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Compare Google Ad Manager and SAS Customer Intelligence 360 
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At a Glance
Market Segments
Mid-Market (42.6% of reviews)
Mid-Market (47.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Ad Manager
Star Rating
(232)4.2 out of 5
Market Segments
Mid-Market (42.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Google Ad ManagerSAS Customer Intelligence 360
Star Rating
(133)4.3 out of 5
Market Segments
Mid-Market (47.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SAS Customer Intelligence 360Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Ad Manager excels in "Ad Unit Availability" with a score of 8.1, allowing for a wide range of ad formats and placements, which is crucial for maximizing ad revenue. In contrast, SAS Customer Intelligence 360 has a lower score of 7.5 in "Advertiser Restrictions," indicating potential limitations in managing ad campaigns effectively.
- Reviewers mention that Google Ad Manager's "Impression Targeting" feature, rated at 8.5, provides robust options for targeting specific audiences, enhancing campaign effectiveness. Meanwhile, SAS Customer Intelligence 360's "Predictive Modeling" feature, rated at 8.4, is noted for its ability to forecast customer behavior, but some users feel it lacks the granularity found in Google’s targeting capabilities.
- G2 users highlight that Google Ad Manager's "Performance and Reliability" is rated at 8.8, ensuring that ads are served consistently without downtime. Conversely, SAS Customer Intelligence 360, while also strong in this area with a score of 8.6, has received feedback that its performance can vary during peak usage times.
- Users on G2 appreciate Google Ad Manager's "API / Integrations" feature, scoring 8.5, which allows seamless integration with various third-party tools, enhancing workflow efficiency. In comparison, SAS Customer Intelligence 360's integration capabilities, rated at 8.5 as well, are praised but noted to be less extensive in terms of partner applications.
- Reviewers say that Google Ad Manager's "User, Role, and Access Management" feature, rated at 8.8, provides excellent control over user permissions, making it easier for teams to collaborate securely. SAS Customer Intelligence 360 also scores well in this area, but some users report that its management interface is less intuitive.
- Users report that Google Ad Manager's "Custom Reports and Dashboards," with a score of 8.9, offer highly customizable options that cater to specific business needs, making data analysis straightforward. In contrast, SAS Customer Intelligence 360's reporting features, while strong, are sometimes seen as less flexible, with a score of 8.5, leading to a steeper learning curve for users trying to create tailored reports.
Pricing
Entry-Level Pricing
Google Ad Manager
No pricing availableSAS Customer Intelligence 360
No pricing availableFree Trial
Google Ad Manager
No trial information availableSAS Customer Intelligence 360
Free Trial is available
Ratings
Meets Requirements
8.6
207
8.8
106
Ease of Use
7.8
204
8.4
113
Ease of Setup
7.6
103
7.7
70
Ease of Admin
7.9
96
7.5
30
Quality of Support
7.0
189
8.7
104
Has the product been a good partner in doing business?
7.8
94
8.1
30
Product Direction (% positive)
7.6
202
9.3
104
Features by Category
Email Marketing
Not enough data
8.4
28
Not enough data
8.2
29
Not enough data
8.3
29
Not enough data
8.5
28
Online Marketing
Not enough data
7.7
28
Not enough data
8.1
28
Not enough data
8.2
29
Not enough data
8.2
28
Not enough data
8.3
28
Lead Management
Not enough data
8.6
28
Not enough data
8.7
30
Not enough data
8.5
30
Not enough data
8.1
29
Not enough data
8.2
28
Not enough data
8.3
28
Not enough data
8.1
27
Not enough data
8.3
28
Campaign Management
Not enough data
8.3
28
Not enough data
8.1
26
Not enough data
8.3
27
Not enough data
7.7
27
Social
Not enough data
7.9
26
Not enough data
8.0
27
Not enough data
8.2
27
Not enough data
8.0
28
Not enough data
8.4
29
Reporting & Analytics
Not enough data
8.6
30
Not enough data
8.6
28
Not enough data
8.2
28
Not enough data
8.2
28
Not enough data
7.8
27
Platform
Not enough data
8.1
26
Not enough data
8.5
27
Not enough data
8.7
27
Not enough data
8.6
25
Not enough data
8.1
26
Not enough data
8.2
27
Not enough data
8.1
27
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.7
28
Not enough data
8.5
26
Not enough data
8.4
26
Metrics
Not enough data
8.9
15
Not enough data
8.8
15
Not enough data
8.9
15
Not enough data
8.5
14
Not enough data
8.7
14
Not enough data
8.3
13
Not enough data
8.8
14
Not enough data
8.8
13
Not enough data
8.8
14
Reporting
Not enough data
8.7
13
Not enough data
8.3
14
Not enough data
8.6
14
Not enough data
8.8
13
Not enough data
8.7
14
Not enough data
8.8
13
Not enough data
8.8
14
Other
Not enough data
8.9
14
Not enough data
8.5
13
Not enough data
8.8
12
Not enough data
8.6
13
Not enough data
8.8
13
Not enough data
8.7
13
Not enough data
8.8
13
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.5
13
Not enough data
8.6
13
Not enough data
8.7
13
Not enough data
8.8
13
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.8
23
Not enough data
8.6
22
Not enough data
8.9
22
Not enough data
8.6
22
Intelligence
Not enough data
8.8
22
Not enough data
8.5
22
Not enough data
8.8
22
Platform Basics
Not enough data
8.6
22
Not enough data
8.2
21
Not enough data
8.8
21
Not enough data
8.3
21
Not enough data
8.7
21
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.0
7
Not enough data
9.0
8
Not enough data
Targeting & Personalization - Publisher Ad Server
9.5
7
Not enough data
9.5
7
Not enough data
8.8
7
Not enough data
9.0
7
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
Monetization & Reporting - Publisher Ad Server
9.2
6
Not enough data
9.2
6
Not enough data
8.3
6
Not enough data
9.2
6
Not enough data
Agentic AI - Publisher Ad Server
8.0
5
Not enough data
7.7
5
Not enough data
8.0
5
Not enough data
8.1
6
Not enough data
8.3
5
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
8.2
53
Not enough data
SSP
8.2
54
Not enough data
8.6
50
Not enough data
8.1
46
Not enough data
7.7
50
Not enough data
8.2
47
Not enough data
Marketing Operations
Not enough data
8.8
23
Not enough data
8.9
23
Not enough data
9.1
23
Not enough data
9.0
23
Not enough data
8.7
22
Not enough data
8.5
22
Campaign Activity
Not enough data
9.0
23
Not enough data
8.6
22
Not enough data
8.8
23
Not enough data
8.8
23
Not enough data
9.3
23
Not enough data
8.3
22
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Ad Manager and SAS Customer Intelligence 360 are categorized as Publisher Ad Server
Unique Categories
Google Ad Manager is categorized as Supply Side Platform (SSP) and App Monetization Platforms
SAS Customer Intelligence 360 is categorized as Customer Journey Mapping, Marketing Analytics, Digital Analytics, Customer Data Platform (CDP), Marketing Automation, Personalization, and Personalization Engines
Reviews
Reviewers' Company Size
Google Ad Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAS Customer Intelligence 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
40.7%
Publishing
6.6%
Internet
6.2%
Newspapers
4.4%
Broadcast Media
4.4%
Other
37.6%
Marketing and Advertising
13.1%
Banking
10.0%
Information Technology and Services
7.7%
Consulting
5.4%
Retail
4.6%
Other
59.2%
Alternatives
Discussions
Is Google Ad Manager An SSP?
2 Comments
NS
Yes, Google Ad Manager is a complete platform that can act as an ad server as well as an SSP.Read more
What is Google Ad Manager used for?
1 Comment
AD
It is best way to monetize client ads on different platform also benifit for ADX to sell direct ads and get more revenueRead more
SAS Customer Intelligence 360 has no discussions with answers
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