Compare Google Ad Manager and SAS Customer Intelligence 360 
At a Glance
Market Segments
Mid-Market (42.0% of reviews)
Mid-Market (47.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Ad Manager
Star Rating
(233)4.2 out of 5
Market Segments
Mid-Market (42.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Google Ad ManagerSAS Customer Intelligence 360
Star Rating
(135)4.3 out of 5
Market Segments
Mid-Market (47.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SAS Customer Intelligence 360Google Ad Manager vs SAS Customer Intelligence 360
When assessing the two solutions, reviewers found SAS Customer Intelligence 360 easier to use, set up, and do business with overall. However, reviewers preferred the ease of administration with Google Ad Manager.
- Reviewers felt that SAS Customer Intelligence 360 meets the needs of their business better than Google Ad Manager.
- When comparing quality of ongoing product support, reviewers felt that SAS Customer Intelligence 360 is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of SAS Customer Intelligence 360 over Google Ad Manager.
Pricing
Entry-Level Pricing
Google Ad Manager
No pricing availableSAS Customer Intelligence 360
No pricing availableFree Trial
Google Ad Manager
No trial information availableSAS Customer Intelligence 360
Free Trial is available
Ratings
Meets Requirements
8.6
210
8.8
106
Ease of Use
7.8
207
8.4
113
Ease of Setup
7.6
106
7.7
70
Ease of Admin
7.9
97
7.5
30
Quality of Support
7.0
192
8.7
104
Has the product been a good partner in doing business?
7.9
95
8.1
30
Product Direction (% positive)
7.7
204
9.3
104
Features by Category
Email Marketing
Not enough data
8.4
28
Not enough data
8.2
29
Not enough data
8.3
29
Not enough data
8.5
28
Online Marketing
Not enough data
7.7
28
Not enough data
8.2
29
Not enough data
8.2
29
Not enough data
8.2
28
Not enough data
8.3
28
Lead Management
Not enough data
8.6
28
Not enough data
8.7
30
Not enough data
8.5
31
Not enough data
8.1
29
Not enough data
8.2
28
Not enough data
8.3
28
Not enough data
8.1
27
Not enough data
8.3
28
Campaign Management
Not enough data
8.3
29
Not enough data
8.1
26
Not enough data
8.3
27
Not enough data
7.7
27
Social
Not enough data
7.9
26
Not enough data
8.0
27
Not enough data
8.2
27
Not enough data
8.0
28
Not enough data
8.4
29
Reporting & Analytics
Not enough data
8.7
31
Not enough data
8.6
28
Not enough data
8.2
28
Not enough data
8.2
28
Not enough data
7.8
27
Platform
Not enough data
8.1
26
Not enough data
8.5
27
Not enough data
8.7
27
Not enough data
8.6
25
Not enough data
8.1
26
Not enough data
8.2
27
Not enough data
8.1
27
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.7
28
Not enough data
8.3
26
Not enough data
8.4
26
Metrics
Not enough data
8.9
15
Not enough data
8.8
15
Not enough data
8.9
15
Not enough data
8.5
14
Not enough data
8.7
14
Not enough data
8.3
13
Not enough data
8.8
14
Not enough data
8.8
13
Not enough data
8.8
14
Reporting
Not enough data
8.7
13
Not enough data
8.3
14
Not enough data
8.6
14
Not enough data
8.8
13
Not enough data
8.7
14
Not enough data
8.8
13
Not enough data
8.8
14
Other
Not enough data
8.9
14
Not enough data
8.5
13
Not enough data
8.8
12
Not enough data
8.6
13
Not enough data
8.8
13
Not enough data
8.7
13
Not enough data
8.8
13
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.2
14
Not enough data
8.6
13
Not enough data
8.7
13
Not enough data
8.8
13
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.8
23
Not enough data
8.6
22
Not enough data
8.9
22
Not enough data
8.6
22
Intelligence
Not enough data
8.8
22
Not enough data
8.5
22
Not enough data
8.8
22
Platform Basics
Not enough data
8.6
22
Not enough data
8.2
21
Not enough data
8.8
21
Not enough data
8.3
21
Not enough data
8.7
21
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
8.3
7
Not enough data
9.5
7
Not enough data
9.6
8
Not enough data
9.0
7
Not enough data
9.0
8
Not enough data
Targeting & Personalization - Publisher Ad Server
9.5
7
Not enough data
9.5
7
Not enough data
8.8
7
Not enough data
9.0
7
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
Monetization & Reporting - Publisher Ad Server
9.2
6
Not enough data
9.2
6
Not enough data
8.3
6
Not enough data
9.4
8
Not enough data
Agentic AI - Publisher Ad Server
8.0
5
Not enough data
7.7
5
Not enough data
7.5
6
Not enough data
8.1
6
Not enough data
8.6
6
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
8.2
53
Not enough data
SSP
8.2
54
Not enough data
8.6
50
Not enough data
8.1
46
Not enough data
7.7
50
Not enough data
8.2
47
Not enough data
Marketing Operations
Not enough data
8.8
23
Not enough data
8.9
23
Not enough data
9.1
24
Not enough data
9.0
23
Not enough data
8.7
22
Not enough data
8.5
22
Campaign Activity
Not enough data
9.0
23
Not enough data
8.6
22
Not enough data
8.8
23
Not enough data
8.8
23
Not enough data
9.3
23
Not enough data
8.3
22
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Ad Manager and SAS Customer Intelligence 360 are categorized as Publisher Ad Server
Unique Categories
Google Ad Manager is categorized as Supply Side Platform (SSP) and App Monetization Platforms
SAS Customer Intelligence 360 is categorized as Customer Journey Mapping, Marketing Analytics, Digital Analytics, Customer Data Platform (CDP), Marketing Automation, Personalization, and Personalization Engines
Reviews
Reviewers' Company Size
Google Ad Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAS Customer Intelligence 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
40.6%
Publishing
6.6%
Internet
6.1%
Broadcast Media
4.4%
Newspapers
4.4%
Other
38.0%
Marketing and Advertising
13.1%
Banking
10.0%
Information Technology and Services
7.7%
Consulting
5.4%
Financial Services
4.6%
Other
59.2%
Alternatives
Discussions
Is Google Ad Manager An SSP?
2 Comments
AD
YesRead more
What is Google Ad Manager used for?
1 Comment
AD
It is best way to monetize client ads on different platform also benifit for ADX to sell direct ads and get more revenueRead more
SAS Customer Intelligence 360 has no discussions with answers
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