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Compare Google Ads and Swoop 
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At a Glance
Market Segments
Small-Business (61.3% of reviews)
Small-Business (61.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Ads
Star Rating
(1,991)4.3 out of 5
Market Segments
Small-Business (61.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AdsSwoop
Star Rating
(13)3.6 out of 5
Market Segments
Small-Business (61.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about SwoopGoogle Ads vs Swoop
- Reviewers felt that Google Ads meets the needs of their business better than Swoop.
- When comparing quality of ongoing product support, reviewers felt that Google Ads is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Ads over Swoop.
Pricing
Entry-Level Pricing
Google Ads
No pricing availableSwoop
No pricing availableFree Trial
Google Ads
No trial information availableSwoop
No trial information availableRatings
Meets Requirements
8.7
1,691
8.1
12
Ease of Use
7.5
1,695
6.7
11
Ease of Setup
7.3
892
Not enough data
Ease of Admin
7.8
857
Not enough data
Quality of Support
7.4
1,579
6.7
10
Has the product been a good partner in doing business?
8.1
838
Not enough data
Product Direction (% positive)
7.7
1,671
6.1
12
Features by Category
Campaign Management & Optimization
8.5
1385
Not enough data
7.8
1320
Not enough data
8.2
1367
Not enough data
8.0
1149
Not enough data
7.3
999
Not enough data
7.7
1121
Not enough data
8.2
1341
Not enough data
6.9
873
Not enough data
8.1
1120
Not enough data
8.0
998
Not enough data
8.0
1339
Not enough data
Analytics & Administration
8.4
1375
Not enough data
7.9
1240
Not enough data
8.2
1354
Not enough data
Platform
7.9
879
Not enough data
7.9
1229
Not enough data
7.8
1231
Not enough data
8.4
1264
Not enough data
8.6
1344
Not enough data
8.5
1104
Not enough data
8.2
1079
Not enough data
8.4
963
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Visualization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Preparation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Modeling and Blending
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Ads and Swoop share no categories
Unique Categories
Google Ads is categorized as Paid Search Advertising
Swoop is categorized as Healthcare Commercial Intelligence
Reviews
Reviewers' Company Size
Google Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Swoop
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
27.0%
Computer Software
7.8%
Information Technology and Services
6.7%
Internet
3.9%
Retail
2.9%
Other
51.6%
Sports
15.4%
Automotive
15.4%
Retail
7.7%
Real Estate
7.7%
Internet
7.7%
Other
46.2%
Alternatives
Discussions
What is the best we use Google ad more efficiently
3 Comments
AM
Google Ads are comprised of two different advertising networks – the Search Network and the Display Network.
The Search Network consists of text ads that...Read more
How many Google Ads per page?
3 Comments
OB
Previously, you can only add up to 3 ads unit on a page. However now, it has changed.
You can have ads displayed on your webpage as much as you want...Read more
What does Google ads include?
3 Comments
MO
You will waste a lot of money and time before realizing how important negative keywords are at stopping waste because nobody from Google / Alphabet ever...Read more
Swoop has no discussions with answers
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