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Compare Google Ad Manager and Sizmek Ad Server 
At a Glance
Market Segments
Mid-Market (42.6% of reviews)
Small-Business (45.5% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
Google Ad Manager
Star Rating
(232)4.2 out of 5
Market Segments
Mid-Market (42.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Google Ad ManagerSizmek Ad Server
Star Rating
(11)4.2 out of 5
Market Segments
Small-Business (45.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Sizmek Ad ServerGoogle Ad Manager vs Sizmek Ad Server
- Google Ad Manager and Sizmek Ad Server both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Sizmek Ad Server is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Ad Manager over Sizmek Ad Server.
Pricing
Entry-Level Pricing
Google Ad Manager
No pricing availableSizmek Ad Server
No pricing availableFree Trial
Google Ad Manager
No trial information availableSizmek Ad Server
No trial information availableRatings
Meets Requirements
8.6
207
8.6
7
Ease of Use
7.8
204
9.3
7
Ease of Setup
7.6
103
Not enough data
Ease of Admin
7.9
96
Not enough data
Quality of Support
7.0
189
9.5
7
Has the product been a good partner in doing business?
7.8
94
Not enough data
Product Direction (% positive)
7.6
202
6.1
6
Features by Category
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.0
7
Not enough data
9.0
8
Not enough data
Targeting & Personalization - Publisher Ad Server
9.5
7
Not enough data
9.5
7
Not enough data
8.8
7
Not enough data
9.0
7
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
Monetization & Reporting - Publisher Ad Server
9.2
6
Not enough data
9.2
6
Not enough data
8.3
6
Not enough data
9.2
6
Not enough data
Agentic AI - Publisher Ad Server
8.0
5
Not enough data
7.7
5
Not enough data
8.0
5
Not enough data
8.1
6
Not enough data
8.3
5
Not enough data
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
8.2
53
Not enough data
SSP
8.2
54
Not enough data
8.6
50
Not enough data
8.1
46
Not enough data
7.7
50
Not enough data
8.2
47
Not enough data
Categories
Categories
Shared Categories
Google Ad Manager and Sizmek Ad Server are categorized as Publisher Ad Server
Unique Categories
Google Ad Manager is categorized as Supply Side Platform (SSP) and App Monetization Platforms
Sizmek Ad Server has no unique categories
Reviews
Reviewers' Company Size
Google Ad Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sizmek Ad Server
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
40.7%
Publishing
6.6%
Internet
6.2%
Newspapers
4.4%
Broadcast Media
4.4%
Other
37.6%
Marketing and Advertising
72.7%
Consulting
9.1%
Oil & Energy
9.1%
Gambling & Casinos
9.1%
‐
Other
0.0%
Alternatives
Discussions
Is Google Ad Manager An SSP?
2 Comments
NS
Yes, Google Ad Manager is a complete platform that can act as an ad server as well as an SSP.Read more
What is Google Ad Manager used for?
1 Comment
AD
It is best way to monetize client ads on different platform also benifit for ADX to sell direct ads and get more revenueRead more
Sizmek Ad Server has no discussions with answers
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