Compare Google Ads and The Trade Desk 
Featured Products
At a Glance
Market Segments
Small-Business (61.4% of reviews)
Mid-Market (43.3% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Google Ads
Star Rating
(2,012)4.3 out of 5
Market Segments
Small-Business (61.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AdsThe Trade Desk
Star Rating
(152)4.4 out of 5
Market Segments
Mid-Market (43.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskGoogle Ads vs The Trade Desk
When assessing the two solutions, reviewers found The Trade Desk easier to use, set up, and administer. Reviewers also preferred doing business with The Trade Desk overall.
- Reviewers felt that Google Ads meets the needs of their business better than The Trade Desk.
- When comparing quality of ongoing product support, reviewers felt that The Trade Desk is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of The Trade Desk over Google Ads.
Pricing
Entry-Level Pricing
Google Ads
No pricing availableThe Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Free Trial
Google Ads
No trial information availableThe Trade Desk
No trial information availableRatings
Meets Requirements
8.7
1,705
8.6
129
Ease of Use
7.5
1,710
8.0
126
Ease of Setup
7.3
907
8.1
92
Ease of Admin
7.8
864
8.2
70
Quality of Support
7.4
1,593
8.8
128
Has the product been a good partner in doing business?
8.1
845
8.7
74
Product Direction (% positive)
7.7
1,685
8.7
125
Features by Category
Channel Functionality
Not enough data
8.7
75
Platform Interoperability
Not enough data
7.9
43
Agentic AI - Display Advertising
Not enough data
7.9
8
Not enough data
8.3
7
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.3
8
Campaign Management
Not enough data
7.8
99
|
Verified
Not enough data
8.3
96
|
Verified
Not enough data
8.4
96
|
Verified
Not enough data
7.6
94
|
Verified
Not enough data
7.7
94
|
Verified
Not enough data
8.5
80
|
Verified
Not enough data
8.6
80
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.2
95
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
7.9
83
|
Verified
Not enough data
8.1
83
|
Verified
Not enough data
7.8
84
|
Verified
Targeting
Not enough data
8.7
95
|
Verified
Not enough data
8.7
91
|
Verified
Not enough data
8.7
90
|
Verified
Not enough data
8.5
78
|
Verified
Platform
Not enough data
7.9
74
|
Verified
Not enough data
7.4
89
|
Verified
Not enough data
8.4
87
Not enough data
8.4
90
|
Verified
Not enough data
8.4
83
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
7.9
76
|
Verified
Not enough data
7.9
77
|
Verified
Not enough data
7.9
82
|
Verified
Campaign Management & Optimization
8.5
1393
Not enough data
7.8
1324
Not enough data
8.2
1371
Not enough data
8.0
1151
Not enough data
7.3
1001
Not enough data
7.7
1123
Not enough data
8.2
1351
Not enough data
6.9
875
Not enough data
8.1
1123
Not enough data
8.0
1000
Not enough data
8.0
1343
Not enough data
Analytics & Administration
8.4
1382
Not enough data
7.9
1241
Not enough data
8.2
1357
Not enough data
Platform
7.9
882
Not enough data
7.9
1230
Not enough data
7.8
1232
Not enough data
8.4
1267
Not enough data
8.6
1346
Not enough data
8.5
1105
Not enough data
8.2
1080
Not enough data
8.4
964
Not enough data
Platform Interoperability
Not enough data
7.9
26
Mobile Functionality
Not enough data
8.9
49
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
7.8
99
|
Verified
Not enough data
8.3
96
|
Verified
Not enough data
8.4
96
|
Verified
Not enough data
7.6
94
|
Verified
Not enough data
7.7
94
|
Verified
Not enough data
8.5
80
|
Verified
Not enough data
8.6
80
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.2
95
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
7.9
83
|
Verified
Not enough data
8.1
83
|
Verified
Not enough data
7.8
84
|
Verified
Targeting
Not enough data
8.7
95
|
Verified
Not enough data
8.7
91
|
Verified
Not enough data
8.7
90
|
Verified
Not enough data
8.5
78
|
Verified
Mobile
Not enough data
8.3
45
Not enough data
8.1
83
|
Verified
Not enough data
7.8
84
|
Verified
Platform
Not enough data
7.9
74
|
Verified
Not enough data
7.4
89
|
Verified
Not enough data
8.4
87
Not enough data
8.4
90
|
Verified
Not enough data
8.4
83
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
7.9
76
|
Verified
Not enough data
7.9
77
|
Verified
Not enough data
7.9
82
|
Verified
Platform Interoperability
Not enough data
7.8
38
Video Functionality
Not enough data
8.4
56
Agentic AI - Video Advertising
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.2
9
Campaign Management
Not enough data
7.8
99
|
Verified
Not enough data
8.3
96
|
Verified
Not enough data
8.4
96
|
Verified
Not enough data
7.6
94
|
Verified
Not enough data
7.7
94
|
Verified
Not enough data
8.5
80
|
Verified
Not enough data
8.6
80
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.2
95
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
7.9
83
|
Verified
Not enough data
8.1
83
|
Verified
Not enough data
7.8
84
|
Verified
Targeting
Not enough data
8.7
95
|
Verified
Not enough data
8.7
91
|
Verified
Not enough data
8.7
90
|
Verified
Not enough data
8.5
78
|
Verified
Platform
Not enough data
7.9
74
|
Verified
Not enough data
7.4
89
|
Verified
Not enough data
8.4
87
Not enough data
8.4
90
|
Verified
Not enough data
8.4
83
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
7.9
76
|
Verified
Not enough data
7.9
77
|
Verified
Not enough data
7.9
82
|
Verified
Platform Basics
Not enough data
8.5
10
Not enough data
8.0
10
Not enough data
8.0
9
Not enough data
8.3
9
Platform Reporting
Not enough data
8.3
9
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
Feature Not Available
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.7
5
Not enough data
6.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Platform Data
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.3
5
Platform Additional Functionality
Not enough data
5.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.3
5
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
8.4
60
Agentic AI - Demand Side Platform (DSP)
Not enough data
7.5
10
Not enough data
7.7
10
Not enough data
7.5
10
Not enough data
7.5
10
Not enough data
8.0
10
Not enough data
7.8
10
Campaign Management
Not enough data
7.8
99
|
Verified
Not enough data
8.3
96
|
Verified
Not enough data
8.4
96
|
Verified
Not enough data
7.6
94
|
Verified
Not enough data
7.7
94
|
Verified
Not enough data
8.5
80
|
Verified
Not enough data
8.6
80
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.2
95
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
7.9
83
|
Verified
Not enough data
8.1
83
|
Verified
Not enough data
7.8
84
|
Verified
Targeting
Not enough data
8.7
95
|
Verified
Not enough data
8.7
91
|
Verified
Not enough data
8.7
90
|
Verified
Not enough data
8.5
78
|
Verified
Demand Side Platforms
Not enough data
8.4
79
|
Verified
Not enough data
7.8
77
|
Verified
Not enough data
8.5
75
|
Verified
Platform
Not enough data
7.9
74
|
Verified
Not enough data
7.4
89
|
Verified
Not enough data
8.4
87
Not enough data
8.4
90
|
Verified
Not enough data
8.4
83
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
7.9
76
|
Verified
Not enough data
7.9
77
|
Verified
Not enough data
7.9
82
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
8.2
12
Not enough data
7.4
12
Not enough data
7.7
13
Not enough data
7.5
12
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.2
12
Not enough data
8.1
12
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
7.2
6
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
7.2
6
Analysis
Not enough data
9.0
8
Not enough data
8.3
8
Not enough data
8.5
8
Not enough data
7.9
8
Campaigns
Not enough data
7.7
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.7
8
Not enough data
8.3
8
Engagement
Not enough data
8.3
8
Platform
Not enough data
8.1
8
Not enough data
8.5
8
Not enough data
7.9
8
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Ads and The Trade Desk share no categories
Unique Categories
Google Ads is categorized as Paid Search Advertising
Reviews
Reviewers' Company Size
Google Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
27.1%
Computer Software
7.8%
Information Technology and Services
6.8%
Internet
3.9%
Retail
2.9%
Other
51.4%
Marketing and Advertising
64.3%
Retail
4.3%
Internet
2.9%
Consumer Goods
2.1%
Leisure, Travel & Tourism
2.1%
Other
24.3%
Alternatives
Discussions
How many Google Ads per page?
3 Comments
OB
Previously, you can only add up to 3 ads unit on a page. However now, it has changed.
You can have ads displayed on your webpage as much as you want...Read more
What is the best we use Google ad more efficiently
3 Comments
AM
Google Ads are comprised of two different advertising networks – the Search Network and the Display Network.
The Search Network consists of text ads that...Read more
What does Google ads include?
3 Comments
MO
You will waste a lot of money and time before realizing how important negative keywords are at stopping waste because nobody from Google / Alphabet ever...Read more
The Trade Desk has no discussions with answers
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