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Compare Google Analytics 360 and Kissmetrics 
Featured Products
At a Glance
Market Segments
Small-Business (50.5% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
No pricing available
$299.00 Per Month
Google Analytics 360
Star Rating
(595)4.4 out of 5
Market Segments
Small-Business (50.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Kissmetrics
Star Rating
(168)4.1 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$299.00 Per Month
Browse all 3 pricing plansGoogle Analytics 360 vs Kissmetrics
When assessing the two solutions, reviewers found Google Analytics 360 easier to use, set up, and administer. However, reviewers felt that both vendors make it equally easy to do business overall.
- Reviewers felt that Google Analytics 360 meets the needs of their business better than Kissmetrics.
- When comparing quality of ongoing product support, reviewers felt that Kissmetrics is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Analytics 360 over Kissmetrics.
Pricing
Entry-Level Pricing
Google Analytics 360
No pricing availableKissmetrics
Silver
$299.00
Per Month
Best for smaller businesses - up to 10,000 monthly tracked users
- Analyze Reports: Metrics, People, Funnel, Cohort, A/B, Power
- Populations: Up to 10 active
- Campaigns: Unlimited Profiles, Unlimited Emails
Free Trial
Google Analytics 360
No trial information availableKissmetrics
Free Trial is available
Ratings
Meets Requirements
8.8
448
7.9
154
Ease of Use
8.1
451
7.4
155
Ease of Setup
8.0
196
6.7
62
Ease of Admin
8.4
188
7.8
67
Quality of Support
8.0
407
8.3
135
Has the product been a good partner in doing business?
8.4
184
8.4
68
Product Direction (% positive)
8.4
432
7.8
155
Features by Category
Metrics
8.7
324
8.3
102
8.5
332
8.1
102
8.5
322
7.7
94
8.6
304
8.7
111
8.4
298
8.6
111
8.4
304
8.0
93
8.2
303
7.7
96
|
Verified
8.4
310
8.7
109
8.2
286
8.4
109
Reporting
Feature Not Available
8.0
108
8.6
310
7.6
90
8.4
279
8.0
63
8.5
296
8.1
100
8.4
290
7.1
57
8.2
268
8.0
66
8.7
312
8.1
107
Other
8.5
300
8.3
105
8.4
305
7.6
58
8.3
290
Feature Not Available
8.6
302
8.2
91
8.5
267
7.9
61
8.2
248
7.4
39
8.3
266
Feature Not Available
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.5
244
7.8
88
8.2
243
7.6
57
8.6
293
8.1
98
8.6
293
8.7
98
User Identification
9.1
111
9.0
5
9.0
108
9.3
5
9.0
103
9.7
5
Tracking & Reporting
8.9
99
8.7
5
8.8
109
9.0
5
8.9
102
9.0
5
9.0
108
9.0
5
8.8
103
9.3
5
8.8
101
9.3
5
Metrics
9.0
33
9.3
5
8.6
32
9.3
5
8.6
33
9.3
5
8.5
33
Not enough data
8.6
33
9.7
5
Product Analytics
Not enough data
8.1
9
Not enough data
8.3
10
Not enough data
7.7
10
Not enough data
8.2
10
Not enough data
8.1
9
Not enough data
9.2
8
Not enough data
8.0
9
Not enough data
7.6
9
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
9.7
10
Not enough data
8.7
10
Not enough data
9.2
10
Not enough data
9.5
10
Not enough data
8.3
9
Not enough data
7.8
10
Administration
Not enough data
8.5
10
Not enough data
8.2
10
Not enough data
8.2
10
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.0
33
9.3
5
8.6
32
9.3
5
8.6
33
9.3
5
8.5
33
Not enough data
8.6
33
9.7
5
Variation Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Analytics 360 and Kissmetrics are categorized as Digital Analytics and Mobile App Analytics
Unique Categories
Google Analytics 360 has no unique categories
Reviews
Reviewers' Company Size
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kissmetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.8%
Information Technology and Services
6.2%
Computer Software
5.1%
Retail
3.1%
Education Management
3.1%
Other
61.7%
Computer Software
22.6%
Internet
18.3%
Marketing and Advertising
12.8%
Information Technology and Services
7.9%
Retail
3.7%
Other
34.8%
Discussions
What is next to do best.
2 Comments
CC
Using the social network for advertisingRead more
Are there other similar products on the market?
1 Comment
Official Response from Kissmetrics
Hi Ben,
Kissmetrics is one of the more flexible analytics tools on the market due to being able to capture and store data by person, which allows you to...Read more
Kissmetrics has no more discussions with answers
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