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Compare Google Ad Manager and PubMatic 
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At a Glance
Market Segments
Mid-Market (42.6% of reviews)
Small-Business (44.4% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
Google Ad Manager
Star Rating
(232)4.2 out of 5
Market Segments
Mid-Market (42.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Google Ad ManagerPubMatic
Star Rating
(11)3.2 out of 5
Market Segments
Small-Business (44.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about PubMaticSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that PubMatic's SSP functionality scores lower at 6.1 compared to Google Ad Manager's 8.1, indicating that Google Ad Manager offers a more robust and effective SSP experience, which is crucial for maximizing ad revenue.
- Reviewers mention that the ad unit availability in Google Ad Manager is rated at 8.1, while PubMatic only reaches 7.0, suggesting that Google Ad Manager provides a wider variety of ad formats and placements, enhancing campaign flexibility.
- G2 users highlight that impression targeting is a strong suit for PubMatic, scoring 8.5, which allows for more precise audience engagement, whereas Google Ad Manager does not have a specific score listed for this feature, indicating a potential gap in targeted advertising capabilities.
- Users on G2 report that the floor price feature in Google Ad Manager is rated at 8.0, compared to PubMatic's 6.0, suggesting that Google Ad Manager offers better tools for managing minimum bid prices, which can lead to improved revenue management.
- Reviewers say that the campaign dashboard in Google Ad Manager is more user-friendly and intuitive, contributing to a higher ease of use rating of 7.7, while PubMatic's dashboard may not be as streamlined, impacting user experience negatively.
- Users mention that while both platforms have their strengths, Google Ad Manager's overall product direction rating of 7.5 compared to PubMatic's 5.3 indicates a more positive outlook on future developments and enhancements, which is important for long-term planning.
Pricing
Entry-Level Pricing
Google Ad Manager
No pricing availablePubMatic
No pricing availableFree Trial
Google Ad Manager
No trial information availablePubMatic
No trial information availableRatings
Meets Requirements
8.6
207
6.2
10
Ease of Use
7.8
204
6.5
10
Ease of Setup
7.6
103
6.7
5
Ease of Admin
7.9
96
8.0
5
Quality of Support
7.0
189
6.7
10
Has the product been a good partner in doing business?
7.8
94
7.7
5
Product Direction (% positive)
7.6
202
5.3
10
Features by Category
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.0
7
Not enough data
9.0
8
Not enough data
Targeting & Personalization - Publisher Ad Server
9.5
7
Not enough data
9.5
7
Not enough data
8.8
7
Not enough data
9.0
7
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
Monetization & Reporting - Publisher Ad Server
9.2
6
Not enough data
9.2
6
Not enough data
8.3
6
Not enough data
9.2
6
Not enough data
Agentic AI - Publisher Ad Server
8.0
5
Not enough data
7.7
5
Not enough data
8.0
5
Not enough data
8.1
6
Not enough data
8.3
5
Not enough data
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
8.2
53
6.1
6
SSP
8.2
54
7.0
5
8.6
50
Not enough data
8.1
46
6.0
5
7.7
50
Not enough data
8.2
47
Not enough data
Categories
Categories
Shared Categories
Google Ad Manager and PubMatic are categorized as Supply Side Platform (SSP), App Monetization Platforms, and Publisher Ad Server
Unique Categories
Google Ad Manager has no unique categories
PubMatic is categorized as Connected TV (CTV) Advertising Platforms
Reviews
Reviewers' Company Size
Google Ad Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
PubMatic
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
40.7%
Publishing
6.6%
Internet
6.2%
Newspapers
4.4%
Broadcast Media
4.4%
Other
37.6%
Marketing and Advertising
30.0%
Publishing
10.0%
Internet
10.0%
Information Technology and Services
10.0%
Fine Art
10.0%
Other
30.0%
Alternatives
Discussions
Is Google Ad Manager An SSP?
2 Comments
NS
Yes, Google Ad Manager is a complete platform that can act as an ad server as well as an SSP.Read more
What is Google Ad Manager used for?
1 Comment
AD
It is best way to monetize client ads on different platform also benifit for ADX to sell direct ads and get more revenueRead more
PubMatic has no discussions with answers
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