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Compare Google Ad Manager and MAX by AppLovin 
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At a Glance
Market Segments
Mid-Market (42.6% of reviews)
Mid-Market (66.7% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
Google Ad Manager
Star Rating
(232)4.2 out of 5
Market Segments
Mid-Market (42.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Google Ad ManagerMAX by AppLovin
Star Rating
(21)4.2 out of 5
Market Segments
Mid-Market (66.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about MAX by AppLovinGoogle Ad Manager vs MAX by AppLovin
When assessing the two solutions, reviewers found MAX by AppLovin easier to use and set up. However, Google Ad Manager is easier to administer. Reviewers also preferred doing business with Google Ad Manager overall.
- Reviewers felt that Google Ad Manager meets the needs of their business better than MAX by AppLovin.
- When comparing quality of ongoing product support, reviewers felt that MAX by AppLovin is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of MAX by AppLovin over Google Ad Manager.
Pricing
Entry-Level Pricing
Google Ad Manager
No pricing availableMAX by AppLovin
No pricing availableFree Trial
Google Ad Manager
No trial information availableMAX by AppLovin
No trial information availableRatings
Meets Requirements
8.6
207
7.9
20
Ease of Use
7.8
204
8.1
20
Ease of Setup
7.6
103
7.7
5
Ease of Admin
7.9
96
7.2
6
Quality of Support
7.0
189
8.8
19
Has the product been a good partner in doing business?
7.8
94
7.5
6
Product Direction (% positive)
7.6
202
8.8
20
Features by Category
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.0
7
Not enough data
9.0
8
Not enough data
Targeting & Personalization - Publisher Ad Server
9.5
7
Not enough data
9.5
7
Not enough data
8.8
7
Not enough data
9.0
7
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
Monetization & Reporting - Publisher Ad Server
9.2
6
Not enough data
9.2
6
Not enough data
8.3
6
Not enough data
9.2
6
Not enough data
Agentic AI - Publisher Ad Server
8.0
5
Not enough data
7.7
5
Not enough data
8.0
5
Not enough data
8.1
6
Not enough data
8.3
5
Not enough data
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
8.2
53
Not enough data
SSP
8.2
54
Not enough data
8.6
50
Not enough data
8.1
46
Not enough data
7.7
50
Not enough data
8.2
47
Not enough data
Categories
Categories
Shared Categories
Google Ad Manager and MAX by AppLovin are categorized as Supply Side Platform (SSP), App Monetization Platforms, and Publisher Ad Server
Unique Categories
Google Ad Manager has no unique categories
MAX by AppLovin has no unique categories
Reviews
Reviewers' Company Size
Google Ad Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MAX by AppLovin
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
40.7%
Publishing
6.6%
Internet
6.2%
Newspapers
4.4%
Broadcast Media
4.4%
Other
37.6%
Computer Games
61.9%
Entertainment
9.5%
Program Development
4.8%
Photography
4.8%
Marketing and Advertising
4.8%
Other
14.3%
Discussions
Is Google Ad Manager An SSP?
2 Comments
NS
Yes, Google Ad Manager is a complete platform that can act as an ad server as well as an SSP.Read more
What is Google Ad Manager used for?
1 Comment
AD
It is best way to monetize client ads on different platform also benifit for ADX to sell direct ads and get more revenueRead more
MAX by AppLovin has no discussions with answers
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