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Compare Google Ads and LocaliQ 
Featured Products
At a Glance
Market Segments
Small-Business (61.4% of reviews)
Small-Business (70.8% of reviews)
Entry-Level Pricing
No pricing available
Contact Us Per Month
Google Ads
Star Rating
(2,000)4.3 out of 5
Market Segments
Small-Business (61.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AdsLocaliQ
Star Rating
(1,057)4.5 out of 5
Market Segments
Small-Business (70.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 2 pricing plansGoogle Ads vs LocaliQ
When assessing the two solutions, reviewers found LocaliQ easier to use, set up, and administer. Reviewers also preferred doing business with LocaliQ overall.
- Reviewers felt that LocaliQ meets the needs of their business better than Google Ads.
- When comparing quality of ongoing product support, reviewers felt that LocaliQ is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of LocaliQ over Google Ads.
Pricing
Entry-Level Pricing
Google Ads
No pricing availableLocaliQ
Get a demo of premium solutions
Contact Us
Per Month
Work with our digital marketing experts to find the right solutions for your business.
- LocaliQ is a marketing platform that helps businesses find, convert, and keep customers with a suite of marketing automation, channel campaign management, marketing dashboard and insight tools, plus expert-led services.
Free Trial
Google Ads
No trial information availableLocaliQ
No trial information availableRatings
Meets Requirements
8.7
1,697
8.8
952
Ease of Use
7.5
1,702
8.9
953
Ease of Setup
7.3
899
9.0
572
Ease of Admin
7.8
858
9.0
545
Quality of Support
7.4
1,585
9.2
948
Has the product been a good partner in doing business?
8.1
839
9.2
553
Product Direction (% positive)
7.7
1,677
9.0
952
Features by Category
Sales Force Automation
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.6
7
Marketing Automation
Not enough data
8.8
7
Not enough data
9.0
8
Not enough data
8.8
7
Not enough data
8.8
8
Customer Support
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
8.9
6
Reporting & Analytics
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
8.6
6
Mobile & Social
Not enough data
8.9
6
Not enough data
8.3
6
Not enough data
8.9
6
Platform
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.7
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.3
5
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
8.3
6
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
Not enough data
8.7
30
Not enough data
8.7
30
Not enough data
9.0
29
Not enough data
8.8
23
Online Marketing
Not enough data
9.4
36
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.5
31
Not enough data
9.3
41
Lead Management
Not enough data
8.9
36
|
Verified
Not enough data
Feature Not Available
Not enough data
9.0
23
Not enough data
8.3
22
Not enough data
8.8
23
Not enough data
8.9
33
Not enough data
8.8
24
Not enough data
8.3
18
Campaign Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
8.9
29
Not enough data
9.3
27
Not enough data
9.1
24
Not enough data
9.0
21
Reporting & Analytics
Not enough data
9.4
37
Not enough data
9.2
38
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
34
Platform
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.7
10
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Channel Functionality
Not enough data
9.0
25
Platform Interoperability
Not enough data
8.6
15
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
9.0
204
Not enough data
8.9
197
Not enough data
9.1
50
Not enough data
8.7
182
Not enough data
8.8
152
Not enough data
9.3
43
Not enough data
9.3
41
Not enough data
9.1
41
Not enough data
8.8
160
Not enough data
8.6
173
Not enough data
8.2
139
Not enough data
8.6
55
Not enough data
8.8
59
Targeting
Not enough data
8.9
190
Not enough data
8.9
167
Not enough data
8.9
171
Not enough data
9.0
149
Platform
Not enough data
8.7
123
Not enough data
8.6
160
Not enough data
9.1
163
Not enough data
9.1
193
Not enough data
8.8
131
Not enough data
8.5
146
Not enough data
9.0
162
Not enough data
8.9
118
Not enough data
8.8
171
Campaign Management & Optimization
8.5
1390
8.9
714
7.8
1323
8.5
637
8.2
1370
8.8
685
8.0
1151
8.2
366
7.3
1001
7.8
389
7.7
1123
8.5
523
8.2
1347
8.3
576
6.9
875
8.2
37
8.1
1122
8.4
589
8.0
1000
8.3
298
8.0
1343
8.6
641
Analytics & Administration
8.4
1380
8.9
662
7.9
1241
8.5
528
8.2
1356
8.7
651
Platform
7.9
881
8.1
34
7.9
1230
8.6
533
7.8
1232
8.2
529
8.4
1266
8.6
54
8.6
1345
9.0
674
8.5
1105
8.5
38
8.2
1080
9.0
484
8.4
964
8.8
283
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
8.3
10
Not enough data
8.2
11
Not enough data
8.8
11
Not enough data
8.8
11
Performance
Not enough data
8.6
11
Not enough data
8.5
11
SEO Auditing & Monitoring
Not enough data
9.0
10
Not enough data
9.3
10
Not enough data
9.0
10
Not enough data
9.0
10
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
Not enough data
7.4
15
Not enough data
8.2
19
Not enough data
7.8
16
Not enough data
9.0
10
Not enough data
9.2
10
SEO Reporting
Not enough data
7.6
16
Not enough data
9.2
10
Not enough data
9.2
10
Not enough data
9.5
10
Generative AI
Not enough data
7.2
10
Not enough data
7.5
10
Platform Interoperability
Not enough data
8.7
5
Video Functionality
Not enough data
9.3
5
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
9.0
204
Not enough data
8.9
197
Not enough data
9.1
50
Not enough data
8.7
182
Not enough data
8.8
152
Not enough data
9.3
43
Not enough data
9.3
41
Not enough data
9.1
41
Not enough data
8.8
160
Not enough data
8.6
173
Not enough data
8.2
139
Not enough data
8.6
55
Not enough data
8.8
59
Targeting
Not enough data
8.9
190
Not enough data
8.9
167
Not enough data
8.9
171
Not enough data
9.0
149
Platform
Not enough data
8.7
123
Not enough data
8.6
160
Not enough data
9.1
163
Not enough data
9.1
193
Not enough data
8.8
131
Not enough data
8.5
146
Not enough data
9.0
162
Not enough data
8.9
118
Not enough data
8.8
171
Platform Interoperability
Not enough data
8.2(won by default)
21
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.3(won by default)
164
Campaign Management
Not enough data
9.0(won by default)
204
Not enough data
8.9(won by default)
197
Not enough data
9.1(won by default)
50
Not enough data
8.7(won by default)
182
Not enough data
8.8(won by default)
152
Not enough data
9.3(won by default)
43
Not enough data
9.3(won by default)
41
Not enough data
9.1(won by default)
41
Not enough data
8.8(won by default)
160
Not enough data
8.6(won by default)
173
Not enough data
8.2(won by default)
139
Not enough data
8.6(won by default)
55
Not enough data
8.8(won by default)
59
Targeting
Not enough data
8.9(won by default)
190
Not enough data
8.9(won by default)
167
Not enough data
8.9(won by default)
171
Not enough data
9.0(won by default)
149
Platform
Not enough data
8.7(won by default)
123
Not enough data
8.6(won by default)
160
Not enough data
9.1(won by default)
163
Not enough data
9.1(won by default)
193
Not enough data
8.8(won by default)
131
Not enough data
8.5(won by default)
146
Not enough data
9.0(won by default)
162
Not enough data
8.9(won by default)
118
Not enough data
8.8(won by default)
171
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
7.3
5
Communication
Not enough data
9.2
6
Not enough data
9.0
5
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
9.0
5
Internal Use
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.0
5
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
15
Not enough data
8.7
15
Not enough data
8.8
14
Not enough data
8.9
14
Not enough data
9.0
10
Not enough data
8.3
10
Campaign Activity
Not enough data
8.5
14
Not enough data
8.9
15
Not enough data
Feature Not Available
Not enough data
8.8
14
Not enough data
Feature Not Available
Not enough data
8.3
10
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Ads and LocaliQ are categorized as Paid Search Advertising
Unique Categories
Google Ads has no unique categories
LocaliQ is categorized as Cross-Channel Advertising, Lead Scoring, Lead Capture, Marketing Automation, CRM, Marketing Analytics, Local Listing Management, Social Media Advertising, SEO Tools, Video Advertising, Email Marketing, SMS Marketing, Display Advertising, Live Chat, Lead Mining, and AI Agents For Business Operations
Reviews
Reviewers' Company Size
Google Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
LocaliQ
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
27.0%
Computer Software
7.8%
Information Technology and Services
6.9%
Internet
3.9%
Retail
3.0%
Other
51.5%
Marketing and Advertising
25.4%
Computer Software
5.6%
Internet
4.7%
Information Technology and Services
4.1%
Health, Wellness and Fitness
3.7%
Other
56.5%
Alternatives
Discussions
How many Google Ads per page?
3 Comments
OB
Previously, you can only add up to 3 ads unit on a page. However now, it has changed.
You can have ads displayed on your webpage as much as you want...Read more
What is the best we use Google ad more efficiently
3 Comments
AM
Google Ads are comprised of two different advertising networks – the Search Network and the Display Network.
The Search Network consists of text ads that...Read more
What does Google ads include?
3 Comments
MO
You will waste a lot of money and time before realizing how important negative keywords are at stopping waste because nobody from Google / Alphabet ever...Read more
Will you be adding the feature of finding/removing duplicate "search terms"?
4 Comments
DE
Yes, in all campaigns it's important to monitor the search terms that are triggering your impressions and clicks and use the information to add keywords and...Read more
I don't have time to manage my PPC account(s). Can WordStream managed them for me?
2 Comments
MB
WordStream is not able to manage your Google Ads. It makes it easier and quicker to manage, but does not do the work for you. Many advertising agencies...Read more
How is WordStream Advisor different from AdWords or AdWords Editor?
2 Comments
JC
I find that I use Adwords and Wordstream. The ability to find out which keywords are being searched, and if conversions are made on them is a breeze. The 20...Read more
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