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# Google Ad Manager vs sovrn Comparison - What are their main differences?

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Google Ad Managersovrn[+ Add Product](#)

Reviews

**Google Ad Manager** [

4.2/5(236)

](https://www.g2.com/products/google-ad-manager/reviews#reviews)

**sovrn** [

3.7/5(6)

](https://www.g2.com/products/sovrn/reviews#reviews)

Pricing

**Google Ad Manager**
No pricing available

**sovrn**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Google Ad Manager**
1 month

Based on 30 responses

**sovrn**
Not enough reviews yet

Return on Investment

**Google Ad Manager**
9 months

Based on 22 responses

**sovrn**
Not enough reviews yet

Perceived Cost

**Google Ad Manager**
$$$$$

**sovrn**
Not enough reviews yet

Average Discount

**Google Ad Manager**
7%

**sovrn**
Not enough reviews yet

Pros & Cons

**Google Ad Manager**
Not enough data

**sovrn**
Not enough data

Integrations

**Google Ad Manager**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_aeae116c52945fdecd7ed16d621cb315/data-studio.png "Product Avatar Image")

Data Studio

](https://www.g2.com/products/data-studio/reviews)[
View all
](https://www.g2.com/products/google-ad-manager/integrations)

**sovrn**
Not enough data

Screenshots

**Google Ad Manager**
No screenshot available

**sovrn**
 ![sovrn screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/34780/sovrn_Screenshot1.png)

Ratings

Meets Requirements

**Google Ad Manager**

8.6

8.6211

**sovrn**
Not enough data

Ease of Use

**Google Ad Manager**

7.8

7.8209

**sovrn**
Not enough data

Ease of Setup

**Google Ad Manager**

7.6

7.6109

**sovrn**
Not enough data

Ease of Admin

**Google Ad Manager**

7.9

7.997

**sovrn**
Not enough data

Quality of Support

**Google Ad Manager**

7.0

7.0193

**sovrn**
Not enough data

Has the product been a good partner in doing business?

**Google Ad Manager**

7.9

7.995

**sovrn**
Not enough data

Product Direction (% positive)

**Google Ad Manager**

7.7

7.7205

**sovrn**
Not enough data

Features

Publisher Ad Server[Hide 67 FeaturesShow 67 Features](javascript:void(0);)

8.8

13

Not enough data

Ad Serving & Management - Publisher Ad Server

Real-Time Bidding (RTB) Support

8.3(won by default)

7

Not enough data

Ad Delivery Optimization & Management

9.6(won by default)

8

Not enough data

Ad Inventory Management

9.6(won by default)

8

Not enough data

Dynamic Ad Placement

9.0(won by default)

7

Not enough data

Ad Tag Management

9.0(won by default)

8

Not enough data

Bid Management

Not enough data

Not enough data

Banner Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Channel Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Multiple File Format Support

Not enough data

Not enough data

Targeting & Personalization - Publisher Ad Server

Geo-Targeting

9.5(won by default)

7

Not enough data

A/B Testing for Ads

9.5(won by default)

7

Not enough data

Multi-Device & Cross-Platform Delivery

8.8(won by default)

7

Not enough data

Audience Targeting

9.3(won by default)

9

Not enough data

Frequency Capping

8.9(won by default)

6

Not enough data

Contextual Targeting

8.9(won by default)

6

Not enough data

Monetization & Reporting - Publisher Ad Server

Header Bidding Support

9.2(won by default)

6

Not enough data

Ad Revenue Share & Payout Management

9.2(won by default)

6

Not enough data

Revenue Forecasting

8.3(won by default)

6

Not enough data

Performance & Engagement Analytics

9.5(won by default)

10

Not enough data

Website Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Impression Forecasting

Not enough data

Not enough data

Agentic AI - Publisher Ad Server

Autonomous Task Execution

8.0(won by default)

5

Not enough data

Multi-step Planning

7.7(won by default)

5

Not enough data

Cross-system Integration

7.5(won by default)

6

Not enough data

Adaptive Learning

8.1(won by default)

6

Not enough data

Proactive Assistance

8.6(won by default)

6

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Media Planning

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Additional Functionality

Filtering

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

API

Not enough data

Not enough data

Mobile Ad Serving

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Newsletter/Email Ad Serving

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Native Ad Serving

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Ad Optimization

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Ad Tag

Not enough data

Not enough data

Rich Media Ad Serving

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Video Ad Serving

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Ad Unit Creation

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Supply Side Platform (SSP)[Hide 12 FeaturesShow 12 Features](javascript:void(0);)

8.2

73

Not enough data

Agentic AI - Supply Side Platform (SSP)

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

SSP Functionality 

SSP Functionality 

8.2(won by default)

53

Not enough data

SSP

Ad Unit Availability

8.2(won by default)

54

Not enough data

Impression Targeting

8.6(won by default)

50

Not enough data

Floor Price

8.1(won by default)

46

Not enough data

Advertiser Restrictions

7.7(won by default)

50

Not enough data

Bid Reporting

8.2(won by default)

47

Not enough data

Show 1 feature category with incomplete data

App Monetization Platforms[Hide 21 FeaturesShow 21 Features](javascript:void(0);)

Not enough data

Not enough data

Platform - App Monetization Platforms

Automated Tools

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

In-App Purchases

Not enough data

Not enough data

Reporting & Dashboards

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

AI Algorithms

Not enough data

Not enough data

Integration APIs

Not enough data

Not enough data

Fraud Prevention

Not enough data

Not enough data

Cross-Platform Support

Not enough data

Not enough data

Payment Integration

Not enough data

Not enough data

User Data Analysis

Not enough data

Not enough data

Subscription Management

Not enough data

Not enough data

Performance Analytics

Not enough data

Not enough data

Multiple Monetization Models

Not enough data

Not enough data

Advertising - App Monetization Platforms

Ad Exchange

Not enough data

Not enough data

Offerwall

Not enough data

Not enough data

Bidding

Not enough data

Not enough data

Ad Mediation

Not enough data

Not enough data

Ad Formats

Not enough data

Not enough data

Ad Optimization

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Google Ad Manager](https://images.g2crowd.com/uploads/product/hd_favicon/1548109110/google-ad-manager.jpeg "Google Ad Manager")](https://www.g2.com/products/google-ad-manager/reviews)

Google Ad Manager

Small-Business(50 or fewer emp.)

37.3%

Mid-Market(51-1000 emp.)

41.7%

Enterprise(\> 1000 emp.)

21.1%

[![sovrn](https://images.g2crowd.com/uploads/product/hd_favicon/069264a268953650f5ec2593f28505db/sovrn.svg "sovrn")](https://www.g2.com/products/sovrn/reviews)

sovrn

Small-Business(50 or fewer emp.)

100.0%

Mid-Market(51-1000 emp.)

0%

Enterprise(\> 1000 emp.)

0%

Small-Business

(50 or fewer emp.)

37.3%

100.0%

Mid-Market

(51-1000 emp.)

41.7%

0%

Enterprise

(\> 1000 emp.)

21.1%

0%

Reviewers' Industry

[![Google Ad Manager](https://images.g2crowd.com/uploads/product/hd_favicon/1548109110/google-ad-manager.jpeg "Google Ad Manager")](https://www.g2.com/products/google-ad-manager/reviews)
Google Ad Manager

Marketing and Advertising

40.9%

Publishing

6.5%

Internet

6.1%

Broadcast Media

4.3%

Newspapers

4.3%

Other

37.8%

[![sovrn](https://images.g2crowd.com/uploads/product/hd_favicon/069264a268953650f5ec2593f28505db/sovrn.svg "sovrn")](https://www.g2.com/products/sovrn/reviews)
sovrn

Political Organization

20.0%

Marketing and Advertising

20.0%

Internet

20.0%

Design

20.0%

Computer Software

20.0%

Other

0.0%

Alternatives

**Google Ad Manager Alternatives**

 ![OpenX](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f44caa80110cc9c9729b7b327be6991f/openx.png "OpenX")

[
OpenX
](/products/openx/reviews)

 ![PubMatic](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_2736519589ac65c94616f33a00436876/pubmatic.jpg "PubMatic")

[
PubMatic
](/products/pubmatic/reviews)

 ![Equativ](https://images.g2crowd.com/uploads/product/hd_favicon/442c1e286947cd1303c4b2a250b62143/equativ.jpeg "Equativ")

[
Equativ
](/products/equativ/reviews)

 ![Magnite, for Sellers](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_05fd991cf8a67f348a02e9714c75311a/magnite-for-sellers.png "Magnite, for Sellers")

[
Magnite, for Sellers
](/products/magnite-for-sellers/reviews)

**sovrn Alternatives**

 ![AdSense](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ec565a2abc536d259e96a2587bf19458/adsense.jpeg "AdSense")

[
AdSense
](/products/adsense/reviews)

 ![Quantcast Platform](https://images.g2crowd.com/uploads/product/hd_favicon/96c091e56a0ec00966fa9edd09a4f7d2/quantcast-platform.svg "Quantcast Platform")

[
Quantcast Platform
](/products/quantcast-platform/reviews)

 ![SAS Customer Intelligence 360](https://images.g2crowd.com/uploads/product/hd_favicon/202cf48f962abec7bfadf80cc38e31fa/sas-customer-intelligence-360-sas.svg "SAS Customer Intelligence 360")

[
SAS Customer Intelligence 360
](/products/sas-customer-intelligence-360-sas/reviews)

 ![33Across](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_7e21b9f74f6ecbd4a319326133f68114/33across.jpg "33Across")

[
33Across
](/products/33across/reviews)