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Compare Gong and Instantly 
Featured Products
At a Glance
Market Segments
Mid-Market (69.3% of reviews)
Small-Business (95.5% of reviews)
Entry-Level Pricing
No pricing available
Free Trial Per Month
Gong
Star Rating
(6,453)4.7 out of 5
Market Segments
Mid-Market (69.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about GongInstantly
Star Rating
(3,951)4.8 out of 5
Market Segments
Small-Business (95.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Gong excels in providing top-tier recording and transcription capabilities, with users highlighting its ability to automatically analyze sales calls and generate insightful summaries. This feature is particularly beneficial for teams looking to extract actionable insights from their conversations.
- Users say that Instantly shines in its onboarding process, which many find superb and straightforward. Reviewers appreciate how easy it is to set up cold outreach email campaigns right out of the box, making it a great choice for small businesses looking for quick implementation.
- According to verified reviews, Gong has a higher overall satisfaction score, reflecting its strong performance in areas like AI analysis and conversation intelligence. Users frequently mention how these features help inform design decisions and improve sales strategies.
- Reviewers mention that while Instantly offers a user-friendly interface with essential features like Unibox and AI agents, it may not provide the same depth of analytical capabilities as Gong. Users appreciate the simplicity but sometimes desire more advanced insights.
- G2 reviewers highlight that Gong's quality of support is highly rated, with many users noting the effectiveness of its customer service in resolving issues quickly. This level of support can be crucial for teams that rely heavily on the software for their sales processes.
- Users report that Instantly's AI features and webhooks are particularly helpful for automating tasks, which can enhance productivity. However, some users feel that Gong's advanced features, like its comprehensive call analysis, provide a more robust solution for sales teams focused on performance tracking.
Pricing
Entry-Level Pricing
Gong
No pricing availableInstantly
Free
Free Trial
Per Month
Everything you need to scale your cold outreach campaigns.
- Unlimited email sending accounts
- Unlimited domain warmup
- Advanced sequences
Free Trial
Gong
No trial information availableInstantly
Free Trial is available
Ratings
Meets Requirements
9.4
4,946
9.4
3,384
Ease of Use
9.3
5,002
9.5
3,548
Ease of Setup
9.1
1,230
9.2
2,714
Ease of Admin
9.1
770
9.4
1,826
Quality of Support
9.3
3,514
9.6
3,357
Has the product been a good partner in doing business?
9.3
772
9.5
1,799
Product Direction (% positive)
9.0
4,624
9.8
3,418
Features by Category
Sales Force Automation
Not enough data
9.0
156
Not enough data
8.6
150
Not enough data
8.9
163
Not enough data
8.9
151
Not enough data
8.6
151
Not enough data
8.9
152
Not enough data
8.6
146
Not enough data
8.5
141
Not enough data
8.6
149
Marketing Automation
Not enough data
9.4
154
Not enough data
9.4
155
Not enough data
9.3
155
Not enough data
9.0
159
Customer Support
Not enough data
8.9
152
Not enough data
9.1
149
Not enough data
9.0
148
Not enough data
8.2
139
Not enough data
8.8
143
Reporting & Analytics
Not enough data
9.0
137
Not enough data
9.2
135
Not enough data
8.7
135
Mobile & Social
Not enough data
8.6
141
Not enough data
8.4
129
Not enough data
8.5
132
Platform
Not enough data
8.7
191
Not enough data
8.9
185
Not enough data
9.0
183
Not enough data
8.5
184
Not enough data
8.5
181
Not enough data
8.8
179
Not enough data
9.3
186
Not enough data
8.6
191
Integration
Not enough data
9.2
157
Not enough data
8.8
153
Not enough data
8.8
151
Generative AI
Not enough data
8.7
114
Agentic AI - CRM
Not enough data
8.2
11
Not enough data
7.9
11
Not enough data
7.4
11
Not enough data
7.1
11
Not enough data
7.7
11
Not enough data
7.6
11
Not enough data
8.0
11
Email Marketing
Not enough data
8.9
2337
Not enough data
9.3
2367
Not enough data
9.5
2372
Not enough data
9.4
2335
Not enough data
9.6
2389
Not enough data
9.4
2343
Not enough data
9.1
2228
Not enough data
9.1
2052
Not enough data
8.4
1942
Reporting & Analytics
Not enough data
9.2
2294
Not enough data
9.2
2297
Generative AI
Not enough data
8.7
1401
Not enough data
8.7
1405
Agentic AI - Email Marketing
Not enough data
8.4
57
Not enough data
8.3
56
Not enough data
8.7
57
Not enough data
8.8
56
Not enough data
8.8
56
Integration
Not enough data
9.3
2332
Not enough data
8.9
2201
Not enough data
8.7
2166
Not enough data
8.7
2048
Not enough data
8.2
1999
Not enough data
8.2
1930
Data Availability
Not enough data
9.1
531
Not enough data
9.1
522
Not enough data
8.9
507
Not enough data
8.7
191
Data Accuracy
Not enough data
9.1
484
Not enough data
9.1
500
Not enough data
8.8
212
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
9.0
462
Not enough data
9.2
467
Not enough data
9.4
502
Not enough data
9.3
469
Not enough data
8.8
447
Not enough data
8.9
472
Features
Not enough data
9.2
472
Not enough data
8.9
495
Not enough data
9.0
461
Not enough data
9.0
474
Not enough data
9.1
458
Not enough data
8.8
446
Not enough data
9.0
463
Not enough data
9.2
455
Not enough data
9.3
472
Lead Intelligence
Not enough data
8.7
169
Not enough data
8.9
170
Not enough data
8.9
170
Lead Management
Not enough data
9.0
194
Not enough data
8.5
197
Not enough data
8.9
192
Marketing Campaigns
Not enough data
8.6
205
Not enough data
8.3
227
Not enough data
8.5
205
Not enough data
8.9
195
Not enough data
8.9
194
Campaign Execution
Not enough data
8.4
162
Not enough data
8.9
179
Not enough data
8.5
160
Not enough data
9.4
161
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.1
350
8.8
436
7.3
344
9.0
410
7.5
347
9.4
454
7.6
347
8.9
404
Organization
8.3
352
9.1
413
8.3
348
9.1
395
8.3
349
9.0
400
Performance Analysis
8.5
350
8.8
406
8.6
353
9.2
432
Sales Analysis
7.8
334
8.6
443
7.9
340
8.7
404
Generative AI
8.6
286
9.0
289
8.9
293
9.0
286
Agentic AI - AI Sales Assistant
8.1
54
8.7
5
7.9
53
8.7
5
8.2
54
8.0
5
8.3
53
8.3
5
8.2
53
9.0
5
8.2
53
8.0
5
8.1
53
7.3
5
Diagnosis
Not enough data
8.8
1496
Not enough data
9.2
1542
Not enough data
9.1
1575
Not enough data
9.2
1478
Tracking
Not enough data
9.1
1496
Not enough data
9.1
1455
Not enough data
9.3
1556
Not enough data
9.1
1472
Not enough data
9.0
1464
Reporting
Not enough data
9.3
1612
Not enough data
9.3
1626
Not enough data
9.2
1562
Not enough data
9.0
1586
Agentic AI - Email Deliverability
Not enough data
8.7
37
Not enough data
8.8
38
Not enough data
8.8
38
Not enough data
8.8
38
Not enough data
9.0
38
Integrated Workflows
7.8
102
8.3
241
7.9
103
9.2
251
8.3
101
7.0
230
7.3
98
7.4
229
8.5
103
8.2
250
8.4
101
7.7
231
8.5
97
7.9
241
Repeatability and Reportability
8.2
99
8.0
224
8.0
99
8.2
222
7.9
98
8.4
222
8.3
103
7.9
230
7.3
97
7.4
221
AI and Automation
7.8
90
8.4
231
7.7
88
8.3
234
7.4
87
8.4
233
7.6
87
8.1
230
8.0
87
8.1
218
Generative AI
8.2
91
8.3
224
Agentic AI - Sales Engagement
8.1
49
8.2
76
8.0
48
8.2
76
8.2
49
8.1
77
8.2
47
8.1
74
8.1
48
8.0
76
8.0
47
8.1
75
8.2
47
7.9
75
Call Analytics
9.6
2753
|
Verified
Not enough data
8.8
2469
|
Verified
Not enough data
9.1
2665
|
Verified
Not enough data
8.3
1796
|
Verified
Not enough data
Agent Performance Management
8.6
1872
|
Verified
Not enough data
8.3
2520
|
Verified
Not enough data
8.7
2306
|
Verified
Not enough data
Generative AI
8.9
676
Not enough data
Agentic AI - Conversation Intelligence
8.0
136
Not enough data
8.0
135
Not enough data
8.2
136
Not enough data
8.0
135
Not enough data
8.2
136
Not enough data
8.1
135
Not enough data
8.0
135
Not enough data
Lead Intelligence
Not enough data
9.2
508
Not enough data
8.9
500
Not enough data
9.0
505
Not enough data
9.0
503
Not enough data
8.5
513
Agentic AI - Lead Intelligence
Not enough data
7.5
8
Revenue Sourcing and Forecasting
Feature Not Available
Not enough data
8.6
379
Not enough data
8.6
409
Not enough data
8.2
348
Not enough data
8.4
356
Not enough data
8.0
250
Not enough data
8.1
246
Not enough data
CRM Data Enrichment
9.0
402
Not enough data
8.8
389
Not enough data
9.1
424
Not enough data
Feature Not Available
Not enough data
8.6
254
Not enough data
Account Management
8.1
325
Not enough data
8.2
340
Not enough data
8.3
350
Not enough data
8.6
371
Not enough data
8.5
260
Not enough data
8.1
241
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
7.7
41
Not enough data
8.0
42
Not enough data
7.7
40
Not enough data
7.4
38
Not enough data
7.5
40
Not enough data
Agentic AI - Lead Mining
Not enough data
8.8
11
Not enough data
8.3
11
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
8.7
33
Not enough data
8.6
33
Not enough data
8.6
32
Not enough data
8.6
32
Not enough data
8.4
32
Not enough data
8.5
32
Not enough data
8.5
32
Analytics
Not enough data
9.3
927
Not enough data
9.2
901
Not enough data
8.9
861
Customizations
Not enough data
9.3
888
Not enough data
9.5
920
Not enough data
9.1
951
Not enough data
9.3
918
Not enough data
9.1
900
Generative AI
Not enough data
8.9
637
Agentic AI - Sales Analytics
8.3
55
Not enough data
8.5
55
Not enough data
8.4
57
Not enough data
8.6
58
Not enough data
8.3
57
Not enough data
Data Sourcing
8.5
744
Not enough data
8.7
789
Not enough data
8.5
716
Not enough data
8.9
803
Not enough data
8.6
726
Not enough data
Predictive Analytics
8.1
721
Not enough data
8.4
749
Not enough data
8.2
735
Not enough data
8.3
723
Not enough data
Sales Management
8.6
759
Not enough data
8.2
721
Not enough data
8.7
758
Not enough data
9.0
824
Not enough data
Agentic AI - Sales Coaching
8.1
61
Not enough data
8.5
61
Not enough data
8.3
62
Not enough data
8.3
59
Not enough data
Training
9.0
1966
|
Verified
Not enough data
9.0
2177
|
Verified
Not enough data
8.6
1528
|
Verified
Not enough data
9.2
2216
|
Verified
Not enough data
Feedback
9.3
2371
|
Verified
Not enough data
9.0
1852
|
Verified
Not enough data
9.0
1895
|
Verified
Not enough data
8.8
1605
|
Verified
Not enough data
8.9
1791
|
Verified
Not enough data
8.9
1878
|
Verified
Not enough data
Feature Not Available
Not enough data
Generative AI
8.9
388
Not enough data
Categories
Categories
Shared Categories
Gong and Instantly are categorized as AI Sales Assistant and Sales Engagement
Unique Categories
Gong is categorized as Conversation Intelligence, Sales Coaching, Sales Analytics, and Revenue Operations & Intelligence (RO&I)
Instantly is categorized as Email Deliverability, Account Data Management, Lead Mining, Lead Intelligence, Visitor Identification, Email Tracking, CRM, Sales Intelligence, and Email Marketing
Reviews
Reviewers' Company Size
Gong
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Instantly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
37.6%
Information Technology and Services
16.7%
Marketing and Advertising
9.0%
Internet
5.1%
Financial Services
3.3%
Other
28.4%
Marketing and Advertising
45.4%
Computer Software
8.6%
Information Technology and Services
6.9%
Consulting
5.4%
Staffing and Recruiting
4.0%
Other
29.7%
Discussions
What is gong software?
6 Comments
RT
Gong software is a software that records and analyzes sales calls. This allows the sales person to focus on the call and then analyze the data later. This...Read more
What is the email address to send the invite to for a last minute call to be recorded? And is there a way to send the invite via email, not through the gong site?
4 Comments
ES
assistant@gong.io worked for me!Read more
How do i make Gong automatic for all my calls ?
3 Comments
JS
You can control this in configuration settings. You should not have to log into Gong for it to record. Read more
Instantly has no more discussions with answers
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