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Compare Google Analytics 360 vs IBM Digital Analytics
See this
comparison of Google Analytics 360 vs. IBM Digital Analytics
based on data from user reviews. Google Analytics 360 rates 4.2/5 stars with 289 reviews. IBM Digital Analytics rates 3.1/5 stars with 59 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial Unavailable
Free Trial Unavailable
Google Analytics 360
Free Trial Unavailable
IBM Digital Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.7
6.9
Ease of Use
Ease of Use
7.9
5.8
Ease of Setup
Ease of Setup
7.8
5.4
Ease of Admin
Ease of Admin
8.3
7.0
Quality of Support
Quality of Support
7.9
6.1
Ease of Doing Business With
Ease of Doing Business With
8.4
7.0
Product Direction (% positive)
Product Direction (% positive)
8.2
3.4
Meets Requirements
Google Analytics 360
8.7
IBM Digital Analytics
6.9
Ease of Use
Google Analytics 360
7.9
IBM Digital Analytics
5.8
Ease of Setup
Google Analytics 360
7.8
IBM Digital Analytics
5.4
Ease of Admin
Google Analytics 360
8.3
IBM Digital Analytics
7.0
Quality of Support
Google Analytics 360
7.9
IBM Digital Analytics
6.1
Ease of Doing Business With
Google Analytics 360
8.4
IBM Digital Analytics
7.0
Product Direction (% positive)
Google Analytics 360
8.2
IBM Digital Analytics
3.4

Features

Metrics
Sessions - Digital Analytics
Google Analytics 360
8.6
IBM Digital Analytics
7.7
Engagement
Google Analytics 360
8.4
IBM Digital Analytics
7.0
Entry and Exit Pages
Google Analytics 360
8.4
IBM Digital Analytics
7.2
Standard Event Tracking
Google Analytics 360
8.6
IBM Digital Analytics
7.0
Custom Event Tracking
Google Analytics 360
8.3
IBM Digital Analytics
6.5
Retention
Google Analytics 360
8.3
IBM Digital Analytics
7.0
Return
Google Analytics 360
8.1
IBM Digital Analytics
6.9
Conversions
Google Analytics 360
8.3
IBM Digital Analytics
7.5
Funnels
Google Analytics 360
8.1
IBM Digital Analytics
6.5
Reporting
Real-Time Reporting
Google Analytics 360
8.8
IBM Digital Analytics
5.7
Trending
Google Analytics 360
8.5
IBM Digital Analytics
6.2
Retroactive Reporting
Google Analytics 360
8.3
IBM Digital Analytics
6.2
Segmentation
Google Analytics 360
8.3
IBM Digital Analytics
6.0
Mobile Reporting
Google Analytics 360
8.4
IBM Digital Analytics
4.9
Unification Across Devices
Google Analytics 360
8.2
IBM Digital Analytics
5.6
Custom Reports and Dashboards
Google Analytics 360
8.5
IBM Digital Analytics
5.9
Other
User Data
Google Analytics 360
8.3
IBM Digital Analytics
6.3
Site Search Reporting
Google Analytics 360
8.1
IBM Digital Analytics
6.6
Load Time Monitoring
Google Analytics 360
8.2
IBM Digital Analytics
5.5
Campaign Tracking
Google Analytics 360
8.3
IBM Digital Analytics
6.7
E-Commerce
Google Analytics 360
8.3
IBM Digital Analytics
7.3
Promotional Messages
Google Analytics 360
8.1
IBM Digital Analytics
6.6
Administration Alerts
Google Analytics 360
8.2
IBM Digital Analytics
6.5
Administration
Performance and Reliability
Google Analytics 360
8.5
IBM Digital Analytics
6.4
User, Role, and Access Management
Google Analytics 360
8.6
IBM Digital Analytics
7.5
API / Integrations
Google Analytics 360
8.2
IBM Digital Analytics
6.5
QA Testing
Google Analytics 360
8.0
IBM Digital Analytics
5.6

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
47.9%
16.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
32.3%
34.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
19.8%
49.1%
Google Analytics 360
Small-Business
47.9%
Mid-Market
32.3%
Enterprise
19.8%
IBM Digital Analytics
Small-Business
16.4%
Mid-Market
34.5%
Enterprise
49.1%

Reviewers' Industry

 
Marketing and Advertising
18.9%
Retail
15.7%
 
Information Technology and Services
4.8%
Marketing and Advertising
15.7%
 
Real Estate
3.7%
Internet
7.1%
 
Internet
3.7%
Insurance
7.1%
 
Education Management
3.7%
Information Technology and Services
7.1%
 
Other
65.2%
Other
47.1%
Google Analytics 360
Marketing and Advertising
18.9%
Information Technology and Services
4.8%
Real Estate
3.7%
Internet
3.7%
Education Management
3.7%
Other
65.2%
IBM Digital Analytics
Retail
15.7%
Marketing and Advertising
15.7%
Internet
7.1%
Insurance
7.1%
Information Technology and Services
7.1%
Other
47.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

G2 User

Competitive benchmarks and advanced analytics which can make you stand out in this competitive market and help establish name

Most Helpful Critical Review
Most Helpful Critical Review
G2 User

Customer service is hard to access real people and not just computer operated people

Michael B.
User in Internet

compared to google analytics it really falls short in its ability to measure user engagement on your site. Also, it has fairly rigid implementation standards, and a small problem with set-up causes drastic problems in its effectiveness. Also, unless you are...

 
Google Analytics 360
Most Helpful Favorable Review
G2 User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Most Helpful Critical Review
G2 User

Customer service is hard to access real people and not just computer operated people

IBM Digital Analytics
Most Helpful Favorable Review
G2 User

Competitive benchmarks and advanced analytics which can make you stand out in this competitive market and help establish name

Most Helpful Critical Review
Michael B.
User in Internet

compared to google analytics it really falls short in its ability to measure user engagement on your site. Also, it has fairly rigid implementation standards, and a small problem with set-up causes drastic problems in its effectiveness. Also, unless you are...

Screenshots

 
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Google Analytics 360
IBM Digital Analytics
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