Compare Google Analytics 360 vs Looker

See this
comparison of Google Analytics 360 vs. Looker
based on data from user reviews. Google Analytics 360 rates 4.2/5 stars with 312 reviews. Looker rates 4.4/5 stars with 361 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Contact Vendor
Contact Vendor For Pricing
 
Free Trial Unavailable
Free Trial
Google Analytics 360
Free Trial Unavailable
Looker
Contact Vendor
Contact Vendor For Pricing
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.7
8.6
Ease of Use
Ease of Use
7.9
8.0
Ease of Setup
Ease of Setup
7.7
7.8
Ease of Admin
Ease of Admin
8.3
8.5
Quality of Support
Quality of Support
7.9
9.2
Ease of Doing Business With
Ease of Doing Business With
8.4
9.2
Product Direction (% positive)
Product Direction (% positive)
8.2
8.7
Meets Requirements
Google Analytics 360
8.7
Looker
8.6
Ease of Use
Google Analytics 360
7.9
Looker
8.0
Ease of Setup
Google Analytics 360
7.7
Looker
7.8
Ease of Admin
Google Analytics 360
8.3
Looker
8.5
Quality of Support
Google Analytics 360
7.9
Looker
9.2
Ease of Doing Business With
Google Analytics 360
8.4
Looker
9.2
Product Direction (% positive)
Google Analytics 360
8.2
Looker
8.7

Features

Metrics
Sessions - Digital Analytics
Google Analytics 360
8.7
Looker
8.9
Engagement
Google Analytics 360
8.5
Looker
8.8
Entry and Exit Pages
Google Analytics 360
8.5
Looker
8.7
Standard Event Tracking
Google Analytics 360
8.6
Looker
8.5
Custom Event Tracking
Google Analytics 360
8.3
Looker
8.6
Retention
Google Analytics 360
8.3
Looker
8.6
Return
Google Analytics 360
8.2
Looker
8.6
Conversions
Google Analytics 360
8.3
Looker
8.8
Funnels
Google Analytics 360
8.1
Looker
8.8
Reporting
Real-Time Reporting
Google Analytics 360
8.8
Looker
8.5
Trending
Google Analytics 360
8.5
Looker
Not enough data available
Retroactive Reporting
Google Analytics 360
8.4
Looker
8.9
Segmentation
Google Analytics 360
8.4
Looker
8.5
Mobile Reporting
Google Analytics 360
8.4
Looker
7.9
Unification Across Devices
Google Analytics 360
8.2
Looker
8.6
Custom Reports and Dashboards
Google Analytics 360
8.5
Looker
8.9
Other
User Data
Google Analytics 360
8.4
Looker
8.9
Site Search Reporting
Google Analytics 360
8.2
Looker
8.6
Load Time Monitoring
Google Analytics 360
8.2
Looker
8.2
Campaign Tracking
Google Analytics 360
8.4
Looker
8.4
E-Commerce
Google Analytics 360
8.4
Looker
8.6
Promotional Messages
Google Analytics 360
8.2
Looker
8.1
Administration Alerts
Google Analytics 360
8.3
Looker
8.3
Administration
API / Integrations
Google Analytics 360
8.3
Looker
8.7
QA Testing
Google Analytics 360
8.1
Looker
8.2
Performance and Reliability
Google Analytics 360
8.5
Looker
8.6
User, Role, and Access Management
Google Analytics 360
8.6
Looker
8.6

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
49.4%
15.3%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
32.1%
70.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
18.6%
14.2%
Google Analytics 360
Small-Business
49.4%
Mid-Market
32.1%
Enterprise
18.6%
Looker
Small-Business
15.3%
Mid-Market
70.6%
Enterprise
14.2%

Reviewers' Industry

 
Marketing and Advertising
19.2%
Internet
16.4%
 
Computer Software
5.4%
Computer Software
13.9%
 
Information Technology and Services
4.8%
Information Technology and Services
9.2%
 
Internet
3.5%
Marketing and Advertising
7.5%
 
Entertainment
3.5%
Financial Services
5.0%
 
Other
63.5%
Other
48.1%
Google Analytics 360
Marketing and Advertising
19.2%
Computer Software
5.4%
Information Technology and Services
4.8%
Internet
3.5%
Entertainment
3.5%
Other
63.5%
Looker
Internet
16.4%
Computer Software
13.9%
Information Technology and Services
9.2%
Marketing and Advertising
7.5%
Financial Services
5.0%
Other
48.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Alan C.
Administrator in Staffing and Recruiting

So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Research

I dislike the fact that my google drive will run out of storage therefore causing a haunt to my google analytics

G2 User

Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...

 
Google Analytics 360
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Most Helpful Critical Review
G2 User in Research

I dislike the fact that my google drive will run out of storage therefore causing a haunt to my google analytics

Looker
Most Helpful Favorable Review
Alan C.
Administrator in Staffing and Recruiting

So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...

Most Helpful Critical Review
G2 User

Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...

Screenshots

 
1 of 3
2 of 3
3 of 3
1 of 4
2 of 4
3 of 4
4 of 4

Videos

 No videos provided

See the simple process of connecting your database to Looker and gaining insights to your data with Anika Kuesters Smith - Smith of Looker. With Looker's modeling language, LookML, your business logic is easily repeatable and reusable, allowing your analysts to better leverage the data and save time from writing SQL queries. Easily visualize your data sets and create dashboards, connecting your organization's teams to better collaborate and gain insight.

In this demo you'll learn about:

- Connecting your data to Looker
- Building out your data model
- Creating and sharing dashboards
- Generating and scheduling reports for various departments

Google Analytics 360
No videos provided
Looker

See the simple process of connecting your database to Looker and gaining insights to your data with Anika Kuesters Smith - Smith of Looker. With Looker's modeling language, LookML, your business logic is easily repeatable and reusable, allowing your analysts to better leverage the data and save time from writing SQL queries. Easily visualize your data sets and create dashboards, connecting your organization's teams to better collaborate and gain insight.

In this demo you'll learn about:

- Connecting your data to Looker
- Building out your data model
- Creating and sharing dashboards
- Generating and scheduling reports for various departments

Downloads

Request More InformationRequest More InformationAsk Looker a QuestionContact Looker
Add Product
Google Analytics 360
Google Analytics 360
Looker
Looker
Optimized for quick response