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Compare Google Analytics 360, IBM Digital Analytics, and Google Analytics

Pricing

 
Free Trial Unavailable
Free Trial Unavailable
Free Trial Unavailable
Google Analytics 360
Free Trial Unavailable
IBM Digital Analytics
Free Trial Unavailable
Google Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.7
6.9
9.0
Ease of Use
Ease of Use
7.9
5.8
7.6
Ease of Setup
Ease of Setup
7.8
5.4
7.8
Ease of Admin
Ease of Admin
8.3
7.0
8.1
Quality of Support
Quality of Support
7.9
6.1
7.3
Ease of Doing Business With
Ease of Doing Business With
8.4
7.0
8.2
Product Direction (% positive)
Product Direction (% positive)
8.1
3.4
8.4
Meets Requirements
Google Analytics 360
8.7
IBM Digital Analytics
6.9
Google Analytics
9.0
Ease of Use
Google Analytics 360
7.9
IBM Digital Analytics
5.8
Google Analytics
7.6
Ease of Setup
Google Analytics 360
7.8
IBM Digital Analytics
5.4
Google Analytics
7.8
Ease of Admin
Google Analytics 360
8.3
IBM Digital Analytics
7.0
Google Analytics
8.1
Quality of Support
Google Analytics 360
7.9
IBM Digital Analytics
6.1
Google Analytics
7.3
Ease of Doing Business With
Google Analytics 360
8.4
IBM Digital Analytics
7.0
Google Analytics
8.2
Product Direction (% positive)
Google Analytics 360
8.1
IBM Digital Analytics
3.4
Google Analytics
8.4

Features

Metrics
Sessions - Digital Analytics
Google Analytics 360
8.6
IBM Digital Analytics
7.7
Google Analytics
9.0
Engagement
Google Analytics 360
8.4
IBM Digital Analytics
7.0
Google Analytics
8.7
Entry and Exit Pages
Google Analytics 360
8.4
IBM Digital Analytics
7.2
Google Analytics
8.7
Standard Event Tracking
Google Analytics 360
8.6
IBM Digital Analytics
7.0
Google Analytics
8.5
Custom Event Tracking
Google Analytics 360
8.3
IBM Digital Analytics
6.5
Google Analytics
8.3
Retention
Google Analytics 360
8.3
IBM Digital Analytics
7.0
Google Analytics
8.3
Return
Google Analytics 360
8.1
IBM Digital Analytics
6.9
Google Analytics
8.4
Conversions
Google Analytics 360
8.3
IBM Digital Analytics
7.5
Google Analytics
8.5
Funnels
Google Analytics 360
8.1
IBM Digital Analytics
6.5
Google Analytics
8.1
Reporting
Real-Time Reporting
Google Analytics 360
8.8
IBM Digital Analytics
5.7
Google Analytics
8.7
Trending
Google Analytics 360
8.5
IBM Digital Analytics
6.2
Google Analytics
8.5
Retroactive Reporting
Google Analytics 360
8.3
IBM Digital Analytics
6.2
Google Analytics
8.2
Segmentation
Google Analytics 360
8.3
IBM Digital Analytics
6.0
Google Analytics
8.3
Mobile Reporting
Google Analytics 360
8.4
IBM Digital Analytics
4.9
Google Analytics
8.5
Unification Across Devices
Google Analytics 360
8.2
IBM Digital Analytics
5.6
Google Analytics
8.2
Custom Reports and Dashboards
Google Analytics 360
8.5
IBM Digital Analytics
5.9
Google Analytics
8.5
Other
User Data
Google Analytics 360
8.3
IBM Digital Analytics
6.3
Google Analytics
8.4
Site Search Reporting
Google Analytics 360
8.1
IBM Digital Analytics
6.6
Google Analytics
8.5
Load Time Monitoring
Google Analytics 360
8.2
IBM Digital Analytics
5.5
Google Analytics
8.3
Campaign Tracking
Google Analytics 360
8.3
IBM Digital Analytics
6.7
Google Analytics
8.7
E-Commerce
Google Analytics 360
8.3
IBM Digital Analytics
7.3
Google Analytics
8.4
Promotional Messages
Google Analytics 360
8.1
IBM Digital Analytics
6.6
Google Analytics
8.0
Administration Alerts
Google Analytics 360
8.2
IBM Digital Analytics
6.5
Google Analytics
8.2
Administration
Performance and Reliability
Google Analytics 360
8.5
IBM Digital Analytics
6.4
Google Analytics
8.9
User, Role, and Access Management
Google Analytics 360
8.6
IBM Digital Analytics
7.5
Google Analytics
8.9
API / Integrations
Google Analytics 360
8.2
IBM Digital Analytics
6.5
Google Analytics
8.4
QA Testing
Google Analytics 360
8.0
IBM Digital Analytics
5.6
Google Analytics
8.1

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
47.7%
16.4%
60.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
32.4%
34.5%
27.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
19.9%
49.1%
11.9%
Google Analytics 360
Small-Business
47.7%
Mid-Market
32.4%
Enterprise
19.9%
IBM Digital Analytics
Small-Business
16.4%
Mid-Market
34.5%
Enterprise
49.1%
Google Analytics
Small-Business
60.6%
Mid-Market
27.5%
Enterprise
11.9%

Reviewers' Industry

 
Marketing and Advertising
18.9%
Retail
15.7%
Marketing and Advertising
22.1%
 
Information Technology and Services
4.8%
Marketing and Advertising
15.7%
Information Technology and Services
6.8%
 
Real Estate
3.7%
Internet
7.1%
Computer Software
6.8%
 
Internet
3.7%
Insurance
7.1%
Internet
6.1%
 
Education Management
3.7%
Information Technology and Services
7.1%
Higher Education
3.0%
 
Other
65.1%
Other
47.1%
Other
55.2%
Google Analytics 360
Marketing and Advertising
18.9%
Information Technology and Services
4.8%
Real Estate
3.7%
Internet
3.7%
Education Management
3.7%
Other
65.1%
IBM Digital Analytics
Retail
15.7%
Marketing and Advertising
15.7%
Internet
7.1%
Insurance
7.1%
Information Technology and Services
7.1%
Other
47.1%
Google Analytics
Marketing and Advertising
22.1%
Information Technology and Services
6.8%
Computer Software
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.2%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Casey G.
Internal Consultant in Marketing and Advertising

Easy to upload excel file info and keep data organized

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User

It’s decent enough. But easy to forget about, there could possibly be a better system to set goals of analytic views + more

Jaspreet S.
User in Business Supplies and Equipment

Some of their products crash, and the interfaces are outdated. No customization. Lack of segmentation options in their main reporting suite Coremetrics report load response times were very poor

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
Google Analytics 360
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Most Helpful Critical Review
G2 User

It’s decent enough. But easy to forget about, there could possibly be a better system to set goals of analytic views + more

IBM Digital Analytics
Most Helpful Favorable Review
Casey G.
Internal Consultant in Marketing and Advertising

Easy to upload excel file info and keep data organized

Most Helpful Critical Review
Jaspreet S.
User in Business Supplies and Equipment

Some of their products crash, and the interfaces are outdated. No customization. Lack of segmentation options in their main reporting suite Coremetrics report load response times were very poor

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Screenshots

 
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Google Analytics 360
IBM Digital Analytics
Google Analytics
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