare Google Analytics 360 and Pendo 
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At a Glance
Market Segments
Small-Business (50.5% of reviews)
Mid-Market (62.9% of reviews)
Entry-Level Pricing
No pricing available
Free
Google Analytics 360
Star Rating
(595)4.4 out of 5
Market Segments
Small-Business (50.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Pendo
Star Rating
(1,554)4.4 out of 5
Market Segments
Mid-Market (62.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that both Google Analytics 360 and Pendo offer robust analytics capabilities, but users appreciate Google Analytics 360 for its ability to handle large datasets seamlessly, with one user noting it can manage over a billion records and provide valuable insights through its parameters and filters.
- Users say that Pendo excels in providing deep insights into user interactions with products, highlighting its effective onboarding guides and walkthroughs that help users navigate the software. This feature is particularly beneficial for teams looking to enhance user engagement and satisfaction.
- Reviewers mention that while Google Analytics 360 has a slightly easier setup process, Pendo's user-friendly interface and comprehensive onboarding resources make it a strong contender for teams that prioritize user experience and support during implementation.
- According to verified reviews, both products receive high marks for customer support, but Pendo stands out with users praising its responsive and helpful support team, which can be crucial for businesses needing quick assistance during critical times.
- Users highlight that Google Analytics 360 provides a holistic view of the customer journey by integrating various touchpoints within the Google ecosystem, making it easier for marketers to track attribution models and optimize their strategies effectively.
- Reviewers note that while Pendo is particularly strong in user feedback and sentiment analysis, Google Analytics 360 shines in its demographic and user segmentation capabilities, allowing businesses to tailor their marketing efforts more precisely.
Pricing
Entry-Level Pricing
Google Analytics 360
No pricing availablePendo
Free
Free
Try Pendo for free for up to 500 monthly active users. Includes: product analytics, in-app guides, net promoter score (NPS), roadmaps.
- Product analytics
- In-app guides
- Net Promoter Score (NPS)
Free Trial
Google Analytics 360
No trial information availablePendo
Free Trial is available
Ratings
Meets Requirements
8.8
448
8.5
1,191
Ease of Use
8.1
451
8.2
1,205
Ease of Setup
8.0
196
7.9
564
Ease of Admin
8.4
188
8.5
555
Quality of Support
8.0
407
8.5
1,041
Has the product been a good partner in doing business?
8.4
184
8.9
531
Product Direction (% positive)
8.4
432
8.5
1,106
Features by Category
Metrics
8.7
324
8.7
454
8.5
332
8.7
472
8.5
322
8.4
420
8.6
304
8.8
465
8.4
298
8.5
422
8.4
304
8.2
395
8.2
303
8.2
359
8.4
310
8.2
335
8.2
286
8.3
395
Reporting
Feature Not Available
8.4
463
8.6
310
8.5
427
8.4
279
8.7
437
8.5
296
8.7
467
8.4
290
7.8
262
8.2
268
8.1
285
8.7
312
8.2
449
Other
8.5
300
8.7
438
8.4
305
8.0
307
8.3
290
7.5
263
8.6
302
7.9
272
8.5
267
7.3
197
8.2
248
8.5
340
8.3
266
8.2
298
Agentic AI - Digital Analytics
Not enough data
6.4
12
Not enough data
6.5
14
Not enough data
6.4
13
Not enough data
6.4
13
Administration
8.5
244
8.1
376
8.2
243
8.0
297
8.6
293
8.8
422
8.6
293
8.5
454
User Identification
9.1
111
7.9
110
9.0
108
8.6
137
9.0
103
8.0
104
Tracking & Reporting
8.9
99
8.5
126
8.8
109
8.5
132
8.9
102
8.3
109
9.0
108
8.5
142
8.8
103
8.6
134
8.8
101
8.7
138
Metrics
9.0
33
8.8
84
8.6
32
8.4
65
8.6
33
8.4
73
8.5
33
8.3
70
8.6
33
8.4
67
User Behavior
Not enough data
9.1
23
Not enough data
8.1
23
Not enough data
8.6
23
A/B Testing
Not enough data
7.5
20
Not enough data
7.2
20
Not enough data
8.8
21
Not enough data
6.9
20
Visitor Information
Not enough data
8.0
22
Not enough data
8.1
20
Agentic AI - Session Replay
Not enough data
7.7
5
User Analysis
Not enough data
8.6
343
Not enough data
8.4
389
User Support
Not enough data
8.5
388
Not enough data
7.6
207
Not enough data
8.0
294
Walkthrough Type
Not enough data
8.1
297
Not enough data
8.6
364
Platform Basics - Digital Adoption Platform
Not enough data
8.4
18
Not enough data
8.9
19
Analytics - Digital Adoption Platform
Not enough data
8.9
19
Functions - Digital Adoption Platform
Not enough data
8.6
19
Not enough data
9.0
20
Agentic AI - Digital Adoption Platform
Not enough data
6.5
11
Product Analytics
Not enough data
8.6
579
Not enough data
8.7
612
Not enough data
8.6
591
Not enough data
8.2
504
Not enough data
8.0
411
Not enough data
8.2
443
Not enough data
8.0
403
Not enough data
7.9
444
Agentic AI - Product Analytics
Not enough data
6.7
26
Not enough data
7.1
26
Not enough data
7.0
25
Not enough data
7.6
24
Communication
Not enough data
8.1
325
Not enough data
7.9
307
Not enough data
8.1
307
Planning
Not enough data
7.1
231
Not enough data
7.1
223
Not enough data
6.6
198
Not enough data
7.6
235
Not enough data
7.2
210
Workflow Management
Not enough data
7.3
243
Not enough data
7.6
251
Not enough data
6.7
198
Not enough data
7.0
210
Metrics
9.0
33
8.8
84
8.6
32
8.4
65
8.6
33
8.4
73
8.5
33
8.3
70
8.6
33
8.4
67
Variation Testing
Not enough data
8.3
54
Not enough data
7.8
55
Not enough data
8.1
59
Not enough data
8.4
66
Not enough data
8.1
63
Not enough data
7.9
56
Reporting
Not enough data
8.6
84
Not enough data
8.6
87
Personalization
Not enough data
8.6
74
Not enough data
8.7
73
Not enough data
8.9
66
Administration
Not enough data
8.0
75
Not enough data
8.1
66
Not enough data
8.5
85
Not enough data
8.6
91
Categories
Categories
Shared Categories
Google Analytics 360 and Pendo are categorized as Digital Analytics and Mobile App Analytics
Unique Categories
Google Analytics 360 has no unique categories
Pendo is categorized as Digital Adoption Platform, Product Analytics, Product Management, Mobile App Optimization, and Session Replay
Reviews
Reviewers' Company Size
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pendo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.8%
Information Technology and Services
6.2%
Computer Software
5.1%
Retail
3.1%
Education Management
3.1%
Other
61.7%
Computer Software
33.5%
Information Technology and Services
15.5%
Marketing and Advertising
7.2%
Financial Services
4.3%
Hospital & Health Care
3.0%
Other
36.5%
Discussions
What is next to do best.
2 Comments
CC
Using the social network for advertisingRead more
Which integrations does Pendo support?
2 Comments
SG
Hi there! My name is Stephanie and I'm a research analyst in marketing & advertising at G2. Thanks for posting this question. As of November 2019, Pendo is...Read more
How do I change the badge for the resource center
1 Comment
RD
It depends if you are using the Classic Designer or Visual Design Studio. Here's a reference for both:...Read more
How can I participate remotely in a PUG?
1 Comment
MW
Now, the PUG meetings are done remotely - just join one of the Pendomonium Slack channels as shown in the Community and join some of the PUGs! Read more
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