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# Google AdMob vs InMobi Comparison - What are their main differences?

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Google AdMobInMobi[+ Add Product](#)

Pricing

**Google AdMob**
No pricing available

**InMobi**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Google AdMob**
3 months

Based on 13 responses

**InMobi**
\<1 monthFaster

Based on 5 responses

Return on Investment

**Google AdMob**
9 months

Based on 12 responses

**InMobi**
6 months3 months sooner

Based on 5 responses

Perceived Cost

**Google AdMob**
$$$$$

**InMobi**
Not enough reviews yet

Average Discount

**Google AdMob**
Not enough reviews yet

**InMobi**
Not enough reviews yet

**Pros & Cons**
from reviews

**Google AdMob**
[
Ease of Use (1)
](https://www.g2.com/products/google-admob/reviews?filters%5Bsentiment_snippet%5D=2007597&qs=pros-and-cons#reviews)[
User Interface (1)
](https://www.g2.com/products/google-admob/reviews?filters%5Bsentiment_snippet%5D=2007602&qs=pros-and-cons#reviews)[
Insufficient Support (1)
](https://www.g2.com/products/google-admob/reviews?filters%5Bsentiment_snippet%5D=2007593&qs=pros-and-cons#reviews)

**InMobi**
Not enough data

**Ratings**
from reviews

Meets Requirements

**Google AdMob**

8.5

8.547

**InMobi**

7.9

7.913

Ease of Use

**Google AdMob**

8.8

8.849

**InMobi**

8.1

8.113

Ease of Setup

**Google AdMob**

9.0

9.022

**InMobi**

7.7

7.75

Ease of Admin

**Google AdMob**

8.4

8.420

**InMobi**

8.0

8.05

Quality of Support

**Google AdMob**

7.3

7.344

**InMobi**

8.1

8.113

Has the product been a good partner in doing business?

**Google AdMob**

8.3

8.318

**InMobi**

8.0

8.05

Product Direction (% positive)

**Google AdMob**

7.3

7.347

**InMobi**

10.0

10.013

**Features**
ratings from reviews

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
78.8%

Mid-Market(51-1000 emp.)
15.2%

Enterprise(\> 1000 emp.)
6.1%

Small-Business(50 or fewer emp.)
78.8%

Mid-Market(51-1000 emp.)
15.2%

Enterprise(\> 1000 emp.)
6.1%

Small-Business(50 or fewer emp.)
50.0%

Mid-Market(51-1000 emp.)
35.7%

Enterprise(\> 1000 emp.)
14.3%

Small-Business(50 or fewer emp.)
50.0%

Mid-Market(51-1000 emp.)
35.7%

Enterprise(\> 1000 emp.)
14.3%

**Reviewers' Industry**

[![Google AdMob](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_c4b7c5800b909ccc6545374f8e9b5f80/google-admob.png "Google AdMob")](https://www.g2.com/products/google-admob/reviews)
Google AdMob

Computer Games
19.7%

Computer Software
19.7%

Information Technology and Services
15.2%

Marketing and Advertising
4.5%

Internet
4.5%

Other
36.4%

[![InMobi](https://images.g2crowd.com/uploads/product/hd_favicon/d349014c1247b5a6a4a37d57542c80ec/inmobi-inmobi.svg "InMobi")](https://www.g2.com/products/inmobi-inmobi/reviews)
InMobi

Internet
28.6%

Marketing and Advertising
21.4%

Computer Software
14.3%

Computer Games
14.3%

Information Technology and Services
7.1%

Other
14.3%

Alternatives

**Google AdMob Alternatives**

 ![Unity Ads](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_eb5d91934e943d9d08ed68fd45e58437/unity-ads.jpg "Unity Ads")

[
Unity Ads
](/products/unity-ads/reviews)

 ![Leadbolt](https://images.g2crowd.com/uploads/product/hd_favicon/1512166133/leadbolt.png "Leadbolt")

[
Leadbolt
](/products/leadbolt/reviews)

 ![Meta Audience Network](https://images.g2crowd.com/uploads/product/hd_favicon/57a485a0dace9eee3bac752bea5fb995/meta-audience-network.svg "Meta Audience Network")

[
Meta Audience Network
](/products/meta-audience-network/reviews)

 ![Start.io](https://images.g2crowd.com/uploads/product/hd_favicon/05349adb8624d1339d55e4c623e378f5/start-io.svg "Start.io")

[
Start.io
](/products/start-io/reviews)

**InMobi Alternatives**

 ![Google Ad Manager](https://images.g2crowd.com/uploads/product/hd_favicon/1548109110/google-ad-manager.jpeg "Google Ad Manager")

[
Google Ad Manager
](/products/google-ad-manager/reviews)

 ![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business")

[
Facebook
](/products/facebook-for-business/reviews)

 ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll")

[
AdRoll
](/products/adroll/reviews)

 ![Celtra](https://images.g2crowd.com/uploads/product/hd_favicon/078fe749e6850a6cfa4a332e626a9ff1/celtra.svg "Celtra")

[
Celtra
](/products/celtra/reviews)

## Google AdMob vs InMobi FAQs

Generated using AI

Last updated: August 17, 2026

### What is the difference between Google AdMob vs InMobi?

Google AdMob stands out from InMobi with a higher G2 rating, stronger ease of setup, and more reviewer-cited strengths in usability and interface.

| [Google AdMob](https://www.g2.com/products/google-admob/reviews) | [InMobi](https://www.g2.com/products/inmobi-inmobi/reviews) |
| --- | --- |
| 4.3/5 (70 reviews) | 3.6/5 (14 reviews) |
| 9.0 | 7.7 |
| 7.3 | 8.1 |
| Ease of Use (1 all-time mention) | — |

### How do the pricing models of Google AdMob and InMobi compare?

Google AdMob is rated higher for value by reviewers compared to InMobi, as reflected in satisfaction scores.

- **Google AdMob:** In recent reviews, many highlight strong eCPM and revenue potential, but note that revenue can fluctuate and support is limited.
- **InMobi:** Recent reviewers mention good banner inventory and monetization options, but note that eCPM and ad revenue are less reliable, especially outside certain regions.

### What are the best alternatives to Google AdMob and InMobi?

The top three alternatives to Google AdMob and InMobi are Google Ad Manager, Unity Ads, and Leadbolt.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Google AdMob](https://www.g2.com/products/google-admob/reviews) | 4.3/5 (70 reviews) | — | Strong eCPM and revenue potential | Ease of Use |
| [InMobi](https://www.g2.com/products/inmobi-inmobi/reviews) | 3.6/5 (14 reviews) | — | Good banner inventory, less reliable eCPM | Banner Performance |
| [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) | 4.2/5 (236 reviews) | Mid-Market | — | Extensive ad management capabilities |
| [Unity Ads](https://www.g2.com/products/unity-ads/reviews) | 4.3/5 (61 reviews) | Small-Business | — | Strong for game monetization |
| [Leadbolt](https://www.g2.com/products/leadbolt/reviews) | 4.1/5 (30 reviews) | Small-Business | — | Flexible ad formats |

### Which App Monetization Platforms features should I prioritize when comparing Google AdMob and InMobi?

Buyers should prioritize ease of setup, quality of support, monetization performance, analytics and reporting, and ad format variety when comparing Google AdMob and InMobi.

- **Ease of Setup:** Google AdMob scores 9.0, InMobi scores 7.7.
- **Quality of Support:** Google AdMob scores 7.3, InMobi scores 8.1.
- **Monetization Performance:** Google AdMob is frequently cited for strong eCPM and revenue potential; InMobi is noted for banner performance but less reliable eCPM.
- **Analytics and Reporting:** Google AdMob is praised for its dashboard and analytics tools in recent reviews; InMobi is also noted for its analytical tools.
- **Ad Format Variety:** Both products are mentioned for supporting multiple ad formats, with Google AdMob highlighted for a wide range of options.

### What are the pros and cons of Google AdMob vs InMobi?

Google AdMob's headline strength is ease of use and strong monetization, while InMobi's is banner ad performance and global reach.

- **Google AdMob strengths:** In recent reviews, many cite ease of use, user-friendly interface, strong eCPM, and robust analytics.
- **Google AdMob trade-offs:** Reviewers note strict ad policies, fluctuating revenue, and insufficient support (1 all-time mention).
- **InMobi strengths:** Recent reviewers highlight good banner inventory, global reach, and effective analytics tools.
- **InMobi trade-offs:** Reviewers mention less reliable eCPM, lower ad revenue in some regions, and occasional issues with ad placements and support responsiveness.

### Is Google AdMob or InMobi better for small businesses?

Google AdMob is the better fit for small businesses, supported by stronger small-business reviewer sentiment and ease of setup.

- **Google AdMob:** Small-business reviewers consistently highlight ease of integration, user-friendly setup, and strong monetization potential.
- **InMobi:** Small-business reviewers note good banner performance but mention a steeper learning curve and less reliable revenue.

### Which App Monetization Platforms platform has better integrations?

Google AdMob and InMobi are at parity for integrations, as recent reviews do not cite specific third-party integrations for either product.

- **Google AdMob:** No recent reviewer-cited integrations.
- **InMobi:** No recent reviewer-cited integrations.

### How do Google AdMob and InMobi compare on customer support?

InMobi scores higher on Quality of Support than Google AdMob by 0.8 points, a material difference.

- **Google AdMob:** Reviewers frequently mention insufficient support and slow response times, with support scores ranging from 2.0 to 7.0 in recent reviews.
- **InMobi:** Reviewers describe responsive account management and helpful support, with support scores up to 7.0 in recent reviews.

### Which is easier to implement, Google AdMob or InMobi?

Google AdMob is easier to implement than InMobi, with a 1.3-point higher Ease of Setup score.

- **Google AdMob:** Reviewers consistently praise the straightforward integration process, clear documentation, and user-friendly setup experience.
- **InMobi:** Reviewers note that setup is generally smooth but can require more time to understand and configure, with some mentioning a steeper learning curve.

## Google AdMob vs InMobi

When assessing the two solutions, reviewers found Google AdMob easier to use, set up, and administer. Reviewers also preferred doing business with Google AdMob overall.

- Reviewers felt that Google AdMob meets the needs of their business better than InMobi.
- When comparing quality of ongoing product support, reviewers felt that InMobi is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of InMobi over Google AdMob.