# Google Analytics 360, Microsoft Entra ID vs CyberArk Workforce Identity Comparison

| | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 598 | 909 | 130 | 
| **Largest Market Segment** | Small-Business (50.2% of reviews) | Mid-Market (40.0% of reviews) | Mid-Market (46.8% of reviews) | 
| **Entry Level Price** | No pricing available | Free | Starting at $3.00 1 per user per month | 

---
## Top Pros & Cons

### Google Analytics 360

Pros:
- Insights (6 reviews)
- Easy Integrations (5 reviews)

Cons:
- Learning Curve (4 reviews)
- Cluttered Interface (2 reviews)

### Microsoft Entra ID

Pros:
- Security (66 reviews)
- Ease of Use (65 reviews)

Cons:
- Complexity (47 reviews)
- Complex Administration (37 reviews)

### CyberArk Workforce Identity

Pros:
- Ease of Use (14 reviews)
- Access Management (6 reviews)

Cons:
- Missing Features (4 reviews)
- Integration Issues (2 reviews)

---
## Ratings Comparison
| Rating | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
  | **Meets Requirements** | 8.8 (451 reviews) | 9.1 (713 reviews) | 9.0 (117 reviews) | 
  | **Ease of Use** | 8.1 (454 reviews) | 8.8 (718 reviews) | 8.8 (120 reviews) | 
  | **Ease of Setup** | 8.0 (200 reviews) | 8.6 (441 reviews) | 8.4 (100 reviews) | 
  | **Ease of Admin** | 8.4 (189 reviews) | 8.8 (395 reviews) | 8.6 (100 reviews) | 
  | **Quality of Support** | 8.0 (410 reviews) | 8.7 (653 reviews) | 9.0 (115 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (185 reviews) | 9.0 (382 reviews) | 9.0 (98 reviews) | 
  | **Product Direction (% positive)** | 8.4 (435 reviews) | 9.4 (693 reviews) | 9.2 (120 reviews) | 

---
## Pricing

### Google Analytics 360

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Microsoft Entra ID

#### Entry-Level Pricing

Plan: Azure Active Directory Free

Price: Free

Description: The free edition of Azure AD is included with a subscription of a commercial online service such as Azure, Dynamics 365, Intune, Power Platform, and others.

Key Features:
- Partially Included: Authentication, single sign-on and multifactor authentication (MFA)
- Partially Included: Applications Access
- Partially Included: Authorization and Conditional Access

[Browse all 4 editions](https://www.g2.com/products/microsoft-entra-id/pricing)

#### Free Trial

Yes

### CyberArk Workforce Identity

#### Entry-Level Pricing

Plan: CyberArk Adaptive MFA

Price: Starting at $3.00 1 per user per month

Key Features:
- MFA Everywhere
- Authentication Factors
- Context-based

[Browse all 5 editions](https://www.g2.com/products/cyberark-workforce-identity/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Single Sign-On (SSO)

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Microsoft Entra ID** | 8.9/10 | 268 |
| **CyberArk Workforce Identity** | 9.1/10 | 38 |

#### Authentication Options

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Authentication User experience** | Not enough data | 9.1 (236 reviews) | 9.1 (36 reviews) | 
| **Supports Required Authentication systems** | Not enough data | 8.9 (206 reviews) | 9.2 (34 reviews) | 
| **Multi-Factor Authentication** | Not enough data | 9.3 (224 reviews) | 9.1 (29 reviews) | 
| **Supports Required Authentication Methods/Protocols** | Not enough data | 8.8 (209 reviews) | 9.1 (31 reviews) | 
| **Federation/SAML support (idp)** | Not enough data | 8.8 (178 reviews) | 9.3 (30 reviews) | 
| **Federation/SAML support (sp)** | Not enough data | 8.9 (165 reviews) | 9.2 (21 reviews) | 

#### Access Control Types

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Endpoint access** | Not enough data | 8.9 (202 reviews) | 8.9 (23 reviews) | 
| **Local Access** | Not enough data | 8.9 (196 reviews) | 9.2 (25 reviews) | 
| **Remote Access** | Not enough data | 9.0 (198 reviews) | 9.1 (24 reviews) | 
| **Partner Access** | Not enough data | 8.8 (173 reviews) | 9.2 (14 reviews) | 
| **Supports BYOD users** | Not enough data | 8.8 (172 reviews) | 8.9 (19 reviews) | 

#### Administration

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Ease of installation on server** | Not enough data | 8.9 (195 reviews) | 9.5 (30 reviews) | 
| **Password Policy Enforcement** | Not enough data | 9.0 (204 reviews) | 9.4 (29 reviews) | 
| **Administration Console** | Not enough data | 8.8 (217 reviews) | 9.3 (34 reviews) | 
| **Ease of connecting applications** | Not enough data | 8.7 (214 reviews) | 9.0 (34 reviews) | 
| **Self Service Password Administration** | Not enough data | 9.0 (200 reviews) | 9.1 (27 reviews) | 

#### Platform

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Multiple Operating system support** | Not enough data | 8.8 (177 reviews) | 9.2 (31 reviews) | 
| **Multi-Domain Support** | Not enough data | 8.9 (174 reviews) | 9.4 (21 reviews) | 
| **Cross Browser support** | Not enough data | 9.0 (192 reviews) | 9.3 (30 reviews) | 
| **Fail over protection** | Not enough data | 8.8 (169 reviews) | 8.8 (20 reviews) | 
| **Reporting** | Not enough data | 8.9 (188 reviews) | 8.3 (28 reviews) | 
| **Auditing** | Not enough data | 8.7 (187 reviews) | 8.6 (28 reviews) | 
| **Third Party Web Services support** | Not enough data | 8.7 (166 reviews) | 8.8 (19 reviews) | 

### User Provisioning and Governance Tools

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Microsoft Entra ID** | 8.9/10 | 92 |
| **CyberArk Workforce Identity** | 8.2/10 | 42 |

#### User on/off Boarding

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Self Service Access requests** | Not enough data | 8.9 (72 reviews) ✓ Verified | 7.9 (21 reviews) ✓ Verified | 
| **Smart/Automated Provisioning** | Not enough data | 8.8 (76 reviews) ✓ Verified | 8.3 (34 reviews) ✓ Verified | 
| **Role Management** | Not enough data | 9.1 (82 reviews) ✓ Verified | 8.8 (38 reviews) ✓ Verified | 
| **Policy Management** | Not enough data | 9.2 (83 reviews) ✓ Verified | 8.4 (34 reviews) ✓ Verified | 
| **Access Termination** | Not enough data | 9.0 (80 reviews) ✓ Verified | 8.7 (34 reviews) ✓ Verified | 
| **Approval Workflows** | Not enough data | 8.9 (71 reviews) ✓ Verified | 7.4 (23 reviews) ✓ Verified | 

#### User Maintenance

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Self Service Password Reset** | Not enough data | 9.0 (77 reviews) ✓ Verified | 9.1 (29 reviews) ✓ Verified | 
| **Bulk Changes** | Not enough data | 8.5 (74 reviews) ✓ Verified | 8.2 (29 reviews) ✓ Verified | 
| **Bi-directional Identity Synchronization** | Not enough data | 8.7 (73 reviews) ✓ Verified | 8.4 (27 reviews) ✓ Verified | 

#### Governance

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Identifies and Alerts for Threats** | Not enough data | 9.0 (80 reviews) ✓ Verified | 7.9 (26 reviews) ✓ Verified | 
| **Compliance Audits** | Not enough data | 8.9 (74 reviews) ✓ Verified | 8.5 (26 reviews) ✓ Verified | 

#### Administration

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Reporting** | Not enough data | 8.7 (81 reviews) ✓ Verified | 7.9 (37 reviews) ✓ Verified | 
| **Mobile App** | Not enough data | 8.4 (67 reviews) ✓ Verified | 6.9 (24 reviews) ✓ Verified | 
| **Ease of set up for target systems** | Not enough data | 8.9 (83 reviews) ✓ Verified | 8.2 (38 reviews) ✓ Verified | 
| **APIs** | Not enough data | 8.9 (74 reviews) ✓ Verified | 7.7 (25 reviews) ✓ Verified | 

### Multi-Factor Authentication (MFA)

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Microsoft Entra ID** | 8.4/10 | 212 |
| **CyberArk Workforce Identity** | N/A | N/A |

#### Authentication type

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **SMS-Based** | Not enough data | 8.1 (160 reviews) | Not enough data | 
| **Voice-Based Telephony** | Not enough data | 7.3 (141 reviews) | Not enough data | 
| **Email-Based** | Not enough data | 8.5 (155 reviews) | Not enough data | 
| **Hardware Token-Based** | Not enough data | 7.9 (140 reviews) | Not enough data | 
| **Software Token** | Not enough data | 8.8 (162 reviews) | Not enough data | 
| **Biometric Factor** | Not enough data | 8.7 (162 reviews) | Not enough data | 
| **Mobile-Push** | Not enough data | 8.9 (170 reviews) | Not enough data | 
| **Risk-Based Authentication** | Not enough data | 8.5 (151 reviews) | Not enough data | 

#### Functionality

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Multi-Device Sync** | Not enough data | 8.9 (170 reviews) | Feature Not Available | 
| **Backup** | Not enough data | 8.6 (166 reviews) | Feature Not Available | 

#### Implementation

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Easy Setup** | Not enough data | 8.8 (192 reviews) | Not enough data | 
| **Mobile SDK** | Not enough data | 8.2 (144 reviews) | Not enough data | 
| **Web SDK** | Not enough data | 8.1 (132 reviews) | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | 8.4/10 | 379 |
| **Microsoft Entra ID** | N/A | N/A |
| **CyberArk Workforce Identity** | N/A | N/A |

#### Metrics

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 8.7 (325 reviews) | Not enough data | Not enough data | 
| **Engagement** | 8.5 (333 reviews) | Not enough data | Not enough data | 
| **Entry and Exit Pages** | 8.5 (323 reviews) | Not enough data | Not enough data | 
| **Standard Event Tracking** | 8.6 (305 reviews) | Not enough data | Not enough data | 
| **Custom Event Tracking** | 8.4 (299 reviews) | Not enough data | Not enough data | 
| **Retention** | 8.4 (304 reviews) | Not enough data | Not enough data | 
| **Return** | 8.2 (303 reviews) | Not enough data | Not enough data | 
| **Conversions** | 8.4 (311 reviews) | Not enough data | Not enough data | 
| **Funnels** | 8.2 (288 reviews) | Not enough data | Not enough data | 

#### Reporting

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Real-Time Reporting** | Feature Not Available | Not enough data | Not enough data | 
| **Trending** | 8.6 (310 reviews) | Not enough data | Not enough data | 
| **Retroactive Reporting** | 8.4 (279 reviews) | Not enough data | Not enough data | 
| **Segmentation** | 8.5 (297 reviews) | Not enough data | Not enough data | 
| **Mobile Reporting** | 8.4 (291 reviews) | Not enough data | Not enough data | 
| **Unification Across Devices** | 8.2 (268 reviews) | Not enough data | Not enough data | 
| **Custom Reports and Dashboards** | 8.6 (315 reviews) | Not enough data | Not enough data | 

#### Other

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **User Data** | 8.5 (301 reviews) | Not enough data | Not enough data | 
| **Site Search Reporting** | 8.4 (306 reviews) | Not enough data | Not enough data | 
| **Load Time Monitoring** | 8.3 (291 reviews) | Not enough data | Not enough data | 
| **Campaign Tracking** | 8.6 (304 reviews) | Not enough data | Not enough data | 
| **E-Commerce** | 8.5 (267 reviews) | Not enough data | Not enough data | 
| **Promotional Messages** | 8.2 (248 reviews) | Not enough data | Not enough data | 
| **Administration Alerts** | 8.3 (266 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **API / Integrations** | 8.5 (246 reviews) | Not enough data | Not enough data | 
| **QA Testing** | 8.2 (243 reviews) | Not enough data | Not enough data | 
| **Performance and Reliability** | 8.6 (295 reviews) | Not enough data | Not enough data | 
| **User, Role, and Access Management** | 8.6 (293 reviews) | Not enough data | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | 8.8/10 | 131 |
| **Microsoft Entra ID** | N/A | N/A |
| **CyberArk Workforce Identity** | N/A | N/A |

#### User Identification

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Demographics** | 9.1 (112 reviews) | Not enough data | Not enough data | 
| **User Segmentation** | 9.0 (109 reviews) | Not enough data | Not enough data | 
| **Geolocation** | 9.0 (104 reviews) | Not enough data | Not enough data | 

#### Tracking & Reporting

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Custom Event Tracking** | 8.9 (99 reviews) | Not enough data | Not enough data | 
| **Real-Time Insights** | 8.8 (110 reviews) | Not enough data | Not enough data | 
| **Attribution** | 8.9 (103 reviews) | Not enough data | Not enough data | 
| **Dashboard** | 9.0 (109 reviews) | Not enough data | Not enough data | 
| **User Path Tracking** | 8.8 (104 reviews) | Not enough data | Not enough data | 
| **User Activity History** | 8.8 (101 reviews) | Not enough data | Not enough data | 

#### Metrics

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Engagement** | 9.0 (33 reviews) | Not enough data | Not enough data | 
| **Exit Tracking** | 8.6 (33 reviews) | Not enough data | Not enough data | 
| **Retention** | 8.6 (34 reviews) | Not enough data | Not enough data | 
| **Return** | 8.5 (33 reviews) | Not enough data | Not enough data | 
| **Conversions** | 8.6 (33 reviews) | Not enough data | Not enough data | 

### Zero Trust Networking

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Microsoft Entra ID** | N/A | N/A |
| **CyberArk Workforce Identity** | N/A | N/A |

#### Network Management

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Network Segmentation** | Not enough data | Not enough data | Feature Not Available | 
| **Network Mapping** | Not enough data | Not enough data | Feature Not Available | 
| **Security Analytics** | Not enough data | Not enough data | Feature Not Available | 
| **API/Integrations** | Not enough data | Not enough data | Feature Not Available | 

#### Security

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Security Automation** | Not enough data | Not enough data | Not enough data | 
| **Application Security** | Not enough data | Not enough data | Not enough data | 
| **Workload Protection** | Not enough data | Not enough data | Not enough data | 
| **Data Protection** | Not enough data | Not enough data | Not enough data | 

#### Identity Management

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Adaptive Access Control** | Not enough data | Not enough data | Not enough data | 
| **Identity Scoring** | Not enough data | Not enough data | Not enough data | 
| **User Monitoring** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 

### Cloud Directory Services

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Microsoft Entra ID** | 8.8/10 | 203 |
| **CyberArk Workforce Identity** | N/A | N/A |

#### Access Control

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Role Management** | Not enough data | 9.1 (177 reviews) | Not enough data | 
| **Access Termination** | Not enough data | 8.7 (166 reviews) | Not enough data | 
| **Remote Access** | Not enough data | 8.8 (159 reviews) | Not enough data | 
| **Partner Access** | Not enough data | 8.6 (152 reviews) | Not enough data | 

#### Administration

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Smart/Automated Provisioning** | Not enough data | 8.6 (161 reviews) | Not enough data | 
| **Policy Management** | Not enough data | 8.8 (175 reviews) | Not enough data | 
| **On-premise identity repositories supported** | Not enough data | 8.7 (160 reviews) | Not enough data | 
| **Ease of Connecting Applications** | Not enough data | 8.7 (166 reviews) | Not enough data | 

#### Functionality

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **SSO** | Not enough data | 9.1 (180 reviews) | Not enough data | 
| **Multi-Factor Authentication** | Not enough data | 9.2 (184 reviews) | Not enough data | 
| **Supports Required Authentication systems** | Not enough data | 9.0 (163 reviews) | Not enough data | 

### Biometric Authentication

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Microsoft Entra ID** | N/A | N/A |
| **CyberArk Workforce Identity** | N/A | N/A |

#### Integration

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Uses Open Standards** | Not enough data | Not enough data | Not enough data | 
| **Mobile SDK** | Not enough data | Not enough data | Not enough data | 
| **Workforce Authentication** | Not enough data | Not enough data | Not enough data | 
| **Customer Authentication** | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Encryption** | Not enough data | Not enough data | Not enough data | 
| **Audit Trails** | Not enough data | Not enough data | Not enough data | 
| **Regulatory Compliance** | Not enough data | Not enough data | Not enough data | 

### Risk-Based Authentication (RBA)

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Microsoft Entra ID** | N/A | N/A |
| **CyberArk Workforce Identity** | N/A | N/A |

#### Administration

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Bi-Directional Identity Synchronization** | Not enough data | Not enough data | Not enough data | 
| **Policy Management** | Not enough data | Not enough data | Not enough data | 
| **Cloud Directory** | Not enough data | Not enough data | Not enough data | 
| **Application Integrations** | Not enough data | Not enough data | Not enough data | 

### Privileged Access Management (PAM)

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Microsoft Entra ID** | 9.1/10 | 102 |
| **CyberArk Workforce Identity** | N/A | N/A |

#### Administration

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Policy, User, and Role Management** | Not enough data | 9.3 (89 reviews) | Not enough data | 
| **Approval Workflows** | Not enough data | 8.8 (83 reviews) | Not enough data | 
| **Automated Provisioning** | Not enough data | 9.0 (87 reviews) | Not enough data | 
| **Bulk Changes** | Not enough data | 8.6 (84 reviews) | Not enough data | 
| **Centralized Management** | Not enough data | 9.4 (90 reviews) | Not enough data | 
| **Self-Service Access Requests** | Not enough data | 9.1 (87 reviews) | Not enough data | 

#### Functionality

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Multi-Factor Authentication** | Not enough data | 9.5 (87 reviews) | Not enough data | 
| **Single Sign-On** | Not enough data | 9.4 (90 reviews) | Not enough data | 
| **BYOD support** | Not enough data | 9.1 (77 reviews) | Not enough data | 
| **Password Vault** | Not enough data | 8.9 (82 reviews) | Not enough data | 
| **Centralized management** | Not enough data | 9.3 (87 reviews) | Not enough data | 
| **Role-based security** | Not enough data | 9.3 (88 reviews) | Not enough data | 
| **Live notifications** | Not enough data | 9.0 (85 reviews) | Not enough data | 
| **Live session recording & playback** | Not enough data | Feature Not Available | Not enough data | 
| **Hide passwords** | Not enough data | 9.1 (81 reviews) | Not enough data | 
| **Temporary, time-limited privilege** | Not enough data | 9.2 (81 reviews) | Not enough data | 

#### Monitoring

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Audit Logging** | Not enough data | 9.2 (88 reviews) | Not enough data | 
| **Activity Logging** | Not enough data | 9.2 (88 reviews) | Not enough data | 
| **Anomaly Detection** | Not enough data | 9.0 (83 reviews) | Not enough data | 

#### Reporting

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Audit log** | Not enough data | 9.1 (85 reviews) | Not enough data | 
| **Reporting** | Not enough data | 9.2 (83 reviews) | Not enough data | 

### Customer Identity and Access Management (CIAM)

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Microsoft Entra ID** | N/A | N/A |
| **CyberArk Workforce Identity** | N/A | N/A |

#### Functionality

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Self-registration and self-service** | Not enough data | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | Not enough data | 
| **Scalability** | Not enough data | Not enough data | Not enough data | 
| **Consent and preference management** | Not enough data | Not enough data | Not enough data | 
| **Social login** | Not enough data | Not enough data | Not enough data | 
| **Customer data linking** | Not enough data | Not enough data | Not enough data | 

#### AI Authentication Risk Management - Customer Identity and Access Management (CIAM)

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Adaptive MFA** | Not enough data | Not enough data | Not enough data | 
| **Anomaly Detection** | Not enough data | Not enough data | Not enough data | 
| **Fraudulent Login Detection** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Authentication Policies** | Not enough data | Not enough data | Not enough data | 
| **Risk-Based Authentication** | Not enough data | Not enough data | Not enough data | 

#### AI Biometric & Behavioral Analysis - Customer Identity and Access Management (CIAM)

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Behavioral Biometric Analysis** | Not enough data | Not enough data | Not enough data | 
| **Liveness Detection** | Not enough data | Not enough data | Not enough data | 

#### AI Context-Aware Security Controls - Customer Identity and Access Management (CIAM)

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Account Recovery Assistants** | Not enough data | Not enough data | Not enough data | 
| **Constraint Enforcement** | Not enough data | Not enough data | Not enough data | 

### Passwordless Authentication

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Microsoft Entra ID** | 8.6/10 | 120 |
| **CyberArk Workforce Identity** | N/A | N/A |

#### Functionality

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **FIDO2-compliant** | Not enough data | 8.7 (86 reviews) | Not enough data | 
| **Works with hardware security keys** | Not enough data | 8.8 (93 reviews) | Not enough data | 
| **Multiple authentication methods** | Not enough data | 9.1 (113 reviews) | Not enough data | 
| **Offline or no-phone solution** | Not enough data | 7.6 (100 reviews) | Not enough data | 

### Identity and Access Management (IAM)

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Microsoft Entra ID** | 9.0/10 | 319 |
| **CyberArk Workforce Identity** | 8.3/10 | 21 |

#### Functionality

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **User provisioning** | Not enough data | 9.0 (246 reviews) | 8.7 (10 reviews) | 
| **Password manager** | Not enough data | 8.7 (199 reviews) | 9.4 (8 reviews) | 
| **Single Sign-on** | Not enough data | 9.3 (269 reviews) | 9.0 (12 reviews) | 
| **Enforces policies** | Not enough data | 9.0 (266 reviews) | 8.9 (11 reviews) | 
| **Authentication** | Not enough data | 9.3 (260 reviews) | 8.8 (11 reviews) | 
| **Multi-factor authentication** | Not enough data | 9.3 (265 reviews) | 8.6 (11 reviews) | 

####  Type

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **On-premises solution** | Not enough data | 8.6 (208 reviews) | Feature Not Available | 
| **Cloud-solution** | Not enough data | 9.3 (243 reviews) | 8.7 (19 reviews) | 

####  Reporting

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Tracking** | Not enough data | 8.8 (214 reviews) | 8.9 (18 reviews) | 
| **Reporting** | Not enough data | 8.8 (222 reviews) | 8.4 (18 reviews) | 
| **Access & Permission Change Reporting** | Not enough data | 9.7 (12 reviews) | Not enough data | 
| **Compliance & Audit Trail Export** | Not enough data | 8.7 (15 reviews) | Not enough data | 

#### Authentication & Authorization - Identity and Access Management (IAM)

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Adaptive & Contextual Access Control** | Not enough data | 9.3 (33 reviews) | Not enough data | 

#### Administration & Governance - Identity and Access Management (IAM)

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Identity Lifecycle Management** | Not enough data | 9.2 (24 reviews) | Not enough data | 
| **Self‑Service Account Management** | Not enough data | 9.3 (12 reviews) | Not enough data | 

#### Generative AI - Identity and Access Management (IAM)

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **AI‑Driven Access Anomaly Detection** | Not enough data | 8.5 (13 reviews) | Not enough data | 
| **Automated Policy Tuning** | Not enough data | 8.5 (9 reviews) | Not enough data | 
| **Predictive Role Recommendations** | Not enough data | 9.2 (8 reviews) | Not enough data | 

### Identity Threat Detection and Response (ITDR)

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Microsoft Entra ID** | N/A | N/A |
| **CyberArk Workforce Identity** | N/A | N/A |

#### Monitoring

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Investigate** | Not enough data | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | Not enough data | 
| **Misconfigurations** | Not enough data | Not enough data | Not enough data | 
| **Integrate** | Not enough data | Not enough data | Not enough data | 
| **Visability** | Not enough data | Not enough data | Not enough data | 

#### Remediation

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Remediation** | Not enough data | Not enough data | Not enough data | 
| **Audit** | Not enough data | Not enough data | Not enough data | 

### User and Entity Behavior Analytics (UEBA)

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Microsoft Entra ID** | N/A | N/A |
| **CyberArk Workforce Identity** | N/A | N/A |

#### Agentic AI - User and Entity Behavior Analytics (UEBA)

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Analysis

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Continuous Analysis** | Not enough data | Not enough data | Not enough data | 
| **Behavioral Analysis** | Not enough data | Not enough data | Not enough data | 
| **Data Context** | Not enough data | Not enough data | Not enough data | 
| **Activity Logging** | Not enough data | Not enough data | Not enough data | 

#### Detection

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Anomaly Detection** | Not enough data | Not enough data | Not enough data | 
| **Incident Alerts** | Not enough data | Not enough data | Not enough data | 
| **Activity Monitoring** | Not enough data | Not enough data | Not enough data | 

### AWS Marketplace

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Microsoft Entra ID** | N/A | N/A |
| **CyberArk Workforce Identity** | N/A | N/A |

#### Agentic AI - AWS Marketplace

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | 8.7/10 | 36 |
| **Microsoft Entra ID** | N/A | N/A |
| **CyberArk Workforce Identity** | N/A | N/A |

#### Metrics

| Feature | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Engagement** | 9.0 (33 reviews) | Not enough data | Not enough data | 
| **Exit Tracking** | 8.6 (33 reviews) | Not enough data | Not enough data | 
| **Retention** | 8.6 (34 reviews) | Not enough data | Not enough data | 
| **Return** | 8.5 (33 reviews) | Not enough data | Not enough data | 
| **Conversions** | 8.6 (33 reviews) | Not enough data | Not enough data | 

---
## Categories

**Unique to Google Analytics 360 (2):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)

**Unique to Microsoft Entra ID (7):** [Passwordless Authentication Software](https://www.g2.com/categories/passwordless-authentication), [Cloud Directory Services](https://www.g2.com/categories/cloud-directory-services), [Privileged Access Management (PAM) Software](https://www.g2.com/categories/privileged-access-management-pam), [Multi-Factor Authentication (MFA) Software](https://www.g2.com/categories/multi-factor-authentication-mfa), [Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam), [User Provisioning and Governance Tools](https://www.g2.com/categories/user-provisioning-and-governance-tools), [Single Sign-On (SSO) Solutions](https://www.g2.com/categories/single-sign-on-sso)

**Unique to CyberArk Workforce Identity (13):** [Identity Threat Detection and Response (ITDR)  Software](https://www.g2.com/categories/identity-threat-detection-and-response-itdr), [AWS Marketplace Software](https://www.g2.com/categories/aws-marketplace), [Passwordless Authentication Software](https://www.g2.com/categories/passwordless-authentication), [User and Entity Behavior Analytics (UEBA) Software](https://www.g2.com/categories/user-and-entity-behavior-analytics-ueba), [Biometric Authentication Software](https://www.g2.com/categories/biometric-authentication), [Cloud Directory Services](https://www.g2.com/categories/cloud-directory-services), [Zero Trust Networking Software](https://www.g2.com/categories/zero-trust-networking), [Customer Identity and Access Management (CIAM) Software](https://www.g2.com/categories/customer-identity-and-access-management-ciam), [Risk-Based Authentication Software](https://www.g2.com/categories/risk-based-authentication-rba), [Multi-Factor Authentication (MFA) Software](https://www.g2.com/categories/multi-factor-authentication-mfa), [Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam), [User Provisioning and Governance Tools](https://www.g2.com/categories/user-provisioning-and-governance-tools), [Single Sign-On (SSO) Solutions](https://www.g2.com/categories/single-sign-on-sso)


---
## Reviewer Demographics

### By Company Size

| Segment | Google Analytics 360 | Microsoft Entra ID | CyberArk Workforce Identity | 
|---|---|---|---|
| **Small-Business** | 50.2% | 23.1% | 6.3% | 
| **Mid-Market** | 31.0% | 40.0% | 46.8% | 
| **Enterprise** | 18.8% | 37.0% | 46.8% | 

### By Industry

#### Google Analytics 360

- **Marketing and Advertising:** 20.7%
- **Information Technology and Services:** 6.2%
- **Computer Software:** 5.1%
- **Education Management:** 3.1%
- **Retail:** 3.1%
- **Internet:** 2.9%
- **Higher Education:** 2.5%
- **Real Estate:** 2.2%
- **Hospital & Health Care:** 2.2%
- **Entertainment:** 2.0%
- **Other:** 50.2%

#### Microsoft Entra ID

- **Information Technology and Services:** 26.1%
- **Computer Software:** 9.6%
- **Computer & Network Security:** 6.5%
- **Financial Services:** 4.5%
- **Hospital & Health Care:** 2.8%
- **Higher Education:** 2.5%
- **Banking:** 2.2%
- **Automotive:** 1.8%
- **Retail:** 1.8%
- **Management Consulting:** 1.6%
- **Other:** 40.8%

#### CyberArk Workforce Identity

- **Information Technology and Services:** 20.6%
- **Financial Services:** 8.7%
- **Computer & Network Security:** 5.6%
- **Insurance:** 4.8%
- **Hospital & Health Care:** 4.8%
- **Banking:** 3.2%
- **Education Management:** 3.2%
- **Consumer Goods:** 2.4%
- **Hospitality:** 2.4%
- **Oil & Energy:** 2.4%
- **Other:** 42.1%

---
## Alternatives

### Alternatives to Google Analytics 360

- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2895 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1358 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1216 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1786 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (734 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1050 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (654 reviews)

### Alternatives to Microsoft Entra ID

- [JumpCloud](https://www.g2.com/products/jumpcloud/reviews) — 4.5/5 stars (3971 reviews)
- [OneLogin](https://www.g2.com/products/onelogin/reviews) — 4.4/5 stars (290 reviews)
- [IBM Verify CIAM](https://www.g2.com/products/ibm-verify-ciam/reviews) — 4.3/5 stars (185 reviews)
- [Okta](https://www.g2.com/products/okta/reviews) — 4.5/5 stars (1227 reviews)
- [Cisco Duo](https://www.g2.com/products/cisco-duo/reviews) — 4.5/5 stars (515 reviews)
- [1Password](https://www.g2.com/products/1password/reviews) — 4.6/5 stars (1795 reviews)
- [Ping Identity](https://www.g2.com/products/ping-identity/reviews) — 4.4/5 stars (119 reviews)
- [Auth0](https://www.g2.com/products/auth0/reviews) — 4.3/5 stars (268 reviews)
- [LastPass](https://www.g2.com/products/lastpass/reviews) — 4.5/5 stars (2047 reviews)
- [Keeper Password Manager](https://www.g2.com/products/keeper-password-manager/reviews) — 4.6/5 stars (1197 reviews)

### Alternatives to CyberArk Workforce Identity

- [Okta](https://www.g2.com/products/okta/reviews) — 4.5/5 stars (1227 reviews)
- [Cisco Duo](https://www.g2.com/products/cisco-duo/reviews) — 4.5/5 stars (515 reviews)
- [OneLogin](https://www.g2.com/products/onelogin/reviews) — 4.4/5 stars (290 reviews)
- [Auth0](https://www.g2.com/products/auth0/reviews) — 4.3/5 stars (268 reviews)
- [JumpCloud](https://www.g2.com/products/jumpcloud/reviews) — 4.5/5 stars (3971 reviews)
- [LastPass](https://www.g2.com/products/lastpass/reviews) — 4.5/5 stars (2047 reviews)
- [1Password](https://www.g2.com/products/1password/reviews) — 4.6/5 stars (1795 reviews)
- [Ping Identity](https://www.g2.com/products/ping-identity/reviews) — 4.4/5 stars (119 reviews)
- [Google Authenticator](https://www.g2.com/products/google-authenticator/reviews) — 4.6/5 stars (579 reviews)
- [Keeper Password Manager](https://www.g2.com/products/keeper-password-manager/reviews) — 4.6/5 stars (1197 reviews)

---
## Top Discussions

### Google Analytics 360

- Title: [Very good](https://www.g2.com/discussions/very-good-199e69ba-f1d8-445b-9155-60dfd372c62f) — 2 comments, 1 upvote
  > **Top comment:** "good work"
- Title: [Iron](https://www.g2.com/discussions/50936-best) — 2 comments, 2 upvotes
  > **Top comment:** "Setup mode"
- Title: [What is next to do best.](https://www.g2.com/discussions/31360-what-is-next-to-do-best) — 2 comments, 1 upvote
  > **Top comment:** "Using the social network for advertising"
- Title: [How much does Google Analytics 360 cost?](https://www.g2.com/discussions/how-much-does-google-analytics-360-cost) — 1 comment
  > **Top comment:** "It costs $150,000-00 to $200,000-00 to the company."
- Title: [How does Google Analytics 360 work?](https://www.g2.com/discussions/how-does-google-analytics-360-work) — 1 comment, 1 upvote
  > **Top comment:** "i liked this website "

### Microsoft Entra ID

- Title: [How good is Microsoft authenticator app?](https://www.g2.com/discussions/how-good-is-microsoft-authenticator-app) — 4 comments
  > **Top comment:** "excellent and well trusted"
- Title: [Can Microsoft authenticator app be hacked?](https://www.g2.com/discussions/can-microsoft-authenticator-app-be-hacked) — 3 comments
  > **Top comment:** "Microsoft Authenticator is mostly second part in two factor authentication & then also code is also refreshed every 30 second or notification with limited..."
- Title: [Which is better Google Authenticator or Microsoft authenticator?](https://www.g2.com/discussions/which-is-better-google-authenticator-or-microsoft-authenticator) — 3 comments, 1 upvote
  > **Top comment:** "Microsoft Authenticator "
- Title: [Is Azure Active Directory SaaS or PaaS?](https://www.g2.com/discussions/is-azure-active-directory-saas-or-paas) — 2 comments
  > **Top comment:** "Azure Active Directory (Azure AD) is primarily a SaaS (Software-as-a-Service) offering provided by Microsoft as a cloud-based identity and access management..."
- Title: [What is Microsoft Azure Active Directory used for?](https://www.g2.com/discussions/what-is-microsoft-azure-active-directory-used-for) — 1 comment, 1 upvote
  > **Top comment:** "It is a cloud-based identity and access management service  designed by Microsoft to help organizations manage and secure user identities and access to..."

### CyberArk Workforce Identity

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-analytics-360-vs-microsoft-entra-id-vs-cyberark-workforce-identity)