# Google Ads, SAS Augmented Analytics & Business Intelligence vs Looker Comparison

| | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.3 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 2,033 | 70 | 1,641 | 
| **Largest Market Segment** | Small-Business (61.5% of reviews) | Enterprise (59.7% of reviews) | Mid-Market (60.7% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Google Ads

Pros:
- Reach (18 reviews)
- Targeting Capabilities (18 reviews)

Cons:
- Expensive (20 reviews)
- Complex Setup (10 reviews)

### SAS Augmented Analytics & Business Intelligence

**Not enough data**

### Looker

Pros:
- Ease of Use (126 reviews)
- Insights (75 reviews)

Cons:
- Learning Curve (58 reviews)
- Learning Difficulty (42 reviews)

---
## Ratings Comparison
| Rating | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
  | **Meets Requirements** | 8.7 (1722 reviews) | 8.7 (64 reviews) | 8.7 (1126 reviews) | 
  | **Ease of Use** | 7.5 (1727 reviews) | 7.8 (63 reviews) | 8.3 (1132 reviews) | 
  | **Ease of Setup** | 7.3 (924 reviews) | 6.8 (29 reviews) | 8.2 (608 reviews) | 
  | **Ease of Admin** | 7.8 (866 reviews) | 7.2 (26 reviews) | 8.3 (430 reviews) | 
  | **Quality of Support** | 7.4 (1607 reviews) | 8.4 (60 reviews) | 8.6 (961 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (846 reviews) | 8.6 (27 reviews) | 8.9 (408 reviews) | 
  | **Product Direction (% positive)** | 7.7 (1696 reviews) | 7.6 (63 reviews) | 8.7 (1054 reviews) | 

---
## Pricing

### Google Ads

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### SAS Augmented Analytics & Business Intelligence

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Google Ads** | N/A | N/A |
| **SAS Augmented Analytics & Business Intelligence** | N/A | N/A |
| **Looker** | 8.3/10 | 778 |

#### Reports

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Reports Interface** | Not enough data | 8.5 (48 reviews) ✓ Verified | 8.6 (679 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | 7.8 (46 reviews) ✓ Verified | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | 8.4 (47 reviews) ✓ Verified | 8.2 (672 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | 7.8 (30 reviews) | 8.3 (529 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.2 (45 reviews) ✓ Verified | 8.7 (674 reviews) ✓ Verified | 

#### Self Service 

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Calculated Fields** | Not enough data | 8.6 (49 reviews) ✓ Verified | 8.4 (626 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | 8.7 (49 reviews) ✓ Verified | 8.6 (646 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | 8.2 (48 reviews) ✓ Verified | 8.4 (615 reviews) ✓ Verified | 
| **Search** | Not enough data | Feature Not Available | 8.1 (616 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | 7.9 (43 reviews) ✓ Verified | 8.4 (592 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | 8.1 (38 reviews) ✓ Verified | 7.7 (501 reviews) ✓ Verified | 

#### Advanced Analytics

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Predictive Analytics** | Not enough data | 8.7 (34 reviews) | 7.6 (430 reviews) ✓ Verified | 
| **Data Visualization** | Not enough data | 8.8 (47 reviews) ✓ Verified | 8.4 (643 reviews) ✓ Verified | 
| **Big Data Services** | Not enough data | 8.7 (34 reviews) ✓ Verified | 8.0 (516 reviews) ✓ Verified | 

#### Building Reports

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Data Transformation** | Not enough data | 8.4 (26 reviews) ✓ Verified | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | 8.5 (26 reviews) ✓ Verified | 8.3 (403 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | 7.8 (23 reviews) ✓ Verified | 8.0 (357 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 7.9 (20 reviews) ✓ Verified | 8.1 (331 reviews) ✓ Verified | 

#### Platform

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Google Ads** | N/A | N/A |
| **SAS Augmented Analytics & Business Intelligence** | N/A | N/A |
| **Looker** | 8.2/10 | 744 |

#### Reports

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Reports Interface** | Not enough data | 8.5 (48 reviews) ✓ Verified | 8.6 (679 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | 7.8 (46 reviews) ✓ Verified | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | 8.4 (47 reviews) ✓ Verified | 8.2 (672 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | 7.8 (30 reviews) | 8.3 (529 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.2 (45 reviews) ✓ Verified | 8.7 (674 reviews) ✓ Verified | 

#### Reports

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Reports Interface** | Not enough data | Not enough data | 8.5 (111 reviews) | 
| **Share Reports** | Not enough data | Not enough data | 8.5 (108 reviews) | 
| **Steps to Answer** | Not enough data | Not enough data | 8.0 (103 reviews) | 

#### Generative AI

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.0 (100 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 7.1 (100 reviews) | 

#### Visualization

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Graphs and Charts** | Not enough data | Not enough data | 8.5 (115 reviews) | 
| **Score Cards** | Not enough data | Not enough data | 8.4 (110 reviews) | 
| **Dashboards** | Not enough data | Not enough data | 8.7 (115 reviews) | 
| **Formats** | Not enough data | Not enough data | 8.3 (109 reviews) | 

#### Data Updates

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Historical Snapshots** | Not enough data | Not enough data | 8.1 (107 reviews) | 
| **Real-Time Updating** | Not enough data | Not enough data | 8.3 (106 reviews) | 

#### Collaboration

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Sharing** | Not enough data | Not enough data | 8.4 (108 reviews) | 
| **Co-Editing** | Not enough data | Not enough data | 8.0 (106 reviews) | 
| **Devices** | Not enough data | Not enough data | 8.0 (102 reviews) | 

#### Data Updates

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Historical Snapshots** | Not enough data | Not enough data | 7.8 (137 reviews) | 
| **Real-Time Updating** | Not enough data | Not enough data | 8.1 (142 reviews) | 
| **Email Reports** | Not enough data | Not enough data | 8.5 (144 reviews) | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Google Ads** | N/A | N/A |
| **SAS Augmented Analytics & Business Intelligence** | 8.5/10 | 55 |
| **Looker** | 7.9/10 | 800 |

#### Reports

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Reports Interface** | Not enough data | 8.5 (48 reviews) ✓ Verified | 8.6 (679 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | 7.8 (46 reviews) ✓ Verified | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | 8.4 (47 reviews) ✓ Verified | 8.2 (672 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | 7.8 (30 reviews) | 8.3 (529 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.2 (45 reviews) ✓ Verified | 8.7 (674 reviews) ✓ Verified | 

#### Data Preparation

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Connectors** | Not enough data | 9.2 (12 reviews) ✓ Verified | 8.3 (293 reviews) ✓ Verified | 
| **Data Governance** | Not enough data | 8.5 (13 reviews) ✓ Verified | 8.3 (264 reviews) ✓ Verified | 

#### Data Modeling and Blending

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Data Querying** | Not enough data | 8.8 (13 reviews) ✓ Verified | 8.5 (313 reviews) ✓ Verified | 
| **Data Filtering** | Not enough data | 9.0 (13 reviews) ✓ Verified | 8.7 (334 reviews) ✓ Verified | 
| **Data Blending** | Not enough data | 8.9 (12 reviews) ✓ Verified | 8.4 (310 reviews) ✓ Verified | 

#### Generative AI

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 8.9 (12 reviews) | 7.1 (88 reviews) | 
| **AI Text Summarization** | Not enough data | 8.6 (11 reviews) | 7.1 (86 reviews) | 

#### Agentic AI - Analytics Platforms

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.2 (40 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 7.4 (39 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.3 (40 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.1 (40 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.3 (40 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.4 (39 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.6 (38 reviews) | 

#### Self Service 

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Calculated Fields** | Not enough data | 8.6 (49 reviews) ✓ Verified | 8.4 (626 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | 8.7 (49 reviews) ✓ Verified | 8.6 (646 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | 8.2 (48 reviews) ✓ Verified | 8.4 (615 reviews) ✓ Verified | 
| **Search** | Not enough data | Feature Not Available | 8.1 (616 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | 7.9 (43 reviews) ✓ Verified | 8.4 (592 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | 8.1 (38 reviews) ✓ Verified | 7.7 (501 reviews) ✓ Verified | 

#### Deployment & Integration - Analytics Platforms

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **No-code Dashboard Builder** | Not enough data | Not enough data | 8.0 (39 reviews) | 
| **Report Scheduling and Automation** | Not enough data | Not enough data | 8.4 (43 reviews) | 
| **Embedded Analytics and White-labeling** | Not enough data | Not enough data | 7.7 (35 reviews) | 
| **Data Source Connectivity** | Not enough data | Not enough data | 8.3 (50 reviews) | 

#### Advanced Analytics

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Predictive Analytics** | Not enough data | 8.7 (34 reviews) | 7.6 (430 reviews) ✓ Verified | 
| **Data Visualization** | Not enough data | 8.8 (47 reviews) ✓ Verified | 8.4 (643 reviews) ✓ Verified | 
| **Big Data Services** | Not enough data | 8.7 (34 reviews) ✓ Verified | 8.0 (516 reviews) ✓ Verified | 

#### Performance & Scalability - Analytics Platforms

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Large data handling and Query Speed** | Not enough data | Not enough data | 7.2 (55 reviews) | 
| **Concurrent User Support** | Not enough data | Not enough data | 8.0 (36 reviews) | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Data Modeling and Governance** | Not enough data | Not enough data | 8.1 (43 reviews) | 
| **Notebook and Script Integration** | Not enough data | Not enough data | 7.1 (34 reviews) | 
| **Built-in Predictive and Statistical Models** | Not enough data | Not enough data | 7.3 (35 reviews) | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Auto-generated Insights and Narratives** | Not enough data | Not enough data | 7.1 (34 reviews) | 
| **Natural Language Queries** | Not enough data | Not enough data | 7.5 (36 reviews) | 
| **Proactive KPI Monitoring and Alerts** | Not enough data | Not enough data | 7.6 (34 reviews) | 
| **AI Agents for Analytical Follow-ups** | Not enough data | Not enough data | 7.3 (34 reviews) | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | Not enough data | Not enough data | 7.5 (34 reviews) | 
| **Role-based Insight Personalization** | Not enough data | Not enough data | 7.2 (35 reviews) | 
| **Conversational and Prompt-based Analytics** | Not enough data | Not enough data | 7.5 (34 reviews) | 

#### Building Reports

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Data Transformation** | Not enough data | 8.4 (26 reviews) ✓ Verified | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | 8.5 (26 reviews) ✓ Verified | 8.3 (403 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | 7.8 (23 reviews) ✓ Verified | 8.0 (357 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 7.9 (20 reviews) ✓ Verified | 8.1 (331 reviews) ✓ Verified | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Google Ads** | N/A | N/A |
| **SAS Augmented Analytics & Business Intelligence** | N/A | N/A |
| **Looker** | 8.4/10 | 770 |

#### Reports

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Reports Interface** | Not enough data | 8.5 (48 reviews) ✓ Verified | 8.6 (679 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | 7.8 (46 reviews) ✓ Verified | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | 8.4 (47 reviews) ✓ Verified | 8.2 (672 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | 7.8 (30 reviews) | 8.3 (529 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.2 (45 reviews) ✓ Verified | 8.7 (674 reviews) ✓ Verified | 

#### Self Service 

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Calculated Fields** | Not enough data | 8.6 (49 reviews) ✓ Verified | 8.4 (626 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | 8.7 (49 reviews) ✓ Verified | 8.6 (646 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | 8.2 (48 reviews) ✓ Verified | 8.4 (615 reviews) ✓ Verified | 
| **Search** | Not enough data | Feature Not Available | 8.1 (616 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | 7.9 (43 reviews) ✓ Verified | 8.4 (592 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | 8.1 (38 reviews) ✓ Verified | 7.7 (501 reviews) ✓ Verified | 

#### Building Reports

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Data Transformation** | Not enough data | 8.4 (26 reviews) ✓ Verified | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | 8.5 (26 reviews) ✓ Verified | 8.3 (403 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | 7.8 (23 reviews) ✓ Verified | 8.0 (357 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 7.9 (20 reviews) ✓ Verified | 8.1 (331 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Ads** | N/A | N/A |
| **SAS Augmented Analytics & Business Intelligence** | N/A | N/A |
| **Looker** | 8.4/10 | 324 |

#### Metrics

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | Not enough data | 8.8 (238 reviews) | 
| **Engagement** | Not enough data | Not enough data | 8.7 (238 reviews) | 
| **Entry and Exit Pages** | Not enough data | Not enough data | 8.4 (224 reviews) | 
| **Standard Event Tracking** | Not enough data | Not enough data | 8.3 (226 reviews) | 
| **Custom Event Tracking** | Not enough data | Not enough data | 8.4 (215 reviews) | 
| **Retention** | Not enough data | Not enough data | 8.3 (224 reviews) | 
| **Return** | Not enough data | Not enough data | 8.4 (219 reviews) | 
| **Conversions** | Not enough data | Not enough data | 8.5 (230 reviews) | 
| **Funnels** | Not enough data | Not enough data | 8.3 (223 reviews) | 

#### Reporting

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Real-Time Reporting** | Not enough data | Not enough data | 8.4 (242 reviews) | 
| **Trending** | Not enough data | Not enough data | Feature Not Available | 
| **Retroactive Reporting** | Not enough data | Not enough data | 8.6 (242 reviews) | 
| **Segmentation** | Not enough data | Not enough data | 8.5 (245 reviews) | 
| **Mobile Reporting** | Not enough data | Not enough data | 8.1 (199 reviews) | 
| **Unification Across Devices** | Not enough data | Not enough data | 8.4 (205 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | Not enough data | 9.0 (254 reviews) | 

#### Other

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **User Data** | Not enough data | Not enough data | 8.7 (226 reviews) | 
| **Site Search Reporting** | Not enough data | Not enough data | 8.6 (209 reviews) | 
| **Load Time Monitoring** | Not enough data | Not enough data | 8.4 (201 reviews) | 
| **Campaign Tracking** | Not enough data | Not enough data | 8.7 (215 reviews) | 
| **E-Commerce** | Not enough data | Not enough data | 8.7 (207 reviews) | 
| **Promotional Messages** | Not enough data | Not enough data | 8.2 (179 reviews) | 
| **Administration Alerts** | Not enough data | Not enough data | 8.3 (191 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.4 (15 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.8 (15 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.8 (16 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.9 (16 reviews) | 

#### Administration

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 8.4 (218 reviews) | 
| **QA Testing** | Not enough data | Not enough data | 8.3 (193 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.5 (245 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.6 (239 reviews) | 

### Paid Search Advertising

| Product | Score | Reviews |
|---|---|---|
| **Google Ads** | 8.1/10 | 1575 |
| **SAS Augmented Analytics & Business Intelligence** | N/A | N/A |
| **Looker** | N/A | N/A |

#### Campaign Management & Optimization

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Paid Keyword Optimization** | 8.5 (1408 reviews) | Not enough data | Not enough data | 
| **Bid Rules** | 7.8 (1335 reviews) | Not enough data | Not enough data | 
| **Ad Creation and Editing** | 8.2 (1382 reviews) | Not enough data | Not enough data | 
| **Ad and Landing Page Scheduling** | 8.1 (1160 reviews) | Not enough data | Not enough data | 
| **Scenario Planning** | 7.3 (1005 reviews) | Not enough data | Not enough data | 
| **Portfolio Bid Optimization** | 7.7 (1127 reviews) | Not enough data | Not enough data | 
| **Advanced Targeting Options** | 8.2 (1361 reviews) | Not enough data | Not enough data | 
| **Offline Capabilities** | 7.0 (876 reviews) | Not enough data | Not enough data | 
| **Extensions** | 8.2 (1134 reviews) | Not enough data | Not enough data | 
| **Product Listing Ads** | 8.0 (1002 reviews) | Not enough data | Not enough data | 
| **Budget Execution & Monitoring** | 8.0 (1347 reviews) | Not enough data | Not enough data | 

#### Analytics & Administration

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Ad and Conversion Tracking** | 8.4 (1390 reviews) | Not enough data | Not enough data | 
| **Attribution** | 8.0 (1248 reviews) | Not enough data | Not enough data | 
| **Reports** | 8.2 (1362 reviews) | Not enough data | Not enough data | 

#### Platform

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **APIs** | 7.9 (882 reviews) | Not enough data | Not enough data | 
| **Notifications** | 7.9 (1232 reviews) | Not enough data | Not enough data | 
| **Customization** | 7.9 (1236 reviews) | Not enough data | Not enough data | 
| **User, Role, and Access Management** | 8.4 (1273 reviews) | Not enough data | Not enough data | 
| **Performance and Reliability** | 8.6 (1350 reviews) | Not enough data | Not enough data | 
| **Enterprise Scalability** | 8.5 (1106 reviews) | Not enough data | Not enough data | 
| **Workflow Capability** | 8.2 (1080 reviews) | Not enough data | Not enough data | 
| **Internationalization** | 8.4 (966 reviews) | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Ads** | N/A | N/A |
| **SAS Augmented Analytics & Business Intelligence** | N/A | N/A |
| **Looker** | 8.1/10 | 260 |

#### Agentic AI - Sales Analytics

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.0 (11 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.6 (11 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.7 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.4 (12 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.3 (11 reviews) | 

#### Data Sourcing

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Data Sourcing** | Not enough data | Not enough data | 8.8 (203 reviews) | 
| **Exporting & Sharing Data** | Not enough data | Not enough data | 8.8 (221 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | Not enough data | 8.6 (188 reviews) | 
| **Interactive Dashboards** | Not enough data | Not enough data | 8.8 (225 reviews) | 
| **Data Segmentation** | Not enough data | Not enough data | 8.7 (209 reviews) | 

#### Predictive Analytics

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Lead Scoring** | Not enough data | Not enough data | 8.3 (153 reviews) | 
| **Opportunity Scoring** | Not enough data | Not enough data | 8.2 (149 reviews) | 
| **Risk Analysis** | Not enough data | Not enough data | 8.2 (147 reviews) | 
| **Live Forecasting** | Not enough data | Not enough data | 8.0 (164 reviews) | 

#### Sales Management

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Live Pipeline Management** | Not enough data | Not enough data | 8.4 (161 reviews) | 
| **Sales Gamification** | Not enough data | Not enough data | 8.2 (140 reviews) | 
| **Account-Based Analytics** | Not enough data | Not enough data | 8.6 (170 reviews) | 
| **Activity Tracking** | Not enough data | Not enough data | 8.7 (168 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Ads** | N/A | N/A |
| **SAS Augmented Analytics & Business Intelligence** | N/A | N/A |
| **Looker** | 8.2/10 | 310 |

#### Marketing Operations

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **ROI Tracking** | Not enough data | Not enough data | 8.6 (221 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | Not enough data | 8.7 (240 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | Not enough data | 8.5 (227 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | Not enough data | 8.9 (244 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | Not enough data | 8.3 (129 reviews) | 
| **White Label** | Not enough data | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Campaign Insights** | Not enough data | Not enough data | 8.6 (230 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | Not enough data | 8.8 (260 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | Not enough data | 8.5 (212 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | Not enough data | 8.5 (213 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | Not enough data | 8.4 (199 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | Not enough data | 7.9 (120 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.8 (14 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.5 (14 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.3 (14 reviews) | 

---
## Categories

**Unique to Google Ads (1):** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising)

**Unique to SAS Augmented Analytics & Business Intelligence (1):** [Analytics Platforms](https://www.g2.com/categories/analytics-platforms)

**Unique to Looker (6):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Google Ads | SAS Augmented Analytics & Business Intelligence | Looker | 
|---|---|---|---|
| **Small-Business** | 61.5% | 16.4% | 19.3% | 
| **Mid-Market** | 28.6% | 23.9% | 60.7% | 
| **Enterprise** | 9.9% | 59.7% | 20.0% | 

### By Industry

#### Google Ads

- **Marketing and Advertising:** 27.3%
- **Computer Software:** 7.7%
- **Information Technology and Services:** 6.9%
- **Internet:** 3.9%
- **Retail:** 2.9%
- **Education Management:** 2.3%
- **Non-Profit Organization Management:** 2.1%
- **Real Estate:** 2.1%
- **Financial Services:** 2.1%
- **Health, Wellness and Fitness:** 1.9%
- **Other:** 40.8%

#### SAS Augmented Analytics & Business Intelligence

- **Information Technology and Services:** 14.9%
- **Banking:** 11.9%
- **Financial Services:** 11.9%
- **Insurance:** 6.0%
- **Retail:** 4.5%
- **Pharmaceuticals:** 4.5%
- **Government Administration:** 4.5%
- **Higher Education:** 4.5%
- **Hospital & Health Care:** 4.5%
- **Accounting:** 3.0%
- **Other:** 29.9%

#### Looker

- **Computer Software:** 11.4%
- **Information Technology and Services:** 11.1%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.0%
- **Retail:** 5.0%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

---
## Alternatives

### Alternatives to Google Ads

- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Bing Ads](https://www.g2.com/products/bing-ads/reviews) — 3.5/5 stars (384 reviews)
- [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews)
- [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) — 3.7/5 stars (97 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1454 reviews)
- [Apple Search Ads](https://www.g2.com/products/apple-search-ads/reviews) — 4.2/5 stars (20 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1057 reviews)
- [Fluency](https://www.g2.com/products/fluency-fluency/reviews) — 4.4/5 stars (260 reviews)
- [Optmyzr](https://www.g2.com/products/optmyzr/reviews) — 4.7/5 stars (128 reviews)
- [AppTweak](https://www.g2.com/products/apptweak/reviews) — 4.6/5 stars (207 reviews)

### Alternatives to SAS Augmented Analytics & Business Intelligence

- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1057 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (809 reviews)
- [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews)
- [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews) — 4.2/5 stars (592 reviews)
- [IBM Cognos Analytics](https://www.g2.com/products/ibm-cognos-analytics/reviews) — 4.1/5 stars (461 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Oracle Analytics Cloud](https://www.g2.com/products/oracle-analytics-cloud/reviews) — 4.1/5 stars (333 reviews)
- [SAP BusinessObjects Business Intelligence (BI)](https://www.g2.com/products/sap-businessobjects-business-intelligence-bi/reviews) — 3.8/5 stars (254 reviews)
- [Pentaho](https://www.g2.com/products/pentaho/reviews) — 4.1/5 stars (50 reviews)

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (285 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1057 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3650 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (691 reviews)

---
## Top Discussions

### Google Ads

- Title: [What does Google ads include?](https://www.g2.com/discussions/what-does-google-ads-include) — 3 comments, 1 upvote
  > **Top comment:** " You will waste a lot of money and time before realizing how important negative keywords are at stopping waste because nobody from Google / Alphabet ever..."
- Title: [What is the best we use Google ad more efficiently](https://www.g2.com/discussions/15503-what-is-the-best-we-use-google-ad-more-efficiently) — 3 comments, 1 upvote
  > **Top comment:** "This is a tough question to answer because there are so many things you can do to improve your advertising account. It really depends on what you are trying..."
- Title: [How many Google Ads per page?](https://www.g2.com/discussions/10568-how-many-google-ads-per-page) — 3 comments
  > **Top comment:** "Previously, you can only add up to 3 ads unit on a page. However now, it has changed. 

You can have ads displayed on your webpage as much as you want..."
- Title: [What does Google Ads editor do?](https://www.g2.com/discussions/what-does-google-ads-editor-do) — 2 comments
  > **Top comment:** "It edits your ads with your customization"
- Title: [What are the benefits of Google ads?](https://www.g2.com/discussions/what-are-the-benefits-of-google-ads) — 2 comments
  > **Top comment:** "None!"

### SAS Augmented Analytics & Business Intelligence

- Title: [What is SAS Business Intelligence?](https://www.g2.com/discussions/what-is-sas-business-intelligence) — 2 comments
  > **Top comment:** "SAS Business Intelligence (BI) is a suite of software tools and applications provided by SAS Institute, a leading analytics software and services company...."

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 3 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-ads-vs-sas-augmented-analytics-business-intelligence-vs-looker)