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Compare Google Ad Manager and Unity Ads 
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At a Glance
Market Segments
Mid-Market (42.3% of reviews)
Small-Business (63.9% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
Google Ad Manager
Star Rating
(230)4.2 out of 5
Market Segments
Mid-Market (42.3% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Google Ad ManagerUnity Ads
Star Rating
(61)4.3 out of 5
Market Segments
Small-Business (63.9% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Unity AdsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Ad Manager excels in its SSP functionality, particularly in "Impression Targeting" with a score of 8.5, allowing for more precise ad placements compared to Unity Ads, which has not been rated in this area.
- Reviewers mention that Unity Ads shines in "Ease of Use" with a score of 8.9, making it more user-friendly for small businesses, while Google Ad Manager's score of 7.7 indicates a steeper learning curve for new users.
- G2 users highlight that Google Ad Manager's "Quality of Support" is rated at 7.0, which some reviewers find lacking, whereas Unity Ads receives a higher score of 8.5, suggesting a more responsive support team that users appreciate.
- Users on G2 report that Google Ad Manager's "Ease of Setup" is rated at 7.5, which can be cumbersome for some, while Unity Ads offers a smoother onboarding experience with a score of 8.8, making it more appealing for quick deployments.
- Reviewers mention that Google Ad Manager's "Advertiser Restrictions" score of 7.5 can limit flexibility, whereas Unity Ads does not have this limitation, allowing for broader advertising options that users find beneficial.
- Users say that while Google Ad Manager has a solid "Bid Reporting" feature rated at 8.0, Unity Ads' overall performance in user satisfaction and ease of access to reporting tools is perceived as superior, enhancing the user experience.
Pricing
Entry-Level Pricing
Google Ad Manager
No pricing availableUnity Ads
No pricing availableFree Trial
Google Ad Manager
No trial information availableUnity Ads
No trial information availableRatings
Meets Requirements
8.6
206
8.9
53
Ease of Use
7.8
203
8.9
53
Ease of Setup
7.6
102
8.8
13
Ease of Admin
7.9
95
8.7
13
Quality of Support
7.0
188
8.5
52
Has the product been a good partner in doing business?
7.8
93
8.6
11
Product Direction (% positive)
7.6
201
9.1
54
Features by Category
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.0
7
Not enough data
8.8
7
Not enough data
Targeting & Personalization - Publisher Ad Server
9.5
7
Not enough data
9.5
7
Not enough data
8.8
7
Not enough data
9.0
7
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
Monetization & Reporting - Publisher Ad Server
9.2
6
Not enough data
9.2
6
Not enough data
8.3
6
Not enough data
9.2
6
Not enough data
Agentic AI - Publisher Ad Server
8.0
5
Not enough data
7.7
5
Not enough data
8.0
5
Not enough data
8.1
6
Not enough data
8.3
5
Not enough data
Campaign Management - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
8.2
52
Not enough data
SSP
8.2
53
Not enough data
8.6
50
Not enough data
8.0
45
Not enough data
7.6
49
Not enough data
8.2
46
Not enough data
Categories
Categories
Shared Categories
Google Ad Manager and Unity Ads are categorized as App Monetization Platforms
Unique Categories
Google Ad Manager is categorized as Supply Side Platform (SSP) and Publisher Ad Server
Unity Ads is categorized as Mobile Advertising and Ad Networks
Reviews
Reviewers' Company Size
Google Ad Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Unity Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
40.9%
Publishing
6.7%
Internet
6.2%
Newspapers
4.4%
Broadcast Media
4.4%
Other
37.3%
Computer Software
36.1%
Computer Games
32.8%
Information Technology and Services
9.8%
Entertainment
6.6%
Marketing and Advertising
4.9%
Other
9.8%
Alternatives
Discussions
Is Google Ad Manager An SSP?
2 Comments
NS
Yes, Google Ad Manager is a complete platform that can act as an ad server as well as an SSP.Read more
What is Google Ad Manager used for?
1 Comment
AD
It is best way to monetize client ads on different platform also benifit for ADX to sell direct ads and get more revenueRead more
Unity Ads has no discussions with answers
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