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# Google Ad Manager vs MAX by AppLovin Comparison - What are their main differences?

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Google Ad ManagerMAX by AppLovin[+ Add Product](#)

Pricing

**Google Ad Manager**
No pricing available

**MAX by AppLovin**
No pricing available

**Pricing Insights**
from reviews

Perceived Cost

**Google Ad Manager**
$$$$$

**MAX by AppLovin**
Not enough reviews yet

Average Discount

**Google Ad Manager**
7%

**MAX by AppLovin**
Not enough reviews yet

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
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Time to Implement

**Google Ad Manager** 6 months
Based on 100 responses

**MAX by AppLovin** 6 months
Based on 100 responses

Return on Investment

**Google Ad Manager** 6 months
Based on 100 responses

**MAX by AppLovin** 6 months
Based on 100 responses

**Pros & Cons**
from reviews

**Google Ad Manager**
Not enough data

**MAX by AppLovin**
Not enough data

Integrations

**Google Ad Manager**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_aeae116c52945fdecd7ed16d621cb315/data-studio.png "Product Avatar Image")

Data Studio

](https://www.g2.com/products/data-studio/reviews)[
View all
](https://www.g2.com/products/google-ad-manager/integrations)

**MAX by AppLovin**
Not enough data

Screenshots

**Google Ad Manager**
No screenshot available

**MAX by AppLovin**
 ![MAX by AppLovin screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1240661/1---Main-Screen.jpg)

**Ratings**
from reviews

Meets Requirements

**Google Ad Manager**

**8.6** /10

Based on 211 responses

**MAX by AppLovin**

**7.9** /10

Based on 20 responses

Ease of Use

**Google Ad Manager**

**7.8** /10

Based on 209 responses

**MAX by AppLovin**

**8.1** /10

Based on 20 responses

Ease of Setup

**Google Ad Manager**

**7.6** /10

Based on 109 responses

**MAX by AppLovin**

**7.7** /10

Based on 5 responses

Ease of Admin

**Google Ad Manager**

**7.9** /10

Based on 97 responses

**MAX by AppLovin**

**7.2** /10

Based on 6 responses

Quality of Support

**Google Ad Manager**

**7.0** /10

Based on 193 responses

**MAX by AppLovin**

**8.8** /10

Based on 19 responses

Has the product been a good partner in doing business?

**Google Ad Manager**

**7.9** /10

Based on 95 responses

**MAX by AppLovin**

**7.5** /10

Based on 6 responses

Product Direction (% positive)

**Google Ad Manager**

**7.7** /10

Based on 205 responses

**MAX by AppLovin**

**8.8** /10

Based on 20 responses

**Features**
ratings from reviews

Publisher Ad Server

**8.8** /10

Based on 13 responses

Not enough data

Supply Side Platform (SSP)

**8.2** /10

Based on 73 responses

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
37.3%

Mid-Market(51-1000 emp.)
41.7%

Enterprise(\> 1000 emp.)
21.1%

Small-Business(50 or fewer emp.)
37.3%

Mid-Market(51-1000 emp.)
41.7%

Enterprise(\> 1000 emp.)
21.1%

Small-Business(50 or fewer emp.)
28.6%

Mid-Market(51-1000 emp.)
66.7%

Enterprise(\> 1000 emp.)
4.8%

Small-Business(50 or fewer emp.)
28.6%

Mid-Market(51-1000 emp.)
66.7%

Enterprise(\> 1000 emp.)
4.8%

**Reviewers' Industry**

[![Google Ad Manager](https://images.g2crowd.com/uploads/product/hd_favicon/1548109110/google-ad-manager.jpeg "Google Ad Manager")](https://www.g2.com/products/google-ad-manager/reviews)
Google Ad Manager

Marketing and Advertising
40.9%

Publishing
6.5%

Internet
6.1%

Broadcast Media
4.3%

Newspapers
4.3%

Other
37.8%

[![MAX by AppLovin](https://images.g2crowd.com/uploads/product/hd_favicon/ae16304e353a7a52abbbc8708503cce9/max-by-applovin.svg "MAX by AppLovin")](https://www.g2.com/products/max-by-applovin/reviews)
MAX by AppLovin

Computer Games
61.9%

Entertainment
9.5%

Program Development
4.8%

Photography
4.8%

Marketing and Advertising
4.8%

Other
14.3%

Alternatives

**Google Ad Manager Alternatives**

 ![OpenX](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f44caa80110cc9c9729b7b327be6991f/openx.png "OpenX")

[
OpenX
](/products/openx/reviews)

 ![PubMatic](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_2736519589ac65c94616f33a00436876/pubmatic.jpg "PubMatic")

[
PubMatic
](/products/pubmatic/reviews)

 ![Equativ](https://images.g2crowd.com/uploads/product/hd_favicon/442c1e286947cd1303c4b2a250b62143/equativ.jpeg "Equativ")

[
Equativ
](/products/equativ/reviews)

 ![Magnite, for Sellers](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_05fd991cf8a67f348a02e9714c75311a/magnite-for-sellers.png "Magnite, for Sellers")

[
Magnite, for Sellers
](/products/magnite-for-sellers/reviews)

**MAX by AppLovin Alternatives**

 ![Google AdMob](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_c4b7c5800b909ccc6545374f8e9b5f80/google-admob.png "Google AdMob")

[
Google AdMob
](/products/google-admob/reviews)

 ![Unity Ads](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_eb5d91934e943d9d08ed68fd45e58437/unity-ads.jpg "Unity Ads")

[
Unity Ads
](/products/unity-ads/reviews)

 ![Meta Audience Network](https://images.g2crowd.com/uploads/product/hd_favicon/57a485a0dace9eee3bac752bea5fb995/meta-audience-network.svg "Meta Audience Network")

[
Meta Audience Network
](/products/meta-audience-network/reviews)

 ![AdSense](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ec565a2abc536d259e96a2587bf19458/adsense.jpeg "AdSense")

[
AdSense
](/products/adsense/reviews)

## Google Ad Manager vs MAX by AppLovin

When assessing the two solutions, reviewers found MAX by AppLovin easier to use and set up. However, Google Ad Manager is easier to administer. Reviewers also preferred doing business with Google Ad Manager overall.

- Reviewers felt that Google Ad Manager meets the needs of their business better than MAX by AppLovin.
- When comparing quality of ongoing product support, reviewers felt that MAX by AppLovin is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of MAX by AppLovin over Google Ad Manager.