Compare Gong and Zoho CRM 
At a Glance
Market Segments
Mid-Market (69.4% of reviews)
Small-Business (61.6% of reviews)
Entry-Level Pricing
No pricing available
Free
Gong
Star Rating
(6,542)4.7 out of 5
Market Segments
Mid-Market (69.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about GongZoho CRM
Star Rating
(2,894)4.1 out of 5
Market Segments
Small-Business (61.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Gong excels in user satisfaction, with a significantly higher overall rating compared to Zoho CRM. Users appreciate Gong's ability to capture and analyze calls, which helps them improve communication with prospects and customers, making it a valuable tool in their daily workflow.
- Users say that Zoho CRM offers impressive customization and automation capabilities, making it a great choice for small businesses. Reviewers highlight its affordability and scalability, noting that it serves as a central hub for managing various activities effectively.
- According to verified reviews, Gong's implementation process is praised for being straightforward and user-friendly. New users have found the initial setup easy, allowing them to quickly start leveraging its features, such as detailed meeting messages that provide valuable context for customer interactions.
- Reviewers mention that while Zoho CRM provides a solid foundation for data and email customization, some users experience challenges in matching the software to their specific workflows. This can lead to configuration difficulties that may hinder the overall user experience.
- G2 reviewers highlight Gong's strong support quality, with users noting that the assistance they receive is timely and effective. This level of support contributes to a smoother experience, especially when users are trying to navigate the platform's more advanced features.
- Users report that Zoho CRM's extensive automation features are beneficial for managing tasks and workflows, but some find that it lacks the depth of insights provided by Gong. Gong's ability to query customer information post-meeting is particularly valued, as it allows users to access critical data quickly when needed.
Pricing
Entry-Level Pricing
Gong
No pricing availableZoho CRM
Free Edition
Free
With three free users and essentials like leads, documents and mobile apps, it’s a perfect fit
for your home business.
- Leads, Contacts, Accounts
- Tasks, Events, Call log, and Notes
- Opportunities
Free Trial
Gong
No trial information availableZoho CRM
Free Trial is available
Ratings
Meets Requirements
9.4
4,986
8.4
2,460
Ease of Use
9.3
5,044
8.3
2,479
Ease of Setup
9.1
1,261
8.0
1,250
Ease of Admin
9.1
775
8.0
1,019
Quality of Support
9.2
3,542
7.6
2,253
Has the product been a good partner in doing business?
9.3
777
8.0
995
Product Direction (% positive)
9.0
4,662
8.0
2,395
Features by Category
Sales Force Automation
Not enough data
8.5
1647
|
Verified
Not enough data
8.3
876
|
Verified
Not enough data
8.2
1566
|
Verified
Not enough data
8.2
1632
|
Verified
Not enough data
7.8
1186
|
Verified
Not enough data
8.4
671
|
Verified
Not enough data
7.9
1217
|
Verified
Not enough data
8.0
1209
|
Verified
Not enough data
8.2
1323
|
Verified
Marketing Automation
Not enough data
8.0
1343
|
Verified
Not enough data
7.9
1304
|
Verified
Not enough data
8.4
1538
|
Verified
Not enough data
7.9
1126
|
Verified
Customer Support
Not enough data
8.0
1201
|
Verified
Not enough data
7.9
1204
|
Verified
Not enough data
7.9
1236
|
Verified
Not enough data
7.8
1068
|
Verified
Not enough data
8.0
1113
|
Verified
Reporting & Analytics
Not enough data
8.2
1510
|
Verified
Not enough data
8.2
1559
|
Verified
Not enough data
8.1
1055
|
Verified
Mobile & Social
Not enough data
8.1
1082
|
Verified
Not enough data
8.0
1091
|
Verified
Not enough data
8.0
1201
|
Verified
Platform
Not enough data
8.1
865
|
Verified
Not enough data
8.1
838
|
Verified
Not enough data
8.4
857
|
Verified
Not enough data
8.1
647
|
Verified
Not enough data
7.8
547
|
Verified
Not enough data
8.1
718
|
Verified
Not enough data
8.4
845
|
Verified
Not enough data
8.1
661
|
Verified
Integration
Not enough data
8.3
651
|
Verified
Not enough data
8.1
640
|
Verified
Not enough data
8.0
600
|
Verified
Generative AI
Not enough data
8.2
180
Agentic AI - CRM
Not enough data
8.0
65
Not enough data
8.3
63
Not enough data
8.1
66
Not enough data
8.0
65
Not enough data
8.3
64
Not enough data
8.3
64
Not enough data
8.3
64
Configuration - cpq
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
60
Not enough data
8.3
56
Not enough data
8.4
61
Pricing
Not enough data
8.1
63
Not enough data
7.5
58
Not enough data
8.1
57
Not enough data
8.4
59
Not enough data
8.6
59
Not enough data
8.5
57
Quoting
Not enough data
8.4
59
Not enough data
8.3
53
Not enough data
8.4
54
Not enough data
8.4
56
Not enough data
8.6
53
Admin
Not enough data
8.2
90
Not enough data
7.7
84
Not enough data
8.3
87
Not enough data
8.3
84
Channels
Not enough data
8.1
58
Not enough data
7.7
53
Not enough data
8.0
50
Platform
Not enough data
8.4
90
Not enough data
8.2
86
Not enough data
8.0
78
Not enough data
8.5
89
Not enough data
8.4
91
Not enough data
8.6
20
Generative AI - cpq
Not enough data
7.4
15
Not enough data
7.5
16
Not enough data
7.7
16
Competition
Not enough data
8.7
58
|
Verified
Not enough data
8.7
57
|
Verified
Not enough data
8.7
57
|
Verified
Not enough data
8.5
53
|
Verified
Not enough data
8.5
55
|
Verified
Not enough data
7.9
18
Agentic AI - Sales Gamification
Not enough data
Not enough data
Integrations
Not enough data
8.9
61
|
Verified
Not enough data
8.8
59
Not enough data
8.7
45
Platform
Not enough data
8.8
65
|
Verified
Not enough data
8.9
64
|
Verified
Not enough data
8.8
58
|
Verified
Not enough data
8.8
63
|
Verified
Not enough data
8.8
63
|
Verified
Employee Features
Not enough data
8.9
66
|
Verified
Not enough data
8.8
68
|
Verified
Not enough data
8.8
68
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.1
347
8.4
72
7.3
341
8.8
73
7.6
346
8.8
73
7.6
345
8.8
73
Organization
8.3
350
8.6
74
8.3
346
8.4
73
8.3
345
8.6
73
Performance Analysis
8.5
347
Feature Not Available
8.6
352
8.6
75
Sales Analysis
7.8
331
8.4
69
7.9
337
8.4
73
Generative AI
8.6
286
8.3
27
8.9
293
8.1
27
Agentic AI - AI Sales Assistant
8.1
54
Not enough data
7.9
53
Not enough data
8.2
55
Not enough data
8.3
53
Not enough data
8.2
53
Not enough data
8.2
53
Not enough data
8.1
53
Not enough data
Integrated Workflows
7.8
104
8.7
161
7.9
107
8.8
157
8.3
105
8.3
146
7.3
99
8.2
142
8.5
105
8.9
155
8.4
103
8.8
153
8.5
98
8.5
148
Repeatability and Reportability
8.2
99
8.4
145
8.0
100
8.6
150
7.9
99
8.6
143
8.4
105
8.2
139
7.3
97
7.9
121
AI and Automation
7.8
91
8.3
147
7.7
88
8.5
146
7.4
87
8.3
140
7.6
87
8.1
134
8.0
87
7.8
126
Generative AI
8.2
93
7.5
69
Agentic AI - Sales Engagement
8.1
49
7.9
28
8.0
48
7.8
26
8.2
49
8.0
27
8.2
47
7.9
26
8.1
49
7.7
27
8.0
47
8.0
27
8.2
48
8.1
26
Call Analytics
9.6
2776
|
Verified
Not enough data
8.8
2476
|
Verified
Not enough data
9.1
2689
|
Verified
Not enough data
8.3
1793
|
Verified
Not enough data
Artificial Intelligence - Conversation Intelligence
8.6
1870
|
Verified
Not enough data
8.3
2532
|
Verified
Not enough data
Not enough data
Not enough data
Generative AI
8.9
693
Not enough data
Agentic AI - Conversation Intelligence
8.0
135
Not enough data
8.0
134
Not enough data
8.1
138
Not enough data
8.0
135
Not enough data
8.2
136
Not enough data
8.1
135
Not enough data
8.0
135
Not enough data
Customer Requirements
Not enough data
8.5
52
Not enough data
8.5
51
Not enough data
8.5
53
Contracts
Not enough data
8.5
51
Not enough data
8.2
48
Not enough data
8.4
51
Revenue
Not enough data
8.5
53
Not enough data
8.5
51
Not enough data
8.4
48
Platform Basics
Not enough data
8.4
98
Not enough data
8.6
93
Not enough data
8.6
97
Not enough data
8.4
89
Not enough data
8.9
57
Agentic AI - Customer Journey Mapping
Not enough data
7.1
12
Content
Not enough data
8.9
79
Not enough data
8.6
76
Not enough data
8.5
76
Not enough data
8.7
77
Not enough data
8.6
74
Collaboration
Not enough data
8.8
76
Not enough data
8.5
78
Not enough data
9.0
80
Not enough data
9.0
83
Not enough data
8.7
78
Not enough data
8.7
75
Lead Monitoring
Not enough data
9.0
42
Not enough data
8.9
42
Not enough data
8.7
42
Agentic AI - Lead Capture
Not enough data
7.2
27
Not enough data
7.2
27
Data Capture
Not enough data
8.3
42
Not enough data
8.5
42
Not enough data
8.1
42
Not enough data
8.3
42
Analytics
Not enough data
9.1
42
Not enough data
8.8
42
Customization
Not enough data
8.7
41
Not enough data
8.6
41
Not enough data
8.7
42
Not enough data
8.7
42
Revenue Sourcing and Forecasting
Feature Not Available
Not enough data
8.6
378
Not enough data
8.6
408
Not enough data
8.2
348
Not enough data
8.4
356
Not enough data
8.0
250
Not enough data
8.1
246
Not enough data
CRM Data Enrichment
9.0
402
Not enough data
8.8
390
Not enough data
9.1
424
Not enough data
Feature Not Available
Not enough data
8.6
254
Not enough data
Account Management
8.1
325
Not enough data
8.2
340
Not enough data
8.3
350
Not enough data
8.6
371
Not enough data
8.5
260
Not enough data
8.1
241
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
7.7
41
Not enough data
8.0
42
Not enough data
7.7
40
Not enough data
7.4
38
Not enough data
7.5
40
Not enough data
Agentic AI - Lead Scoring
Not enough data
6.4
12
Not enough data
6.7
13
Not enough data
6.7
12
Not enough data
6.8
12
Attribution
Not enough data
8.5
21
Not enough data
8.6
22
Not enough data
8.0
21
Discovery
Not enough data
8.6
22
Not enough data
8.3
21
Not enough data
8.3
22
Management
Not enough data
8.4
22
Not enough data
8.4
22
Platform
Not enough data
8.4
22
Not enough data
8.3
21
Agentic AI - Sales Performance Management
Not enough data
7.9
21
Not enough data
8.1
20
Not enough data
7.9
21
Incentives
Not enough data
8.2
154
|
Verified
Not enough data
8.4
161
|
Verified
Not enough data
8.0
153
|
Verified
Not enough data
8.4
162
|
Verified
Personalization
Not enough data
8.5
178
|
Verified
Not enough data
8.6
179
|
Verified
Not enough data
8.6
185
|
Verified
Not enough data
8.4
172
|
Verified
Administrative
Not enough data
8.5
170
|
Verified
Not enough data
8.5
174
|
Verified
Not enough data
8.4
162
Agentic AI - Email Tracking
Not enough data
7.7
30
Not enough data
7.5
29
Not enough data
7.6
30
Not enough data
7.0
29
Not enough data
7.0
30
Not enough data
7.4
30
Not enough data
7.6
29
Analytics
Not enough data
8.3
139
Not enough data
8.3
144
Not enough data
8.4
145
Customizations
Not enough data
8.7
149
Not enough data
8.8
146
Not enough data
8.8
147
Not enough data
8.7
143
Not enough data
8.6
148
Generative AI
Not enough data
7.6
59
Agentic AI - Sales Analytics
8.3
55
7.5
29
8.5
55
7.5
29
8.4
57
7.1
29
8.6
58
7.4
29
8.3
57
7.5
29
Data Sourcing
8.5
746
8.3
145
8.7
788
8.4
149
8.5
716
8.3
142
8.9
804
8.6
156
8.6
726
8.5
147
Predictive Analytics
8.1
720
8.5
147
8.4
750
8.3
139
8.2
736
8.0
124
8.3
722
8.2
130
Sales Management
8.6
760
8.5
154
8.3
721
8.3
131
8.7
757
8.5
145
9.0
826
8.8
152
Agentic AI - Sales Coaching
8.1
61
Not enough data
8.5
61
Not enough data
8.3
62
Not enough data
8.3
60
Not enough data
Training
9.0
1965
|
Verified
Not enough data
9.0
2178
|
Verified
Not enough data
8.6
1527
|
Verified
Not enough data
9.2
2216
|
Verified
Not enough data
Feedback
9.3
2370
|
Verified
Not enough data
9.0
1853
|
Verified
Not enough data
9.0
1894
|
Verified
Not enough data
8.8
1605
|
Verified
Not enough data
8.9
1791
|
Verified
Not enough data
8.9
1878
|
Verified
Not enough data
Feature Not Available
Not enough data
Generative AI
8.9
387
Not enough data
Agentic AI - Sales Enablement
Not enough data
6.1
6
Not enough data
6.1
6
Not enough data
6.1
6
Content Management
Not enough data
8.2
10
Not enough data
8.0
10
Not enough data
8.0
10
Not enough data
8.8
10
Not enough data
8.2
10
Analytics
Not enough data
9.0
10
Not enough data
8.3
10
Not enough data
8.3
10
Not enough data
8.3
10
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Gong and Zoho CRM are categorized as Sales Engagement, AI Sales Assistant, and Sales Analytics
Unique Categories
Gong is categorized as Revenue AI Platforms, Revenue Operations & Intelligence (RO&I), Conversation Intelligence, and Sales Coaching
Zoho CRM is categorized as Client Portal, Customer Journey Mapping, Quote-to-Cash, Email Tracking, Sales Gamification, Sales Performance Management, CRM, CPQ, Lead Capture, Lead Scoring, Sales Enablement, and Insurance CRM
Reviews
Reviewers' Company Size
Gong
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
37.6%
Information Technology and Services
16.8%
Marketing and Advertising
9.0%
Internet
5.0%
Financial Services
3.2%
Other
28.4%
Information Technology and Services
16.0%
Computer Software
9.9%
Marketing and Advertising
8.8%
Financial Services
3.6%
Real Estate
3.5%
Other
58.2%
Discussions
What is gong software?
6 Comments
RT
Gong software is a software that records and analyzes sales calls. This allows the sales person to focus on the call and then analyze the data later. This...Read more
What is the email address to send the invite to for a last minute call to be recorded? And is there a way to send the invite via email, not through the gong site?
4 Comments
PB
Hi Bianca! You can go ahead and send the invitation to assistant@gong.io. I hope that helps!Read more
Do you accept marketing ideas/suggestions? I sent one to Udi and Amit.
3 Comments
CG
Very high ferformerRead more
What have you found better than ZOHO
5 Comments
PC
Zoho One, with over 45 business applications, all centrally managed and synchronized, is the leader in breadth of application and breadth of security versus...Read more
can we create segmentation in this
3 Comments
Official Response from Zoho CRM
Yes Lavanya,
Zoho CRM supports segmentation. Segment your prospects/customers into buckets based on a pre-defined criteria, to identify cross-sell/up-sell...Read more
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