Compare Google Analytics 360 vs IBM Digital Analytics

See this
comparison of Google Analytics 360 vs. IBM Digital Analytics
based on data from user reviews. Google Analytics 360 rates 4.2/5 stars with 312 reviews. IBM Digital Analytics rates 3.2/5 stars with 64 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial Unavailable
Free Trial Unavailable
Google Analytics 360
Free Trial Unavailable
IBM Digital Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.7
6.9
Ease of Use
Ease of Use
7.9
5.8
Ease of Setup
Ease of Setup
7.7
5.4
Ease of Admin
Ease of Admin
8.3
7.0
Quality of Support
Quality of Support
7.9
6.1
Ease of Doing Business With
Ease of Doing Business With
8.4
7.0
Product Direction (% positive)
Product Direction (% positive)
8.2
3.4
Meets Requirements
Google Analytics 360
8.7
IBM Digital Analytics
6.9
Ease of Use
Google Analytics 360
7.9
IBM Digital Analytics
5.8
Ease of Setup
Google Analytics 360
7.7
IBM Digital Analytics
5.4
Ease of Admin
Google Analytics 360
8.3
IBM Digital Analytics
7.0
Quality of Support
Google Analytics 360
7.9
IBM Digital Analytics
6.1
Ease of Doing Business With
Google Analytics 360
8.4
IBM Digital Analytics
7.0
Product Direction (% positive)
Google Analytics 360
8.2
IBM Digital Analytics
3.4

Features

Metrics
Sessions - Digital Analytics
Google Analytics 360
8.7
IBM Digital Analytics
7.7
Engagement
Google Analytics 360
8.5
IBM Digital Analytics
6.9
Entry and Exit Pages
Google Analytics 360
8.5
IBM Digital Analytics
7.2
Standard Event Tracking
Google Analytics 360
8.6
IBM Digital Analytics
7.0
Custom Event Tracking
Google Analytics 360
8.3
IBM Digital Analytics
6.6
Retention
Google Analytics 360
8.3
IBM Digital Analytics
7.1
Return
Google Analytics 360
8.2
IBM Digital Analytics
6.9
Conversions
Google Analytics 360
8.3
IBM Digital Analytics
7.5
Funnels
Google Analytics 360
8.1
IBM Digital Analytics
6.5
Reporting
Real-Time Reporting
Google Analytics 360
8.8
IBM Digital Analytics
5.7
Trending
Google Analytics 360
8.5
IBM Digital Analytics
6.3
Retroactive Reporting
Google Analytics 360
8.4
IBM Digital Analytics
6.3
Segmentation
Google Analytics 360
8.4
IBM Digital Analytics
6.0
Mobile Reporting
Google Analytics 360
8.4
IBM Digital Analytics
4.9
Unification Across Devices
Google Analytics 360
8.2
IBM Digital Analytics
5.7
Custom Reports and Dashboards
Google Analytics 360
8.5
IBM Digital Analytics
6.0
Other
User Data
Google Analytics 360
8.4
IBM Digital Analytics
6.3
Site Search Reporting
Google Analytics 360
8.2
IBM Digital Analytics
6.7
Load Time Monitoring
Google Analytics 360
8.2
IBM Digital Analytics
5.5
Campaign Tracking
Google Analytics 360
8.4
IBM Digital Analytics
6.8
E-Commerce
Google Analytics 360
8.4
IBM Digital Analytics
7.3
Promotional Messages
Google Analytics 360
8.2
IBM Digital Analytics
6.6
Administration Alerts
Google Analytics 360
8.3
IBM Digital Analytics
6.5
Administration
API / Integrations
Google Analytics 360
8.3
IBM Digital Analytics
6.6
QA Testing
Google Analytics 360
8.1
IBM Digital Analytics
5.7
Performance and Reliability
Google Analytics 360
8.5
IBM Digital Analytics
6.5
User, Role, and Access Management
Google Analytics 360
8.6
IBM Digital Analytics
7.4

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
49.4%
21.3%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
32.1%
31.1%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
18.6%
47.5%
Google Analytics 360
Small-Business
49.4%
Mid-Market
32.1%
Enterprise
18.6%
IBM Digital Analytics
Small-Business
21.3%
Mid-Market
31.1%
Enterprise
47.5%

Reviewers' Industry

 
Marketing and Advertising
19.2%
Retail
14.1%
 
Computer Software
5.4%
Marketing and Advertising
14.1%
 
Information Technology and Services
4.8%
Internet
7.8%
 
Internet
3.5%
Insurance
6.3%
 
Entertainment
3.5%
Information Technology and Services
6.3%
 
Other
63.5%
Other
51.6%
Google Analytics 360
Marketing and Advertising
19.2%
Computer Software
5.4%
Information Technology and Services
4.8%
Internet
3.5%
Entertainment
3.5%
Other
63.5%
IBM Digital Analytics
Retail
14.1%
Marketing and Advertising
14.1%
Internet
7.8%
Insurance
6.3%
Information Technology and Services
6.3%
Other
51.6%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Daniel V.
User in Marketing and Advertising

The ability to manipulate reports and then identify outlying data and trends

Most Helpful Critical Review
Most Helpful Critical Review
Executive Sponsor in Computer Software

GA does not offer a clear view as to which specific companies are visiting my website.

User in Computer Software

Some of their products crash, and the interfaces are outdated

 
Google Analytics 360
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Most Helpful Critical Review
Executive Sponsor in Computer Software

GA does not offer a clear view as to which specific companies are visiting my website.

IBM Digital Analytics
Most Helpful Favorable Review
Daniel V.
User in Marketing and Advertising

The ability to manipulate reports and then identify outlying data and trends

Most Helpful Critical Review
User in Computer Software

Some of their products crash, and the interfaces are outdated

Screenshots

 
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Google Analytics 360
IBM Digital Analytics
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