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Compare Google Analytics 360, IBM Digital Analytics, and Adobe Analytics

Pricing

 
Free Trial Unavailable
Free Trial Unavailable
Free Trial Unavailable
Google Analytics 360
Free Trial Unavailable
IBM Digital Analytics
Free Trial Unavailable
Adobe Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.7
6.9
8.4
Ease of Use
Ease of Use
7.9
5.8
7.0
Ease of Setup
Ease of Setup
7.8
5.4
6.4
Ease of Admin
Ease of Admin
8.3
7.0
7.2
Quality of Support
Quality of Support
7.9
6.1
7.5
Ease of Doing Business With
Ease of Doing Business With
8.4
7.0
7.6
Product Direction (% positive)
Product Direction (% positive)
8.1
3.4
6.9
Meets Requirements
Google Analytics 360
8.7
IBM Digital Analytics
6.9
Adobe Analytics
8.4
Ease of Use
Google Analytics 360
7.9
IBM Digital Analytics
5.8
Adobe Analytics
7.0
Ease of Setup
Google Analytics 360
7.8
IBM Digital Analytics
5.4
Adobe Analytics
6.4
Ease of Admin
Google Analytics 360
8.3
IBM Digital Analytics
7.0
Adobe Analytics
7.2
Quality of Support
Google Analytics 360
7.9
IBM Digital Analytics
6.1
Adobe Analytics
7.5
Ease of Doing Business With
Google Analytics 360
8.4
IBM Digital Analytics
7.0
Adobe Analytics
7.6
Product Direction (% positive)
Google Analytics 360
8.1
IBM Digital Analytics
3.4
Adobe Analytics
6.9

Features

Metrics
Sessions - Digital Analytics
Google Analytics 360
8.6
IBM Digital Analytics
7.7
Adobe Analytics
8.5
Engagement
Google Analytics 360
8.4
IBM Digital Analytics
7.0
Adobe Analytics
8.3
Entry and Exit Pages
Google Analytics 360
8.4
IBM Digital Analytics
7.2
Adobe Analytics
8.4
Standard Event Tracking
Google Analytics 360
8.6
IBM Digital Analytics
7.0
Adobe Analytics
8.3
Custom Event Tracking
Google Analytics 360
8.3
IBM Digital Analytics
6.5
Adobe Analytics
8.4
Retention
Google Analytics 360
8.3
IBM Digital Analytics
7.0
Adobe Analytics
7.9
Return
Google Analytics 360
8.1
IBM Digital Analytics
6.9
Adobe Analytics
7.9
Conversions
Google Analytics 360
8.3
IBM Digital Analytics
7.5
Adobe Analytics
8.4
Funnels
Google Analytics 360
8.1
IBM Digital Analytics
6.5
Adobe Analytics
8.1
Reporting
Real-Time Reporting
Google Analytics 360
8.8
IBM Digital Analytics
5.7
Adobe Analytics
8.1
Trending
Google Analytics 360
8.5
IBM Digital Analytics
6.2
Adobe Analytics
8.2
Retroactive Reporting
Google Analytics 360
8.3
IBM Digital Analytics
6.2
Adobe Analytics
8.0
Segmentation
Google Analytics 360
8.3
IBM Digital Analytics
6.0
Adobe Analytics
8.3
Mobile Reporting
Google Analytics 360
8.4
IBM Digital Analytics
4.9
Adobe Analytics
7.9
Unification Across Devices
Google Analytics 360
8.2
IBM Digital Analytics
5.6
Adobe Analytics
7.7
Custom Reports and Dashboards
Google Analytics 360
8.5
IBM Digital Analytics
5.9
Adobe Analytics
8.3
Other
User Data
Google Analytics 360
8.3
IBM Digital Analytics
6.3
Adobe Analytics
8.3
Site Search Reporting
Google Analytics 360
8.1
IBM Digital Analytics
6.6
Adobe Analytics
8.2
Load Time Monitoring
Google Analytics 360
8.2
IBM Digital Analytics
5.5
Adobe Analytics
7.8
Campaign Tracking
Google Analytics 360
8.3
IBM Digital Analytics
6.7
Adobe Analytics
8.4
E-Commerce
Google Analytics 360
8.3
IBM Digital Analytics
7.3
Adobe Analytics
8.3
Promotional Messages
Google Analytics 360
8.1
IBM Digital Analytics
6.6
Adobe Analytics
7.9
Administration Alerts
Google Analytics 360
8.2
IBM Digital Analytics
6.5
Adobe Analytics
8.0
Administration
Performance and Reliability
Google Analytics 360
8.5
IBM Digital Analytics
6.4
Adobe Analytics
8.2
User, Role, and Access Management
Google Analytics 360
8.6
IBM Digital Analytics
7.5
Adobe Analytics
8.3
API / Integrations
Google Analytics 360
8.2
IBM Digital Analytics
6.5
Adobe Analytics
7.8
QA Testing
Google Analytics 360
8.0
IBM Digital Analytics
5.6
Adobe Analytics
8.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
47.7%
16.4%
26.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
32.4%
34.5%
27.9%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
19.9%
49.1%
45.5%
Google Analytics 360
Small-Business
47.7%
Mid-Market
32.4%
Enterprise
19.9%
IBM Digital Analytics
Small-Business
16.4%
Mid-Market
34.5%
Enterprise
49.1%
Adobe Analytics
Small-Business
26.6%
Mid-Market
27.9%
Enterprise
45.5%

Reviewers' Industry

 
Marketing and Advertising
18.9%
Retail
15.7%
Marketing and Advertising
14.6%
 
Information Technology and Services
4.8%
Marketing and Advertising
15.7%
Retail
6.0%
 
Real Estate
3.7%
Internet
7.1%
Financial Services
5.2%
 
Internet
3.7%
Insurance
7.1%
Information Technology and Services
5.1%
 
Education Management
3.7%
Information Technology and Services
7.1%
Internet
4.0%
 
Other
65.1%
Other
47.1%
Other
65.1%
Google Analytics 360
Marketing and Advertising
18.9%
Information Technology and Services
4.8%
Real Estate
3.7%
Internet
3.7%
Education Management
3.7%
Other
65.1%
IBM Digital Analytics
Retail
15.7%
Marketing and Advertising
15.7%
Internet
7.1%
Insurance
7.1%
Information Technology and Services
7.1%
Other
47.1%
Adobe Analytics
Marketing and Advertising
14.6%
Retail
6.0%
Financial Services
5.2%
Information Technology and Services
5.1%
Internet
4.0%
Other
65.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

G2 User in Information Technology and Services

Data, using the software overall and the fact that it crunches numbers

Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
Most Helpful Critical Review
Luisa L.
User in Leisure, Travel & Tourism

Demasiadas opciones. La configuración a veces se hace tediosa debido a que son muchas opciones posibles de configuración y eso agota

G2 User in Consumer Goods

The font is so small I have to squint just to read it. The dashboard's aren't really helpful and offer a low level of customization. Not really user friendly and difficult to do simple tasks that can be done in seconds in Google analytics (i.e....

G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

 
Google Analytics 360
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Most Helpful Critical Review
Luisa L.
User in Leisure, Travel & Tourism

Demasiadas opciones. La configuración a veces se hace tediosa debido a que son muchas opciones posibles de configuración y eso agota

IBM Digital Analytics
Most Helpful Favorable Review
G2 User in Information Technology and Services

Data, using the software overall and the fact that it crunches numbers

Most Helpful Critical Review
G2 User in Consumer Goods

The font is so small I have to squint just to read it. The dashboard's aren't really helpful and offer a low level of customization. Not really user friendly and difficult to do simple tasks that can be done in seconds in Google analytics (i.e....

Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

Screenshots

 
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Google Analytics 360
IBM Digital Analytics

Videos

 No videos providedNo videos provided

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Google Analytics 360
No videos provided
IBM Digital Analytics
No videos provided
Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Downloads

 No downloads providedNo downloads provided
Google Analytics 360
No downloads provided
IBM Digital Analytics
No downloads provided
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