Join the 1500 companies using G2 Track to manage SaaS spend, usage, contracts & compliance.
Compare Google Analytics 360, IBM Digital Analytics, and Optimizely

Pricing

 
Enterprise
Contact Vendor
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial Unavailable
Google Analytics 360
Free Trial Unavailable
IBM Digital Analytics
Free Trial Unavailable
Optimizely
Enterprise
Contact Vendor
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.7
6.9
8.6
Ease of Use
Ease of Use
7.9
5.8
8.5
Ease of Setup
Ease of Setup
7.8
5.4
8.7
Ease of Admin
Ease of Admin
8.3
7.0
8.4
Quality of Support
Quality of Support
7.9
6.1
8.0
Ease of Doing Business With
Ease of Doing Business With
8.4
7.0
8.1
Product Direction (% positive)
Product Direction (% positive)
8.1
3.4
7.6
Meets Requirements
Google Analytics 360
8.7
IBM Digital Analytics
6.9
Optimizely
8.6
Ease of Use
Google Analytics 360
7.9
IBM Digital Analytics
5.8
Optimizely
8.5
Ease of Setup
Google Analytics 360
7.8
IBM Digital Analytics
5.4
Optimizely
8.7
Ease of Admin
Google Analytics 360
8.3
IBM Digital Analytics
7.0
Optimizely
8.4
Quality of Support
Google Analytics 360
7.9
IBM Digital Analytics
6.1
Optimizely
8.0
Ease of Doing Business With
Google Analytics 360
8.4
IBM Digital Analytics
7.0
Optimizely
8.1
Product Direction (% positive)
Google Analytics 360
8.1
IBM Digital Analytics
3.4
Optimizely
7.6

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
47.7%
16.4%
18.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
32.4%
34.5%
55.7%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
19.9%
49.1%
25.8%
Google Analytics 360
Small-Business
47.7%
Mid-Market
32.4%
Enterprise
19.9%
IBM Digital Analytics
Small-Business
16.4%
Mid-Market
34.5%
Enterprise
49.1%
Optimizely
Small-Business
18.6%
Mid-Market
55.7%
Enterprise
25.8%

Reviewers' Industry

 
Marketing and Advertising
18.9%
Retail
15.7%
Internet
18.1%
 
Information Technology and Services
4.8%
Marketing and Advertising
15.7%
Marketing and Advertising
14.7%
 
Real Estate
3.7%
Internet
7.1%
Computer Software
13.8%
 
Internet
3.7%
Insurance
7.1%
Information Technology and Services
6.9%
 
Education Management
3.7%
Information Technology and Services
7.1%
Financial Services
5.2%
 
Other
65.1%
Other
47.1%
Other
41.4%
Google Analytics 360
Marketing and Advertising
18.9%
Information Technology and Services
4.8%
Real Estate
3.7%
Internet
3.7%
Education Management
3.7%
Other
65.1%
IBM Digital Analytics
Retail
15.7%
Marketing and Advertising
15.7%
Internet
7.1%
Insurance
7.1%
Information Technology and Services
7.1%
Other
47.1%
Optimizely
Internet
18.1%
Marketing and Advertising
14.7%
Computer Software
13.8%
Information Technology and Services
6.9%
Financial Services
5.2%
Other
41.4%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Casey G.
Internal Consultant in Marketing and Advertising

Easy to upload excel file info and keep data organized

Wissam Y.
User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Most Helpful Critical Review
Most Helpful Critical Review
G2 User

It’s decent enough. But easy to forget about, there could possibly be a better system to set goals of analytic views + more

Jaspreet S.
User in Business Supplies and Equipment

Some of their products crash, and the interfaces are outdated. No customization. Lack of segmentation options in their main reporting suite Coremetrics report load response times were very poor

Vladimir B.
Administrator in Marketing and Advertising

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

 
Google Analytics 360
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Most Helpful Critical Review
G2 User

It’s decent enough. But easy to forget about, there could possibly be a better system to set goals of analytic views + more

IBM Digital Analytics
Most Helpful Favorable Review
Casey G.
Internal Consultant in Marketing and Advertising

Easy to upload excel file info and keep data organized

Most Helpful Critical Review
Jaspreet S.
User in Business Supplies and Equipment

Some of their products crash, and the interfaces are outdated. No customization. Lack of segmentation options in their main reporting suite Coremetrics report load response times were very poor

Optimizely
Most Helpful Favorable Review
Wissam Y.
User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Most Helpful Critical Review
Vladimir B.
Administrator in Marketing and Advertising

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

Screenshots

 
1 of 3
2 of 3
3 of 3
1 of 3
2 of 3
3 of 3
1 of 3
2 of 3
3 of 3
Google Analytics 360
IBM Digital Analytics
Request More InformationRequest More InformationAsk IBM DA a QuestionContact IBM DAAsk Optimizely a QuestionContact Optimizely