# Google Ads, The Trade Desk vs Basis Comparison

| | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 2,033 | 168 | 287 | 
| **Largest Market Segment** | Small-Business (61.5% of reviews) | Mid-Market (43.7% of reviews) | Small-Business (63.1% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us | No pricing available | 

---
## Top Pros & Cons

### Google Ads

Pros:
- Reach (18 reviews)
- Targeting Capabilities (18 reviews)

Cons:
- Expensive (20 reviews)
- Complex Setup (10 reviews)

### The Trade Desk

Pros:
- Features (35 reviews)
- Ease of Use (30 reviews)

Cons:
- Learning Curve (21 reviews)
- Expensive (15 reviews)

### Basis

Pros:
- Account Management (3 reviews)
- Ease of Use (3 reviews)

Cons:
- Poor Usability (3 reviews)
- Complex User Interface (2 reviews)

---
## Ratings Comparison
| Rating | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
  | **Meets Requirements** | 8.7 (1722 reviews) | 8.6 (144 reviews) | 8.7 (239 reviews) | 
  | **Ease of Use** | 7.5 (1727 reviews) | 8.1 (141 reviews) | 8.3 (242 reviews) | 
  | **Ease of Setup** | 7.3 (924 reviews) | 8.3 (107 reviews) | 8.1 (157 reviews) | 
  | **Ease of Admin** | 7.8 (866 reviews) | 8.3 (74 reviews) | 8.2 (148 reviews) | 
  | **Quality of Support** | 7.4 (1607 reviews) | 8.9 (143 reviews) | 9.5 (238 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (846 reviews) | 8.8 (78 reviews) | 9.4 (151 reviews) | 
  | **Product Direction (% positive)** | 7.7 (1696 reviews) | 8.7 (138 reviews) | 9.2 (240 reviews) | 

---
## Pricing

### Google Ads

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### The Trade Desk

#### Entry-Level Pricing

Plan: The Trade Desk Pricing Overview

Price: Contact Us

Key Features:
- Ad Serving
- Audience Building
- Forecasting

[Learn more about The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)

#### Free Trial

No

### Basis

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Google Ads** | N/A | N/A |
| **The Trade Desk** | 8.6/10 | 123 |
| **Basis** | 8.4/10 | 232 |

#### Channel Functionality

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Display Functionality** | Not enough data | 8.8 (82 reviews) | 9.0 (80 reviews) | 

#### Platform Interoperability

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | 8.2 (50 reviews) | Feature Not Available | 

#### Agentic AI - Display Advertising

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (15 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 9.2 (14 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 8.8 (14 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 8.8 (15 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 8.7 (15 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 8.5 (14 reviews) | Not enough data | 

#### Campaign Management

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Campaign Dashboard** | Not enough data | 7.9 (108 reviews) ✓ Verified | 8.1 (192 reviews) ✓ Verified | 
| **Campaign Optimization** | Not enough data | 8.4 (105 reviews) ✓ Verified | 8.3 (190 reviews) ✓ Verified | 
| **Reach** | Not enough data | 8.5 (104 reviews) ✓ Verified | 8.6 (187 reviews) ✓ Verified | 
| **Bulk Editing** | Not enough data | 7.7 (101 reviews) ✓ Verified | 7.6 (177 reviews) ✓ Verified | 
| **Batch Uploading** | Not enough data | 7.9 (102 reviews) ✓ Verified | 7.8 (166 reviews) ✓ Verified | 
| **Brand Safety** | Not enough data | 8.6 (88 reviews) ✓ Verified | 8.5 (183 reviews) ✓ Verified | 
| **Fraud Protection** | Not enough data | 8.6 (88 reviews) ✓ Verified | 8.4 (170 reviews) ✓ Verified | 
| **Frequency Capping** | Not enough data | 8.6 (91 reviews) ✓ Verified | 8.8 (184 reviews) ✓ Verified | 
| **Budget Pacing** | Not enough data | 8.3 (103 reviews) ✓ Verified | 8.3 (190 reviews) ✓ Verified | 
| **Creative Optimization** | Not enough data | 7.9 (84 reviews) ✓ Verified | 8.0 (166 reviews) ✓ Verified | 
| **Rich Media Capabilties** | Not enough data | 8.0 (89 reviews) ✓ Verified | 8.3 (137 reviews) ✓ Verified | 
| **In-App Ads** | Not enough data | 8.2 (89 reviews) ✓ Verified | 8.8 (82 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | Not enough data | 7.9 (90 reviews) ✓ Verified | 8.3 (68 reviews) ✓ Verified | 

#### Targeting

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Targeting** | Not enough data | 8.8 (103 reviews) ✓ Verified | 8.9 (193 reviews) ✓ Verified | 
| **Retargeting** | Not enough data | 8.7 (97 reviews) ✓ Verified | 8.9 (182 reviews) ✓ Verified | 
| **Geo-Targeting** | Not enough data | 8.8 (98 reviews) ✓ Verified | 8.7 (187 reviews) ✓ Verified | 
| **Contextual Targeting** | Not enough data | 8.6 (84 reviews) ✓ Verified | 8.4 (181 reviews) ✓ Verified | 

#### Platform

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **API / Integrations** | Not enough data | 8.1 (81 reviews) ✓ Verified | 7.2 (122 reviews) ✓ Verified | 
| **Custom Reports** | Not enough data | 7.6 (97 reviews) ✓ Verified | 7.0 (171 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.5 (94 reviews) | 8.6 (112 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.5 (97 reviews) ✓ Verified | 8.6 (188 reviews) ✓ Verified | 
| **Enterprise Scalability** | Not enough data | 8.5 (89 reviews) ✓ Verified | 8.5 (142 reviews) ✓ Verified | 
| **Customization** | Not enough data | 8.1 (90 reviews) ✓ Verified | 8.2 (38 reviews) | 
| **Workflow Capability** | Not enough data | 8.1 (82 reviews) ✓ Verified | 8.2 (140 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.1 (83 reviews) ✓ Verified | 8.5 (105 reviews) ✓ Verified | 
| **Notifications** | Not enough data | 8.0 (88 reviews) ✓ Verified | 7.4 (154 reviews) ✓ Verified | 

### Paid Search Advertising

| Product | Score | Reviews |
|---|---|---|
| **Google Ads** | 8.1/10 | 1575 |
| **The Trade Desk** | N/A | N/A |
| **Basis** | N/A | N/A |

#### Campaign Management & Optimization

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Paid Keyword Optimization** | 8.5 (1408 reviews) | Not enough data | Not enough data | 
| **Bid Rules** | 7.8 (1335 reviews) | Not enough data | Not enough data | 
| **Ad Creation and Editing** | 8.2 (1382 reviews) | Not enough data | Not enough data | 
| **Ad and Landing Page Scheduling** | 8.1 (1160 reviews) | Not enough data | Not enough data | 
| **Scenario Planning** | 7.3 (1005 reviews) | Not enough data | Not enough data | 
| **Portfolio Bid Optimization** | 7.7 (1127 reviews) | Not enough data | Not enough data | 
| **Advanced Targeting Options** | 8.2 (1361 reviews) | Not enough data | Not enough data | 
| **Offline Capabilities** | 7.0 (876 reviews) | Not enough data | Not enough data | 
| **Extensions** | 8.2 (1134 reviews) | Not enough data | Not enough data | 
| **Product Listing Ads** | 8.0 (1002 reviews) | Not enough data | Not enough data | 
| **Budget Execution & Monitoring** | 8.0 (1347 reviews) | Not enough data | Not enough data | 

#### Analytics & Administration

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Ad and Conversion Tracking** | 8.4 (1390 reviews) | Not enough data | Not enough data | 
| **Attribution** | 8.0 (1248 reviews) | Not enough data | Not enough data | 
| **Reports** | 8.2 (1362 reviews) | Not enough data | Not enough data | 

#### Platform

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **APIs** | 7.9 (882 reviews) | Not enough data | Not enough data | 
| **Notifications** | 7.9 (1232 reviews) | Not enough data | Not enough data | 
| **Customization** | 7.9 (1236 reviews) | Not enough data | Not enough data | 
| **User, Role, and Access Management** | 8.4 (1273 reviews) | Not enough data | Not enough data | 
| **Performance and Reliability** | 8.6 (1350 reviews) | Not enough data | Not enough data | 
| **Enterprise Scalability** | 8.5 (1106 reviews) | Not enough data | Not enough data | 
| **Workflow Capability** | 8.2 (1080 reviews) | Not enough data | Not enough data | 
| **Internationalization** | 8.4 (966 reviews) | Not enough data | Not enough data | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **Google Ads** | N/A | N/A |
| **The Trade Desk** | 8.9/10 | 121 |
| **Basis** | 8.6/10 | 231 |

#### Platform Interoperability

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | 8.3 (32 reviews) | Feature Not Available | 

#### Mobile Functionality

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Mobile Functionality** | Not enough data | 9.0 (54 reviews) | 9.0 (66 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.0 (7 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 9.5 (7 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 9.3 (7 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 9.6 (8 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 9.5 (7 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 9.6 (8 reviews) | Not enough data | 

#### Campaign Management

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Campaign Dashboard** | Not enough data | 7.9 (108 reviews) ✓ Verified | 8.1 (192 reviews) ✓ Verified | 
| **Campaign Optimization** | Not enough data | 8.4 (105 reviews) ✓ Verified | 8.3 (190 reviews) ✓ Verified | 
| **Reach** | Not enough data | 8.5 (104 reviews) ✓ Verified | 8.6 (187 reviews) ✓ Verified | 
| **Bulk Editing** | Not enough data | 7.7 (101 reviews) ✓ Verified | 7.6 (177 reviews) ✓ Verified | 
| **Batch Uploading** | Not enough data | 7.9 (102 reviews) ✓ Verified | 7.8 (166 reviews) ✓ Verified | 
| **Brand Safety** | Not enough data | 8.6 (88 reviews) ✓ Verified | 8.5 (183 reviews) ✓ Verified | 
| **Fraud Protection** | Not enough data | 8.6 (88 reviews) ✓ Verified | 8.4 (170 reviews) ✓ Verified | 
| **Frequency Capping** | Not enough data | 8.6 (91 reviews) ✓ Verified | 8.8 (184 reviews) ✓ Verified | 
| **Budget Pacing** | Not enough data | 8.3 (103 reviews) ✓ Verified | 8.3 (190 reviews) ✓ Verified | 
| **Creative Optimization** | Not enough data | 7.9 (84 reviews) ✓ Verified | 8.0 (166 reviews) ✓ Verified | 
| **Rich Media Capabilties** | Not enough data | 8.0 (89 reviews) ✓ Verified | 8.3 (137 reviews) ✓ Verified | 
| **In-App Ads** | Not enough data | 8.2 (89 reviews) ✓ Verified | 8.8 (82 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | Not enough data | 7.9 (90 reviews) ✓ Verified | 8.3 (68 reviews) ✓ Verified | 

#### Targeting

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Targeting** | Not enough data | 8.8 (103 reviews) ✓ Verified | 8.9 (193 reviews) ✓ Verified | 
| **Retargeting** | Not enough data | 8.7 (97 reviews) ✓ Verified | 8.9 (182 reviews) ✓ Verified | 
| **Geo-Targeting** | Not enough data | 8.8 (98 reviews) ✓ Verified | 8.7 (187 reviews) ✓ Verified | 
| **Contextual Targeting** | Not enough data | 8.6 (84 reviews) ✓ Verified | 8.4 (181 reviews) ✓ Verified | 

#### Mobile

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Mobile Tracking** | Not enough data | 8.5 (50 reviews) | 8.9 (62 reviews) | 
| **In-App Ads** | Not enough data | 8.2 (89 reviews) ✓ Verified | 8.8 (82 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | Not enough data | 7.9 (90 reviews) ✓ Verified | 8.3 (68 reviews) ✓ Verified | 

#### Platform

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **API / Integrations** | Not enough data | 8.1 (81 reviews) ✓ Verified | 7.2 (122 reviews) ✓ Verified | 
| **Custom Reports** | Not enough data | 7.6 (97 reviews) ✓ Verified | 7.0 (171 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.5 (94 reviews) | 8.6 (112 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.5 (97 reviews) ✓ Verified | 8.6 (188 reviews) ✓ Verified | 
| **Enterprise Scalability** | Not enough data | 8.5 (89 reviews) ✓ Verified | 8.5 (142 reviews) ✓ Verified | 
| **Customization** | Not enough data | 8.1 (90 reviews) ✓ Verified | 8.2 (38 reviews) | 
| **Workflow Capability** | Not enough data | 8.1 (82 reviews) ✓ Verified | 8.2 (140 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.1 (83 reviews) ✓ Verified | 8.5 (105 reviews) ✓ Verified | 
| **Notifications** | Not enough data | 8.0 (88 reviews) ✓ Verified | 7.4 (154 reviews) ✓ Verified | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Google Ads** | N/A | N/A |
| **The Trade Desk** | 8.3/10 | 119 |
| **Basis** | 8.6/10 | 232 |

#### Platform Interoperability

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | 8.0 (43 reviews) | Feature Not Available | 

#### Video Functionality

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Video Functionality** | Not enough data | 8.6 (62 reviews) | 8.7 (65 reviews) | 

#### Agentic AI - Video Advertising

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.9 (13 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 8.2 (15 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 8.3 (14 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 8.2 (13 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 8.2 (13 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 8.3 (15 reviews) | Not enough data | 

#### Campaign Management

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Campaign Dashboard** | Not enough data | 7.9 (108 reviews) ✓ Verified | 8.1 (192 reviews) ✓ Verified | 
| **Campaign Optimization** | Not enough data | 8.4 (105 reviews) ✓ Verified | 8.3 (190 reviews) ✓ Verified | 
| **Reach** | Not enough data | 8.5 (104 reviews) ✓ Verified | 8.6 (187 reviews) ✓ Verified | 
| **Bulk Editing** | Not enough data | 7.7 (101 reviews) ✓ Verified | 7.6 (177 reviews) ✓ Verified | 
| **Batch Uploading** | Not enough data | 7.9 (102 reviews) ✓ Verified | 7.8 (166 reviews) ✓ Verified | 
| **Brand Safety** | Not enough data | 8.6 (88 reviews) ✓ Verified | 8.5 (183 reviews) ✓ Verified | 
| **Fraud Protection** | Not enough data | 8.6 (88 reviews) ✓ Verified | 8.4 (170 reviews) ✓ Verified | 
| **Frequency Capping** | Not enough data | 8.6 (91 reviews) ✓ Verified | 8.8 (184 reviews) ✓ Verified | 
| **Budget Pacing** | Not enough data | 8.3 (103 reviews) ✓ Verified | 8.3 (190 reviews) ✓ Verified | 
| **Creative Optimization** | Not enough data | 7.9 (84 reviews) ✓ Verified | 8.0 (166 reviews) ✓ Verified | 
| **Rich Media Capabilties** | Not enough data | 8.0 (89 reviews) ✓ Verified | 8.3 (137 reviews) ✓ Verified | 
| **In-App Ads** | Not enough data | 8.2 (89 reviews) ✓ Verified | 8.8 (82 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | Not enough data | 7.9 (90 reviews) ✓ Verified | 8.3 (68 reviews) ✓ Verified | 

#### Targeting

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Targeting** | Not enough data | 8.8 (103 reviews) ✓ Verified | 8.9 (193 reviews) ✓ Verified | 
| **Retargeting** | Not enough data | 8.7 (97 reviews) ✓ Verified | 8.9 (182 reviews) ✓ Verified | 
| **Geo-Targeting** | Not enough data | 8.8 (98 reviews) ✓ Verified | 8.7 (187 reviews) ✓ Verified | 
| **Contextual Targeting** | Not enough data | 8.6 (84 reviews) ✓ Verified | 8.4 (181 reviews) ✓ Verified | 

#### Platform

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **API / Integrations** | Not enough data | 8.1 (81 reviews) ✓ Verified | 7.2 (122 reviews) ✓ Verified | 
| **Custom Reports** | Not enough data | 7.6 (97 reviews) ✓ Verified | 7.0 (171 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.5 (94 reviews) | 8.6 (112 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.5 (97 reviews) ✓ Verified | 8.6 (188 reviews) ✓ Verified | 
| **Enterprise Scalability** | Not enough data | 8.5 (89 reviews) ✓ Verified | 8.5 (142 reviews) ✓ Verified | 
| **Customization** | Not enough data | 8.1 (90 reviews) ✓ Verified | 8.2 (38 reviews) | 
| **Workflow Capability** | Not enough data | 8.1 (82 reviews) ✓ Verified | 8.2 (140 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.1 (83 reviews) ✓ Verified | 8.5 (105 reviews) ✓ Verified | 
| **Notifications** | Not enough data | 8.0 (88 reviews) ✓ Verified | 7.4 (154 reviews) ✓ Verified | 

### Digital Audio Advertising

| Product | Score | Reviews |
|---|---|---|
| **Google Ads** | N/A | N/A |
| **The Trade Desk** | 8.8/10 | 19 |
| **Basis** | 8.8/10 | 21 |

#### Platform Basics

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Cross-Device Advertising** | Not enough data | 9.1 (17 reviews) | 9.0 (20 reviews) | 
| **Audio Ad Formats** | Not enough data | 8.8 (17 reviews) | 8.8 (20 reviews) | 
| **Programmatic Audio** | Not enough data | 8.8 (15 reviews) | 8.9 (21 reviews) | 
| **Audience Targeting** | Not enough data | 9.1 (16 reviews) | 8.8 (20 reviews) | 

#### Platform Reporting

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Performance Monitoring** | Not enough data | 9.1 (16 reviews) | 8.7 (21 reviews) | 
| **Reporting Dashboards** | Not enough data | 8.5 (16 reviews) | 8.3 (21 reviews) | 
| **Dashboard Exports** | Not enough data | 9.0 (16 reviews) | Feature Not Available | 
| **Music Genre Reporting** | Not enough data | Feature Not Available | Feature Not Available | 

#### Agentic AI - Digital Audio Advertising

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.7 (10 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 8.9 (9 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 8.7 (10 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 8.5 (9 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 8.6 (11 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 8.8 (10 reviews) | Not enough data | 

### Retail Media Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **Google Ads** | N/A | N/A |
| **The Trade Desk** | 8.4/10 | 7 |
| **Basis** | N/A | N/A |

#### Platform Basics

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Ad Serving Rules** | Not enough data | 8.3 (7 reviews) | Not enough data | 
| **Sponsored Product Listing Ads** | Not enough data | 7.1 (7 reviews) | Not enough data | 
| **Banner Ads** | Not enough data | 8.6 (7 reviews) | Not enough data | 
| **Display Ads** | Not enough data | 9.0 (7 reviews) | Not enough data | 

#### Platform Data

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Reporting Performance Metrics** | Not enough data | 8.6 (7 reviews) | Not enough data | 
| **Data Filtering** | Not enough data | 8.6 (7 reviews) | Not enough data | 
| **Reporting Dashboards** | Not enough data | 8.8 (7 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Offline Ads** | Not enough data | 6.9 (7 reviews) | Not enough data | 
| **Video Ads** | Not enough data | 8.6 (7 reviews) | Not enough data | 
| **Team Collaboration** | Not enough data | 8.8 (7 reviews) | Not enough data | 
| **Integrations** | Not enough data | 8.8 (7 reviews) | Not enough data | 

#### Agentic AI - Retail Media Advertising Platforms

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **Google Ads** | N/A | N/A |
| **The Trade Desk** | 8.4/10 | 123 |
| **Basis** | 8.2/10 | 233 |

#### Demand Side Platforms

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | 8.6 (68 reviews) | 8.6 (29 reviews) | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.5 (17 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 8.5 (16 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 8.5 (17 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 8.4 (16 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 8.8 (17 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 8.7 (17 reviews) | Not enough data | 

#### Campaign Management

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Campaign Dashboard** | Not enough data | 7.9 (108 reviews) ✓ Verified | 8.1 (192 reviews) ✓ Verified | 
| **Campaign Optimization** | Not enough data | 8.4 (105 reviews) ✓ Verified | 8.3 (190 reviews) ✓ Verified | 
| **Reach** | Not enough data | 8.5 (104 reviews) ✓ Verified | 8.6 (187 reviews) ✓ Verified | 
| **Bulk Editing** | Not enough data | 7.7 (101 reviews) ✓ Verified | 7.6 (177 reviews) ✓ Verified | 
| **Batch Uploading** | Not enough data | 7.9 (102 reviews) ✓ Verified | 7.8 (166 reviews) ✓ Verified | 
| **Brand Safety** | Not enough data | 8.6 (88 reviews) ✓ Verified | 8.5 (183 reviews) ✓ Verified | 
| **Fraud Protection** | Not enough data | 8.6 (88 reviews) ✓ Verified | 8.4 (170 reviews) ✓ Verified | 
| **Frequency Capping** | Not enough data | 8.6 (91 reviews) ✓ Verified | 8.8 (184 reviews) ✓ Verified | 
| **Budget Pacing** | Not enough data | 8.3 (103 reviews) ✓ Verified | 8.3 (190 reviews) ✓ Verified | 
| **Creative Optimization** | Not enough data | 7.9 (84 reviews) ✓ Verified | 8.0 (166 reviews) ✓ Verified | 
| **Rich Media Capabilties** | Not enough data | 8.0 (89 reviews) ✓ Verified | 8.3 (137 reviews) ✓ Verified | 
| **In-App Ads** | Not enough data | 8.2 (89 reviews) ✓ Verified | 8.8 (82 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | Not enough data | 7.9 (90 reviews) ✓ Verified | 8.3 (68 reviews) ✓ Verified | 

#### Targeting

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Targeting** | Not enough data | 8.8 (103 reviews) ✓ Verified | 8.9 (193 reviews) ✓ Verified | 
| **Retargeting** | Not enough data | 8.7 (97 reviews) ✓ Verified | 8.9 (182 reviews) ✓ Verified | 
| **Geo-Targeting** | Not enough data | 8.8 (98 reviews) ✓ Verified | 8.7 (187 reviews) ✓ Verified | 
| **Contextual Targeting** | Not enough data | 8.6 (84 reviews) ✓ Verified | 8.4 (181 reviews) ✓ Verified | 

#### Demand Side Platforms

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Machine Learning Optimization** | Not enough data | 8.5 (86 reviews) ✓ Verified | 7.8 (135 reviews) ✓ Verified | 
| **Estimate and Projections** | Not enough data | 8.0 (83 reviews) ✓ Verified | 7.0 (156 reviews) ✓ Verified | 
| **Cross-Device Capabilities** | Not enough data | 8.7 (82 reviews) ✓ Verified | 8.6 (159 reviews) ✓ Verified | 

#### Platform

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **API / Integrations** | Not enough data | 8.1 (81 reviews) ✓ Verified | 7.2 (122 reviews) ✓ Verified | 
| **Custom Reports** | Not enough data | 7.6 (97 reviews) ✓ Verified | 7.0 (171 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.5 (94 reviews) | 8.6 (112 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.5 (97 reviews) ✓ Verified | 8.6 (188 reviews) ✓ Verified | 
| **Enterprise Scalability** | Not enough data | 8.5 (89 reviews) ✓ Verified | 8.5 (142 reviews) ✓ Verified | 
| **Customization** | Not enough data | 8.1 (90 reviews) ✓ Verified | 8.2 (38 reviews) | 
| **Workflow Capability** | Not enough data | 8.1 (82 reviews) ✓ Verified | 8.2 (140 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.1 (83 reviews) ✓ Verified | 8.5 (105 reviews) ✓ Verified | 
| **Notifications** | Not enough data | 8.0 (88 reviews) ✓ Verified | 7.4 (154 reviews) ✓ Verified | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **Google Ads** | N/A | N/A |
| **The Trade Desk** | 8.4/10 | 21 |
| **Basis** | N/A | N/A |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Personalized Segmentation** | Not enough data | 8.7 (19 reviews) | Not enough data | 
| **Ad Serving ** | Not enough data | 8.3 (19 reviews) | Not enough data | 
| **Streaming Capabilites** | Not enough data | 8.4 (19 reviews) | Not enough data | 
| **Performance Analytics** | Not enough data | 8.2 (17 reviews) | Not enough data | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Creative Assets** | Not enough data | 8.7 (17 reviews) | Not enough data | 
| **Campaign Dashboard** | Not enough data | 8.6 (17 reviews) | Not enough data | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (10 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 8.0 (10 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 8.2 (10 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 8.3 (11 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 8.2 (10 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 8.5 (11 reviews) | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Google Ads** | N/A | N/A |
| **The Trade Desk** | N/A | N/A |
| **Basis** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **Google Ads** | N/A | N/A |
| **The Trade Desk** | 8.6/10 | 13 |
| **Basis** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.6 (12 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 8.8 (12 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 8.3 (11 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 8.6 (12 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 8.6 (12 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 8.7 (13 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Google Ads** | N/A | N/A |
| **The Trade Desk** | 9.1/10 | 20 |
| **Basis** | N/A | N/A |

#### Analysis

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Application Attribution** | Not enough data | 9.4 (14 reviews) | Not enough data | 
| **Campaign Analysis** | Not enough data | 9.0 (14 reviews) | Not enough data | 
| **Uninstall Tracking** | Not enough data | 9.1 (13 reviews) | Not enough data | 
| **Custom Dashboards** | Not enough data | 8.8 (14 reviews) | Not enough data | 

#### Campaigns

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Proximity Marketing** | Not enough data | 8.7 (14 reviews) | Not enough data | 
| **Push Notifications** | Not enough data | Feature Not Available | Not enough data | 
| **Bulk SMS** | Not enough data | Feature Not Available | Not enough data | 
| **Two-Way Text Messaging** | Not enough data | Feature Not Available | Not enough data | 
| **Email Campaigns** | Not enough data | 8.7 (14 reviews) | Not enough data | 
| **Audience Segmentation** | Not enough data | 9.0 (15 reviews) | Not enough data | 

#### Engagement

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Coupons and Promotions** | Not enough data | 9.0 (14 reviews) | Not enough data | 

#### Platform

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Optimization** | Not enough data | 9.1 (17 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | Not enough data | 9.2 (18 reviews) | Not enough data | 
| **Internationalization** | Not enough data | 8.9 (15 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.2 (10 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 9.3 (10 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 9.5 (10 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 9.4 (11 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 9.4 (11 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 9.4 (12 reviews) | Not enough data | 

---
## Categories

**Unique to Google Ads (1):** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising)

**Unique to The Trade Desk (10):** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Digital Audio Advertising Software](https://www.g2.com/categories/digital-audio-advertising), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Retail Media Advertising Platforms ](https://www.g2.com/categories/retail-media-advertising-platforms)

**Unique to Basis (7):** [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Digital Audio Advertising Software](https://www.g2.com/categories/digital-audio-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | Google Ads | The Trade Desk | Basis | 
|---|---|---|---|
| **Small-Business** | 61.5% | 29.1% | 63.1% | 
| **Mid-Market** | 28.6% | 43.7% | 28.9% | 
| **Enterprise** | 9.9% | 27.2% | 8.0% | 

### By Industry

#### Google Ads

- **Marketing and Advertising:** 27.3%
- **Computer Software:** 7.7%
- **Information Technology and Services:** 6.9%
- **Internet:** 3.9%
- **Retail:** 2.9%
- **Education Management:** 2.3%
- **Non-Profit Organization Management:** 2.1%
- **Real Estate:** 2.1%
- **Financial Services:** 2.1%
- **Health, Wellness and Fitness:** 1.9%
- **Other:** 40.8%

#### The Trade Desk

- **Marketing and Advertising:** 66.5%
- **Retail:** 3.9%
- **Internet:** 2.6%
- **Manufacturing:** 1.9%
- **Banking:** 1.9%
- **Consumer Goods:** 1.9%
- **Leisure, Travel & Tourism:** 1.9%
- **Automotive:** 1.3%
- **Computer Software:** 1.3%
- **Consumer Electronics:** 1.3%
- **Other:** 15.5%

#### Basis

- **Marketing and Advertising:** 60.8%
- **Newspapers:** 4.2%
- **Political Organization:** 3.4%
- **Information Technology and Services:** 2.3%
- **Online Media:** 2.3%
- **Automotive:** 1.9%
- **Broadcast Media:** 1.5%
- **Health, Wellness and Fitness:** 1.5%
- **Internet:** 1.5%
- **Management Consulting:** 1.1%
- **Other:** 19.4%

---
## Alternatives

### Alternatives to Google Ads

- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Bing Ads](https://www.g2.com/products/bing-ads/reviews) — 3.5/5 stars (384 reviews)
- [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews)
- [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) — 3.7/5 stars (97 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1453 reviews)
- [Apple Search Ads](https://www.g2.com/products/apple-search-ads/reviews) — 4.2/5 stars (20 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1057 reviews)
- [Fluency](https://www.g2.com/products/fluency-fluency/reviews) — 4.4/5 stars (260 reviews)
- [Optmyzr](https://www.g2.com/products/optmyzr/reviews) — 4.7/5 stars (128 reviews)
- [AppTweak](https://www.g2.com/products/apptweak/reviews) — 4.6/5 stars (207 reviews)

### Alternatives to The Trade Desk

- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (868 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (775 reviews)
- [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) — 4.2/5 stars (310 reviews)
- [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) — 4.2/5 stars (189 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews)
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)

### Alternatives to Basis

- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (868 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (775 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews)
- [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) — 4.2/5 stars (310 reviews)
- [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) — 3.8/5 stars (86 reviews)

---
## Top Discussions

### Google Ads

- Title: [What does Google ads include?](https://www.g2.com/discussions/what-does-google-ads-include) — 3 comments, 1 upvote
  > **Top comment:** " You will waste a lot of money and time before realizing how important negative keywords are at stopping waste because nobody from Google / Alphabet ever..."
- Title: [What is the best we use Google ad more efficiently](https://www.g2.com/discussions/15503-what-is-the-best-we-use-google-ad-more-efficiently) — 3 comments, 1 upvote
  > **Top comment:** "This is a tough question to answer because there are so many things you can do to improve your advertising account. It really depends on what you are trying..."
- Title: [How many Google Ads per page?](https://www.g2.com/discussions/10568-how-many-google-ads-per-page) — 3 comments
  > **Top comment:** "Previously, you can only add up to 3 ads unit on a page. However now, it has changed. 

You can have ads displayed on your webpage as much as you want..."
- Title: [What does Google Ads editor do?](https://www.g2.com/discussions/what-does-google-ads-editor-do) — 2 comments
  > **Top comment:** "It edits your ads with your customization"
- Title: [What are the benefits of Google ads?](https://www.g2.com/discussions/what-are-the-benefits-of-google-ads) — 2 comments
  > **Top comment:** "None!"

### The Trade Desk

No discussions available for this product.

### Basis

- Title: [How does Basis Compare?](https://www.g2.com/discussions/13672-how-does-basis-compare) — 1 comment, 1 upvote
  > **Top comment:** "Hi Seth,

Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for..."
- Title: [What is implementation and ongoing services like at Centro?](https://www.g2.com/discussions/implementing-basis) — 1 comment, 1 upvote
  > **Top comment:** "Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-ads-vs-the-trade-desk-vs-basis)