Compare Google Analytics 360 and Looker 
Featured Products
At a Glance
Market Segments
Small-Business (50.3% of reviews)
Mid-Market (60.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Analytics 360
Star Rating
(597)4.4 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Looker
Star Rating
(1,613)4.4 out of 5
Market Segments
Mid-Market (60.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in creating visually appealing and interactive reports, with users praising its customizable interface that allows for easy sharing of insights. One user mentioned, "I use Looker Studio to create visual reports for my clients and projects," highlighting its effectiveness in tracking sales performance and trends.
- Users say Google Analytics 360 provides a robust solution for handling large datasets, with one reviewer noting its ability to manage over a billion records smoothly. This capability is particularly beneficial for businesses needing comprehensive insights across various touchpoints within the Google ecosystem.
- Reviewers mention that Looker has a slight edge in overall user satisfaction, reflected in its higher G2 Score and a significant number of recent reviews. With 25 reviews in the last 90 days, users are actively sharing their positive experiences, which suggests a strong and engaged user community.
- According to verified reviews, Google Analytics 360 is recognized for its ease of setup and integration with other Google services, making it a convenient choice for users already within the Google ecosystem. One user stated, "It is easy to set and use," which can be a significant advantage for teams looking for a quick implementation.
- Users highlight Looker's superior quality of support, with a score that outshines Google Analytics 360. Reviewers appreciate the responsiveness and helpfulness of Looker's support team, which can be crucial for businesses that rely on timely assistance for their analytics needs.
- G2 reviewers note that while both platforms offer strong features for data tracking and reporting, Looker stands out with its custom reports and dashboards, scoring notably higher in this area. Users have expressed satisfaction with the platform's ability to create meaningful dashboards that cater to specific business needs.
Pricing
Entry-Level Pricing
Google Analytics 360
No pricing availableLooker
No pricing availableFree Trial
Google Analytics 360
No trial information availableLooker
Free Trial is available
Ratings
Meets Requirements
8.8
450
8.7
1,103
Ease of Use
8.1
453
8.3
1,108
Ease of Setup
8.0
199
8.2
586
Ease of Admin
8.4
189
8.3
431
Quality of Support
8.0
409
8.6
941
Has the product been a good partner in doing business?
8.5
185
8.9
409
Product Direction (% positive)
8.4
434
8.7
1,035
Features by Category
Reports
Not enough data
8.6
664
|
Verified
Not enough data
8.2
616
|
Verified
Not enough data
8.2
661
|
Verified
Not enough data
8.3
529
|
Verified
Not enough data
8.7
665
|
Verified
Self Service
Not enough data
8.4
622
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
612
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Advanced Analytics
Not enough data
7.6
430
|
Verified
Not enough data
8.4
632
|
Verified
Not enough data
8.0
514
|
Verified
Building Reports
Not enough data
8.3
385
|
Verified
Not enough data
8.4
398
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.6
664
|
Verified
Not enough data
8.2
616
|
Verified
Not enough data
8.2
661
|
Verified
Not enough data
8.3
529
|
Verified
Not enough data
8.7
665
|
Verified
Reports
Not enough data
8.5
111
Not enough data
8.5
108
Not enough data
8.0
103
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
115
Not enough data
8.4
111
Not enough data
8.7
114
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
106
Collaboration
Not enough data
8.4
108
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.9
138
Not enough data
8.0
141
Not enough data
8.5
144
Reports
Not enough data
8.6
664
|
Verified
Not enough data
8.2
616
|
Verified
Not enough data
8.2
661
|
Verified
Not enough data
8.3
529
|
Verified
Not enough data
8.7
665
|
Verified
Data Preparation
Not enough data
8.3
286
|
Verified
Not enough data
8.3
264
|
Verified
Data Modeling and Blending
Not enough data
8.5
312
|
Verified
Not enough data
8.7
330
|
Verified
Not enough data
8.3
312
|
Verified
Generative AI
Not enough data
7.1
89
Not enough data
7.1
87
Agentic AI - Analytics Platforms
Not enough data
7.3
41
Not enough data
7.4
40
Not enough data
7.4
40
Not enough data
7.1
40
Not enough data
7.4
41
Not enough data
7.5
40
Not enough data
7.7
39
Self Service
Not enough data
8.4
622
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
612
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.1
39
Not enough data
8.2
37
Not enough data
7.7
35
Not enough data
8.3
43
Advanced Analytics
Not enough data
7.6
430
|
Verified
Not enough data
8.4
632
|
Verified
Not enough data
8.0
514
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
7.7
45
Not enough data
8.0
36
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.2
41
Not enough data
7.2
35
Not enough data
7.4
36
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Personalized Intelligence - Analytics Platforms
Not enough data
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Building Reports
Not enough data
8.3
385
|
Verified
Not enough data
8.4
398
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Reports
Not enough data
8.6
664
|
Verified
Not enough data
8.2
616
|
Verified
Not enough data
8.2
661
|
Verified
Not enough data
8.3
529
|
Verified
Not enough data
8.7
665
|
Verified
Self Service
Not enough data
8.4
622
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
612
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Building Reports
Not enough data
8.3
385
|
Verified
Not enough data
8.4
398
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Metrics
8.7
325
8.8
240
8.5
333
8.7
240
8.5
323
8.4
226
8.6
305
8.4
228
8.4
299
8.4
217
8.4
304
8.3
227
8.2
303
8.4
221
8.4
311
8.5
232
8.2
287
8.3
224
Reporting
Feature Not Available
8.4
243
8.6
310
Feature Not Available
8.4
279
8.6
244
8.5
297
8.5
247
8.4
291
8.1
201
8.2
268
8.4
207
8.6
314
9.0
256
Other
8.5
301
8.7
228
8.4
306
8.6
211
8.3
291
8.4
203
8.6
304
8.7
217
8.5
267
8.7
209
8.2
248
8.2
181
8.3
266
8.3
193
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.9
16
Not enough data
7.9
17
Not enough data
8.0
17
Administration
8.5
246
8.4
219
8.2
243
8.4
196
8.6
294
8.5
248
8.6
293
8.6
242
User Identification
9.1
112
Not enough data
9.0
109
Not enough data
9.0
104
Not enough data
Tracking & Reporting
8.9
99
Not enough data
8.8
110
Not enough data
8.9
103
Not enough data
9.0
109
Not enough data
8.8
104
Not enough data
8.8
101
Not enough data
Metrics
9.0
33
Not enough data
8.6
33
Not enough data
8.6
34
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Agentic AI - Sales Analytics
Not enough data
7.2
12
Not enough data
7.8
12
Not enough data
6.9
12
Not enough data
7.6
13
Not enough data
7.5
12
Data Sourcing
Not enough data
8.8
206
Not enough data
8.8
222
Not enough data
8.6
190
Not enough data
8.8
227
Not enough data
8.7
210
Predictive Analytics
Not enough data
8.3
154
Not enough data
8.2
150
Not enough data
8.2
148
Not enough data
8.1
165
Sales Management
Not enough data
8.4
162
Not enough data
8.2
141
Not enough data
8.6
171
Not enough data
8.7
169
Marketing Operations
Not enough data
8.6
222
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.5
214
|
Verified
Not enough data
8.4
200
|
Verified
Not enough data
7.9
120
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Metrics
9.0
33
Not enough data
8.6
33
Not enough data
8.6
34
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Categories
Categories
Shared Categories
Google Analytics 360 and Looker are categorized as Digital Analytics
Unique Categories
Google Analytics 360 is categorized as Mobile App Analytics
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, and Data Visualization
Reviews
Reviewers' Company Size
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.7%
Information Technology and Services
6.2%
Computer Software
5.1%
Education Management
3.1%
Retail
3.1%
Other
61.9%
Computer Software
11.6%
Information Technology and Services
11.2%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.1%
Other
55.3%
Discussions
What is next to do best.
2 Comments
CC
Using the social network for advertisingRead more
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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