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Compare Google Analytics 360, Looker, and Adobe Analytics

Pricing

 
Contact Vendor
Contact Vendor For Pricing
 
Free Trial Unavailable
Free Trial
Free Trial Unavailable
Google Analytics 360
Free Trial Unavailable
Looker
Contact Vendor
Contact Vendor For Pricing
Free Trial
Adobe Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.7
8.5
8.4
Ease of Use
Ease of Use
7.9
8.0
7.0
Ease of Setup
Ease of Setup
7.8
7.9
6.4
Ease of Admin
Ease of Admin
8.3
8.5
7.2
Quality of Support
Quality of Support
7.9
9.2
7.5
Ease of Doing Business With
Ease of Doing Business With
8.4
9.2
7.6
Product Direction (% positive)
Product Direction (% positive)
8.1
8.7
6.9
Meets Requirements
Google Analytics 360
8.7
Looker
8.5
Adobe Analytics
8.4
Ease of Use
Google Analytics 360
7.9
Looker
8.0
Adobe Analytics
7.0
Ease of Setup
Google Analytics 360
7.8
Looker
7.9
Adobe Analytics
6.4
Ease of Admin
Google Analytics 360
8.3
Looker
8.5
Adobe Analytics
7.2
Quality of Support
Google Analytics 360
7.9
Looker
9.2
Adobe Analytics
7.5
Ease of Doing Business With
Google Analytics 360
8.4
Looker
9.2
Adobe Analytics
7.6
Product Direction (% positive)
Google Analytics 360
8.1
Looker
8.7
Adobe Analytics
6.9

Features

Metrics
Sessions - Digital Analytics
Google Analytics 360
8.6
Looker
8.9
Adobe Analytics
8.5
Engagement
Google Analytics 360
8.4
Looker
8.7
Adobe Analytics
8.3
Entry and Exit Pages
Google Analytics 360
8.4
Looker
8.7
Adobe Analytics
8.4
Standard Event Tracking
Google Analytics 360
8.6
Looker
8.4
Adobe Analytics
8.3
Custom Event Tracking
Google Analytics 360
8.3
Looker
8.8
Adobe Analytics
8.4
Retention
Google Analytics 360
8.3
Looker
8.7
Adobe Analytics
7.9
Return
Google Analytics 360
8.1
Looker
8.7
Adobe Analytics
7.9
Conversions
Google Analytics 360
8.3
Looker
8.9
Adobe Analytics
8.4
Funnels
Google Analytics 360
8.1
Looker
8.9
Adobe Analytics
8.1
Reporting
Real-Time Reporting
Google Analytics 360
8.8
Looker
8.3
Adobe Analytics
8.1
Trending
Google Analytics 360
8.5
Looker
Not enough data available
Adobe Analytics
8.2
Retroactive Reporting
Google Analytics 360
8.3
Looker
8.8
Adobe Analytics
8.0
Segmentation
Google Analytics 360
8.3
Looker
8.7
Adobe Analytics
8.3
Mobile Reporting
Google Analytics 360
8.4
Looker
8.5
Adobe Analytics
7.9
Unification Across Devices
Google Analytics 360
8.2
Looker
8.8
Adobe Analytics
7.7
Custom Reports and Dashboards
Google Analytics 360
8.5
Looker
9.0
Adobe Analytics
8.3
Other
User Data
Google Analytics 360
8.3
Looker
9.1
Adobe Analytics
8.3
Site Search Reporting
Google Analytics 360
8.1
Looker
8.9
Adobe Analytics
8.2
Load Time Monitoring
Google Analytics 360
8.2
Looker
8.5
Adobe Analytics
7.8
Campaign Tracking
Google Analytics 360
8.3
Looker
8.3
Adobe Analytics
8.4
E-Commerce
Google Analytics 360
8.3
Looker
8.6
Adobe Analytics
8.3
Promotional Messages
Google Analytics 360
8.1
Looker
8.3
Adobe Analytics
7.9
Administration Alerts
Google Analytics 360
8.2
Looker
8.9
Adobe Analytics
8.0
Administration
Performance and Reliability
Google Analytics 360
8.5
Looker
8.6
Adobe Analytics
8.2
User, Role, and Access Management
Google Analytics 360
8.6
Looker
8.7
Adobe Analytics
8.3
API / Integrations
Google Analytics 360
8.2
Looker
8.7
Adobe Analytics
7.8
QA Testing
Google Analytics 360
8.0
Looker
8.3
Adobe Analytics
8.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
47.7%
15.7%
26.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
32.4%
70.3%
27.9%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
19.9%
14.0%
45.5%
Google Analytics 360
Small-Business
47.7%
Mid-Market
32.4%
Enterprise
19.9%
Looker
Small-Business
15.7%
Mid-Market
70.3%
Enterprise
14.0%
Adobe Analytics
Small-Business
26.6%
Mid-Market
27.9%
Enterprise
45.5%

Reviewers' Industry

 
Marketing and Advertising
18.9%
Internet
15.9%
Marketing and Advertising
14.6%
 
Information Technology and Services
4.8%
Computer Software
15.5%
Retail
6.0%
 
Real Estate
3.7%
Information Technology and Services
9.4%
Financial Services
5.2%
 
Internet
3.7%
Marketing and Advertising
6.3%
Information Technology and Services
5.1%
 
Education Management
3.7%
Financial Services
4.8%
Internet
4.0%
 
Other
65.1%
Other
48.1%
Other
65.1%
Google Analytics 360
Marketing and Advertising
18.9%
Information Technology and Services
4.8%
Real Estate
3.7%
Internet
3.7%
Education Management
3.7%
Other
65.1%
Looker
Internet
15.9%
Computer Software
15.5%
Information Technology and Services
9.4%
Marketing and Advertising
6.3%
Financial Services
4.8%
Other
48.1%
Adobe Analytics
Marketing and Advertising
14.6%
Retail
6.0%
Financial Services
5.2%
Information Technology and Services
5.1%
Internet
4.0%
Other
65.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Alan C.
Administrator in Staffing and Recruiting

So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...

Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User

It’s decent enough. But easy to forget about, there could possibly be a better system to set goals of analytic views + more

G2 User in Internet

It is a bit vague, UI isnt great but could be worse

G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

 
Google Analytics 360
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Most Helpful Critical Review
G2 User

It’s decent enough. But easy to forget about, there could possibly be a better system to set goals of analytic views + more

Looker
Most Helpful Favorable Review
Alan C.
Administrator in Staffing and Recruiting

So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...

Most Helpful Critical Review
G2 User in Internet

It is a bit vague, UI isnt great but could be worse

Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

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Videos

 No videos provided

See the simple process of connecting your database to Looker and gaining insights to your data with Anika Kuesters Smith - Smith of Looker. With Looker's modeling language, LookML, your business logic is easily repeatable and reusable, allowing your analysts to better leverage the data and save time from writing SQL queries. Easily visualize your data sets and create dashboards, connecting your organization's teams to better collaborate and gain insight.

In this demo you'll learn about:

- Connecting your data to Looker
- Building out your data model
- Creating and sharing dashboards
- Generating and scheduling reports for various departments

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Google Analytics 360
No videos provided
Looker

See the simple process of connecting your database to Looker and gaining insights to your data with Anika Kuesters Smith - Smith of Looker. With Looker's modeling language, LookML, your business logic is easily repeatable and reusable, allowing your analysts to better leverage the data and save time from writing SQL queries. Easily visualize your data sets and create dashboards, connecting your organization's teams to better collaborate and gain insight.

In this demo you'll learn about:

- Connecting your data to Looker
- Building out your data model
- Creating and sharing dashboards
- Generating and scheduling reports for various departments

Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

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