# Google Ad Manager, Google Tag Manager vs Mixpanel Comparison | | Google Ad Manager | Google Tag Manager | Mixpanel | |---|---|---|---| | **Star Rating** | 4.2 out of 5 | 4.6 out of 5 | 4.5 out of 5 | | **Total Reviews** | 237 | 437 | 1,342 | | **Largest Market Segment** | Mid-Market (41.9% of reviews) | Small-Business (54.2% of reviews) | Small-Business (52.3% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | Free Per Year | --- ## Top Pros & Cons ### Google Ad Manager **Not enough data** ### Google Tag Manager Pros: - Ease of Use (5 reviews) - Easy Integrations (3 reviews) Cons: - Complexity (1 reviews) - Event Management (1 reviews) ### Mixpanel Pros: - Ease of Use (96 reviews) - Insights (81 reviews) Cons: - Learning Curve (37 reviews) - Steep Learning Curve (37 reviews) --- ## Ratings Comparison | Rating | Google Ad Manager | Google Tag Manager | Mixpanel | |---|---|---|---| | **Meets Requirements** | 8.6 (211 reviews) | 9.2 (354 reviews) | 8.8 (1012 reviews) | | **Ease of Use** | 7.8 (209 reviews) | 8.0 (356 reviews) | 8.5 (1022 reviews) | | **Ease of Setup** | 7.6 (108 reviews) | 8.0 (216 reviews) | 8.1 (481 reviews) | | **Ease of Admin** | 7.9 (97 reviews) | 8.3 (193 reviews) | 8.5 (367 reviews) | | **Quality of Support** | 7.0 (193 reviews) | 7.1 (291 reviews) | 8.4 (776 reviews) | | **Has the product been a good partner in doing business?** | 7.9 (95 reviews) | 8.1 (168 reviews) | 8.8 (335 reviews) | | **Product Direction (% positive)** | 7.7 (205 reviews) | 8.8 (343 reviews) | 8.6 (927 reviews) | --- ## Pricing ### Google Ad Manager #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Google Tag Manager #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Mixpanel #### Entry-Level Pricing Plan: Free Price: Free Per Year Description: Essentials to find product-market fit Key Features: - 1M events / month - All core report types for user journey analysis - Templates to get started quickly [Browse all 3 editions](https://www.g2.com/products/mixpanel/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **Google Ad Manager** | N/A | N/A | | **Google Tag Manager** | 8.7/10 | 286 | | **Mixpanel** | 8.4/10 | 466 | #### Metrics | Feature | Google Ad Manager | Google Tag Manager | Mixpanel | |---|---|---|---| | **Sessions - Digital Analytics** | Not enough data | 9.0 (220 reviews) | 8.8 (272 reviews) | | **Engagement** | Not enough data | 8.9 (215 reviews) | 8.8 (339 reviews) | | **Entry and Exit Pages** | Not enough data | 8.8 (207 reviews) | 8.2 (291 reviews) | | **Standard Event Tracking** | Not enough data | 9.2 (244 reviews) | 8.9 (352 reviews) | | **Custom Event Tracking** | Not enough data | 9.1 (251 reviews) | 8.9 (350 reviews) | | **Retention** | Not enough data | 8.4 (187 reviews) | 8.5 (315 reviews) | | **Return** | Not enough data | 8.3 (184 reviews) | 8.4 (288 reviews) | | **Conversions** | Not enough data | 9.1 (237 reviews) | 8.8 (317 reviews) | | **Funnels** | Not enough data | 8.6 (191 reviews) | 8.9 (341 reviews) | #### Reporting | Feature | Google Ad Manager | Google Tag Manager | Mixpanel | |---|---|---|---| | **Real-Time Reporting** | Not enough data | Feature Not Available | 8.8 (310 reviews) | | **Trending** | Not enough data | 8.4 (169 reviews) | 8.6 (290 reviews) | | **Retroactive Reporting** | Not enough data | 8.1 (160 reviews) | 8.4 (212 reviews) | | **Segmentation** | Not enough data | Feature Not Available | 8.7 (332 reviews) | | **Mobile Reporting** | Not enough data | Feature Not Available | 8.3 (238 reviews) | | **Unification Across Devices** | Not enough data | 8.6 (173 reviews) | 8.2 (241 reviews) | | **Custom Reports and Dashboards** | Not enough data | Feature Not Available | 8.6 (333 reviews) | #### Other | Feature | Google Ad Manager | Google Tag Manager | Mixpanel | |---|---|---|---| | **User Data** | Not enough data | 8.6 (189 reviews) | 8.8 (330 reviews) | | **Site Search Reporting** | Not enough data | 8.5 (171 reviews) | 8.2 (180 reviews) | | **Load Time Monitoring** | Not enough data | 8.3 (169 reviews) | 8.0 (172 reviews) | | **Campaign Tracking** | Not enough data | 9.0 (203 reviews) | 8.3 (230 reviews) | | **E-Commerce** | Not enough data | 8.8 (162 reviews) | 8.1 (179 reviews) | | **Promotional Messages** | Not enough data | 8.0 (126 reviews) | 7.9 (173 reviews) | | **Administration Alerts** | Not enough data | 8.2 (153 reviews) | 8.0 (182 reviews) | #### Agentic AI - Digital Analytics | Feature | Google Ad Manager | Google Tag Manager | Mixpanel | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | 5.7 (5 reviews) | 7.1 (18 reviews) | | **Cross-system Integration** | Not enough data | 6.7 (5 reviews) | 7.5 (20 reviews) | | **Proactive Assistance** | Not enough data | 7.0 (5 reviews) | 7.4 (17 reviews) | | **Decision Making** | Not enough data | 7.7 (5 reviews) | 7.7 (20 reviews) | #### Administration | Feature | Google Ad Manager | Google Tag Manager | Mixpanel | |---|---|---|---| | **API / Integrations** | Not enough data | 8.8 (161 reviews) | 8.5 (276 reviews) | | **QA Testing** | Not enough data | 8.7 (177 reviews) | 8.3 (244 reviews) | | **Performance and Reliability** | Not enough data | 9.0 (219 reviews) | 8.7 (340 reviews) | | **User, Role, and Access Management** | Not enough data | 9.1 (229 reviews) | 8.8 (283 reviews) | ### Mobile App Analytics | Product | Score | Reviews | |---|---|---| | **Google Ad Manager** | N/A | N/A | | **Google Tag Manager** | N/A | N/A | | **Mixpanel** | 8.7/10 | 338 | #### User Identification | Feature | Google Ad Manager | Google Tag Manager | Mixpanel | |---|---|---|---| | **Demographics** | Not enough data | Not enough data | 8.3 (251 reviews) | | **User Segmentation** | Not enough data | Not enough data | 8.8 (272 reviews) | | **Geolocation** | Not enough data | Not enough data | 8.4 (260 reviews) | #### Tracking & Reporting | Feature | Google Ad Manager | Google Tag Manager | Mixpanel | |---|---|---|---| | **Custom Event Tracking** | Not enough data | Not enough data | 9.2 (296 reviews) | | **Real-Time Insights** | Not enough data | Not enough data | 8.8 (286 reviews) | | **Attribution** | Not enough data | Not enough data | 8.3 (238 reviews) | | **Dashboard** | Not enough data | Not enough data | 8.9 (299 reviews) | | **User Path Tracking** | Not enough data | Not enough data | 8.6 (247 reviews) | | **User Activity History** | Not enough data | Not enough data | 8.9 (287 reviews) | #### Metrics | Feature | Google Ad Manager | Google Tag Manager | Mixpanel | |---|---|---|---| | **Engagement** | Not enough data | Not enough data | 9.0 (252 reviews) | | **Exit Tracking** | Not enough data | Not enough data | 8.3 (210 reviews) | | **Retention** | Not enough data | Not enough data | 8.7 (241 reviews) | | **Return** | Not enough data | Not enough data | 8.7 (212 reviews) | | **Conversions** | Not enough data | Not enough data | 9.0 (233 reviews) | ### Product Analytics | Product | Score | Reviews | |---|---|---| | **Google Ad Manager** | N/A | N/A | | **Google Tag Manager** | N/A | N/A | | **Mixpanel** | 8.0/10 | 595 | #### Product Analytics | Feature | Google Ad Manager | Google Tag Manager | Mixpanel | |---|---|---|---| | **Account-Level Analytics** | Not enough data | Not enough data | 8.6 (414 reviews) | | **User-Level Analytics** | Not enough data | Not enough data | 9.0 (526 reviews) | | **Segmentation** | Not enough data | Not enough data | 8.6 (458 reviews) | | **Funnels** | Not enough data | Not enough data | 8.8 (510 reviews) | | **Alerts** | Not enough data | Not enough data | 7.4 (329 reviews) | | **Multi-Product Analytics** | Not enough data | Not enough data | 8.3 (368 reviews) | | **User Scoring** | Not enough data | Not enough data | 7.5 (301 reviews) | | **Integrations** | Not enough data | Not enough data | 7.8 (370 reviews) | #### Agentic AI - Product Analytics | Feature | Google Ad Manager | Google Tag Manager | Mixpanel | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | 5.2 (76 reviews) | | **Cross-system Integration** | Not enough data | Not enough data | 6.3 (77 reviews) | | **Adaptive Learning** | Not enough data | Not enough data | 5.8 (74 reviews) | | **Proactive Assistance** | Not enough data | Not enough data | 5.8 (75 reviews) | #### Behavioral Analytics - Product Analytics | Feature | Google Ad Manager | Google Tag Manager | Mixpanel | |---|---|---|---| | **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | | **User level Analytics** | Not enough data | Not enough data | 9.7 (22 reviews) | | **Account level Analytics** | Not enough data | Not enough data | 9.4 (6 reviews) | | **Segmentation** | Not enough data | Not enough data | 9.7 (12 reviews) | | **Funnels** | Not enough data | Not enough data | 9.7 (24 reviews) | #### Platform Infrastructure - Product Analytics | Feature | Google Ad Manager | Google Tag Manager | Mixpanel | |---|---|---|---| | **Cross System integrations** | Not enough data | Not enough data | Not enough data | | **Alerts** | Not enough data | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | 8.5 (17 reviews) | #### AI driven optimization - Product Analytics | Feature | Google Ad Manager | Google Tag Manager | Mixpanel | |---|---|---|---| | **User scoring** | Not enough data | Not enough data | Not enough data | | **Adaptive learning** | Not enough data | Not enough data | Not enough data | | **Automated insights** | Not enough data | Not enough data | Not enough data | | **Autonomous task execution** | Not enough data | Not enough data | Not enough data | ### E-Commerce Analytics | Product | Score | Reviews | |---|---|---| | **Google Ad Manager** | N/A | N/A | | **Google Tag Manager** | N/A | N/A | | **Mixpanel** | 8.5/10 | 119 | #### Analytics | Feature | Google Ad Manager | Google Tag Manager | Mixpanel | |---|---|---|---| | **Reports** | Not enough data | Not enough data | 9.3 (109 reviews) | | **Dashboard** | Not enough data | Not enough data | 8.9 (111 reviews) | | **Web Analytics** | Not enough data | Not enough data | 9.0 (98 reviews) | | **Campaign Tracking** | Not enough data | Not enough data | 8.8 (88 reviews) | | **Customer Demographics** | Not enough data | Not enough data | 8.7 (93 reviews) | | **Predictive Analytics** | Not enough data | Not enough data | Feature Not Available | #### Administration | Feature | Google Ad Manager | Google Tag Manager | Mixpanel | |---|---|---|---| | **Data Storage** | Not enough data | Not enough data | 8.7 (82 reviews) | | **A/B Testing** | Not enough data | Not enough data | 8.3 (83 reviews) | | **Integrations** | Not enough data | Not enough data | 8.6 (87 reviews) | #### Generative AI | Feature | Google Ad Manager | Google Tag Manager | Mixpanel | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | 6.8 (12 reviews) | #### Agentic AI - E-Commerce Analytics | Feature | Google Ad Manager | Google Tag Manager | Mixpanel | |---|---|---|---| | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | 7.5 (6 reviews) | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### App Monetization Platforms | Product | Score | Reviews | |---|---|---| | **Google Ad Manager** | N/A | N/A | | **Google Tag Manager** | N/A | N/A | | **Mixpanel** | N/A | N/A | #### Platform - App Monetization Platforms | Feature | Google Ad Manager | Google Tag Manager | Mixpanel | |---|---|---|---| | **Automated Tools** | Not enough data | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | Not enough data | | **In-App Purchases** | Not enough data | Not enough data | Not enough data | | **Reporting & Dashboards** | Not enough data | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | Not enough data | | **AI Algorithms** | Not enough data | Not enough data | Not enough data | | **Integration APIs** | Not enough data | Not enough data | Not enough data | | **Fraud Prevention** | Not enough data | Not enough data | Not enough data | | **Cross-Platform Support** | Not enough data | Not enough data | Not enough data | | **Payment Integration** | Not enough data | Not enough data | Not enough data | | **User Data Analysis** | Not enough data | Not enough data | Not enough data | | **Subscription Management** | Not enough data | Not enough data | Not enough data | | **Performance Analytics** | Not enough data | Not enough data | Not enough data | | **Multiple Monetization Models** | Not enough data | Not enough data | Not enough data | #### Advertising - App Monetization Platforms | Feature | Google Ad Manager | Google Tag Manager | Mixpanel | |---|---|---|---| | **Ad Exchange** | Not enough data | Not enough data | Not enough data | | **Offerwall** | Not enough data | Not enough data | Not enough data | | **Bidding** | Not enough data | Not enough data | Not enough data | | **Ad Mediation** | Not enough data | Not enough data | Not enough data | | **Ad Formats** | Not enough data | Not enough data | Not enough data | | **Ad Optimization** | Not enough data | Not enough data | Not enough data | ### Publisher Ad Server | Product | Score | Reviews | |---|---|---| | **Google Ad Manager** | 8.8/10 | 13 | | **Google Tag Manager** | N/A | N/A | | **Mixpanel** | N/A | N/A | #### Ad Serving & Management - Publisher Ad Server | Feature | Google Ad Manager | Google Tag Manager | Mixpanel | |---|---|---|---| | **Real-Time Bidding (RTB) Support** | 8.3 (7 reviews) | Not enough data | Not enough data | | **Ad Delivery Optimization & Management** | 9.6 (8 reviews) | Not enough data | Not enough data | | **Ad Inventory Management** | 9.6 (8 reviews) | Not enough data | Not enough data | | **Dynamic Ad Placement** | 9.0 (7 reviews) | Not enough data | Not enough data | | **Ad Tag Management** | 9.0 (8 reviews) | Not enough data | Not enough data | #### Targeting & Personalization - Publisher Ad Server | Feature | Google Ad Manager | Google Tag Manager | Mixpanel | |---|---|---|---| | **Geo-Targeting** | 9.5 (7 reviews) | Not enough data | Not enough data | | **A/B Testing for Ads** | 9.5 (7 reviews) | Not enough data | Not enough data | | **Multi-Device & Cross-Platform Delivery** | 8.8 (7 reviews) | Not enough data | Not enough data | | **Audience Targeting** | 9.3 (9 reviews) | Not enough data | Not enough data | | **Frequency Capping** | 8.9 (6 reviews) | Not enough data | Not enough data | | **Contextual Targeting** | 8.9 (6 reviews) | Not enough data | Not enough data | #### Monetization & Reporting - Publisher Ad Server | Feature | Google Ad Manager | Google Tag Manager | Mixpanel | |---|---|---|---| | **Header Bidding Support** | 9.2 (6 reviews) | Not enough data | Not enough data | | **Ad Revenue Share & Payout Management** | 9.2 (6 reviews) | Not enough data | Not enough data | | **Revenue Forecasting** | 8.3 (6 reviews) | Not enough data | Not enough data | | **Performance & Engagement Analytics** | 9.5 (10 reviews) | Not enough data | Not enough data | #### Agentic AI - Publisher Ad Server | Feature | Google Ad Manager | Google Tag Manager | Mixpanel | |---|---|---|---| | **Autonomous Task Execution** | 8.0 (5 reviews) | Not enough data | Not enough data | | **Multi-step Planning** | 7.7 (5 reviews) | Not enough data | Not enough data | | **Cross-system Integration** | 7.5 (6 reviews) | Not enough data | Not enough data | | **Adaptive Learning** | 8.1 (6 reviews) | Not enough data | Not enough data | | **Proactive Assistance** | 8.6 (6 reviews) | Not enough data | Not enough data | ### Supply Side Platform (SSP) | Product | Score | Reviews | |---|---|---| | **Google Ad Manager** | 8.2/10 | 73 | | **Google Tag Manager** | N/A | N/A | | **Mixpanel** | N/A | N/A | #### Agentic AI - Supply Side Platform (SSP) | Feature | Google Ad Manager | Google Tag Manager | Mixpanel | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | #### SSP Functionality | Feature | Google Ad Manager | Google Tag Manager | Mixpanel | |---|---|---|---| | **SSP Functionality ** | 8.2 (53 reviews) | Not enough data | Not enough data | #### SSP | Feature | Google Ad Manager | Google Tag Manager | Mixpanel | |---|---|---|---| | **Ad Unit Availability** | 8.2 (54 reviews) | Not enough data | Not enough data | | **Impression Targeting** | 8.6 (50 reviews) | Not enough data | Not enough data | | **Floor Price** | 8.1 (46 reviews) | Not enough data | Not enough data | | **Advertiser Restrictions** | 7.7 (50 reviews) | Not enough data | Not enough data | | **Bid Reporting** | 8.2 (47 reviews) | Not enough data | Not enough data | ### Mobile Analytics | Product | Score | Reviews | |---|---|---| | **Google Ad Manager** | N/A | N/A | | **Google Tag Manager** | N/A | N/A | | **Mixpanel** | 8.7/10 | 273 | #### Metrics | Feature | Google Ad Manager | Google Tag Manager | Mixpanel | |---|---|---|---| | **Engagement** | Not enough data | Not enough data | 9.0 (252 reviews) | | **Exit Tracking** | Not enough data | Not enough data | 8.3 (210 reviews) | | **Retention** | Not enough data | Not enough data | 8.7 (241 reviews) | | **Return** | Not enough data | Not enough data | 8.7 (212 reviews) | | **Conversions** | Not enough data | Not enough data | 9.0 (233 reviews) | --- ## Categories **Unique to Google Ad Manager (3):** [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp), [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms), [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server) **Unique to Google Tag Manager (2):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Tag Management Systems](https://www.g2.com/categories/tag-management-systems) **Unique to Mixpanel (4):** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) --- ## Reviewer Demographics ### By Company Size | Segment | Google Ad Manager | Google Tag Manager | Mixpanel | |---|---|---|---| | **Small-Business** | 37.1% | 54.2% | 52.3% | | **Mid-Market** | 41.9% | 35.3% | 37.7% | | **Enterprise** | 21.0% | 10.5% | 10.0% | ### By Industry #### Google Ad Manager - **Marketing and Advertising:** 40.7% - **Publishing:** 6.5% - **Internet:** 6.1% - **Broadcast Media:** 4.3% - **Newspapers:** 4.3% - **Online Media:** 3.9% - **Media Production:** 3.0% - **Information Technology and Services:** 3.0% - **Retail:** 2.6% - **Computer Software:** 2.6% - **Other:** 22.9% #### Google Tag Manager - **Marketing and Advertising:** 33.4% - **Computer Software:** 8.9% - **Information Technology and Services:** 8.7% - **Internet:** 5.8% - **Financial Services:** 3.4% - **Retail:** 3.1% - **Health, Wellness and Fitness:** 2.2% - **Consumer Goods:** 1.7% - **Apparel & Fashion:** 1.4% - **Automotive:** 1.4% - **Other:** 30.0% #### Mixpanel - **Computer Software:** 25.3% - **Information Technology and Services:** 11.6% - **Financial Services:** 9.4% - **Internet:** 6.4% - **Health, Wellness and Fitness:** 5.1% - **Marketing and Advertising:** 4.4% - **Retail:** 2.6% - **Consumer Goods:** 2.2% - **Education Management:** 2.1% - **Hospital & Health Care:** 1.7% - **Other:** 29.2% --- ## Alternatives ### Alternatives to Google Ad Manager - [OpenX](https://www.g2.com/products/openx/reviews) — 3.2/5 stars (18 reviews) - [PubMatic](https://www.g2.com/products/pubmatic/reviews) — 3.2/5 stars (11 reviews) - [Equativ](https://www.g2.com/products/equativ/reviews) — 4.0/5 stars (12 reviews) - [Magnite, for Sellers](https://www.g2.com/products/magnite-for-sellers/reviews) — 3.2/5 stars (20 reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) — 3.9/5 stars (164 reviews) - [AdButler](https://www.g2.com/products/adbutler/reviews) — 4.5/5 stars (64 reviews) - [Kevel](https://www.g2.com/products/kevel/reviews) — 4.5/5 stars (43 reviews) - [Unity Ads](https://www.g2.com/products/unity-ads/reviews) — 4.3/5 stars (61 reviews) - [Broadstreet](https://www.g2.com/products/broadstreet/reviews) — 4.8/5 stars (52 reviews) - [Adform Integrated Advertising Platform](https://www.g2.com/products/adform-integrated-advertising-platform/reviews) — 4.3/5 stars (11 reviews) ### Alternatives to Google Tag Manager - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2881 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1215 reviews) - [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews) - [Piwik PRO](https://www.g2.com/products/piwik-pro/reviews) — 4.5/5 stars (49 reviews) - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1774 reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews) - [Siteimprove](https://www.g2.com/products/siteimprove/reviews) — 4.6/5 stars (432 reviews) - [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews) - [Matomo (Formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews) — 4.2/5 stars (96 reviews) ### Alternatives to Mixpanel - [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews) - [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1048 reviews) - [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews) - [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2881 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1774 reviews) - [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews) - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews) - [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews) - [Countly](https://www.g2.com/products/countly/reviews) — 4.1/5 stars (20 reviews) --- ## Top Discussions ### Google Ad Manager - Title: [Is Google Ad Manager An SSP?](https://www.g2.com/discussions/is-google-ad-manager-an-ssp) — 2 comments > **Top comment:** "Yes" - Title: [How do I use Google Ad Manager?](https://www.g2.com/discussions/how-do-i-use-google-ad-manager) — 1 comment > **Top comment:** "Using Ad manager we can easily manage our ads" - Title: [What is Google Ad Manager used for?](https://www.g2.com/discussions/what-is-google-ad-manager-used-for) — 1 comment > **Top comment:** "It is best way to monetize client ads on different platform also benifit for ADX to sell direct ads and get more revenue" ### Google Tag Manager - Title: [What is the difference between Google Analytics and Google Tag Manager?](https://www.g2.com/discussions/what-is-the-difference-between-google-analytics-and-google-tag-manager) — 3 comments > **Top comment:** "Google analytics we can check the performance of website like number of users visiting our website , bounce rate, conversions, sessions, etc. In Google tag..." - Title: [How does Google Tag Manager integrate with Google Analytics?](https://www.g2.com/discussions/how-does-google-tag-manager-integrate-with-google-analytics) — 1 comment > **Top comment:** "Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect." ### Mixpanel - Title: [Is mixpanel free?](https://www.g2.com/discussions/is-mixpanel-free) — 4 comments > **Top comment:** "No" - Title: [What is Mixpanel used for?](https://www.g2.com/discussions/what-is-mixpanel-used-for) — 2 comments > **Top comment:** "Mixpanel is a tool that helps businesses track and understand how people use their websites, apps, or software. It collects data on user actions, like..." - Title: [What can mixpanel do?](https://www.g2.com/discussions/what-can-mixpanel-do) — 1 comment > **Top comment:** "MixPanel is an event logging platform that you can use to understand how your users are engaging with your application." - Title: [C](https://www.g2.com/discussions/mixpanel-c) — 1 comment, 1 upvote > **Top comment:** "C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential." - Title: [Can I use mixpanel with for real-time data?](https://www.g2.com/discussions/can-i-use-mixpanel-with-for-real-time-data) — 1 comment, 1 upvote > **Top comment:** "Yes you can" --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-ad-manager-vs-google-tag-manager-vs-mixpanel)