Link copied to clipboard # Google Ad Manager vs InMobi Comparison - What are their main differences? Share [ Export ](/compare/google-ad-manager/inmobi-inmobi/export.csv) Google Ad ManagerInMobi[+ Add Product](#) Pricing **Google Ad Manager** No pricing available **InMobi** No pricing available **Pricing Insights** from reviews Time to Implement **Google Ad Manager** 1 month Based on 30 responses **InMobi** \<1 monthFaster Based on 5 responses Return on Investment **Google Ad Manager** 9 months Based on 22 responses **InMobi** 6 months3 months sooner Based on 5 responses Perceived Cost **Google Ad Manager** $$$$$ **InMobi** Not enough reviews yet Average Discount **Google Ad Manager** 7% **InMobi** Not enough reviews yet **Pros & Cons** from reviews **Google Ad Manager** Not enough data **InMobi** Not enough data Integrations **Google Ad Manager** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_aeae116c52945fdecd7ed16d621cb315/data-studio.png "Product Avatar Image") Data Studio ](https://www.g2.com/products/data-studio/reviews)[ View all ](https://www.g2.com/products/google-ad-manager/integrations) **InMobi** Not enough data **Ratings** from reviews Meets Requirements **Google Ad Manager** 8.6 8.6211 **InMobi** 7.9 7.913 Ease of Use **Google Ad Manager** 7.8 7.8209 **InMobi** 8.1 8.113 Ease of Setup **Google Ad Manager** 7.6 7.6109 **InMobi** 7.7 7.75 Ease of Admin **Google Ad Manager** 7.9 7.997 **InMobi** 8.0 8.05 Quality of Support **Google Ad Manager** 7.0 7.0193 **InMobi** 8.1 8.113 Has the product been a good partner in doing business? **Google Ad Manager** 7.9 7.995 **InMobi** 8.0 8.05 Product Direction (% positive) **Google Ad Manager** 7.7 7.7205 **InMobi** 10.0 10.013 **Features** ratings from reviews Publisher Ad Server 8.8 13 Not enough data Supply Side Platform (SSP) 8.2 73 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 37.3% Mid-Market(51-1000 emp.) 41.7% Enterprise(\> 1000 emp.) 21.1% Small-Business(50 or fewer emp.) 37.3% Mid-Market(51-1000 emp.) 41.7% Enterprise(\> 1000 emp.) 21.1% Small-Business(50 or fewer emp.) 50.0% Mid-Market(51-1000 emp.) 35.7% Enterprise(\> 1000 emp.) 14.3% Small-Business(50 or fewer emp.) 50.0% Mid-Market(51-1000 emp.) 35.7% Enterprise(\> 1000 emp.) 14.3% **Reviewers' Industry** [![Google Ad Manager](https://images.g2crowd.com/uploads/product/hd_favicon/1548109110/google-ad-manager.jpeg "Google Ad Manager")](https://www.g2.com/products/google-ad-manager/reviews) Google Ad Manager Marketing and Advertising 40.9% Publishing 6.5% Internet 6.1% Broadcast Media 4.3% Newspapers 4.3% Other 37.8% [![InMobi](https://images.g2crowd.com/uploads/product/hd_favicon/d349014c1247b5a6a4a37d57542c80ec/inmobi-inmobi.svg "InMobi")](https://www.g2.com/products/inmobi-inmobi/reviews) InMobi Internet 28.6% Marketing and Advertising 21.4% Computer Software 14.3% Computer Games 14.3% Information Technology and Services 7.1% Other 14.3% Alternatives **Google Ad Manager Alternatives** ![OpenX](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f44caa80110cc9c9729b7b327be6991f/openx.png "OpenX") [ OpenX ](/products/openx/reviews) ![PubMatic](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_2736519589ac65c94616f33a00436876/pubmatic.jpg "PubMatic") [ PubMatic ](/products/pubmatic/reviews) ![Equativ](https://images.g2crowd.com/uploads/product/hd_favicon/442c1e286947cd1303c4b2a250b62143/equativ.jpeg "Equativ") [ Equativ ](/products/equativ/reviews) ![Magnite, for Sellers](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_05fd991cf8a67f348a02e9714c75311a/magnite-for-sellers.png "Magnite, for Sellers") [ Magnite, for Sellers ](/products/magnite-for-sellers/reviews) **InMobi Alternatives** ![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business") [ Facebook ](/products/facebook-for-business/reviews) ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![Celtra](https://images.g2crowd.com/uploads/product/hd_favicon/078fe749e6850a6cfa4a332e626a9ff1/celtra.svg "Celtra") [ Celtra ](/products/celtra/reviews) ![Prisma](https://images.g2crowd.com/uploads/product/hd_favicon/92973751adf94461e603efb90b7988a4/prisma-mediaocean.svg "Prisma") [ Prisma ](/products/prisma-mediaocean/reviews) ## Google Ad Manager vs InMobi FAQs Generated using AI Last updated: August 17, 2026 ### What is the difference between Google Ad Manager vs InMobi? Google Ad Manager stands out for its higher overall satisfaction, broader reviewer base, and advanced centralized ad management, while InMobi is favored for its mobile advertising specialization and slightly higher Ease of Use and Setup scores. | [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) | [InMobi](https://www.g2.com/products/inmobi-inmobi/reviews) | | --- | --- | | 4.2/5 (236 reviews) | 3.6/5 (14 reviews) | | — | — | | 7.6 | 7.7 | | 7.0 | 8.1 | | Centralized ad management, advanced targeting, and robust reporting | Mobile ad specialization, global reach, and strong monetization for mobile inventory | ### How do the pricing models of Google Ad Manager and InMobi compare? Google Ad Manager is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to InMobi. - **Google Ad Manager:** In recent reviews, many highlight the platform's ability to maximize ad revenue and provide strong ROI, though some note complexity and a learning curve. - **InMobi:** Reviewers mention good monetization for mobile inventory, but several cite inconsistent revenue and lower eCPM compared to other networks. ### What are the best alternatives to Google Ad Manager and InMobi? The top three alternatives to Google Ad Manager and InMobi are OpenX, PubMatic, and Facebook. | Product | G2 Rating (reviews) | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | | [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) | 4.2/5 (236 reviews) | Strong ROI, maximized ad revenue | Centralized ad management, advanced targeting, robust reporting | | [InMobi](https://www.g2.com/products/inmobi-inmobi/reviews) | 3.6/5 (14 reviews) | Good for mobile monetization, but inconsistent revenue | Mobile ad specialization, global reach, strong mobile monetization | | [OpenX](https://www.g2.com/products/openx/reviews) | 3.2/5 (18 reviews) | — | — | | [PubMatic](https://www.g2.com/products/pubmatic/reviews) | 3.2/5 (11 reviews) | — | — | | [Facebook](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5 (1457 reviews) | — | — | ### Which Publisher Ad Server features should I prioritize when comparing Google Ad Manager and InMobi? Buyers should prioritize centralized ad management, targeting and segmentation, reporting and analytics, monetization capabilities, and ease of setup when comparing Google Ad Manager and InMobi. - **Centralized ad management:** Google Ad Manager is frequently cited for its ability to manage multiple ad formats and campaigns in one place; InMobi is noted for mobile ad management. - **Targeting and segmentation:** Google Ad Manager offers advanced targeting and audience segmentation; InMobi provides location and interest-based targeting for mobile. - **Reporting and analytics:** Google Ad Manager is praised for robust reporting and analytics; InMobi is noted for clear dashboards and analytics tools. - **Monetization capabilities:** Google Ad Manager is highlighted for maximizing ad revenue and yield optimization; InMobi is recognized for strong mobile monetization, especially for banners. - **Ease of setup:** Both products score similarly (Google Ad Manager 7.6, InMobi 7.7), with reviewers noting a learning curve for both but slightly easier onboarding for InMobi. ### What are the pros and cons of Google Ad Manager vs InMobi? Google Ad Manager's headline strength is centralized, advanced ad management and reporting, while InMobi excels in mobile ad monetization and ease of use. - **Google Ad Manager strengths:** Centralized management of multiple ad formats, advanced targeting, robust reporting, strong revenue optimization, and integration with Google products. - **Google Ad Manager trade-offs:** Steep learning curve, complexity for new users, interface can be overwhelming, and support is sometimes slow or limited. - **InMobi strengths:** Specialization in mobile advertising, strong banner monetization, global reach, straightforward interface, and good analytics tools. - **InMobi trade-offs:** Inconsistent revenue and eCPM, limited performance in some ad formats (interstitials, rewarded videos), and support for publishers could be improved. ### Is Google Ad Manager or InMobi better for small businesses? Facebook is the leading Publisher Ad Server for small businesses, but between Google Ad Manager and InMobi, Google Ad Manager is more frequently used by small businesses according to reviewer sentiment. - **Google Ad Manager:** Reviewers from small businesses highlight its ability to drive ROI and manage campaigns across multiple channels, though they note a learning curve. - **InMobi:** Small business reviewers mention ease of use and mobile monetization, but cite inconsistent revenue and limited performance in some regions. ### Which Publisher Ad Server platform has better integrations? Google Ad Manager and InMobi are at parity for integrations, as neither product has recent reviewer-cited third-party integration data available. - **Google Ad Manager:** No recent reviewer-cited integrations are mentioned. - **InMobi:** No recent reviewer-cited integrations are mentioned. ### How do Google Ad Manager and InMobi compare on customer support? InMobi scores materially higher than Google Ad Manager on Quality of Support, with an 8.1 vs 7.0 score. - **Google Ad Manager:** Reviewers frequently mention slow or limited support, difficulty reaching representatives, and reliance on FAQs or support articles. - **InMobi:** Reviewers highlight responsive account management and fast replies, though some note publisher support could be improved. ### Which is easier to implement, Google Ad Manager or InMobi? Google Ad Manager and InMobi are at parity on Ease of Setup, with scores of 7.6 and 7.7 respectively. - **Google Ad Manager:** Reviewers describe a steep learning curve and complex initial setup, especially for advanced features, but note that onboarding becomes easier with experience. - **InMobi:** Reviewers report a straightforward setup process and easy-to-navigate interface, with some mentioning that onboarding is quick for mobile ad formats. ## Google Ad Manager vs InMobi When assessing the two solutions, reviewers found InMobi easier to use, set up, and administer. Reviewers also preferred doing business with InMobi overall. - Reviewers felt that Google Ad Manager meets the needs of their business better than InMobi. - When comparing quality of ongoing product support, reviewers felt that InMobi is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of InMobi over Google Ad Manager.