# Best Data Clean Room Software

## How Many Data Clean Room Software Products Does G2 Track?

**Total Products under this Category:** 26

### Category Stats (Jul 2026)

- **Average Rating:** 4.48/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Adobe Real-Time CDP (+0.1%) - Among all products in this category, Adobe Real-Time CDP recorded the largest rating increase compared to last month

_Last updated: July 31, 2026_

## How Does G2 Rank Data Clean Room Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 3,900+ Authentic Reviews
- 26+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Data Clean Room Software
 ![G2 Grid® for Data Clean Room Software plotting products by satisfaction and market presence](https://www.g2.com/categories/data-clean-room/grids.png?focus%5B%5D=10938&focus%5B%5D=6073&focus%5B%5D=88125&focus%5B%5D=1213038&focus%5B%5D=18196&focus%5B%5D=1393260&focus%5B%5D=167889&focus%5B%5D=1213041)

Highlighted products: Snowflake, Google Cloud BigQuery, Crossbeam, Amazon Marketing Cloud, AppsFlyer, Adobe Real-Time CDP, Decentriq, and Google Ads Data Hub.

Underlying data: [Grid® JSON](https://www.g2.com/categories/data-clean-room/grids.json?focus%5B%5D=snowflake&focus%5B%5D=google-cloud-bigquery&focus%5B%5D=crossbeam&focus%5B%5D=amazon-marketing-cloud&focus%5B%5D=appsflyer&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=decentriq-decentriq&focus%5B%5D=google-ads-data-hub)

### [Snowflake](https://www.g2.com/products/snowflake/reviews)

Snowflake makes enterprise AI easy, efficient and trusted. Thousands of companies around the globe, including hundreds of the world’s largest, use Snowflake’s AI Data Cloud to share data, build applications, and power their business with AI. The era of enterprise AI is here. Learn more at snowflake.com (NYSE: SNOW).

**Average Rating:** 4.5/5.0

**Total Reviews:** 711

#### How Do G2 Users Rate Snowflake?

- **Ease of Admin:** 8.7/10 (Category avg: 8.6/10)
- **Centralized Computation:** 9.3/10 (Category avg: 8.9/10)
- **Localized computation:** 9.0/10 (Category avg: 8.4/10)
- **Ease of Use:** 9.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Snowflake?

- **Seller:** [Snowflake, Inc.](https://www.g2.com/sellers/snowflake-inc)
- **Company Website:** www.snowflake.com
- **Year Founded:** 2012
- **HQ Location:** 135 Constitution Drive, Menlo Park CA
- **Twitter:** @SnowflakeDB  
278 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ad18ff73a9b8bb34dd1b98a6ba1c6be57f7364939ad352612ecc483aba05d2b2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsnowflake-computing%2F&secure%5Burl_type%5D=linkedin_company_website)  
11,308 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Data Engineer, Data Analyst
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 45% Medium, 43% Large

#### What Do G2 Reviewers Say About Snowflake?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Snowflake, finding it fast and effective for data sharing and analytics.
- Users value the **reliable features** of Snowflake, enjoying its intuitive interface and seamless data integration for analytics.
- Users find Snowflake's **data management capabilities** excellent for efficiently aggregating and querying across multiple datasets.
- Users admire the **seamless scalability** of Snowflake, effortlessly accommodating work demands and ensuring optimal performance.
- Users appreciate the **fast data analysis** of Snowflake, enabling quick insights without infrastructure worries.

##### Cons

- Users find Snowflake's **high costs** burdensome, especially for small businesses with limited budgets.
- Users find **feature limitations** in Snowflake, such as lack of code blocks and challenge in permissions management.
- Users find that **cost management** requires discipline, as unexpected charges can accumulate quickly without careful monitoring.
- Users find the **cost structure difficult to optimize** , leading to unexpectedly high initial expenses during implementation.
- Users find Snowflake's **limited features** in dynamic scripts and monitoring hinder flexibility and usability.

#### What Are Recent G2 Reviews of Snowflake?

**["Elastic Scaling and Fast Analytics with Snowflake"](https://www.g2.com/survey_responses/snowflake-review-13129003)**

**Rating:** 4.5/5.0 stars

_— Ravindra N._

[Read full review](https://www.g2.com/survey_responses/snowflake-review-13129003)

**["Snowflake Simplifies Data Management at Scale"](https://www.g2.com/survey_responses/snowflake-review-12898129)**

**Rating:** 4.0/5.0 stars

_— Harshil A._

[Read full review](https://www.g2.com/survey_responses/snowflake-review-12898129)

#### What Are G2 Users Discussing About Snowflake?

- [What is Snowflake used for?](https://www.g2.com/discussions/what-is-snowflake-used-for) - 2 comments, 1 upvote

### [Crossbeam](https://www.g2.com/products/crossbeam/reviews)

Crossbeam is the Ecosystem Revenue Platform that empowers go-to-market teams to securely share and access unique ecosystem insights from your partners' CRMs to uncover new opportunities, target the right accounts, and achieve your revenue goals. Connect with 30,000+ companies on the Crossbeam Network and identify the fastest path to revenue with Ecosystem Intelligence, recommended plays for your revenue team, and warm intros and co-selling with your partners.

**Average Rating:** 4.8/5.0

**Total Reviews:** 408

#### How Do G2 Users Rate Crossbeam?

- **Ease of Admin:** 9.2/10 (Category avg: 8.6/10)
- **Centralized Computation:** 9.2/10 (Category avg: 8.9/10)
- **Localized computation:** 8.3/10 (Category avg: 8.4/10)
- **Ease of Use:** 9.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Crossbeam?

- **Seller:** [Crossbeam](https://www.g2.com/sellers/crossbeam)
- **Year Founded:** 2018
- **HQ Location:** Philadelphia, Pennsylvania
- **Twitter:** @Crossbeam  
1,348 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=730c606afe80562d9539949415c267ecc0c49b924794678f7de51b079a1930d5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11765969%2F&secure%5Burl_type%5D=linkedin_company_website)  
194 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Partnerships Manager, Head of Partnerships
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 61% Medium, 22% Large

#### What Do G2 Reviewers Say About Crossbeam?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **effective partnerships management** of Crossbeam, which accelerates business wins and simplifies collaboration.
- Users value the **effective partnerships** fostered by Crossbeam, enhancing business opportunities and relationship-building with key stakeholders.
- Users find Crossbeam's **ease of use** impressive, appreciating its intuitive design and efficient setup process.
- Users find **data sharing capabilities** in Crossbeam invaluable for effective partnership strategies and lead generation.
- Users value the **efficiency of account mapping** with Crossbeam, saving time and enhancing collaboration with partners.

##### Cons

- Users find **data accessibility challenging** , struggling with connection searches and limited export capabilities in Crossbeam.
- Users report **partnership issues** due to unclear roles and inconsistent categorization, complicating collaboration and communication.
- Users find **data management limitations** frustrating, including restricted editing options and challenges with data cleanliness.
- Users face **CRM integration issues** with Crossbeam, leading to difficulties in visibility and connectivity between systems.
- Users note that **UI improvement is needed** for better intuitiveness and flexibility in Crossbeam's reporting functionalities.

#### What Are Recent G2 Reviews of Crossbeam?

**["Crossbeam: The Engine for Ecosystem-Led Growth"](https://www.g2.com/survey_responses/crossbeam-review-13024049)**

**Rating:** 5.0/5.0 stars

_— Ken W._

[Read full review](https://www.g2.com/survey_responses/crossbeam-review-13024049)

**["Crossbeam as a Reliable Single Source of Truth for Partner Ecosystems"](https://www.g2.com/survey_responses/crossbeam-review-13176675)**

**Rating:** 5.0/5.0 stars

_— Chris K._

[Read full review](https://www.g2.com/survey_responses/crossbeam-review-13176675)

#### What Are G2 Users Discussing About Crossbeam?

- [Where is crossbeam located?](https://www.g2.com/discussions/where-is-crossbeam-located) - 1 comment
- [What is partner sourced revenue?](https://www.g2.com/discussions/what-is-partner-sourced-revenue) - 1 comment
- [Is Crossbeam legit?](https://www.g2.com/discussions/is-crossbeam-legit) - 2 comments
- [What does Crossbeam do?](https://www.g2.com/discussions/what-does-crossbeam-do) - 1 comment

### [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews)

BigQuery is an AI-ready, petabyte-scale, and cost-effective data warehouse that lets you run analytics over vast amounts of data in near real time. Store 10 GiB of data and run up to 1 TiB of queries for free per month.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,144

#### How Do G2 Users Rate Google Cloud BigQuery?

- **Ease of Admin:** 8.5/10 (Category avg: 8.6/10)
- **Centralized Computation:** 8.6/10 (Category avg: 8.9/10)
- **Localized computation:** 8.1/10 (Category avg: 8.4/10)
- **Ease of Use:** 8.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Google Cloud BigQuery?

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google  
31,899,995 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 employees on LinkedIn®
- **Ownership:** NASDAQ:GOOG

#### Who Uses This Product?

- **Who Uses This:** Data Engineer, Data Analyst
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 38% Large, 35% Medium

#### What Do G2 Reviewers Say About Google Cloud BigQuery?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Google Cloud BigQuery, enabling quick analysis of massive datasets without hassle.
- Users appreciate the **exceptional speed** of BigQuery, allowing for quick processing of large datasets seamlessly.
- Users love the **easy integration** with Google Cloud services, enabling smooth data analysis and management.
- Users appreciate the **fast querying capabilities** of Google Cloud BigQuery, allowing effortless analysis of massive datasets.
- Users appreciate the **query efficiency** of BigQuery, effortlessly processing complex queries on massive datasets with speed.

##### Cons

- Users find the **costs can escalate quickly** with Google Cloud BigQuery, requiring careful query optimization to manage expenses.
- Users struggle with **query issues** in BigQuery, facing rising costs and challenges in query optimization and troubleshooting.
- Users find **cost management challenging** with Google Cloud BigQuery due to unpredictable pricing and incidents of unexpected charges.
- Users experience **cost issues** with Google Cloud BigQuery, struggling with unexpected high bills and limited pricing visibility.
- Users find the **steep learning curve** of Google Cloud BigQuery challenging, particularly for advanced features and optimization techniques.

#### What Are Recent G2 Reviews of Google Cloud BigQuery?

**["Easy-to-Use Cloud Tool with Shareable, Saved Queries"](https://www.g2.com/survey_responses/google-cloud-bigquery-review-12958418)**

**Rating:** 4.0/5.0 stars

_— Reetika P._

[Read full review](https://www.g2.com/survey_responses/google-cloud-bigquery-review-12958418)

**["Scalable, Secure BigQuery That Connects Seamlessly Across Services"](https://www.g2.com/survey_responses/google-cloud-bigquery-review-12638747)**

**Rating:** 5.0/5.0 stars

_— Aayush M._

[Read full review](https://www.g2.com/survey_responses/google-cloud-bigquery-review-12638747)

#### What Are G2 Users Discussing About Google Cloud BigQuery?

- [Is Big Query free?](https://www.g2.com/discussions/is-big-query-free) - 3 comments, 1 upvote
- [Is BigQuery part of Google Cloud Platform?](https://www.g2.com/discussions/is-bigquery-part-of-google-cloud-platform) - 2 comments, 2 upvotes
- [What is Google BigQuery based on?](https://www.g2.com/discussions/what-is-google-bigquery-based-on) - 1 comment
- [What is Google BigQuery used for?](https://www.g2.com/discussions/what-is-google-bigquery-used-for) - 1 comment

### [Amazon Marketing Cloud](https://www.g2.com/products/amazon-marketing-cloud/reviews)

Amazon Marketing Cloud (AMC) is a secure, privacy-safe, and cloud-based clean room solution, in which advertisers can easily perform analytics across pseudonymized signals, including Amazon Ads signals as well as their own inputs.

**Average Rating:** 4.4/5.0

**Total Reviews:** 74

#### How Do G2 Users Rate Amazon Marketing Cloud?

- **Ease of Admin:** 8.7/10 (Category avg: 8.6/10)
- **Centralized Computation:** 8.5/10 (Category avg: 8.9/10)
- **Localized computation:** 8.4/10 (Category avg: 8.4/10)
- **Ease of Use:** 8.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Amazon Marketing Cloud?

- **Seller:** [Amazon](https://www.g2.com/sellers/amazon)
- **Year Founded:** 1994
- **HQ Location:** Seattle, WA
- **Twitter:** @amazon  
5,898,422 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3c055ba2a1f3c1541b6e4d9a5f943579bd59ec9e85a0d4123f3c647d14324a5c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1586%2F&secure%5Burl_type%5D=linkedin_company_website)  
765,691 employees on LinkedIn®
- **Ownership:** AMZN

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 43% Medium, 41% Small

#### What Are Recent G2 Reviews of Amazon Marketing Cloud?

**["Powerful Customer Journey Insights with a Steep Learning Curve"](https://www.g2.com/survey_responses/amazon-marketing-cloud-review-12803575)**

**Rating:** 4.0/5.0 stars

_— Sivaguru Jeganatharaja J._

[Read full review](https://www.g2.com/survey_responses/amazon-marketing-cloud-review-12803575)

**["Benefits of Amazon Marketing Cloud"](https://www.g2.com/survey_responses/amazon-marketing-cloud-review-12783325)**

**Rating:** 4.0/5.0 stars

_— Guillermo M._

[Read full review](https://www.g2.com/survey_responses/amazon-marketing-cloud-review-12783325)

### [AppsFlyer](https://www.g2.com/products/appsflyer/reviews)

AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com.

**Average Rating:** 4.5/5.0

**Total Reviews:** 759

#### How Do G2 Users Rate AppsFlyer?

- **Ease of Admin:** 8.4/10 (Category avg: 8.6/10)
- **Centralized Computation:** 8.8/10 (Category avg: 8.9/10)
- **Localized computation:** 9.0/10 (Category avg: 8.4/10)
- **Ease of Use:** 8.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind AppsFlyer?

- **Seller:** [AppsFlyer](https://www.g2.com/sellers/appsflyer)
- **Company Website:** www.appsflyer.com
- **Year Founded:** 2011
- **HQ Location:** San Francisco, CA
- **Twitter:** @AppsFlyer  
12,781 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bcf0d0dfc6ad7b2965ac0220b9aa0ea8511824305bd512f03c1ce4ea1854a152&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2233984%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,537 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Marketing Manager
- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 42% Medium, 31% Small

#### What Do G2 Reviewers Say About AppsFlyer?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **comprehensive analytics** of AppsFlyer, facilitating accurate measurement and understanding of customer journeys.
- Users value the **comprehensive features** of AppsFlyer, enabling effective measurement, audience creation, and seamless integration.
- Users value the **simplicity and ease of use** in AppsFlyer's clean UI for enhanced campaign management.
- Users praise the **accurate cross-channel attribution** of AppsFlyer, leading to remarkable insights and informed decision-making.
- Users value the **accurate cross-channel attribution** of AppsFlyer, enhancing decision-making and ROI measurement in FinTech.

##### Cons

- Users find the **pricing of AppsFlyer excessively high** , complicating the decision-making process against competitors.
- Users report **data inaccuracy** with AppsFlyer, including inflated installs and unreliable performance tracking.
- Users criticize the **high pricing** of AppsFlyer, especially for smaller teams, leading to dissatisfaction and distrust.
- Users report serious **data management issues** , including inaccurate stats and limited download capabilities, undermining trust in the platform.
- Users criticize the **expensive pricing** of AppsFlyer, making it challenging for startups and smaller teams to afford.

#### What Are Recent G2 Reviews of AppsFlyer?

**["Powerful Attribution and In-Depth Analytics for Advanced Measurement"](https://www.g2.com/survey_responses/appsflyer-review-12953940)**

**Rating:** 4.5/5.0 stars

_— Наталья ._

[Read full review](https://www.g2.com/survey_responses/appsflyer-review-12953940)

**["All Attribution Data in One Place with Reliable Integrations and Strong Fraud Detection"](https://www.g2.com/survey_responses/appsflyer-review-12950315)**

**Rating:** 4.5/5.0 stars

_— Екатерина ._

[Read full review](https://www.g2.com/survey_responses/appsflyer-review-12950315)

#### What Are G2 Users Discussing About AppsFlyer?

- [What is AppsFlyer used for?](https://www.g2.com/discussions/appsflyer-what-is-appsflyer-used-for) - 1 upvote
- [What does AppsFlyer do?](https://www.g2.com/discussions/what-does-appsflyer-do)
- [What is AppsFlyer OneLink?](https://www.g2.com/discussions/what-is-appsflyer-onelink)
- [How much does AppsFlyer cost?](https://www.g2.com/discussions/how-much-does-appsflyer-cost) - 2 comments
- [What is AppsFlyer used for?](https://www.g2.com/discussions/what-is-appsflyer-used-for) - 3 comments, 1 upvote

### [Adobe Real-Time CDP](https://www.g2.com/products/adobe-real-time-cdp/reviews)

Built on Adobe Experience Platform, Adobe Real-Time CDP harmonizes customer and account data across any source—from zero- to third-party data—and uses AI to intelligently build, manage, and activate audiences in real time. By transforming fragmented data into a foundation for relevant experiences, Real-Time CDP enables in-the-moment, privacy-conscious personalization helping B2C and B2B brands effectively engage with customers at every step of the lifecycle. Features include: Flexible connectivity: Activate customer data directly from your existing warehouse for real-time, personalized experiences without the need to move or copy underlying datasets. Create and enrich high-value audiences directly from your data warehouse and combine them with continuously ingested internal and external data sources. Unify comprehensive data sources: Securely ingest and unify zero-, first-, and cookieless third-party data, including insights from trusted second-party sources for in-the-moment engagement and personalization. Harmonized data: With Real-Time CDP, you can connect and normalize online, offline, and pseudonymous customer data to create unified B2B and B2C profiles and audiences in one platform. From this foundation, Real-Time CDP automatically denormalizes and materializes data optimized for real-time decisioning, personalization engagement with customers and prospects. Real-Time CDP provides standardized, cleaned and monitored data, harmonized profiles as well as self service tools and templates to help teams and agents act more quickly Intelligent audience management: Stand up and optimize campaigns with tools to create and segment audience and customer profiles in real time — all enriched with diverse data sources and powered with AI insights. This includes a centralized interface to create and manage audiences and insights complete with natural-language prompts. Deep, actionable insights into audience behaviors and campaign performance as well as enrichment from second and third party partner data for enhanced activation across channels f Data governance: confidentially manage data with data usage policies across teams ensuring that sensitive data is only used in appropriate ways that align with organizational policies and privacy regulations. Determine which users and teams can access specific types of data and actions, limiting risk and exposure Full funnel activation: reach new customers, deliver personalization engagement in real-time across every channel with in the moment experience activation at scale, and cross-channel journeys using pre-built and productized integrations.

**Average Rating:** 4.1/5.0

**Total Reviews:** 179

#### How Do G2 Users Rate Adobe Real-Time CDP?

- **Ease of Admin:** 7.4/10 (Category avg: 8.6/10)
- **Centralized Computation:** 7.3/10 (Category avg: 8.9/10)
- **Localized computation:** 8.0/10 (Category avg: 8.4/10)
- **Ease of Use:** 7.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Adobe Real-Time CDP?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Company Website:** adobe.com
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Financial Services, Computer Software
- **Company Size:** 33% Large, 31% Small

#### What Do G2 Reviewers Say About Adobe Real-Time CDP?

_AI-generated summary from verified user reviews_

##### Pros

- Users admire the **ease of use** of Adobe Real-Time CDP, simplifying setup and enhancing workflow efficiency effectively.
- Users value the **real-time personalization** of Adobe Real-Time CDP, enhancing customer engagement and retention strategies effectively.
- Users appreciate the **centralized data management** of Adobe Real-Time CDP, enabling efficient insights and real-time decision making.
- Users appreciate the **real-time data insights** from Adobe Real-Time CDP, enabling quick, informed decisions for marketing strategies.
- Users value the **seamless integrations** of Adobe Real-Time CDP with other Adobe products, enhancing data connectivity and efficiency.

##### Cons

- Users find the **steep learning curve** of Adobe Real-Time CDP challenging, especially for non-technical individuals.
- Users find the **complex setup** of Adobe Real-Time CDP challenging and time-consuming, complicating daily usage and navigation.
- Users face a **difficult setup** with Adobe Real-Time CDP, requiring extensive configuration for effective integration and use.
- Users find the **high cost** of Adobe Real-Time CDP to be a significant barrier for smaller businesses.
- Users highlight a **steep learning curve** , making initial setup and integration challenging for new users.

#### What Are Recent G2 Reviews of Adobe Real-Time CDP?

**["Powerful Data Tool with a Steep Learning Curve"](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-13159654)**

**Rating:** 4.0/5.0 stars

_— Nooruddin S._

[Read full review](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-13159654)

**["Powerful Micro-Targeting and Unified Customer Profiles"](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-12903239)**

**Rating:** 4.5/5.0 stars

_— Philip H._

[Read full review](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-12903239)

### [Decentriq](https://www.g2.com/products/decentriq-decentriq/reviews)

Decentriq is a data collaboration platform where secure, technology-enforced data clean rooms unlock the value of sensitive data while ensuring full compliance and privacy.

**Average Rating:** 4.5/5.0

**Total Reviews:** 16

#### How Do G2 Users Rate Decentriq?

- **Ease of Admin:** 9.4/10 (Category avg: 8.6/10)
- **Centralized Computation:** 9.4/10 (Category avg: 8.9/10)
- **Localized computation:** 5.4/10 (Category avg: 8.4/10)
- **Ease of Use:** 8.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Decentriq?

- **Seller:** [Decentriq](https://www.g2.com/sellers/decentriq)
- **Year Founded:** 2019
- **HQ Location:** Zürich, CH
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3bafc9781e010750d2d600572a68a8ef4e0e5bc258a77c8c291d7f12c16cf40f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdecentriq%2F&secure%5Burl_type%5D=linkedin_company_website)  
27 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 44% Large, 38% Medium

#### What Do G2 Reviewers Say About Decentriq?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **responsive and proactive customer support** of Decentriq, enhancing collaboration and overall experience.
- Users highlight the **intuitive interface** and supportive team, making Decentriq easy and enjoyable to use.
- Users appreciate the **clear and intuitive user interface** of Decentriq, enhancing their overall experience and productivity.
- Users value Decentriq's **exceptional collaboration and responsiveness** , enhancing their advertising strategy and overall experience.
- Users value the **easy setup** of Decentriq, enabling quick integration and a smooth onboarding experience.

##### Cons

- Users find some of the **process guided UI flows cumbersome** , which impacts their overall experience with Decentriq.
- Users report **data inaccuracy issues** due to limitations in sharing and automating data across different domains.
- Users face **limitations in data sharing** and lack of automation, affecting flexibility and usability with different organizations.
- Users find that the **difficult navigation** due to constant changes complicates their experience with Decentriq.
- Users report **limitations in data sharing** across domains, making collaboration less efficient and more complex.

#### What Are Recent G2 Reviews of Decentriq?

**["Decentriq: Flexible, High-Security Clean Room with Strong Customer Service"](https://www.g2.com/survey_responses/decentriq-review-13085872)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/decentriq-review-13085872)

**["Intuitive, Hands-On Platform That Scales Our Campaign Workflows"](https://www.g2.com/survey_responses/decentriq-review-13129195)**

**Rating:** 5.0/5.0 stars

_— Philip Z._

[Read full review](https://www.g2.com/survey_responses/decentriq-review-13129195)

### [Google Ads Data Hub](https://www.g2.com/products/google-ads-data-hub/reviews)

Tailor your marketing measurement approach to your unique business needs. Ads Data Hub enables customized analysis that aligns with your specific business objectives, while respecting user privacy and upholding Google’s high standards of data security.

**Average Rating:** 4.4/5.0

**Total Reviews:** 44

#### How Do G2 Users Rate Google Ads Data Hub?

- **Ease of Admin:** 9.0/10 (Category avg: 8.6/10)
- **Centralized Computation:** 8.3/10 (Category avg: 8.9/10)
- **Localized computation:** 8.2/10 (Category avg: 8.4/10)
- **Ease of Use:** 8.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Google Ads Data Hub?

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google  
31,899,995 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 employees on LinkedIn®
- **Ownership:** NASDAQ:GOOG

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 56% Small, 40% Medium

#### What Do G2 Reviewers Say About Google Ads Data Hub?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **privacy-focused attribution management** in Ads Data Hub, allowing secure data integration for optimized campaigns.
- Users value the **strong privacy features** of Google Ads Data Hub, enabling secure data integration without compromising user information.
- Users value the **secure sharing** capabilities of Google Ads Data Hub, enabling privacy-focused data integration for effective campaign optimization.

##### Cons

- Users express frustration with **strict privacy filtering** limiting data access and requiring advanced SQL skills for insights.
- Users face **slow performance** with Google Ads Data Hub, struggling for timely insights and complex queries.
- Users face challenges with **SQL functionality issues** due to strict privacy filtering and a need for advanced SQL skills.
- Users express frustration with the **technical expertise requirement** for Google Ads Data Hub, needing strong SQL skills for insights.

#### What Are Recent G2 Reviews of Google Ads Data Hub?

**["Privacy First Tool and Good Ads Eco System"](https://www.g2.com/survey_responses/google-ads-data-hub-review-8906458)**

**Rating:** 4.0/5.0 stars

_— Preatheep S._

[Read full review](https://www.g2.com/survey_responses/google-ads-data-hub-review-8906458)

**["Unmatched Privacy and Granular Attribution for YouTube Campaigns"](https://www.g2.com/survey_responses/google-ads-data-hub-review-12094212)**

**Rating:** 4.5/5.0 stars

_— nicolas c._

[Read full review](https://www.g2.com/survey_responses/google-ads-data-hub-review-12094212)

### [LiveRamp](https://www.g2.com/products/liveramp/reviews)

LiveRamp enables brands, publishers, and platforms to deliver exceptional experiences and drive measurable performance everywhere it matters with the world’s most powerful data collaboration network. Built for interoperability across identifiers, platforms, partners and clouds at scale and powered by its identity resolution technology, the LiveRamp Data Collaboration Platform enables its customers to build enduring brand and business value by collaborating responsibly with data.

**Average Rating:** 4.2/5.0

**Total Reviews:** 102

#### How Do G2 Users Rate LiveRamp?

- **Ease of Admin:** 7.8/10 (Category avg: 8.6/10)
- **Centralized Computation:** 7.5/10 (Category avg: 8.9/10)
- **Ease of Use:** 7.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind LiveRamp?

- **Seller:** [LiveRamp](https://www.g2.com/sellers/liveramp)
- **Year Founded:** 2011
- **HQ Location:** San Francisco, CA
- **Twitter:** @LiveRamp  
6,443 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=825a6af69b51d8c4e8c1258dc4096830d5b392fee54e86f3337fdaac64654bb3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2241197%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,542 employees on LinkedIn®
- **Ownership:** NYSE: RAMP

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 48% Large, 32% Medium

#### What Do G2 Reviewers Say About LiveRamp?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** of LiveRamp's platform, making data management and navigation effortless.
- Users value the **easy platform integration** of LiveRamp, enabling seamless data use across multiple channels and platforms.
- Users value the **effective audience activation** capabilities of LiveRamp, enhancing targeted marketing across various channels.
- Users praise LiveRamp for its **robust and reliable data management** , ensuring secure access and trust in analytics.
- Users value the **efficient channel management** of LiveRamp, facilitating seamless data connectivity for effective marketing strategies.

##### Cons

- Users find LiveRamp's **difficult learning curve** challenging, especially during onboarding and setting up identity matching.
- Users express concerns over the **expensive costs** associated with LiveRamp, notably needing additional purchases for basic functions.
- Users find the **poor customer support** of LiveRamp frustrating, often receiving incomplete help and relying on automated agents.
- Users find the **learning curve for LiveRamp steep** , making setup and activation complex and time-consuming.
- Users find the **long waiting times** frustrating, as getting updates and answers can be time-consuming and complex.

#### What Are Recent G2 Reviews of LiveRamp?

**["Reliable once it gets going but ramping up lists can be confusing and support is mostly transparent."](https://www.g2.com/survey_responses/liveramp-review-7640549)**

**Rating:** 4.0/5.0 stars

_— Matt K._

[Read full review](https://www.g2.com/survey_responses/liveramp-review-7640549)

**["Great software"](https://www.g2.com/survey_responses/liveramp-review-10873691)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/liveramp-review-10873691)

#### What Are G2 Users Discussing About LiveRamp?

- [What are the benefits and drawbacks of using LiveRamp for data connectivity?](https://www.g2.com/discussions/what-are-the-benefits-and-drawbacks-of-using-liveramp-for-data-connectivity)
- [What is LiveRamp used for?](https://www.g2.com/discussions/liveramp-what-is-liveramp-used-for)
- [What is LiveRamp connect?](https://www.g2.com/discussions/what-is-liveramp-connect)
- [Is LiveRamp a DMP or DSP?](https://www.g2.com/discussions/is-liveramp-a-dmp-or-dsp)
- [Who uses LiveRamp?](https://www.g2.com/discussions/who-uses-liveramp)

### [PartnerTap](https://www.g2.com/products/partnertap/reviews)

PartnerTap is the leading partner ecosystem orchestration and co-selling solution for the enterprise. Our software identifies all the potential new logo and expansion opportunities with each partner, then makes it easy to orchestrate data-driven sales plays, through-channel plays, co-sell plays, and P2P plays with automated workflows. PartnerTap data can be pushed instantly back into your CRM with 100% native integrations, no third-party tools required. 100% 5-star reviews on the Salesforce AppExchange and Hubspot Marketplace.

**Average Rating:** 4.7/5.0

**Total Reviews:** 205

#### How Do G2 Users Rate PartnerTap?

- **Ease of Admin:** 9.1/10 (Category avg: 8.6/10)
- **Centralized Computation:** 8.3/10 (Category avg: 8.9/10)
- **Localized computation:** 8.3/10 (Category avg: 8.4/10)
- **Ease of Use:** 9.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind PartnerTap?

- **Seller:** [PartnerTap](https://www.g2.com/sellers/partnertap)
- **Year Founded:** 2016
- **HQ Location:** Seattle, WA
- **Twitter:** @PartnerTap  
1,158 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e1986418c1b5dcf1a95b7d60fa7dbac3b869761584ed184270de3183c0d99120&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpartnertap&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Major Accounts District Manager, Major Account District Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 55% Large, 28% Medium

#### What Do G2 Reviewers Say About PartnerTap?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **easy collaboration and efficient lead generation** with PartnerTap, enhancing their sales processes significantly.
- Users find PartnerTap to be **very easy to use** , simplifying account alignment and saving time in the process.
- Users value the **streamlined partnerships management** offered by PartnerTap, enhancing collaboration and pipeline generation effectively.
- Users highly value the **ease of use in account mapping** , significantly minimizing manual lookup efforts and enhancing productivity.
- Users find PartnerTap to be **extremely helpful** , enhancing collaboration and simplifying complex business tasks effectively.

##### Cons

- Users face **partnership challenges** due to difficulties in partner engagement and technical issues with submitting data.
- Users find that **partnership management issues** arise due to limited engagement and feature activation by partners.
- Users note that PartnerTap needs **improvements in functionality and user interface** , particularly with feature availability and usability.
- Users note a **difficult learning process** with PartnerTap, requiring time to fully grasp the tool's functionalities.
- Users note a **learning curve** with PartnerTap, requiring time to fully grasp the platform's functionality.

#### What Are Recent G2 Reviews of PartnerTap?

**["Data-backed insights strengthen our co-selling."](https://www.g2.com/survey_responses/partnertap-review-11614285)**

**Rating:** 5.0/5.0 stars

_— Curtis O._

[Read full review](https://www.g2.com/survey_responses/partnertap-review-11614285)

**["The Best Platform for Turning Leads Into Closed Business"](https://www.g2.com/survey_responses/partnertap-review-11603130)**

**Rating:** 5.0/5.0 stars

_— LaTonya P._

[Read full review](https://www.g2.com/survey_responses/partnertap-review-11603130)

### [Optable](https://www.g2.com/products/optable/reviews)

\*Optable is the Agentic Audience Platform for publishers and media companies.\* Optable provides the infrastructure publishers need to build identity, activate premium audiences, and transact efficiently in an era of AI-powered advertising. Trusted by leading publishers and media companies including Hearst, iHeartMedia, Unity, Mediavine, and Raptive, Optable is the infrastructure for publishers who want to own their data, scale their audience business, and prepare for the agentic advertising ecosystem. \*Agentic Collaboration\* As a founding member of the Ad Context Protocol (AdCP) — the open standard for machine-to-machine communication across the advertising ecosystem – Optable’s platform is already interoperable with the AI-powered buying workflows that are reshaping how premium inventory is discovered and transacted. Optable is also a member of the IAB Tech Lab and chairs the Prebid Agentic PMC Taskforce, helping define the standards that will govern agentic advertising across the industry. Optable's Audience Agent expedites audience planning. Audience Agent can ingest RFP briefs in natural language, synthesize audiences across first-party data, third-party signals, and behavioral events, and return ranked recommendations with confidence scores in minutes rather than days. It only builds against data that actually exists in the publisher's platform and activates approved audiences directly to connected SSPs and ad servers without manual setup. Building on this foundation, Optable's Sales Agent sits at the center of the deal lifecycle, receiving inbound requests from AI-powered buyers, applying publisher-defined rules, and coordinating with buyer agents to execute deals automatically. Publishers use these agentic tools to win more RFPs, tap into new advertising partners, and grow their advertising business. Together, these agents form the early architecture of the Agentic Collaboration Marketplace: an emerging ecosystem that allows premium publishers to become discoverable and transactable to AI-powered buyers through open protocols. \*Identity & Signal Enrichment\* Optable gives publishers a private identity graph that the publisher owns outright. Authenticated emails, device IDs, MAIDs, household IPs, and CRM records are resolved into unified user clusters. The ID Switchboard sits on top of this graph and centralizes resolution across 8+ identity partners in a single control plane. UID2, ID5, LiveRamp, Criteo, Yahoo Connect, and more enrich bid requests in real time with full provenance labeling. Customers see CPM lifts, addressability expansion, and programmatic revenue gains as a result. \*Audience Management & Activation\* Optable's audience management layer turns a publisher's existing content and user signals into packaged, sellable audience products from day one. Optable Attributes delivers pre-integrated third-party enrichment directly into a publisher's platform at onboarding, so sales teams can start pitching fully-packaged, enriched audience segments right away. Optable's contextual classification engine uses LLMs to map publisher content to IAB taxonomy as well as custom audiences in real time, expanding on the keyword-matching systems most competitors still rely on. Publishers can build, enrich, and activate first-party and third-party audiences across ad platforms like Google Ad Manager, The Trade Desk, Amazon DSP, Meta, and all major SSPs. Privacy-preserving & interoperable data clean room applications allow collaboration with advertisers without exposing raw user data; partners can onboard in as little as 10 minutes with a no-code interface or direct integration with AWS Clean Rooms, Snowflake, and more. \*Enterprise Scale & Interoperability\* Optable serves publishers and media companies representing 25K+ domains and $3B+ in annual ad spend, resolving 500M+ IDs per day across 30B+ active profiles. With 75+ integrations spanning all major DSPs, SSPs, and clouds, Optable replaces the fragmented stack of DMPs, CDPs, identity vendors, and clean room tools with a single, modular platform. This convenience reduces total cost of ownership while giving publishers the identity foundation and audience activation capabilities they need to compete with walled gardens and thrive in the emerging agentic marketplace.

**Average Rating:** 5.0/5.0

**Total Reviews:** 6

#### How Do G2 Users Rate Optable?

- **Ease of Admin:** 9.2/10 (Category avg: 8.6/10)
- **Centralized Computation:** 9.6/10 (Category avg: 8.9/10)
- **Localized computation:** 9.6/10 (Category avg: 8.4/10)
- **Ease of Use:** 9.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Optable?

- **Seller:** [Optable](https://www.g2.com/sellers/optable)
- **Year Founded:** 2020
- **HQ Location:** Montreal, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4ba1453e74fce038d76a71487c533e4af8a5b828ae3d3099a5dba90b6a995b9d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foptableco&secure%5Burl_type%5D=linkedin_company_website)  
61 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Large, 50% Medium

#### What Do G2 Reviewers Say About Optable?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **audience activation capabilities** of Optable, enhancing their ability to run targeted campaigns effectively.
- Users value the **audience targeting capabilities** of Optable, enabling fast, data-driven campaign execution for better results.
- Users value the **exceptional customer support** from Optable, praising the team's friendliness and helpfulness.
- Users appreciate the **efficiency in creating targeted marketing campaigns** with Optable's data-driven approach and insights.
- Users value Optable for its **strong customer engagement** , enhancing connections with consumers and advertisers effectively.

##### Cons

- Users find **difficult learning** of Optable's advanced features a barrier without a dedicated tech team for training.
- Users find that the **learning curve is steep** , leading to underutilization of advanced features without proper training support.
- Users find the **limited customization** of Optable restricts advanced features, which may not be fully utilized.
- Users note that without a dedicated tech team, **advanced features of Optable may remain underutilised** , limiting effectiveness.

#### What Are Recent G2 Reviews of Optable?

**["A Reliable Platform That Permits Data Driven Ad Sales"](https://www.g2.com/survey_responses/optable-review-11504096)**

**Rating:** 5.0/5.0 stars

_— Tushar A._

[Read full review](https://www.g2.com/survey_responses/optable-review-11504096)

**["easy intuitive and excellent support team!"](https://www.g2.com/survey_responses/optable-review-10940741)**

**Rating:** 5.0/5.0 stars

_— Guillaume R._

[Read full review](https://www.g2.com/survey_responses/optable-review-10940741)

### [Permutive](https://www.g2.com/products/permutive/reviews)

Permutive is a predictive data collaboration platform designed to facilitate the secure collaboration among publishers, advertisers, agencies, and retail media leaders. This innovative solution integrates clean room capabilities, curation, and first-party data activation into a single, privacy-first framework. By focusing on data security and compliance, Permutive allows users to leverage their data effectively while adhering to privacy regulations. The platform is particularly beneficial for organizations looking to enhance their advertising strategies through better data utilization. Publishers can optimize their audience signals, while advertisers gain access to valuable insights that drive campaign performance. The ability to collaborate across multiple channels without compromising data integrity makes Permutive an essential tool for businesses aiming to maximize their advertising impact in a privacy-conscious environment. Key features of Permutive include its advanced Data Clean Room, which enables advertisers to work securely with over 150 publishers on the open internet. This feature eliminates the need to share personally identifiable information (PII), move data, or engage in complex coding processes, thereby simplifying the collaboration process. Additionally, the platform’s reimagined Data Management Platform (DMP) harnesses artificial intelligence to enhance workflow efficiency, provide actionable insights, and recommend proactive opportunities for users. Permutive stands out in the market with its proprietary taxonomy and AI-driven modeling, which together create curated packages that emphasize contextual relevance and real-time publisher insights. This unique approach allows for stronger targeting and access to brand-safe inventory, ultimately leading to measurable outcomes for advertisers. By combining first-party affinity data with publisher signals, Permutive empowers media-buying agencies to make informed decisions that drive successful advertising campaigns. Overall, Permutive offers a robust solution for organizations seeking to navigate the complexities of identity and data collaboration in the digital advertising landscape. Its focus on privacy, security, and collaboration positions it as a valuable resource for those looking to enhance their advertising efforts while maintaining compliance with data protection regulations.

**Average Rating:** 4.5/5.0

**Total Reviews:** 83

#### How Do G2 Users Rate Permutive?

- **Ease of Admin:** 8.9/10 (Category avg: 8.6/10)
- **Centralized Computation:** 8.7/10 (Category avg: 8.9/10)
- **Localized computation:** 8.3/10 (Category avg: 8.4/10)
- **Ease of Use:** 8.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Permutive?

- **Seller:** [Permutive](https://www.g2.com/sellers/permutive)
- **Company Website:** permutive.com
- **Year Founded:** 2016
- **HQ Location:** London
- **Twitter:** @permutive  
1,215 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4ff7f6ef39153767114e909b4d951ac42ad7bb3c62309df81fa02bd4cb8552bf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9314455%2F&secure%5Burl_type%5D=linkedin_company_website)  
108 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Publishing, Marketing and Advertising
- **Company Size:** 46% Medium, 36% Large

#### What Do G2 Reviewers Say About Permutive?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **user-friendly interface** of Permutive, highlighting its simplicity and effective audience creation process.
- Users value the **easy integrations** with major platforms, making audience creation and data import seamless and efficient.
- Users appreciate the **user-friendly interface and easy event collection** , simplifying audience creation and enhancing data insights.
- Users appreciate the **wide range of integrations** offered by Permutive, enhancing data capabilities and audience segmentation.
- Users commend Permutive for its **excellent customer support** , which enhances overall experience and satisfaction with the platform.

##### Cons

- Users experience **data inaccuracy** with Permutive, particularly when integrating with Facebook Ads due to audience discrepancies.
- Users find the **complex setup** challenging, particularly with advanced configurations and lack of publisher-specific guidance.
- Users find the **restricted access to data** and additional charges for add-ons frustrating and limiting.
- Users find Permutive to be an **expensive product** , which may limit accessibility for some companies.
- Users note **limited features** such as slow information loading and lack of clicktracker options, suggesting room for improvement.

#### What Are Recent G2 Reviews of Permutive?

**["Feature-Rich but Communication Needs Improvement"](https://www.g2.com/survey_responses/permutive-review-12634325)**

**Rating:** 4.0/5.0 stars

_— Nadeem Q._

[Read full review](https://www.g2.com/survey_responses/permutive-review-12634325)

**["User-Friendly Dashboard, Valuable Insights"](https://www.g2.com/survey_responses/permutive-review-13131499)**

**Rating:** 4.5/5.0 stars

_— Jon P._

[Read full review](https://www.g2.com/survey_responses/permutive-review-13131499)

#### What Are G2 Users Discussing About Permutive?

- [What does Permutive mean?](https://www.g2.com/discussions/what-does-permutive-mean)
- [What is EDGE Permutive app?](https://www.g2.com/discussions/what-is-edge-permutive-app)
- [What is Hello amp Permutive?](https://www.g2.com/discussions/what-is-hello-amp-permutive) - 1 comment
- [What does Permutive do?](https://www.g2.com/discussions/what-does-permutive-do) - 1 comment

### [AWS Clean Rooms](https://www.g2.com/products/aws-clean-rooms/reviews)

AWS Clean Rooms is a service that enables companies and their partners to securely collaborate on collective datasets without sharing or copying underlying data. Users can create secure data clean rooms in minutes, facilitating joint analysis to generate unique insights into advertising campaigns, investment decisions, and research and development efforts. Key Features and Functionality: - Rapid Deployment: Quickly set up clean rooms and invite participants without the need to build, manage, or maintain custom solutions. - Data Collaboration Without Sharing Raw Data: Collaborate with partners without moving or exposing raw data, maintaining data privacy and security. - Privacy-Enhancing Controls: Utilize fine-grained analysis rules, differential privacy, and cryptographic computing to enforce stringent data-handling policies. - Flexible Analytics and Machine Learning Integration: Match and link customer records across various sources, use analytics tools like PySpark and SQL, and deploy machine learning models without sharing raw data. Primary Value and Problem Solved: AWS Clean Rooms addresses the challenge of secure data collaboration by allowing multiple organizations to analyze combined datasets without exposing sensitive information. This capability is crucial for industries like advertising, healthcare, and financial services, where data privacy and compliance are paramount. By providing a secure environment with robust privacy controls, AWS Clean Rooms enables organizations to unlock valuable insights, enhance customer experiences, and drive innovation while maintaining strict data privacy standards.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate AWS Clean Rooms?

- **Centralized Computation:** 10.0/10 (Category avg: 8.9/10)
- **Localized computation:** 10.0/10 (Category avg: 8.4/10)
- **Ease of Use:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind AWS Clean Rooms?

- **Seller:** [Amazon Web Services (AWS)](https://www.g2.com/sellers/amazon-web-services-aws-3e93cc28-2e9b-4961-b258-c6ce0feec7dd)
- **Year Founded:** 2006
- **HQ Location:** Seattle, WA
- **Twitter:** @awscloud  
2,232,483 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=072881eee28a2afe24f8d1bda9f20e3e146b9fb4b214f216411ce2ed6898b31e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Famazon-web-services%2F&secure%5Burl_type%5D=linkedin_company_website)  
147,094 employees on LinkedIn®
- **Ownership:** NASDAQ: AMZN

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of AWS Clean Rooms?

**["Using AWS Clean Rooms for better collaboration"](https://www.g2.com/survey_responses/aws-clean-rooms-review-9146604)**

**Rating:** 4.5/5.0 stars

_— Nitish K._

[Read full review](https://www.g2.com/survey_responses/aws-clean-rooms-review-9146604)

### [CipherCore](https://www.g2.com/products/ciphercore/reviews)

CipherCore is an advanced secure computation engine developed by CipherMode Labs, designed to enable data analysis and machine learning on encrypted data without the need for decryption. This innovative approach ensures that sensitive information remains confidential throughout the computation process, facilitating secure collaboration between multiple data owners without exposing their individual datasets. Key Features and Functionality: - Secure Multi-Party Computation : CipherCore utilizes SMPC protocols to perform computations across distributed datasets, allowing multiple parties to jointly compute functions over their inputs while keeping those inputs private. - Efficiency and Scalability: Engineered for high performance, CipherCore offers computation speeds that are significantly faster than traditional homomorphic encryption methods, making it suitable for large-scale data operations. - User-Friendly Implementation: Developed in Rust with a Python wrapper, CipherCore is accessible to developers without requiring deep cryptographic expertise, simplifying the integration of secure computations into existing workflows. - Open Source Accessibility: Released under the Apache license, CipherCore is available for community use and contribution, promoting transparency and collaborative development. Primary Value and Problem Solved: CipherCore addresses the critical challenge of performing data analysis and machine learning on sensitive information without compromising privacy. By enabling computations on encrypted data, it allows organizations to collaborate securely, comply with data protection regulations, and mitigate the risks associated with data breaches. This capability is particularly valuable in sectors like healthcare, finance, and any industry where data confidentiality is paramount.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate CipherCore?

- **Centralized Computation:** 10.0/10 (Category avg: 8.9/10)
- **Localized computation:** 8.3/10 (Category avg: 8.4/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CipherCore?

- **Seller:** [CipherMode Labs](https://www.g2.com/sellers/ciphermode-labs-901f4cc7-6831-4e5d-bfd5-01c6e3ba9485)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium, 100% Small

#### What Are Recent G2 Reviews of CipherCore?

**["Centralized key management"](https://www.g2.com/survey_responses/ciphercore-review-9836164)**

**Rating:** 4.0/5.0 stars

_— Hakim M._

[Read full review](https://www.g2.com/survey_responses/ciphercore-review-9836164)

### [BinariiDSM](https://www.g2.com/products/binariidsm/reviews)

BinariiDSM is an advanced Data Security Management (DSM) solution designed to provide unparalleled protection for sensitive information. Leveraging a patented security process, it fragments, encrypts, and distributes documents across multiple user-owned storage locations, ensuring data redundancy and eliminating the risks of relying on a single vendor. This approach safeguards data and guarantees uninterrupted access, even in the event of a storage failure.

#### Who Is the Company Behind BinariiDSM?

- **Seller:** [Binarii Labs](https://www.g2.com/sellers/binarii-labs)
- **Year Founded:** 2021
- **HQ Location:** Dublin 4, IE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ad75e0fa996c44aaa5e2d544cdb6521492378c029d7b4bbb3b1695c59830fdfb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbinariilabs%2F&secure%5Burl_type%5D=linkedin_company_website)  
16 employees on LinkedIn®

- ‹ Prev‹ Prev
- 1
- [2](/categories/data-clean-room?order=g2_score&page=2#product-list)
- [Next ›Next ›](/categories/data-clean-room?order=g2_score&page=2#product-list)

Spotlight Categories

[E-Signature Software](https://www.g2.com/categories/e-signature)

[Contact Center Quality Assurance Software](https://www.g2.com/categories/contact-center-quality-assurance)

[Identity Verification Software](https://www.g2.com/categories/identity-verification)

[Cloud Content Collaboration Software](https://www.g2.com/categories/cloud-content-collaboration)

[Voice Recognition Software](https://www.g2.com/categories/voice-recognition)

Similar Categories

- [Consent Management Platform (CMP)](/categories/consent-management-platform-cmp)
- [Cookie Tracking](/categories/cookie-tracking)
- [Data Breach Notification](/categories/data-breach-notification)
- [Data De-Identification](/categories/data-de-identification)
- [Data Privacy Management](/categories/data-privacy-management)

- [Data Subject Access Request (DSAR)](/categories/data-subject-access-request-dsar)
- [Employee Identity Theft Protection](/categories/employee-identity-theft-protection)
- [Identity Verification](/categories/identity-verification)
- [Other Privacy](/categories/other-privacy)
- [Privacy Impact Assessment (PIA)](/categories/privacy-impact-assessment-pia)

- [Privacy Policy Generator](/categories/privacy-policy-generator)
- [Sensitive Data Discovery](/categories/sensitive-data-discovery)
- [Website Privacy Auditing Tools](/categories/website-privacy-auditing-tools)

[Browse Data Clean Room Themes](/categories/data-clean-room/themes)

 ![Brandon Summers-Miller](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brandon Summers-Miller")
BS

Researched and written by [Brandon Summers-Miller](https://research.g2.com/insights/author/brandon-summers-miller)

Updated October 3, 2024

Data clean room software is used for privacy-compliant, sensitive data collaboration. These tools enable data collaboration without data sharing. Data clean room software joins sensitive datasets for analysis and controls what happens to that data, by whom, and what results each party can extract from this analysis. All this is done without revealing sensitive source data from the underlying datasets, thus preventing data leakage. Businesses use this software to collaborate with other parties, often to augment insights from their first-party data. The most common use case is for sharing customer data sets to find overlaps for co-marketing and other advertising purposes, although the technology can be used for any sensitive data collaboration needs.

Some data clean room technologies are platform and use-case specific, while others allow external partners to collaborate. These tools often differ in where the data is processed, with some solutions enabling analysis by connecting to the data where it resides, while others provide a neutral centralized location to upload data for analysis.

To qualify for inclusion in the Data Clean Room category, a product must:

- Provide secure, privacy-compliant data collaboration functionality using confidential computing methods such as secure multi-party computation

Show More