# Google Analytics 360 vs Hotjar by Contentsquare Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Hotjar excels in user experience analysis, particularly with its heatmaps and session recordings. Users appreciate how these features make it easy to visualize user behavior, allowing for practical UX improvements without guesswork.
- **Users say** that Google Analytics 360 is particularly strong in handling large-scale data, providing advanced reporting and unsampled data access. This capability is essential for enterprises needing detailed insights into user behavior and performance metrics.
- **Reviewers mention** that Hotjar's setup process is notably quick and intuitive, making it accessible for small businesses. Many users highlight that they can start using the tool effectively right away, which is a significant advantage for teams with limited resources.
- **According to verified reviews** , Google Analytics 360 offers robust integration with other Google services, such as Google Ads and Search Console. This seamless connectivity is a major plus for users looking to streamline their marketing efforts and gain deeper insights into campaign performance.
- **G2 reviewers highlight** that Hotjar's focus on user engagement metrics, like click tracking and scroll depth, provides actionable insights that help improve website design and functionality. Users find these features particularly useful for identifying areas where visitors drop off.
- **Users report** that while Google Analytics 360 provides comprehensive data analysis tools, some find it less user-friendly compared to Hotjar. The complexity of its features can be overwhelming for smaller teams or those new to digital analytics, making Hotjar a more approachable option for everyday use.



| | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 598 | 342 | 
| **Largest Market Segment** | Small-Business (50.2% of reviews) | Small-Business (52.4% of reviews) | 
| **Entry Level Price** | No pricing available | Free | 

---
## Top Pros & Cons

### Google Analytics 360

Pros:
- Insights (6 reviews)
- Easy Integrations (5 reviews)

Cons:
- Learning Curve (4 reviews)
- Cluttered Interface (2 reviews)

### Hotjar by Contentsquare

Pros:
- Ease of Use (12 reviews)
- Features (10 reviews)

Cons:
- Limitations (5 reviews)
- Missing Features (4 reviews)

---
## Ratings Comparison
| Rating | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
  | **Meets Requirements** | 8.8 (451 reviews) | 8.6 (265 reviews) | 
  | **Ease of Use** | 8.1 (454 reviews) | 8.9 (268 reviews) | 
  | **Ease of Setup** | 8.0 (200 reviews) | 9.0 (129 reviews) | 
  | **Ease of Admin** | 8.4 (189 reviews) | 8.9 (120 reviews) | 
  | **Quality of Support** | 8.0 (410 reviews) | 8.5 (181 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (185 reviews) | 8.7 (107 reviews) | 
  | **Product Direction (% positive)** | 8.4 (435 reviews) | 8.2 (260 reviews) | 

---
## Pricing

### Google Analytics 360

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Hotjar by Contentsquare

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: A simple way to get started

Key Features:
- 200k monthly sessions
- 1 project
- Replays, Heatmaps + Funnels

[Browse all 4 editions](https://www.g2.com/products/hotjar-by-contentsquare/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | 8.4/10 | 379 |
| **Hotjar by Contentsquare** | 8.6/10 | 186 |

#### Metrics

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.7 (325 reviews) | 8.7 (26 reviews) | 
| **Engagement** | 8.5 (333 reviews) | 9.1 (28 reviews) | 
| **Entry and Exit Pages** | 8.5 (323 reviews) | 9.0 (25 reviews) | 
| **Standard Event Tracking** | 8.6 (305 reviews) | 9.1 (24 reviews) | 
| **Custom Event Tracking** | 8.4 (299 reviews) | 8.8 (20 reviews) | 
| **Retention** | 8.4 (304 reviews) | 8.6 (19 reviews) | 
| **Return** | 8.2 (303 reviews) | 8.8 (18 reviews) | 
| **Conversions** | 8.4 (311 reviews) | 9.0 (21 reviews) | 
| **Funnels** | 8.2 (288 reviews) | 9.0 (27 reviews) | 

#### Reporting

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Trending** | 8.6 (310 reviews) | 9.0 (20 reviews) | 
| **Retroactive Reporting** | 8.4 (279 reviews) | Feature Not Available | 
| **Segmentation** | 8.5 (297 reviews) | 8.1 (20 reviews) | 
| **Mobile Reporting** | 8.4 (291 reviews) | 8.6 (20 reviews) | 
| **Unification Across Devices** | 8.2 (268 reviews) | 8.2 (17 reviews) | 
| **Custom Reports and Dashboards** | 8.6 (315 reviews) | 8.9 (22 reviews) | 

#### Other

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **User Data** | 8.5 (301 reviews) | 8.1 (25 reviews) | 
| **Site Search Reporting** | 8.4 (306 reviews) | Feature Not Available | 
| **Load Time Monitoring** | 8.3 (291 reviews) | Feature Not Available | 
| **Campaign Tracking** | 8.6 (304 reviews) | 7.8 (18 reviews) | 
| **E-Commerce** | 8.5 (267 reviews) | 8.1 (15 reviews) | 
| **Promotional Messages** | 8.2 (248 reviews) | Feature Not Available | 
| **Administration Alerts** | 8.3 (266 reviews) | Feature Not Available | 

#### Agentic AI - Digital Analytics

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

#### Administration

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **API / Integrations** | 8.5 (246 reviews) | 8.2 (70 reviews) | 
| **QA Testing** | 8.2 (243 reviews) | Feature Not Available | 
| **Performance and Reliability** | 8.6 (295 reviews) | 8.9 (140 reviews) | 
| **User, Role, and Access Management** | 8.6 (293 reviews) | 8.9 (140 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | 8.8/10 | 131 |
| **Hotjar by Contentsquare** | N/A | N/A |

#### User Identification

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Demographics** | 9.1 (112 reviews) | Not enough data | 
| **User Segmentation** | 9.0 (109 reviews) | Not enough data | 
| **Geolocation** | 9.0 (104 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Custom Event Tracking** | 8.9 (99 reviews) | Not enough data | 
| **Real-Time Insights** | 8.8 (110 reviews) | Not enough data | 
| **Attribution** | 8.9 (103 reviews) | Not enough data | 
| **Dashboard** | 9.0 (109 reviews) | Not enough data | 
| **User Path Tracking** | 8.8 (104 reviews) | Not enough data | 
| **User Activity History** | 8.8 (101 reviews) | Not enough data | 

#### Metrics

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Engagement** | 9.0 (33 reviews) | Not enough data | 
| **Exit Tracking** | 8.6 (33 reviews) | Not enough data | 
| **Retention** | 8.6 (34 reviews) | Not enough data | 
| **Return** | 8.5 (33 reviews) | Not enough data | 
| **Conversions** | 8.6 (33 reviews) | Not enough data | 

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Hotjar by Contentsquare** | 8.6/10 | 65 |

#### User Response Methods

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Survey** | Not enough data | 8.9 (49 reviews) ✓ Verified | 
| **Video Snippets** | Not enough data | 8.9 (42 reviews) ✓ Verified | 
| **Video Interview** | Not enough data | 8.8 (15 reviews) | 
| **Photo Submission** | Not enough data | Feature Not Available | 
| **Text/Notes** | Not enough data | 8.3 (31 reviews) ✓ Verified | 

#### Participant Selection

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **In-App** | Not enough data | Feature Not Available | 
| **In-Store** | Not enough data | Feature Not Available | 
| **On-Site** | Not enough data | 8.6 (37 reviews) ✓ Verified | 
| **Recruitment Pool** | Not enough data | 9.3 (16 reviews) | 

#### Insights

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Analytics** | Not enough data | 8.8 (52 reviews) ✓ Verified | 
| **Collaboration** | Not enough data | 8.6 (39 reviews) ✓ Verified | 
| **Sorting** | Not enough data | 8.5 (40 reviews) ✓ Verified | 

#### Generative AI

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 7.7 (5 reviews) | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Hotjar by Contentsquare** | 8.7/10 | 99 |

#### User Behavior

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Click Tracking** | Not enough data | 9.0 (71 reviews) ✓ Verified | 
| **Mouse Movement ** | Not enough data | 8.9 (72 reviews) ✓ Verified | 
| **Frustration Tracking** | Not enough data | 8.6 (53 reviews) ✓ Verified | 

#### A/B Testing 

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Error and Bug Tracking** | Not enough data | 9.1 (36 reviews) ✓ Verified | 
| **Split URL Testing** | Not enough data | 8.8 (36 reviews) | 
| **Data Analysis** | Not enough data | 8.7 (55 reviews) ✓ Verified | 
| **Notes** | Not enough data | 8.8 (36 reviews) ✓ Verified | 

#### Visitor Information

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **User Identification** | Not enough data | 7.6 (46 reviews) ✓ Verified | 
| **Search Box** | Not enough data | 8.7 (41 reviews) | 

#### Agentic AI - Session Replay

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Feature Not Available | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Hotjar by Contentsquare** | N/A | N/A |

#### Product Analytics

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Account-Level Analytics** | Not enough data | Not enough data | 
| **User-Level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Feature Not Available | 
| **Multi-Product Analytics** | Not enough data | Feature Not Available | 
| **User Scoring** | Not enough data | Feature Not Available | 
| **Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 

#### Behavioral Analytics - Product Analytics

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Feature Not Available | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Feature Not Available | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **User scoring** | Not enough data | Feature Not Available | 
| **Adaptive learning** | Not enough data | Feature Not Available | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Feature Not Available | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Hotjar by Contentsquare** | 7.9/10 | 9 |

#### Analytics

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Reports** | Not enough data | 7.8 (9 reviews) | 
| **Dashboard** | Not enough data | 8.1 (9 reviews) | 
| **Web Analytics** | Not enough data | 9.1 (9 reviews) | 
| **Campaign Tracking** | Not enough data | 7.8 (6 reviews) | 
| **Customer Demographics** | Not enough data | 8.6 (7 reviews) | 
| **Predictive Analytics** | Not enough data | Feature Not Available | 

#### Administration

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Data Storage** | Not enough data | 7.6 (7 reviews) | 
| **A/B Testing** | Not enough data | 5.7 (5 reviews) | 
| **Integrations** | Not enough data | 8.8 (8 reviews) | 

#### Generative AI

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 

#### Agentic AI - E-Commerce Analytics

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

### Digital Experience Monitoring (DEM)

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Hotjar by Contentsquare** | 8.9/10 | 10 |

#### Experience

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Real-Time Monitoring** | Not enough data | 9.0 (10 reviews) | 
| **Session Replay** | Not enough data | 9.2 (10 reviews) | 
| **Behavioral Analysis** | Not enough data | 9.0 (10 reviews) | 

#### Agentic AI - Digital Experience Monitoring (DEM)

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Multi-step Planning** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

#### Management

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Content Management** | Not enough data | Feature Not Available | 
| **Alerts** | Not enough data | Feature Not Available | 
| **Budget Analysis** | Not enough data | Feature Not Available | 

#### Performance

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Uptime Monitoring** | Not enough data | Feature Not Available | 
| **Performance Monitoring** | Not enough data | 8.5 (9 reviews) | 
| **Issue Tracking** | Not enough data | Feature Not Available | 
| **Resource Monitoring** | Not enough data | Feature Not Available | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Hotjar by Contentsquare** | 8.6/10 | 15 |

#### Feedback Management

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Tagging** | Not enough data | Feature Not Available | 
| **Segmentation** | Not enough data | 8.7 (10 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.6 (11 reviews) | 

#### Feedback Analysis

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Thematic Analysis** | Not enough data | 8.8 (8 reviews) | 
| **Sentiment Analysis** | Not enough data | 8.3 (5 reviews) | 
| **NPS/CSAT Scoring** | Not enough data | 8.8 (7 reviews) | 

#### Feedback Sources

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Online Reviews** | Not enough data | Feature Not Available | 
| **Surveys** | Not enough data | 8.7 (9 reviews) | 
| **Social Media** | Not enough data | Feature Not Available | 
| **Customer Service Channels** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | 8.0 (5 reviews) | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Hotjar by Contentsquare** | 8.6/10 | 11 |

#### Survey Management

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Survey Builder** | Not enough data | 9.3 (7 reviews) | 
| **Question Types** | Not enough data | 8.3 (6 reviews) | 
| **Templates** | Not enough data | Not enough data | 
| **Survey Distribution** | Not enough data | Not enough data | 

#### Survey Customization

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | Not enough data | 
| **Branding** | Not enough data | 8.3 (5 reviews) | 
| **Multimedia Support** | Not enough data | Not enough data | 
| **Multilingual Surveys** | Not enough data | Not enough data | 

#### Survey Insights

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | 8.3 (5 reviews) | 
| **BI Tools Integration** | Not enough data | Not enough data | 
| **Data Exporting** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

### Software Testing

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Hotjar by Contentsquare** | N/A | N/A |

#### Agentic AI - Software Testing

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Hotjar by Contentsquare** | 8.6/10 | 166 |

#### Agentic AI - Heatmap Tools

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Multi-step Planning** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

#### Analysis

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Conversion Opportunities** | Not enough data | 8.6 (114 reviews) | 
| **Side-By-Side Analysis** | Not enough data | 8.3 (95 reviews) | 
| **Mobile Device Analysis** | Not enough data | 8.6 (109 reviews) | 
| **Data Quantification** | Not enough data | 8.1 (102 reviews) | 
| **Webpage Element Analysis** | Not enough data | 8.9 (125 reviews) | 

#### Reporting

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Heat Maps** | Not enough data | 9.3 (153 reviews) | 
| **Session Replays** | Not enough data | 9.0 (148 reviews) | 
| **Monitoring** | Not enough data | 8.7 (128 reviews) | 
| **Data Segmentation** | Not enough data | 7.9 (106 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | 8.7/10 | 36 |
| **Hotjar by Contentsquare** | N/A | N/A |

#### Metrics

| Feature | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Engagement** | 9.0 (33 reviews) | Not enough data | 
| **Exit Tracking** | 8.6 (33 reviews) | Not enough data | 
| **Retention** | 8.6 (34 reviews) | Not enough data | 
| **Return** | 8.5 (33 reviews) | Not enough data | 
| **Conversions** | 8.6 (33 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Google Analytics 360 (1):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)

**Unique to Hotjar by Contentsquare (9):** [Session Replay Software](https://www.g2.com/categories/session-replay), [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics), [Survey Software](https://www.g2.com/categories/survey), [User Research Tools](https://www.g2.com/categories/user-research), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Digital Experience Monitoring (DEM) Software](https://www.g2.com/categories/digital-experience-monitoring-dem), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Software Testing Tools](https://www.g2.com/categories/software-testing), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Google Analytics 360 | Hotjar by Contentsquare | 
|---|---|---|
| **Small-Business** | 50.2% | 52.4% | 
| **Mid-Market** | 31.0% | 38.6% | 
| **Enterprise** | 18.8% | 9.1% | 

### By Industry

#### Google Analytics 360

- **Marketing and Advertising:** 20.7%
- **Information Technology and Services:** 6.2%
- **Computer Software:** 5.1%
- **Education Management:** 3.1%
- **Retail:** 3.1%
- **Internet:** 2.9%
- **Higher Education:** 2.5%
- **Real Estate:** 2.2%
- **Hospital & Health Care:** 2.2%
- **Entertainment:** 2.0%
- **Other:** 50.2%

#### Hotjar by Contentsquare

- **Marketing and Advertising:** 15.9%
- **Computer Software:** 14.7%
- **Information Technology and Services:** 11.3%
- **Internet:** 9.4%
- **Retail:** 5.6%
- **Financial Services:** 3.8%
- **Health, Wellness and Fitness:** 3.4%
- **Automotive:** 2.2%
- **Consumer Goods:** 1.9%
- **Furniture:** 1.9%
- **Other:** 30.0%

---
## Alternatives

### Alternatives to Google Analytics 360

- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2930 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1218 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1794 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (772 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (634 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1051 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (660 reviews)

### Alternatives to Hotjar by Contentsquare

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1050 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (367 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2372 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (271 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1794 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1051 reviews)

---
## Top Discussions

### Google Analytics 360

- Title: [Very good](https://www.g2.com/discussions/very-good-199e69ba-f1d8-445b-9155-60dfd372c62f) — 2 comments, 1 upvote
  > **Top comment:** "good work"
- Title: [Iron](https://www.g2.com/discussions/50936-best) — 2 comments, 2 upvotes
  > **Top comment:** "Setup mode"
- Title: [What is next to do best.](https://www.g2.com/discussions/31360-what-is-next-to-do-best) — 2 comments, 1 upvote
  > **Top comment:** "Using the social network for advertising"
- Title: [How much does Google Analytics 360 cost?](https://www.g2.com/discussions/how-much-does-google-analytics-360-cost) — 1 comment
  > **Top comment:** "It costs $150,000-00 to $200,000-00 to the company."
- Title: [How does Google Analytics 360 work?](https://www.g2.com/discussions/how-does-google-analytics-360-work) — 1 comment, 1 upvote
  > **Top comment:** "i liked this website "

### Hotjar by Contentsquare

- Title: [Is there a python/Node.js API Client for hotjar?](https://www.g2.com/discussions/is-there-a-python-node-js-api-client-for-hotjar) — 1 comment, 1 upvote
  > **Top comment:** "Wow, I'm really happy that I came across this wonderful company that helped me in making a successful trade and I got all my profits without stressing myself..."
- Title: [What resources are available to customers?](https://www.g2.com/discussions/customer-success-7cf46643-7932-4113-a210-bcb082e9a6d8) — 1 comment, 1 upvote
  > **Top comment:** "Image or video "
- Title: [What feedback tools do you offer?](https://www.g2.com/discussions/feedback-tools) — 1 comment, 1 upvote
  > **Top comment:** "Test Your Mind, Become an Internet marketer? "
- Title: [How is Hotjar different from Google Analytics?](https://www.g2.com/discussions/google-analytics-b0c99bad-90ac-4ec0-95b0-a151d299363c) — 1 comment, 1 upvote
  > **Top comment:** "Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the..."
- Title: [What is Hotjar?](https://www.g2.com/discussions/hotjar) — 1 comment, 1 upvote
  > **Top comment:** "https://boardsontop.com/longboard-size-chart/"

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-analytics-360-vs-hotjar-by-contentsquare)