# Backstory vs Gong Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Gong excels in capturing critical call insights, helping teams understand what drives conversions and stalls in deals. Users appreciate the platform's ability to provide detailed AI-generated meeting summaries that highlight key takeaways and next steps, making follow-ups more efficient.
- **Users say** that Backstory offers a user-friendly experience, particularly noting its ability to automate data entry in Salesforce. This feature significantly enhances productivity by eliminating manual tasks, which many users find invaluable for managing their sales processes.
- **According to verified reviews** , Gong's recent updates have improved its functionality, particularly in analyzing customer interactions. Users find it easy to ask questions about customer experiences, ensuring that important topics are covered during calls, which enhances overall engagement.
- **Reviewers mention** that while Backstory is intuitive and provides a great level of information, it sometimes struggles to meet specific workflow needs, leading to configuration challenges for some users. This can impact the overall effectiveness of the tool in certain environments.
- **G2 reviewers highlight** Gong's strong support and resources, with many praising the quality of coaching materials and the knowledge base. This support structure helps users maximize the platform's capabilities, contributing to a smoother user experience.
- **Users report** that while Backstory has a solid foundation, it lacks the extensive market presence and user feedback that Gong enjoys, which can lead to fewer updates and enhancements. Gong's larger user base translates to more frequent improvements and a more robust feature set overall.



| | Backstory | Gong | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 630 | 6,679 | 
| **Largest Market Segment** | Enterprise (54.1% of reviews) | Mid-Market (69.4% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Backstory

Pros:
- Helpful (3 reviews)
- CRM Integration (2 reviews)


### Gong

Pros:
- Helpful (301 reviews)
- Ease of Use (240 reviews)

Cons:
- Call Issues (119 reviews)
- Recording Issues (77 reviews)

---
## Ratings Comparison
| Rating | Backstory | Gong | 
|---|---|---|
  | **Meets Requirements** | 8.8 (413 reviews) | 9.4 (5104 reviews) | 
  | **Ease of Use** | 8.9 (415 reviews) | 9.3 (5166 reviews) | 
  | **Ease of Setup** | 8.3 (82 reviews) | 9.1 (1363 reviews) | 
  | **Ease of Admin** | 8.3 (85 reviews) | 9.1 (777 reviews) | 
  | **Quality of Support** | 9.1 (330 reviews) | 9.2 (3624 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (87 reviews) | 9.3 (779 reviews) | 
  | **Product Direction (% positive)** | 8.0 (353 reviews) | 9.0 (4762 reviews) | 

---
## Pricing

### Backstory

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Gong

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 119 |
| **Gong** | N/A | N/A |

#### Lead Intelligence

| Feature | Backstory | Gong | 
|---|---|---|
| **Market Insights ** | 8.6 (68 reviews) | Not enough data | 
| **Account-level Insights ** | 8.5 (87 reviews) | Not enough data | 
| **Lead Analysis ** | Feature Not Available | Not enough data | 

#### Lead Management

| Feature | Backstory | Gong | 
|---|---|---|
| **Segmentation ** | 8.6 (67 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.5 (68 reviews) | Not enough data | 
| **Account Identification ** | 8.6 (69 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Backstory | Gong | 
|---|---|---|
| **Omni-Channel Tracking ** | Feature Not Available | Not enough data | 
| **Revenue Planning ** | Feature Not Available | Not enough data | 
| **Media Attribution ** | 8.7 (46 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.6 (72 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 8.7 (58 reviews) | Not enough data | 

#### Campaign Execution

| Feature | Backstory | Gong | 
|---|---|---|
| **Website Personalization ** | Feature Not Available | Not enough data | 
| **Prioritized Accounts ** | 9.0 (71 reviews) | Not enough data | 
| **Trending Accounts ** | 8.9 (69 reviews) | Not enough data | 
| **Email Campaigns ** | 9.0 (55 reviews) | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | Backstory | Gong | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.9/10 | 85 |
| **Gong** | 8.1/10 | 400 |

#### Lead Facilitation

| Feature | Backstory | Gong | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 7.1 (347 reviews) | 
| **Lead Qualification** | Feature Not Available | 7.3 (341 reviews) | 
| **Lead Follow-up** | Feature Not Available | 7.6 (347 reviews) | 
| **Meeting Scheduling ** | Feature Not Available | 7.6 (346 reviews) | 

#### Organization

| Feature | Backstory | Gong | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 9.0 (54 reviews) ✓ Verified | 8.3 (351 reviews) | 
| **Data Entry** | 9.0 (54 reviews) ✓ Verified | 8.3 (346 reviews) | 
| **Integrations / APIs** | 8.8 (52 reviews) ✓ Verified | 8.3 (344 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Meeting Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Call Management** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Notes Management** | Not enough data | Not enough data | 
| **Sales Activity Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 

#### Performance Analysis

| Feature | Backstory | Gong | 
|---|---|---|
| **Coaching ** | 9.0 (57 reviews) ✓ Verified | 8.5 (347 reviews) | 
| **Peformance Tracking** | 9.0 (64 reviews) ✓ Verified | 8.6 (353 reviews) | 
| **Email Tracking** | Not enough data | Not enough data | 
| **Call Tracking** | Not enough data | Not enough data | 

#### Sales Analysis

| Feature | Backstory | Gong | 
|---|---|---|
| **ROI Forecasting ** | 8.8 (46 reviews) ✓ Verified | 7.7 (330 reviews) | 
| **Sales Forecasting ** | 9.0 (55 reviews) ✓ Verified | 7.9 (337 reviews) | 

#### Generative AI

| Feature | Backstory | Gong | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.6 (286 reviews) | 
| **AI Text Summarization** | Not enough data | 8.9 (294 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | Backstory | Gong | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | 8.1 (53 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (52 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (56 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (53 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.2 (52 reviews) | 
| **Proactive Assistance** | Feature Not Available | 8.2 (53 reviews) | 
| **Decision Making** | Not enough data | 8.2 (54 reviews) | 
| **AI/Machine Learning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Backstory | Gong | 
|---|---|---|
| **Email Response Control** | Not enough data | Not enough data | 
| **Speech Recognition** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **AI Writing Assistant** | Not enough data | Not enough data | 
| **For Sales Teams/Organizations** | Not enough data | Not enough data | 
| **Sales Automation** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Lead Scoring** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **SMS Messaging** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Conversation Intelligence** | Not enough data | Not enough data | 
| **Lead Engagement** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Omnichannel Outreach** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Gong** | 8.0/10 | 142 |

#### Integrated Workflows

| Feature | Backstory | Gong | 
|---|---|---|
| **Task Management** | Not enough data | 7.9 (106 reviews) | 
| **Email Tracking/Automation** | Not enough data | 8.0 (112 reviews) | 
| **Calls and Voice** | Not enough data | 8.4 (110 reviews) | 
| **Other Outreach Options ** | Not enough data | 7.3 (98 reviews) | 
| **CRM Integration** | Not enough data | 8.5 (111 reviews) | 
| **Calendar** | Not enough data | 8.4 (104 reviews) | 
| **Shared Records** | Not enough data | 8.5 (100 reviews) | 
| **Business Process Automation** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Sales Pipeline Management** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 

#### Repeatability and Reportability

| Feature | Backstory | Gong | 
|---|---|---|
| **Content Management** | Not enough data | 8.3 (102 reviews) | 
| **Workflow Management** | Not enough data | 8.1 (103 reviews) | 
| **Workflow Performance** | Not enough data | 8.0 (100 reviews) | 
| **Sales Coaching and Insights** | Not enough data | 8.5 (118 reviews) | 
| **Gamification** | Not enough data | 7.3 (97 reviews) | 

#### AI and Automation

| Feature | Backstory | Gong | 
|---|---|---|
| **Lead Prioritization** | Not enough data | 7.8 (91 reviews) | 
| **Lead Scoring** | Not enough data | 7.7 (88 reviews) | 
| **Best Time of Day Scheduling** | Not enough data | 7.4 (88 reviews) | 
| **Buyer Intelligence** | Not enough data | 7.6 (87 reviews) | 
| **Machine Learning** | Not enough data | 8.0 (88 reviews) | 

#### Generative AI

| Feature | Backstory | Gong | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.2 (95 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Backstory | Gong | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (49 reviews) | 
| **Multi-step Planning** | Not enough data | 8.0 (48 reviews) | 
| **Cross-system Integration** | Not enough data | 8.2 (50 reviews) | 
| **Adaptive Learning** | Not enough data | 8.2 (48 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.1 (50 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (47 reviews) | 
| **Decision Making** | Not enough data | 8.3 (50 reviews) | 
| **Strategic Planning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Backstory | Gong | 
|---|---|---|
| **Prospecting Tools** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Auto-Dialer** | Not enough data | Not enough data | 
| **For Sales Teams/Organizations** | Not enough data | Not enough data | 

### Org Chart

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.8/10 | 34 |
| **Gong** | N/A | N/A |

#### Logistics

| Feature | Backstory | Gong | 
|---|---|---|
| **Integration** | Feature Not Available | Not enough data | 
| **Analytics** | Feature Not Available | Not enough data | 
| **Data Import/Export** | Feature Not Available | Not enough data | 
| **Upload** | Feature Not Available | Not enough data | 
| **Employee Directory** | Feature Not Available | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Editing & Design

| Feature | Backstory | Gong | 
|---|---|---|
| **Drag-and-Drop** | 9.2 (11 reviews) | Not enough data | 
| **Update** | 9.4 (13 reviews) | Not enough data | 
| **Customize** | 8.6 (16 reviews) | Not enough data | 
| **Details** | 9.0 (16 reviews) | Not enough data | 
| **Restructure** | 8.7 (10 reviews) | Not enough data | 

#### Agentic AI - Org Chart

| Feature | Backstory | Gong | 
|---|---|---|
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Backstory | Gong | 
|---|---|---|
| **Mind Maps** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Time Off Requests** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Smart Chart Legend** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Design Management** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Applicant Tracking** | Not enough data | Not enough data | 
| **Succession Planning** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Employee Profiles** | Not enough data | Not enough data | 
| **Organizational Charting** | Not enough data | Not enough data | 
| **Interactive Elements** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Pulse Surveys** | Not enough data | Not enough data | 
| **Employee Database** | Not enough data | Not enough data | 
| **HR Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Publishing/Sharing** | Not enough data | Not enough data | 
| **Employee Onboarding** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Brainstorming** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Training Management** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Employee Photos** | Not enough data | Not enough data | 
| **Employee Management** | Not enough data | Not enough data | 
| **Org Chart Creation** | Not enough data | Not enough data | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Gong** | 8.4/10 | 2992 |

#### Call Analytics

| Feature | Backstory | Gong | 
|---|---|---|
| **Call Recording** | Not enough data | 9.6 (2803 reviews) ✓ Verified | 
| **Machine Learning** | Not enough data | 8.8 (2485 reviews) ✓ Verified | 
| **Call Analysis** | Not enough data | 9.1 (2711 reviews) ✓ Verified | 
| **Lead Qualification** | Not enough data | 8.3 (1794 reviews) ✓ Verified | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | Backstory | Gong | 
|---|---|---|
| **Customer Scoring** | Not enough data | 8.6 (1873 reviews) ✓ Verified | 
| **Speech-to-Text** | Not enough data | 8.3 (2548 reviews) ✓ Verified | 
| **Sentiment Analysis** | Not enough data | 8.7 (10 reviews) | 

#### Generative AI

| Feature | Backstory | Gong | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 8.8 (702 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Conversation Intelligence

| Feature | Backstory | Gong | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (134 reviews) | 
| **Multi-step Planning** | Not enough data | 8.0 (134 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (144 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (135 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.2 (137 reviews) | 
| **Proactive Assistance** | Not enough data | 8.1 (135 reviews) | 
| **Decision Making** | Not enough data | 8.0 (136 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Backstory | Gong | 
|---|---|---|
| **Performance Metrics** | Not enough data | Not enough data | 
| **Keyword Filtering** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **For Contact Centers** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Call Tracking** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Automatic Transcription** | Not enough data | Not enough data | 
| **Playbooks** | Not enough data | Not enough data | 
| **Employee Coaching Tools** | Not enough data | Not enough data | 
| **Text Mining** | Not enough data | Not enough data | 
| **Trend/Problem Indicators** | Not enough data | Not enough data | 
| **Notes Management** | Not enough data | Not enough data | 
| **Retention Tracking** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Recommendations** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Compliance Tracking** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Rules-Based Workflow** | Not enough data | Not enough data | 
| **Intent Recognition** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 

### Customer Revenue Optimization

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.9/10 | 72 |
| **Gong** | N/A | N/A |

#### Sales Team

| Feature | Backstory | Gong | 
|---|---|---|
| **Flexible Sales Process** | 9.0 (42 reviews) | Not enough data | 
| **Training Mode** | 8.8 (39 reviews) | Not enough data | 
| **Playbooks** | 8.9 (40 reviews) | Not enough data | 

#### Intelligence

| Feature | Backstory | Gong | 
|---|---|---|
| **Opportunity Identification** | 9.1 (41 reviews) | Not enough data | 
| **Zero-touch Renewals** | Feature Not Available | Not enough data | 
| **Smart Content** | 9.0 (39 reviews) | Not enough data | 

#### Mapping

| Feature | Backstory | Gong | 
|---|---|---|
| **Multiple Org Charts** | 8.9 (45 reviews) | Not enough data | 
| **Stakeholder Roles** | 8.9 (40 reviews) | Not enough data | 

#### Agentic AI - Customer Revenue Optimization

| Feature | Backstory | Gong | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Revenue Operations & Intelligence (RO&I)

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.6/10 | 57 |
| **Gong** | 8.2/10 | 490 |

#### Revenue Sourcing and Forecasting

| Feature | Backstory | Gong | 
|---|---|---|
| **Revenue History** | 8.9 (27 reviews) | Feature Not Available | 
| **Pipeline Management** | 9.0 (37 reviews) | 8.6 (377 reviews) | 
| **Dashboard Analytics** | 8.8 (36 reviews) | 8.6 (408 reviews) | 
| **Multi-Device Data Visualization** | 8.9 (25 reviews) | 8.2 (347 reviews) | 
| **Data Segmentation** | 8.7 (29 reviews) | 8.4 (355 reviews) | 
| **Predictive Forecasting** | 7.5 (6 reviews) | 8.0 (250 reviews) | 
| **Revenue Operations Cadence** | 7.6 (7 reviews) | 8.1 (246 reviews) | 

#### CRM Data Enrichment

| Feature | Backstory | Gong | 
|---|---|---|
| **Calendar Sync** | 9.2 (36 reviews) | 9.0 (402 reviews) | 
| **Email Activity Capture** | 9.1 (39 reviews) | 8.8 (389 reviews) | 
| **Conversation Intelligence** | 9.3 (35 reviews) | 9.1 (424 reviews) | 
| **Marketing Leads** | 9.3 (29 reviews) | Feature Not Available | 
| **Contact Capture** | 8.0 (9 reviews) | 8.6 (253 reviews) | 

#### Account Management

| Feature | Backstory | Gong | 
|---|---|---|
| **Nonengaged Accounts** | 8.9 (35 reviews) | 8.1 (324 reviews) | 
| **Account optimization** | Feature Not Available | 8.2 (339 reviews) | 
| **Historical Patterns** | 9.1 (33 reviews) | 8.3 (350 reviews) | 
| **Rep Performance** | 9.0 (38 reviews) | 8.6 (370 reviews) | 
| **Account Engagement** | 7.8 (10 reviews) | 8.5 (259 reviews) | 
| **Historical Win/Loss Patterns** | 7.7 (5 reviews) | 8.1 (240 reviews) | 

#### Agentic AI - Revenue Operations & Intelligence (RO&I)

| Feature | Backstory | Gong | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | 7.7 (40 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (41 reviews) | 
| **Adaptive Learning** | Not enough data | 7.6 (39 reviews) | 
| **Proactive Assistance** | Feature Not Available | 7.3 (37 reviews) | 
| **Decision Making** | Not enough data | 7.4 (39 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Website Integration** | Not enough data | Not enough data | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 228 |
| **Gong** | N/A | N/A |

#### Agentic AI - Sales Performance Management

| Feature | Backstory | Gong | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Incentives

| Feature | Backstory | Gong | 
|---|---|---|
| **Badges** | 8.6 (82 reviews) | Not enough data | 
| **Triggers** | 8.6 (91 reviews) | Not enough data | 
| **Commission Calculator** | 8.3 (55 reviews) ✓ Verified | Not enough data | 
| **Leaderboards** | 8.9 (119 reviews) | Not enough data | 

#### Personalization

| Feature | Backstory | Gong | 
|---|---|---|
| **Profiles** | 8.7 (102 reviews) | Not enough data | 
| **Custom Reports** | 8.9 (141 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 9.0 (166 reviews) ✓ Verified | Not enough data | 
| **Goal Setting/Tracking** | 8.7 (112 reviews) ✓ Verified | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Incentive Management** | Not enough data | Not enough data | 

#### Administrative

| Feature | Backstory | Gong | 
|---|---|---|
| **Third-Party Integrations** | 8.9 (139 reviews) ✓ Verified | Not enough data | 
| **Employee Structure** | 8.7 (107 reviews) ✓ Verified | Not enough data | 
| **Behavior Monitoring** | 8.7 (112 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Backstory | Gong | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **Gamification** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Employee Reward Programs** | Not enough data | Not enough data | 
| **Employee Management** | Not enough data | Not enough data | 
| **Ongoing Performance Tracking** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Commission Management** | Not enough data | Not enough data | 
| **For Sales Teams/Organizations** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Sales Planning** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Quota Planning** | Not enough data | Not enough data | 
| **Accounting** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Rewards Points** | Not enough data | Not enough data | 
| **Organizational Charting** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Milestone Tracking** | Not enough data | Not enough data | 
| **Territory Management** | Not enough data | Not enough data | 
| **Performance Appraisal** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Sales Onboarding & Training** | Not enough data | Not enough data | 
| **Employee Recognition** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Ratings/Reviews** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Training Management** | Not enough data | Not enough data | 
| **Goal Management** | Not enough data | Not enough data | 
| **Assignment Management** | Not enough data | Not enough data | 
| **Lead Scoring** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Electronic Signature** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Kanban Board** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Prospecting Tools** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Product Catalog** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Sales Pipeline Management** | Not enough data | Not enough data | 
| **Appointment Scheduling** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Transfers/Routing** | Not enough data | Not enough data | 
| **Activity/News Feed** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Revenue Management** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **File Sharing** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Mobile App** | Not enough data | Not enough data | 
| **Call Logging** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 144 |
| **Gong** | 8.5/10 | 1020 |

#### Agentic AI - Sales Analytics

| Feature | Backstory | Gong | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (57 reviews) | 
| **Cross-system Integration** | Not enough data | 8.4 (57 reviews) | 
| **Adaptive Learning** | Not enough data | 8.4 (59 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.6 (60 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (59 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

#### Data Sourcing

| Feature | Backstory | Gong | 
|---|---|---|
| **Data Sourcing** | 8.6 (88 reviews) | 8.5 (750 reviews) | 
| **Exporting & Sharing Data** | 8.5 (79 reviews) | 8.7 (793 reviews) | 
| **Multi-Device Data Visualization** | 8.8 (72 reviews) | 8.5 (719 reviews) | 
| **Interactive Dashboards** | 8.9 (100 reviews) | 8.9 (807 reviews) | 
| **Data Segmentation** | 8.8 (82 reviews) | 8.6 (727 reviews) | 

#### Predictive Analytics

| Feature | Backstory | Gong | 
|---|---|---|
| **Lead Scoring** | 8.7 (80 reviews) | 8.1 (724 reviews) | 
| **Opportunity Scoring** | 8.6 (96 reviews) | 8.4 (754 reviews) | 
| **Risk Analysis** | 8.6 (82 reviews) | 8.2 (739 reviews) | 
| **Live Forecasting** | 8.7 (85 reviews) | 8.3 (725 reviews) | 
| **Budgeting/Forecasting** | Not enough data | Not enough data | 
| **Correlation Analysis** | Not enough data | Not enough data | 
| **Competitive Analysis** | Not enough data | Not enough data | 
| **Sales Trend Analysis** | Not enough data | Not enough data | 
| **Statistical Analysis** | Not enough data | Not enough data | 

#### Sales Management

| Feature | Backstory | Gong | 
|---|---|---|
| **Live Pipeline Management** | 8.6 (91 reviews) | 8.6 (764 reviews) | 
| **Sales Gamification** | 8.7 (85 reviews) | 8.2 (724 reviews) | 
| **Account-Based Analytics** | 8.8 (107 reviews) | 8.7 (762 reviews) | 
| **Activity Tracking** | 9.0 (124 reviews) | 9.0 (833 reviews) | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Opportunity Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Backstory | Gong | 
|---|---|---|
| **Dynamic Modeling** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Modeling & Simulation** | Not enough data | Not enough data | 
| **Exception Reporting** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **"What If" Scenarios** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Graphical Data Presentation** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Business Process Control** | Not enough data | Not enough data | 
| **Multi-Currency** | Not enough data | Not enough data | 
| **Pipeline Reports** | Not enough data | Not enough data | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 92 |
| **Gong** | 8.8/10 | 2880 |

#### Agentic AI - Sales Coaching

| Feature | Backstory | Gong | 
|---|---|---|
| **Multi-step Planning** | Not enough data | 8.1 (62 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (62 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (62 reviews) | 
| **Decision Making** | Not enough data | 8.3 (60 reviews) | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Training

| Feature | Backstory | Gong | 
|---|---|---|
| **Knowledge Base** | 8.6 (54 reviews) ✓ Verified | 9.0 (1968 reviews) ✓ Verified | 
| **Coaching Materials** | 8.4 (54 reviews) | 9.0 (2183 reviews) ✓ Verified | 
| **Playbook Creation** | 8.5 (41 reviews) | 8.6 (1527 reviews) ✓ Verified | 
| **Video Record** | 8.7 (36 reviews) | 9.2 (2218 reviews) ✓ Verified | 

#### Feedback

| Feature | Backstory | Gong | 
|---|---|---|
| **Review** | 8.7 (45 reviews) ✓ Verified | 9.3 (2375 reviews) ✓ Verified | 
| **Scorecard** | 8.9 (60 reviews) ✓ Verified | 9.0 (1853 reviews) ✓ Verified | 
| **Coaching Card** | 9.0 (45 reviews) | 9.0 (1895 reviews) ✓ Verified | 
| **Leaderboard** | 9.1 (60 reviews) ✓ Verified | 8.8 (1604 reviews) ✓ Verified | 
| **Real-Time Updates** | 8.7 (56 reviews) ✓ Verified | 8.9 (1790 reviews) ✓ Verified | 
| **Notifications** | 8.7 (49 reviews) ✓ Verified | 8.9 (1877 reviews) ✓ Verified | 
| **Competition** | 9.1 (49 reviews) | Feature Not Available | 

#### Generative AI

| Feature | Backstory | Gong | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 8.9 (389 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Backstory | Gong | 
|---|---|---|
| **Performance Metrics** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Gamification** | Not enough data | Not enough data | 
| **Automatic Transcription** | Not enough data | Not enough data | 
| **Call Recording** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Built-in Course Authoring** | Not enough data | Not enough data | 
| **Learning Paths/Tracks** | Not enough data | Not enough data | 
| **Assessment Management** | Not enough data | Not enough data | 
| **Video Conferencing** | Not enough data | Not enough data | 
| **Conversation Intelligence** | Not enough data | Not enough data | 
| **Call Monitoring** | Not enough data | Not enough data | 
| **Goal Setting/Tracking** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Learning Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Training Management** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Recommendations** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Call Tracking** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Onboarding** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 

### Revenue AI Platforms

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Gong** | 9.2/10 | 79 |

#### Agentic AI - Revenue AI Platforms

| Feature | Backstory | Gong | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | 7.7 (5 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | 9.3 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 8.9 (22 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

#### Platform - Revenue AI Platforms

| Feature | Backstory | Gong | 
|---|---|---|
| **Conversation Intelligence** | Not enough data | 9.7 (53 reviews) | 
| **Predictive Forecasting** | Not enough data | 8.2 (10 reviews) | 
| **CRM Data Enrichment** | Not enough data | 8.7 (10 reviews) | 
| **Actionable Insights** | Not enough data | 9.7 (40 reviews) | 
| **Risk Flagging** | Not enough data | 10.0 (8 reviews) | 
| **Workflow Orchestration** | Not enough data | 9.2 (6 reviews) | 
| **Sales Coaching** | Not enough data | 9.6 (27 reviews) | 
| **Pipeline & Deal Management** | Not enough data | 9.6 (13 reviews) | 
| **Customer Data Capture** | Not enough data | 9.4 (37 reviews) | 

---
## Categories
**Shared Categories (5):** [Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms), [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching)

**Unique to Backstory (4):** [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Customer Revenue Optimization (CRO) Software](https://www.g2.com/categories/customer-revenue-optimization), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [Org Chart Software](https://www.g2.com/categories/org-chart)

**Unique to Gong (2):** [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement)


---
## Reviewer Demographics

### By Company Size

| Segment | Backstory | Gong | 
|---|---|---|
| **Small-Business** | 10.4% | 12.9% | 
| **Mid-Market** | 35.5% | 69.4% | 
| **Enterprise** | 54.1% | 17.7% | 

### By Industry

#### Backstory

- **Computer Software:** 36.0%
- **Information Technology and Services:** 31.8%
- **Telecommunications:** 9.4%
- **Computer & Network Security:** 5.0%
- **Internet:** 2.1%
- **Marketing and Advertising:** 1.8%
- **Staffing and Recruiting:** 1.2%
- **Management Consulting:** 1.0%
- **Accounting:** 0.7%
- **Leisure, Travel & Tourism:** 0.7%
- **Other:** 10.4%

#### Gong

- **Computer Software:** 37.4%
- **Information Technology and Services:** 16.9%
- **Marketing and Advertising:** 9.0%
- **Internet:** 5.0%
- **Financial Services:** 3.2%
- **Human Resources:** 1.9%
- **Telecommunications:** 1.7%
- **Computer & Network Security:** 1.7%
- **E-Learning:** 1.4%
- **Staffing and Recruiting:** 1.3%
- **Other:** 20.5%

---
## Alternatives

### Alternatives to Backstory

- [Clari](https://www.g2.com/products/clari/reviews) — 4.6/5 stars (5609 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3574 reviews)
- [Aviso](https://www.g2.com/products/aviso/reviews) — 4.3/5 stars (988 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25868 reviews)
- [Terret.ai](https://www.g2.com/products/terret-ai/reviews) — 4.4/5 stars (615 reviews)
- [Weflow](https://www.g2.com/products/weflow/reviews) — 4.6/5 stars (121 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9702 reviews)
- [Revenue Grid](https://www.g2.com/products/revenue-grid/reviews) — 4.6/5 stars (585 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9105 reviews)

### Alternatives to Gong

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25868 reviews)
- [Clari](https://www.g2.com/products/clari/reviews) — 4.6/5 stars (5609 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3574 reviews)
- [Salesken](https://www.g2.com/products/salesken/reviews) — 4.9/5 stars (396 reviews)
- [Aviso](https://www.g2.com/products/aviso/reviews) — 4.3/5 stars (988 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9702 reviews)
- [Jiminny](https://www.g2.com/products/jiminny/reviews) — 4.6/5 stars (930 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (579 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13903 reviews)

---
## Top Discussions

### Backstory

- Title: [what is the best use of People.AI for sales reps?](https://www.g2.com/discussions/what-is-the-best-use-of-people-ai-for-sales-reps) — 1 comment, 1 upvote
  > **Top comment:** "Hello Mitchel, 
Thank you for your question.   We have a page dedicated to People.ai's Solutions for Sales on our website..."
- Title: [Can Salesforce be synced with People.ai?](https://www.g2.com/discussions/can-salesforce-be-synced-with-people-ai) — 1 comment
  > **Top comment:** "Yes, absolutely"
- Title: [Time to reflect activity in PeopleAI](https://www.g2.com/discussions/34636-time-to-reflect-activity-in-peopleai) — 1 comment
  > **Top comment:** "What is the polling cycle time to reflect new activity ?  "

### Gong

- Title: [What is gong software?](https://www.g2.com/discussions/what-is-gong-software) — 6 comments
  > **Top comment:** "Gong software is a software that records and analyzes sales calls. This allows the sales person to focus on the call and then analyze the data later. This..."
- Title: [What is the email address to send the invite to for a last minute call to be recorded? And is there a way to send the invite via email, not through the gong site?](https://www.g2.com/discussions/25247-what-is-the-email-address-to-send-the-invite-to-for-a-last-minute-call-to-be-recorded-and-is-there-a-way-to-send-the-invite-via-email-not-through-the-gong-site) — 4 comments, 2 upvotes
  > **Top comment:** "Hi Bianca! You can go ahead and send the invitation to assistant@gong.io. I hope that helps!"
- Title: [Do you accept marketing ideas/suggestions? I sent one to Udi and Amit.](https://www.g2.com/discussions/do-you-accept-marketing-ideas-suggestions-i-sent-one-to-udi-and-amit) — 3 comments, 4 upvotes
  > **Top comment:** "Very high ferformer"
- Title: [How do i make Gong automatic for all my calls ?](https://www.g2.com/discussions/how-do-i-make-gong-automatic-for-all-my-calls) — 3 comments, 1 upvote
  > **Top comment:** "You can control this in configuration settings. You should not have to log into Gong for it to record. "
- Title: [How is Gong revolutionizing sales strategies with its AI-driven insights?](https://www.g2.com/discussions/gong-how-is-gong-revolutionizing-sales-strategies-with-its-ai-driven-insights) — 2 comments
  > **Top comment:** "Great! Gong is a very reliable tools to use when it comes from documentation, recordings and quality analysis. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/people-ai-backstory-vs-gong)