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# Google Ad Manager vs SAS Customer Intelligence 360 Comparison - What are their main differences?

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Google Ad ManagerSAS Customer Intelligence 360[+ Add Product](#)

Pricing

**Google Ad Manager**
No pricing available

**SAS Customer Intelligence 360**
Free Trial

No pricing available

**Pricing Insights**
from reviews

Perceived Cost

**Google Ad Manager**
$$$$$

**SAS Customer Intelligence 360**
$$$$$

Average Discount

**Google Ad Manager**
7%

**SAS Customer Intelligence 360**
8%1% more

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
See it for free

Time to Implement

**Google Ad Manager** 6 months
Based on 100 responses

**SAS Customer Intelligence 360** 6 months
Based on 100 responses

Return on Investment

**Google Ad Manager** 6 months
Based on 100 responses

**SAS Customer Intelligence 360** 6 months
Based on 100 responses

**Pros & Cons**
from reviews

**Google Ad Manager**
Not enough data

**SAS Customer Intelligence 360**

Ease of Use (16)

Insights (16)

Learning Curve (15)

Expensive (11)

Integrations

**Google Ad Manager**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_aeae116c52945fdecd7ed16d621cb315/data-studio.png "Product Avatar Image")

Data Studio

](https://www.g2.com/products/data-studio/reviews)[
View all
](https://www.g2.com/products/google-ad-manager/integrations)

**SAS Customer Intelligence 360**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_02a5a14cc5e78b014aa9dd2652a8939f/adobe-media-encoder.png "Product Avatar Image")

Adobe Media Encoder

](https://www.g2.com/products/adobe-media-encoder/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-aurora.jpg "Product Avatar Image")

Amazon Aurora

](https://www.g2.com/products/amazon-aurora/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-redshift.jpg "Product Avatar Image")

Amazon Redshift

](https://www.g2.com/products/amazon-redshift/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b350900e1c1cde239f398145fc13d8f3/apache-camel.jpg "Product Avatar Image")

Apache Camel

](https://www.g2.com/products/apache-camel/reviews)[
View all
](https://www.g2.com/products/sas-customer-intelligence-360-sas/integrations)

Screenshots

**Google Ad Manager**
No screenshot available

**SAS Customer Intelligence 360**
 ![SAS Customer Intelligence 360 screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1362740/SAS-CI-360-Home.png)

**Ratings**
from reviews

Meets Requirements

**Google Ad Manager**

**8.6** /10

Based on 211 responses

**SAS Customer Intelligence 360**

**8.7** /10

Based on 118 responses

Ease of Use

**Google Ad Manager**

**7.8** /10

Based on 209 responses

**SAS Customer Intelligence 360**

**8.5** /10

Based on 127 responses

Ease of Setup

**Google Ad Manager**

**7.6** /10

Based on 109 responses

**SAS Customer Intelligence 360**

**7.9** /10

Based on 85 responses

Ease of Admin

**Google Ad Manager**

**7.9** /10

Based on 97 responses

**SAS Customer Intelligence 360**

**7.5** /10

Based on 35 responses

Quality of Support

**Google Ad Manager**

**7.0** /10

Based on 193 responses

**SAS Customer Intelligence 360**

**8.8** /10

Based on 117 responses

Has the product been a good partner in doing business?

**Google Ad Manager**

**7.9** /10

Based on 95 responses

**SAS Customer Intelligence 360**

**8.3** /10

Based on 36 responses

Product Direction (% positive)

**Google Ad Manager**

**7.7** /10

Based on 205 responses

**SAS Customer Intelligence 360**

**9.3** /10

Based on 116 responses

**Features**
ratings from reviews

Marketing Automation

Not enough data

**8.2** /10

Based on 41 responses

Digital Analytics

Not enough data

**8.7** /10

Based on 18 responses

Customer Data Platform (CDP)

Not enough data

**8.7** /10

Based on 25 responses

Uncover more feature rated insights from real users to improve your shopping experience.

See it for free

Customer Journey Mapping

Not enough data

**8.5** /10

Based on 31 responses

Publisher Ad Server

**8.8** /10

Based on 13 responses

Not enough data

Supply Side Platform (SSP)

**8.2** /10

Based on 73 responses

Not enough data

Marketing Analytics

Not enough data

**8.8** /10

Based on 26 responses

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
37.3%

Mid-Market(51-1000 emp.)
41.7%

Enterprise(\> 1000 emp.)
21.1%

Small-Business(50 or fewer emp.)
37.3%

Mid-Market(51-1000 emp.)
41.7%

Enterprise(\> 1000 emp.)
21.1%

Small-Business(50 or fewer emp.)
22.1%

Mid-Market(51-1000 emp.)
44.3%

Enterprise(\> 1000 emp.)
33.6%

Small-Business(50 or fewer emp.)
22.1%

Mid-Market(51-1000 emp.)
44.3%

Enterprise(\> 1000 emp.)
33.6%

**Reviewers' Industry**

[![Google Ad Manager](https://images.g2crowd.com/uploads/product/hd_favicon/1548109110/google-ad-manager.jpeg "Google Ad Manager")](https://www.g2.com/products/google-ad-manager/reviews)
Google Ad Manager

Marketing and Advertising
40.9%

Publishing
6.5%

Internet
6.1%

Broadcast Media
4.3%

Newspapers
4.3%

Other
37.8%

[![SAS Customer Intelligence 360](https://images.g2crowd.com/uploads/product/hd_favicon/202cf48f962abec7bfadf80cc38e31fa/sas-customer-intelligence-360-sas.svg "SAS Customer Intelligence 360")](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews)
SAS Customer Intelligence 360

Marketing and Advertising
11.8%

Banking
11.1%

Information Technology and Services
7.6%

Telecommunications
6.3%

Consulting
5.6%

Other
57.6%

Alternatives

**Google Ad Manager Alternatives**

 ![OpenX](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f44caa80110cc9c9729b7b327be6991f/openx.png "OpenX")

[
OpenX
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 ![Equativ](https://images.g2crowd.com/uploads/product/hd_favicon/442c1e286947cd1303c4b2a250b62143/equativ.jpeg "Equativ")

[
Equativ
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 ![PubMatic](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_2736519589ac65c94616f33a00436876/pubmatic.jpg "PubMatic")

[
PubMatic
](/products/pubmatic/reviews)

 ![Magnite, for Sellers](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_05fd991cf8a67f348a02e9714c75311a/magnite-for-sellers.png "Magnite, for Sellers")

[
Magnite, for Sellers
](/products/magnite-for-sellers/reviews)

**SAS Customer Intelligence 360 Alternatives**

 ![SAP Engagement Cloud (formerly SAP Emarsys)](https://images.g2crowd.com/uploads/product/hd_favicon/7e22a3a53aebe6a46a3bb1904e3c644c/sap-engagement-cloud-formerly-sap-emarsys.svg "SAP Engagement Cloud (formerly SAP Emarsys)")

[
SAP Engagement Cloud...
](/products/sap-engagement-cloud-formerly-sap-emarsys/reviews)

 ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud")

[
Salesforce Marketing Cloud
](/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)

 ![Insider One](https://images.g2crowd.com/uploads/product/hd_favicon/6ef10bb2b86f91c767132efa3390f728/insider-one.svg "Insider One")

[
Insider One
](/products/insider-one/reviews)

 ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze")

[
Braze
](/products/braze/reviews)