Compare Backstory and Gong 
At a Glance
Market Segments
Enterprise (54.1% of reviews)
Mid-Market (69.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Backstory
Star Rating
(630)4.5 out of 5
Market Segments
Enterprise (54.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BackstoryGong
Star Rating
(6,603)4.7 out of 5
Market Segments
Mid-Market (69.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about GongSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Gong excels in user satisfaction, with a significantly higher overall score compared to People.ai. Users appreciate Gong's ability to capture and analyze calls, which helps them improve communication with prospects and customers, making it a valuable part of their daily workflow.
- According to verified reviews, People.ai is praised for its user-friendly interface and intuitive design. Users have noted that the platform provides invaluable insights that help in making data-driven decisions, which is crucial for managing sales effectively.
- Reviewers mention that Gong's implementation process is straightforward, with many users highlighting the ease of initial setup. This contrasts with some feedback for People.ai, where users have expressed challenges in configuration, indicating a potential area for improvement.
- Users say that both platforms offer strong support, but People.ai's customer success team stands out for its integration into client organizations. Reviewers appreciate the partnership approach, which helps align the product roadmap with customer needs, enhancing the overall experience.
- G2 reviewers highlight Gong's robust features for capturing detailed meeting messages, which allow users to revisit customer interactions easily. This feature is particularly valued for its ability to provide context and insights, making it easier to address customer needs effectively.
- According to recent feedback, while People.ai has strong capabilities in data-driven insights and pipeline management, Gong's comprehensive analytics and conversation intelligence features are often seen as more advanced, providing users with deeper insights into their sales processes.
Pricing
Entry-Level Pricing
Backstory
No pricing availableGong
No pricing availableFree Trial
Backstory
No trial information availableGong
No trial information availableRatings
Meets Requirements
8.8
413
9.4
5,036
Ease of Use
8.9
415
9.3
5,097
Ease of Setup
8.3
82
9.1
1,305
Ease of Admin
8.3
85
9.1
776
Quality of Support
9.1
330
9.2
3,577
Has the product been a good partner in doing business?
9.4
87
9.3
778
Product Direction (% positive)
8.0
353
9.0
4,708
Features by Category
Lead Intelligence
8.6
68
Not enough data
8.5
87
Not enough data
Feature Not Available
Not enough data
Lead Management
8.6
67
Not enough data
8.5
68
Not enough data
8.6
69
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
46
Not enough data
8.6
72
|
Verified
Not enough data
8.7
58
Not enough data
Campaign Execution
Feature Not Available
Not enough data
9.0
71
Not enough data
8.9
69
Not enough data
9.0
55
Not enough data
Agentic AI - Account Data Management
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
7.1
346
Feature Not Available
7.3
340
Feature Not Available
7.5
345
Feature Not Available
7.6
344
Organization
9.0
54
|
Verified
8.3
349
9.0
54
|
Verified
8.3
345
8.8
52
|
Verified
8.3
344
Performance Analysis
9.0
57
|
Verified
8.5
346
9.0
64
|
Verified
8.6
351
Sales Analysis
8.8
46
|
Verified
7.7
330
9.0
55
|
Verified
7.9
336
Generative AI
Not enough data
8.6
285
Not enough data
8.9
292
Agentic AI - AI Sales Assistant
Feature Not Available
8.1
53
Not enough data
7.9
52
Not enough data
8.2
55
Not enough data
8.3
53
Not enough data
8.2
52
Feature Not Available
8.2
53
Not enough data
8.1
53
Integrated Workflows
Not enough data
7.8
104
Not enough data
8.0
108
Not enough data
8.3
105
Not enough data
7.3
98
Not enough data
8.5
107
Not enough data
8.4
102
Not enough data
8.5
98
Repeatability and Reportability
Not enough data
8.2
100
Not enough data
8.0
101
Not enough data
7.9
99
Not enough data
8.5
111
Not enough data
7.3
97
AI and Automation
Not enough data
7.8
91
Not enough data
7.7
88
Not enough data
7.4
87
Not enough data
7.6
87
Not enough data
8.0
87
Generative AI
Not enough data
8.2
93
Agentic AI - Sales Engagement
Not enough data
8.1
49
Not enough data
8.0
48
Not enough data
8.2
49
Not enough data
8.2
47
Not enough data
8.1
49
Not enough data
8.0
47
Not enough data
8.2
48
Logistics
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Editing & Design
9.2
11
Not enough data
9.4
13
Not enough data
8.6
16
Not enough data
9.0
16
Not enough data
8.7
10
Not enough data
Agentic AI - Org Chart
Feature Not Available
Not enough data
Not enough data
Not enough data
Call Analytics
Not enough data
9.6
2791
|
Verified
Not enough data
8.8
2481
|
Verified
Not enough data
9.1
2703
|
Verified
Not enough data
8.3
1793
|
Verified
Artificial Intelligence - Conversation Intelligence
Not enough data
8.6
1870
|
Verified
Not enough data
8.3
2542
|
Verified
Not enough data
9.2
6
Generative AI
Not enough data
8.9
696
Agentic AI - Conversation Intelligence
Not enough data
8.0
134
Not enough data
8.0
134
Not enough data
8.1
143
Not enough data
8.0
135
Not enough data
8.2
136
Not enough data
8.1
135
Not enough data
7.9
134
Sales Team
9.0
42
Not enough data
8.8
39
Not enough data
8.9
40
Not enough data
Intelligence
9.1
41
Not enough data
Feature Not Available
Not enough data
9.0
39
Not enough data
Mapping
8.9
45
Not enough data
8.9
40
Not enough data
Agentic AI - Customer Revenue Optimization
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
8.9
27
Feature Not Available
9.0
37
8.6
377
8.8
36
8.6
407
8.9
25
8.2
347
8.7
29
8.4
355
7.5
6
8.0
249
7.6
7
8.1
245
CRM Data Enrichment
9.2
36
9.0
401
9.1
39
8.8
388
9.3
35
9.1
423
9.3
29
Feature Not Available
8.0
9
8.6
253
Account Management
8.9
35
8.1
324
Feature Not Available
8.2
339
9.1
33
8.3
349
9.0
38
8.6
370
7.8
10
8.5
259
7.7
5
8.1
240
Agentic AI - Revenue Operations & Intelligence (RO&I)
Feature Not Available
7.7
40
Not enough data
8.0
41
Not enough data
7.6
39
Feature Not Available
7.3
37
Not enough data
7.4
39
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
8.6
82
Not enough data
8.6
91
Not enough data
8.3
55
|
Verified
Not enough data
8.9
119
Not enough data
Personalization
8.7
102
Not enough data
8.9
141
|
Verified
Not enough data
9.0
166
|
Verified
Not enough data
8.7
112
|
Verified
Not enough data
Administrative
8.9
139
|
Verified
Not enough data
8.7
107
|
Verified
Not enough data
8.7
112
Not enough data
Agentic AI - Sales Analytics
Not enough data
8.3
56
Not enough data
8.4
56
Not enough data
8.3
58
Not enough data
8.6
59
Not enough data
8.3
58
Data Sourcing
8.6
88
8.5
747
8.5
79
8.7
789
8.8
72
8.5
716
8.9
100
8.9
804
8.8
82
8.6
725
Predictive Analytics
8.7
80
8.1
721
8.6
96
8.4
750
8.6
82
8.2
736
8.7
85
8.3
722
Sales Management
8.6
91
8.6
760
8.7
85
8.2
721
8.8
107
8.7
758
9.0
124
9.0
828
Agentic AI - Sales Coaching
Not enough data
8.1
61
Not enough data
8.5
62
Not enough data
8.3
62
Not enough data
8.3
60
Training
8.6
54
|
Verified
9.0
1966
|
Verified
8.4
54
9.0
2178
|
Verified
8.5
41
8.6
1526
|
Verified
8.7
36
9.2
2216
|
Verified
Feedback
8.7
45
|
Verified
9.3
2371
|
Verified
8.9
60
|
Verified
9.0
1852
|
Verified
9.0
45
9.0
1893
|
Verified
9.1
60
|
Verified
8.8
1603
|
Verified
8.7
56
|
Verified
8.9
1789
|
Verified
8.7
49
|
Verified
8.9
1876
|
Verified
9.1
49
Feature Not Available
Generative AI
Not enough data
8.9
386
Agentic AI - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.0
8
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Revenue AI Platforms
Not enough data
9.6
23
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.7
17
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.4
15
Not enough data
Not enough data
Not enough data
9.6
15
Categories
Categories
Shared Categories
Backstory and Gong are categorized as Revenue AI Platforms, Revenue Operations & Intelligence (RO&I), AI Sales Assistant, Sales Analytics, and Sales Coaching
Unique Categories
Backstory is categorized as Account Data Management, Customer Revenue Optimization, Sales Performance Management, and Org Chart
Gong is categorized as Conversation Intelligence and Sales Engagement
Reviews
Reviewers' Company Size
Backstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Gong
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
36.0%
Information Technology and Services
31.8%
Telecommunications
9.4%
Computer & Network Security
5.0%
Internet
2.1%
Other
15.7%
Computer Software
37.5%
Information Technology and Services
16.8%
Marketing and Advertising
9.0%
Internet
5.0%
Financial Services
3.2%
Other
28.5%
Discussions
what is the best use of People.AI for sales reps?
1 Comment
KK
Hello Mitchel,
Thank you for your question. We have a page dedicated to People.ai's Solutions for Sales on our website...Read more
Time to reflect activity in PeopleAI
1 Comment
DL
What is the polling cycle time to reflect new activity ? Read more
What is gong software?
6 Comments
RT
Gong software is a software that records and analyzes sales calls. This allows the sales person to focus on the call and then analyze the data later. This...Read more
What is the email address to send the invite to for a last minute call to be recorded? And is there a way to send the invite via email, not through the gong site?
4 Comments
PB
Hi Bianca! You can go ahead and send the invitation to assistant@gong.io. I hope that helps!Read more
Do you accept marketing ideas/suggestions? I sent one to Udi and Amit.
3 Comments
CG
Very high ferformerRead more
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