Join the 1500 companies using G2 Track to manage SaaS spend, usage, contracts & compliance.
Compare Google Analytics 360, Mixpanel, and Firebase

Pricing

 
Free
$0
 
Spark
$5
per month
 
Candle
$49
per month
 
Bonfire
$149
per month
 
Free Trial Unavailable
Free Trial
Free Trial
Google Analytics 360
Free Trial Unavailable
Mixpanel
Free Trial
Firebase
Free
$0
Spark
$5per month
Candle
$49per month
Bonfire
$149per month
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.7
8.2
8.8
Ease of Use
Ease of Use
7.9
7.7
8.9
Ease of Setup
Ease of Setup
7.8
7.0
8.8
Ease of Admin
Ease of Admin
8.3
7.6
8.8
Quality of Support
Quality of Support
7.9
7.8
8.0
Ease of Doing Business With
Ease of Doing Business With
8.4
8.1
8.3
Product Direction (% positive)
Product Direction (% positive)
8.2
6.8
8.8
Meets Requirements
Google Analytics 360
8.7
Mixpanel
8.2
Firebase
8.8
Ease of Use
Google Analytics 360
7.9
Mixpanel
7.7
Firebase
8.9
Ease of Setup
Google Analytics 360
7.8
Mixpanel
7.0
Firebase
8.8
Ease of Admin
Google Analytics 360
8.3
Mixpanel
7.6
Firebase
8.8
Quality of Support
Google Analytics 360
7.9
Mixpanel
7.8
Firebase
8.0
Ease of Doing Business With
Google Analytics 360
8.4
Mixpanel
8.1
Firebase
8.3
Product Direction (% positive)
Google Analytics 360
8.2
Mixpanel
6.8
Firebase
8.8

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
47.9%
64.4%
74.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
32.3%
31.0%
16.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
19.8%
4.6%
8.9%
Google Analytics 360
Small-Business
47.9%
Mid-Market
32.3%
Enterprise
19.8%
Mixpanel
Small-Business
64.4%
Mid-Market
31.0%
Enterprise
4.6%
Firebase
Small-Business
74.7%
Mid-Market
16.5%
Enterprise
8.9%

Reviewers' Industry

 
Marketing and Advertising
18.9%
Computer Software
25.7%
Computer Software
28.6%
 
Information Technology and Services
4.8%
Internet
18.7%
Information Technology and Services
25.5%
 
Real Estate
3.7%
Information Technology and Services
14.3%
Internet
6.1%
 
Internet
3.7%
Marketing and Advertising
7.0%
Education Management
4.1%
 
Education Management
3.7%
Financial Services
7.0%
Research
3.1%
 
Other
65.2%
Other
27.3%
Other
32.7%
Google Analytics 360
Marketing and Advertising
18.9%
Information Technology and Services
4.8%
Real Estate
3.7%
Internet
3.7%
Education Management
3.7%
Other
65.2%
Mixpanel
Computer Software
25.7%
Internet
18.7%
Information Technology and Services
14.3%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.3%
Firebase
Computer Software
28.6%
Information Technology and Services
25.5%
Internet
6.1%
Education Management
4.1%
Research
3.1%
Other
32.7%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

José A. M.
User in Computer Software

The features that I like about Firebase is the Real Time Update, is easy to install for beginner programmers. built-in authentication services (Google, Facebook, GitHub and Twitter). Integration with modern frameworks Angularjs, Ionic, React, Ember,...

Most Helpful Critical Review
Most Helpful Critical Review
Guy K T.
User in Public Relations and Communications

Not really anything to dislike, i wish it would do all of the work for me, like totally.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Arif K.
User in Computer Software

The thing that i dislike is its poor documentation and tutorial. It becomes hard to figure out the features provided by the platform and requires lot of digging into the documentation to find your needs.

 
Google Analytics 360
Most Helpful Favorable Review
G2 User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Most Helpful Critical Review
Guy K T.
User in Public Relations and Communications

Not really anything to dislike, i wish it would do all of the work for me, like totally.

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Firebase
Most Helpful Favorable Review
José A. M.
User in Computer Software

The features that I like about Firebase is the Real Time Update, is easy to install for beginner programmers. built-in authentication services (Google, Facebook, GitHub and Twitter). Integration with modern frameworks Angularjs, Ionic, React, Ember,...

Most Helpful Critical Review
Arif K.
User in Computer Software

The thing that i dislike is its poor documentation and tutorial. It becomes hard to figure out the features provided by the platform and requires lot of digging into the documentation to find your needs.

Screenshots

 
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No screenshots provided
Google Analytics 360
Firebase
No screenshots provided

Videos

 No videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

No videos provided
Google Analytics 360
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Firebase
No videos provided

Downloads

 No downloads providedNo downloads provided
Google Analytics 360
No downloads provided
Firebase
No downloads provided
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