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Compare GoodData and Looker 
At a Glance
Market Segments
Mid-Market (43.7% of reviews)
Mid-Market (60.7% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
GoodData
Star Rating
(561)4.2 out of 5
Market Segments
Mid-Market (43.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 4 pricing plansLooker
Star Rating
(1,599)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that GoodData excels in its customization capabilities, allowing users to create highly tailored dashboards. Users appreciate the platform's ability to handle large datasets effectively, which enhances their data visualization experience.
- Users say Looker stands out for its user-friendly interface and interactive reporting features. Many find it easy to create engaging reports with various charts and graphs, making it a popular choice for teams needing to share insights quickly.
- According to verified reviews, GoodData's integration capabilities are highly praised, with users noting that it connects seamlessly to multiple data sources. This flexibility is a significant advantage for organizations looking to visualize data from diverse origins.
- Reviewers mention that Looker offers a robust set of integrations and functionalities, which are particularly beneficial for e-commerce businesses tracking performance metrics. Users appreciate the platform's ability to provide meaningful insights into sales trends and customer behavior.
- G2 reviewers highlight GoodData's strong support for embedded analytics, making it a preferred choice for companies looking to integrate analytics into their applications. This feature allows for a more cohesive user experience across platforms.
- Users report that while Looker is effective for creating dashboards, some find it less intuitive than GoodData when it comes to setup and administration. GoodData users often commend its straightforward onboarding process, which can lead to quicker implementation times.
Pricing
Entry-Level Pricing
GoodData
Internal Analytics Professional
Contact Us
Per-user Pricing
- Platform Fee + number of users
- Unlimited users & data
- Annual Billing
Looker
No pricing availableFree Trial
GoodData
No trial information availableLooker
Free Trial is available
Ratings
Meets Requirements
8.3
455
8.7
1,094
Ease of Use
8.3
414
8.2
1,099
Ease of Setup
7.9
354
8.2
577
Ease of Admin
7.4
260
8.3
430
Quality of Support
8.8
363
8.6
932
Has the product been a good partner in doing business?
8.4
237
8.9
408
Product Direction (% positive)
7.5
449
8.7
1,026
Features by Category
Reports
8.6
283
|
Verified
8.6
660
|
Verified
8.3
268
|
Verified
8.2
614
|
Verified
8.6
284
|
Verified
8.2
657
|
Verified
8.3
259
|
Verified
8.3
527
|
Verified
8.6
285
|
Verified
8.7
661
|
Verified
Self Service
8.2
276
|
Verified
8.4
620
|
Verified
8.7
278
|
Verified
8.6
636
|
Verified
8.3
267
|
Verified
8.4
610
|
Verified
7.8
254
8.1
614
|
Verified
7.9
255
|
Verified
8.3
587
|
Verified
7.7
234
7.7
499
|
Verified
Advanced Analytics
7.6
238
|
Verified
7.6
428
|
Verified
8.5
278
|
Verified
8.4
629
|
Verified
8.0
240
|
Verified
8.0
512
|
Verified
Building Reports
7.6
194
|
Verified
8.3
383
|
Verified
7.6
190
|
Verified
8.3
394
|
Verified
7.9
180
|
Verified
8.0
354
|
Verified
7.9
162
|
Verified
8.1
327
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
283
|
Verified
8.6
660
|
Verified
8.3
268
|
Verified
8.2
614
|
Verified
8.6
284
|
Verified
8.2
657
|
Verified
8.3
259
|
Verified
8.3
527
|
Verified
8.6
285
|
Verified
8.7
661
|
Verified
Reports
Not enough data
8.5
109
Not enough data
8.5
107
Not enough data
8.0
102
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
113
Not enough data
8.4
110
Not enough data
8.7
112
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
106
Collaboration
Not enough data
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.8
137
Not enough data
8.0
140
Not enough data
8.4
143
Reports
8.6
283
|
Verified
8.6
660
|
Verified
8.3
268
|
Verified
8.2
614
|
Verified
8.6
284
|
Verified
8.2
657
|
Verified
8.3
259
|
Verified
8.3
527
|
Verified
8.6
285
|
Verified
8.7
661
|
Verified
Data Preparation
8.2
187
|
Verified
8.4
281
|
Verified
8.1
180
|
Verified
8.3
262
|
Verified
Data Modeling and Blending
8.0
216
|
Verified
8.4
311
|
Verified
8.4
232
|
Verified
8.7
328
|
Verified
8.0
197
|
Verified
8.3
310
|
Verified
Generative AI
7.4
106
7.1
89
7.6
102
7.1
87
Agentic AI - Analytics Platforms
8.4
15
7.2
40
8.8
15
7.4
39
8.7
15
7.3
39
8.2
15
7.1
40
8.6
15
7.3
40
9.0
15
7.4
39
8.6
15
7.6
38
Self Service
8.2
276
|
Verified
8.4
620
|
Verified
8.7
278
|
Verified
8.6
636
|
Verified
8.3
267
|
Verified
8.4
610
|
Verified
7.8
254
8.1
614
|
Verified
7.9
255
|
Verified
8.3
587
|
Verified
7.7
234
7.7
499
|
Verified
Deployment & Integration - Analytics Platforms
9.0
15
8.0
37
8.3
15
8.1
35
8.6
15
7.7
35
8.9
15
8.4
39
Advanced Analytics
7.6
238
|
Verified
7.6
428
|
Verified
8.5
278
|
Verified
8.4
629
|
Verified
8.0
240
|
Verified
8.0
512
|
Verified
Performance & Scalability - Analytics Platforms
9.0
15
8.0
41
8.4
15
8.0
36
Advanced Analytics & Modeling - Analytics Platforms
8.3
15
8.1
39
8.6
15
7.2
35
8.7
15
7.3
35
Agentic AI Capabilities - Analytics Platforms
7.9
15
7.2
35
8.6
15
7.5
36
9.3
15
7.7
35
8.7
15
7.4
35
Personalized Intelligence - Analytics Platforms
8.3
15
7.6
35
8.8
15
7.3
36
8.4
15
7.6
35
Building Reports
7.6
194
|
Verified
8.3
383
|
Verified
7.6
190
|
Verified
8.3
394
|
Verified
7.9
180
|
Verified
8.0
354
|
Verified
7.9
162
|
Verified
8.1
327
|
Verified
Reports
8.6
283
|
Verified
8.6
660
|
Verified
8.3
268
|
Verified
8.2
614
|
Verified
8.6
284
|
Verified
8.2
657
|
Verified
8.3
259
|
Verified
8.3
527
|
Verified
8.6
285
|
Verified
8.7
661
|
Verified
Self Service
8.2
276
|
Verified
8.4
620
|
Verified
8.7
278
|
Verified
8.6
636
|
Verified
8.3
267
|
Verified
8.4
610
|
Verified
7.8
254
8.1
614
|
Verified
7.9
255
|
Verified
8.3
587
|
Verified
7.7
234
7.7
499
|
Verified
Building Reports
7.6
194
|
Verified
8.3
383
|
Verified
7.6
190
|
Verified
8.3
394
|
Verified
7.9
180
|
Verified
8.0
354
|
Verified
7.9
162
|
Verified
8.1
327
|
Verified
Metrics
Not enough data
8.8
238
Not enough data
8.7
238
Not enough data
8.4
224
Not enough data
8.4
226
Not enough data
8.4
215
Not enough data
8.3
225
Not enough data
8.4
219
Not enough data
8.5
230
Not enough data
8.3
222
Reporting
Not enough data
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
242
Not enough data
8.6
245
Not enough data
8.1
199
Not enough data
8.4
205
Not enough data
9.0
254
Other
Not enough data
8.7
226
Not enough data
8.6
209
Not enough data
8.4
201
Not enough data
8.7
215
Not enough data
8.7
207
Not enough data
8.2
179
Not enough data
8.3
191
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Administration
Not enough data
8.4
217
Not enough data
8.4
194
Not enough data
8.5
246
Not enough data
8.6
240
Agentic AI - Sales Analytics
Not enough data
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Data Sourcing
Not enough data
8.8
204
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
208
Predictive Analytics
Not enough data
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Sales Management
Not enough data
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Deployment & Integration - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Connectivity & Federation - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Modeling & Metrics - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Performance Optimization - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Governance - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Advanced Intelligence - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Enablement - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
221
|
Verified
Not enough data
8.7
240
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Categories
Categories
Shared Categories
GoodData and Looker are categorized as Analytics Platforms and Embedded Business Intelligence
Unique Categories
GoodData is categorized as Semantic Layer Tools and Predictive Analytics
Looker is categorized as Sales Analytics, Marketing Analytics, Digital Analytics, and Data Visualization
Reviews
Reviewers' Company Size
GoodData
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
17.7%
Consumer Services
14.9%
Information Technology and Services
14.7%
Retail
5.5%
Marketing and Advertising
4.3%
Other
42.9%
Computer Software
11.7%
Information Technology and Services
11.0%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.1%
Other
55.3%
Alternatives
Discussions
Is there any way to send .csv or Excel files to people on an automated basis?
2 Comments
JK
I don’t believe this functionality exists in GoodData. You can send the PDF reports generated or you could look at sending the reports directly from your...Read more
send e-mails for users
2 Comments
JK
I believe you can use the API to grab the emails for registered users and then pass them to an email application. Some of this will depend on how you have...Read more
How to store historic data?
1 Comment
Official Response from GoodData
Hi Niketha,
What attributes store historical data is defined by your data admin in the Logical Data Model of your application (see more here:...Read more
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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