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Compare Gong and Lavender 
At a Glance
Market Segments
Mid-Market (69.3% of reviews)
Small-Business (49.2% of reviews)
Entry-Level Pricing
No pricing available
$0.00 1 Users Per Month
Gong
Star Rating
(6,455)4.7 out of 5
Market Segments
Mid-Market (69.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about GongLavender
Star Rating
(62)4.8 out of 5
Market Segments
Small-Business (49.2% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 1 Users Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Gong excels in providing comprehensive call recording and transcription features, with users highlighting its ability to automatically analyze conversations and deliver insightful summaries. This functionality is particularly beneficial for sales teams looking to extract actionable insights from their calls.
- Users say that Lavender stands out for its ease of use and seamless integration with Gmail, making it a favorite among those who prioritize simplicity in their email outreach. The email scoring feature is noted as a quick tool for crafting effective messages, which can enhance productivity.
- According to verified reviews, Gong's overall user satisfaction is significantly higher, reflecting its robust capabilities in conversation intelligence. Users appreciate how it helps inform design decisions by providing a high-level overview of sales calls, which can be crucial for strategic planning.
- Reviewers mention that while Lavender has a slightly higher star rating, its limited number of reviews suggests that its user base may not be as extensive or diverse as Gong's. This could impact the reliability of feedback regarding its long-term performance and adaptability.
- G2 reviewers highlight that Gong's implementation process is generally smooth, although some users have noted that it may require a bit of time to fully leverage its advanced features. In contrast, Lavender is praised for its quick setup, making it an attractive option for small businesses looking for immediate results.
- Users report that while Gong provides excellent support and coaching features, Lavender's focus on personalization and pipeline management tools makes it a strong contender for users who prioritize these aspects in their sales processes. However, Gong's advanced analytics capabilities give it an edge in overall performance tracking.
Pricing
Entry-Level Pricing
Gong
No pricing availableLavender
Free
$0.00
1 Users Per Month
Perfect if you only send a few business emails per month.
- Analyze 5 Emails/Month
- Personalize 5 Emails/Month
- All Basic Features
Free Trial
Gong
No trial information availableLavender
Free Trial is available
Ratings
Meets Requirements
9.4
4,947
9.4
39
Ease of Use
9.3
5,003
9.5
39
Ease of Setup
9.1
1,230
9.9
12
Ease of Admin
9.1
770
9.6
9
Quality of Support
9.3
3,514
9.5
37
Has the product been a good partner in doing business?
9.3
772
9.8
9
Product Direction (% positive)
9.0
4,625
8.9
31
Features by Category
Lead Facilitation
7.1
350
6.0
7
7.3
344
5.3
5
7.5
348
8.1
7
7.6
347
6.4
6
Organization
8.3
352
6.7
6
8.3
348
6.1
6
8.3
349
7.3
10
Performance Analysis
8.5
350
9.2
12
8.6
354
9.8
11
Sales Analysis
7.8
334
6.1
6
7.9
340
5.7
5
Generative AI
8.6
286
Not enough data
8.9
293
Not enough data
Agentic AI - AI Sales Assistant
8.1
54
Not enough data
7.9
53
Not enough data
8.2
54
Not enough data
8.3
53
Not enough data
8.2
53
Not enough data
8.2
53
Not enough data
8.1
53
Not enough data
Integrated Workflows
7.8
102
Not enough data
7.9
103
Not enough data
8.3
101
Not enough data
7.3
98
Not enough data
8.5
103
Not enough data
8.4
101
Not enough data
8.5
97
Not enough data
Repeatability and Reportability
8.2
99
Not enough data
8.0
99
Not enough data
7.9
98
Not enough data
8.3
103
Not enough data
7.3
97
Not enough data
AI and Automation
7.8
90
Not enough data
7.7
88
Not enough data
7.4
87
Not enough data
7.6
87
Not enough data
8.0
87
Not enough data
Generative AI
8.2
91
Not enough data
Agentic AI - Sales Engagement
8.1
49
Not enough data
8.0
48
Not enough data
8.2
49
Not enough data
8.2
47
Not enough data
8.1
48
Not enough data
8.0
47
Not enough data
8.2
47
Not enough data
Call Analytics
9.6
2753
|
Verified
Not enough data
8.8
2467
|
Verified
Not enough data
9.1
2664
|
Verified
Not enough data
8.3
1794
|
Verified
Not enough data
Agent Performance Management
8.6
1870
|
Verified
Not enough data
8.3
2520
|
Verified
Not enough data
8.7
2306
|
Verified
Not enough data
Generative AI
8.9
675
Not enough data
Agentic AI - Conversation Intelligence
8.0
135
Not enough data
8.0
134
Not enough data
8.2
133
Not enough data
8.0
135
Not enough data
8.2
135
Not enough data
8.1
135
Not enough data
7.9
134
Not enough data
Grammar
Not enough data
9.4
21
Not enough data
9.8
20
Not enough data
9.4
21
Formatting
Not enough data
Feature Not Available
Not enough data
9.5
19
Not enough data
Feature Not Available
Content
Not enough data
9.1
20
Not enough data
8.5
19
Not enough data
Feature Not Available
Product Type
Not enough data
9.6
17
Not enough data
9.7
19
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
Feature Not Available
Not enough data
8.6
379
Not enough data
8.6
409
Not enough data
8.2
348
Not enough data
8.4
356
Not enough data
8.0
250
Not enough data
8.1
246
Not enough data
CRM Data Enrichment
9.0
402
Not enough data
8.8
389
Not enough data
9.1
424
Not enough data
Feature Not Available
Not enough data
8.6
254
Not enough data
Account Management
8.1
325
Not enough data
8.2
340
Not enough data
8.3
350
Not enough data
8.6
371
Not enough data
8.5
260
Not enough data
8.1
241
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
7.7
41
Not enough data
8.0
42
Not enough data
7.7
40
Not enough data
7.4
38
Not enough data
7.5
40
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.3
55
Not enough data
8.5
55
Not enough data
8.4
57
Not enough data
8.6
58
Not enough data
8.3
57
Not enough data
Data Sourcing
8.5
744
Not enough data
8.7
789
Not enough data
8.5
716
Not enough data
8.9
803
Not enough data
8.6
726
Not enough data
Predictive Analytics
8.1
721
Not enough data
8.4
749
Not enough data
8.2
735
Not enough data
8.3
723
Not enough data
Sales Management
8.6
759
Not enough data
8.2
721
Not enough data
8.7
758
Not enough data
9.0
824
Not enough data
Agentic AI - Sales Coaching
8.1
61
Not enough data
8.5
61
Not enough data
8.3
62
Not enough data
8.3
59
Not enough data
Training
9.0
1966
|
Verified
Not enough data
9.0
2177
|
Verified
Not enough data
8.6
1528
|
Verified
Not enough data
9.2
2216
|
Verified
Not enough data
Feedback
9.3
2371
|
Verified
Not enough data
9.0
1852
|
Verified
Not enough data
9.0
1895
|
Verified
Not enough data
8.8
1605
|
Verified
Not enough data
8.9
1791
|
Verified
Not enough data
8.9
1878
|
Verified
Not enough data
Feature Not Available
Not enough data
Generative AI
8.9
388
Not enough data
Categories
Categories
Shared Categories
Gong and Lavender are categorized as AI Sales Assistant
Unique Categories
Gong is categorized as Revenue Operations & Intelligence (RO&I), Conversation Intelligence, Sales Engagement, Sales Coaching, Sales Analytics, and Revenue AI Platforms
Lavender is categorized as Personalization and AI Writing Assistant
Reviews
Reviewers' Company Size
Gong
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lavender
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
37.5%
Information Technology and Services
16.7%
Marketing and Advertising
9.0%
Internet
5.1%
Financial Services
3.3%
Other
28.4%
Computer Software
57.6%
Staffing and Recruiting
5.1%
Marketing and Advertising
3.4%
Information Technology and Services
3.4%
Food & Beverages
3.4%
Other
27.1%
Discussions
What is gong software?
6 Comments
RT
Gong software is a software that records and analyzes sales calls. This allows the sales person to focus on the call and then analyze the data later. This...Read more
What is the email address to send the invite to for a last minute call to be recorded? And is there a way to send the invite via email, not through the gong site?
4 Comments
ES
assistant@gong.io worked for me!Read more
How do i make Gong automatic for all my calls ?
3 Comments
JS
You can control this in configuration settings. You should not have to log into Gong for it to record. Read more
Lavender has no discussions with answers
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