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# Gong vs HubSpot Sales Hub Comparison - What are their main differences?

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GongHubSpot Sales Hub[+ Add Product](#)

Pricing

**Gong**
No pricing available

**HubSpot Sales Hub**
Free Trial

**$0.00** · Free HubSpot CRM

**Pricing Insights**
from reviews

Time to Implement

**Gong**
1 monthFaster

Based on 105 responses

**HubSpot Sales Hub**
2 months

Based on 2018 responses

Return on Investment

**Gong**
11 months

Based on 80 responses

**HubSpot Sales Hub**
11 months

Based on 1658 responses

Perceived Cost

**Gong**
$$$$$

**HubSpot Sales Hub**
$$$$$

Average Discount

**Gong**
14%

**HubSpot Sales Hub**
16%2% more

 ![Gong](https://images.g2crowd.com/uploads/product/hd_favicon/e33783a7fe09d9543772bf2218f64325/gong.svg "Gong")

 ![HubSpot Sales Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-sales-hub.svg "HubSpot Sales Hub")

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**Pros & Cons**
from reviews

**Gong**
[
Conversation Pattern Insights (200)
](https://www.g2.com/products/gong/reviews?filters%5Bsentiment_snippet%5D=2521291&qs=pros-and-cons#reviews)[
Intuitive Daily Use (193)
](https://www.g2.com/products/gong/reviews?filters%5Bsentiment_snippet%5D=2523033&qs=pros-and-cons#reviews)[
Difficult Search (61)
](https://www.g2.com/products/gong/reviews?filters%5Bsentiment_snippet%5D=2523348&qs=pros-and-cons#reviews)[
Cluttered Navigation (58)
](https://www.g2.com/products/gong/reviews?filters%5Bsentiment_snippet%5D=2523258&qs=pros-and-cons#reviews)

**HubSpot Sales Hub**
[
Easy Daily Use (925)
](https://www.g2.com/products/hubspot-sales-hub/reviews?filters%5Bsentiment_snippet%5D=2523886&qs=pros-and-cons#reviews)[
Time-Saving Sales Work (372)
](https://www.g2.com/products/hubspot-sales-hub/reviews?filters%5Bsentiment_snippet%5D=2524232&qs=pros-and-cons#reviews)[
Rising Costs At Scale (250)
](https://www.g2.com/products/hubspot-sales-hub/reviews?filters%5Bsentiment_snippet%5D=2523429&qs=pros-and-cons#reviews)[
Advanced Features Behind Tiers (190)
](https://www.g2.com/products/hubspot-sales-hub/reviews?filters%5Bsentiment_snippet%5D=2524321&qs=pros-and-cons#reviews)

Integrations

**Gong**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e7e9b451060e1fb225ae9b9ef31e88d7/accord-accord.png "Product Avatar Image")

Accord

](https://www.g2.com/products/accord-accord/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_57c2cd107222f4a43329f27d79660699/actively-ai.png "Product Avatar Image")

Actively AI

](https://www.g2.com/products/actively-ai/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9f9a76a163f7efa1c88d423098062bd5/calendar.jpg "Product Avatar Image")

Calendar

](https://www.g2.com/products/calendar/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b966557886a4f7bc7b165814b5528f59/chili-piper.png "Product Avatar Image")

Chili Piper

](https://www.g2.com/products/chili-piper/reviews)[
View all
](https://www.g2.com/products/gong/integrations)

**HubSpot Sales Hub**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f701c2bc8e8128a9090458644727a7a4/3cx.jpg "Product Avatar Image")

3CX

](https://www.g2.com/products/3cx/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5fef15936627dac55873302a7b11add3/absorb-software-absorb-lms.png "Product Avatar Image")

Absorb LMS

](https://www.g2.com/products/absorb-software-absorb-lms/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image")

Adobe Commerce (formerly...

](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_da24ab8969ae1c7989ab7867d0dd2142/aircall.png "Product Avatar Image")

Aircall

](https://www.g2.com/products/aircall/reviews)[
View all
](https://www.g2.com/products/hubspot-sales-hub/integrations)

Screenshots

**Gong**
 ![Gong screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/101386/Beat-Call-Page-Timeline.png)

**HubSpot Sales Hub**
 ![HubSpot Sales Hub screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1478161/conversation-intelligence-en.png)

**Ratings**
from reviews

Meets Requirements

**Gong**

**9.4** /10

Based on 4,456 responses

**HubSpot Sales Hub**

**8.7** /10

Based on 805 responses

Ease of Use

**Gong**

**9.3** /10

Based on 4,516 responses

**HubSpot Sales Hub**

**8.8** /10

Based on 900 responses

Ease of Setup

**Gong**

**9.1** /10

Based on 1,161 responses

**HubSpot Sales Hub**

**8.3** /10

Based on 456 responses

Ease of Admin

**Gong**

**9.0** /10

Based on 661 responses

**HubSpot Sales Hub**

**8.5** /10

Based on 255 responses

Quality of Support

**Gong**

**9.2** /10

Based on 3,151 responses

**HubSpot Sales Hub**

**8.8** /10

Based on 743 responses

Has the product been a good partner in doing business?

**Gong**

**9.3** /10

Based on 663 responses

**HubSpot Sales Hub**

**8.8** /10

Based on 249 responses

Product Direction (% positive)

**Gong**

**9.1** /10

Based on 4,120 responses

**HubSpot Sales Hub**

**9.0** /10

Based on 743 responses

**Features**
ratings from reviews

Conversation Intelligence

**8.4** /10

Based on 3,030 responses

**7.6** /10

Based on 386 responses

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
13.1%

Mid-Market(51-1000 emp.)
70.0%

Enterprise(\> 1000 emp.)
16.9%

Small-Business(50 or fewer emp.)
13.1%

Mid-Market(51-1000 emp.)
70.0%

Enterprise(\> 1000 emp.)
16.9%

Small-Business(50 or fewer emp.)
54.8%

Mid-Market(51-1000 emp.)
40.3%

Enterprise(\> 1000 emp.)
5.0%

Small-Business(50 or fewer emp.)
54.8%

Mid-Market(51-1000 emp.)
40.3%

Enterprise(\> 1000 emp.)
5.0%

**Reviewers' Industry**

[![Gong](https://images.g2crowd.com/uploads/product/hd_favicon/e33783a7fe09d9543772bf2218f64325/gong.svg "Gong")](https://www.g2.com/products/gong/reviews)
Gong

Computer Software
39.0%

Information Technology and Services
16.6%

Marketing and Advertising
8.2%

Internet
5.5%

Financial Services
3.1%

Other
27.7%

[![HubSpot Sales Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-sales-hub.svg "HubSpot Sales Hub")](https://www.g2.com/products/hubspot-sales-hub/reviews)
HubSpot Sales Hub

Computer Software
16.5%

Information Technology and Services
12.9%

Marketing and Advertising
7.4%

Financial Services
4.5%

Education Management
3.5%

Other
55.1%

You’ve filtered by category. The top alternatives displayed here have not been changed to reflect this filter because their ranking is relative to all of the categories that each of these products are in.

Alternatives

**Gong Alternatives**

 ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud")

[
Salesforce Sales Cloud
](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)

 ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft")

[
Salesloft
](/products/salesloft/reviews)

 ![Outreach](https://images.g2crowd.com/uploads/product/hd_favicon/1521467568/outreach.png "Outreach")

[
Outreach
](/products/outreach/reviews)

 ![Salesken](https://images.g2crowd.com/uploads/product/hd_favicon/78adde3e9bdcc914c88771b70aceb390/salesken.svg "Salesken")

[
Salesken
](/products/salesken/reviews)

**HubSpot Sales Hub Alternatives**

 ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud")

[
Salesforce Sales Cloud
](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)

 ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft")

[
Salesloft
](/products/salesloft/reviews)

 ![Freshsales](https://images.g2crowd.com/uploads/product/hd_favicon/020ad5e0a844bc41d785abdf657d7623/freshsales.svg "Freshsales")

[
Freshsales
](/products/freshsales/reviews)

 ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")

[
Apollo.io
](/products/apollo-io/reviews)

## Gong vs HubSpot Sales Hub FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between HubSpot Sales Hub vs Gong?

The clearest distinction between HubSpot Sales Hub and Gong is that HubSpot Sales Hub is favored for lead management and CRM workflows, while Gong is rated higher for AI-driven call recording, transcription, and sales coaching.

| [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) | [Gong](https://www.g2.com/products/gong/reviews) |
| --- | --- |
| 4.4/5 (13,909 reviews) | 4.7/5 (6,679 reviews) |
| Mid-Market | Mid-Market |
| 8.3 | 9.1 |
| 8.6 | 9.2 |
| Ease of Use (1,216 all-time mentions) | AI-driven call recording and transcription |

### How do the pricing models of HubSpot Sales Hub and Gong compare?

Gong is rated higher for value, with a stronger Price/Cost satisfaction score than HubSpot Sales Hub.

- **HubSpot Sales Hub:** In recent reviews, several buyers cite concerns about higher costs and advanced features being locked behind upper-tier plans, especially as team size grows.
- **Gong:** Reviewers frequently mention premium pricing but express satisfaction with the value delivered, particularly for AI-driven insights and sales coaching.
- **Switching-reason:** Recent HubSpot Sales Hub reviewers mention switching to competitors for lower cost and broader functionality when advanced features are needed.

### What are the best alternatives to HubSpot Sales Hub and Gong?

The top 3 alternatives to HubSpot Sales Hub and Gong are Agentforce Sales, Apollo.io, and Clari.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) | 4.4/5 (13,909 reviews) | Mid-Market | Higher cost cited in recent reviews | Ease of Use (1,216 all-time mentions) |
| [Gong](https://www.g2.com/products/gong/reviews) | 4.7/5 (6,679 reviews) | Mid-Market | Premium pricing, but strong value sentiment | AI-driven call recording and transcription |
| [Agentforce Sales](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) | 4.4/5 (25,876 reviews) | Mid-Market | — | — |
| [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5 (9,780 reviews) | Small-Business | — | — |
| [Clari](https://www.g2.com/products/clari/reviews) | 4.6/5 (5,610 reviews) | Enterprise | — | — |

### Which CRM features should I prioritize when comparing HubSpot Sales Hub and Gong?

Buyers comparing HubSpot Sales Hub and Gong should prioritize lead management, AI-driven call recording and transcription, automation, integrations, and ease of use.

- **Lead Management:** HubSpot Sales Hub is cited in 571 all-time reviews for lead management, while Gong offers lead qualification features not present in HubSpot Sales Hub.
- **AI-driven Call Recording and Transcription:** Gong is consistently praised for automated call recording, transcription, and AI-generated meeting summaries.
- **Automation:** HubSpot Sales Hub is mentioned in 453 all-time reviews for automation capabilities.
- **Integrations:** HubSpot Sales Hub is cited in 511 all-time reviews for integrations; Gong is noted for integration with Outreach in 77 all-time reviews.
- **Ease of Use:** HubSpot Sales Hub (1,216 all-time mentions) and Gong (Ease of Use score 9.3) are both highly rated, but Gong holds a higher Ease of Use score.

### What are the pros and cons of HubSpot Sales Hub vs Gong?

HubSpot Sales Hub's headline strength is ease of use and lead management, while Gong excels in AI-driven call recording and sales coaching.

- **HubSpot Sales Hub strengths:** Ease of Use (1,216 all-time mentions), Lead Management (571), Integrations (511), Automation (453), and Time-saving (467).
- **HubSpot Sales Hub trade-offs:** Learning Curve (384 all-time mentions), Complexity (223), and advanced features often locked behind higher pricing tiers.
- **Gong strengths:** AI-driven call recording and transcription, automated meeting summaries, and sales coaching features are consistently praised in recent reviews.
- **Gong trade-offs:** Premium pricing is frequently cited as a challenge, and some reviewers mention a learning curve with new features and interface updates.

### Is HubSpot Sales Hub or Gong better for small businesses?

HubSpot Sales Hub is a better fit for small businesses, supported by its largest reviewer segment and positive small-business sentiment.

- **HubSpot Sales Hub:** Largest segment is Mid-Market, but recent small-business reviewers highlight its user-friendly interface, quick setup, and strong automation for organizing sales activities.
- **Gong:** Largest segment is Mid-Market, and small-business reviewers note high value for AI-driven insights but cite premium pricing as a barrier for smaller teams.

### Which CRM platform has better integrations?

HubSpot Sales Hub is favored for integrations, with a higher all-time mention count and broader integration sentiment.

- **HubSpot Sales Hub:** 511 all-time reviews mention integrations, with frequent praise for Google Workspace and WhatsApp integration.
- **Gong:** Outreach integration is cited in 77 all-time reviews, and recent reviews highlight strong Salesforce integration.

### How do HubSpot Sales Hub and Gong compare on customer support?

Gong holds a material lead in Quality of Support, scoring 9.2 versus HubSpot Sales Hub's 8.6.

- **HubSpot Sales Hub:** Reviewers describe support as helpful and responsive, though some cite challenges with technical knowledge and advanced feature onboarding.
- **Gong:** Reviewers consistently praise Gong's support for being quick, knowledgeable, and effective, with high satisfaction in onboarding and ongoing assistance.

### Which is easier to implement, HubSpot Sales Hub or Gong?

Gong is rated higher for Ease of Setup, scoring 9.1 compared to HubSpot Sales Hub's 8.3, a material difference.

- **HubSpot Sales Hub:** Reviewers describe setup as straightforward and user-friendly, though some mention a learning curve for advanced features and initial configuration.
- **Gong:** Reviewers highlight easy onboarding, fast initial setup, and smooth integration with existing tools, with minimal friction reported.

### Which product has better Notes?

Gong is favored for Notes, with reviewers consistently praising its automated note-taking, transcription, and AI-generated meeting summaries.

- **HubSpot Sales Hub:** Notes and documentation are frequently cited as helpful for organizing sales activities, but no dedicated AI-driven note-taking feature is highlighted.
- **Gong:** Automated note-taking and transcription are core strengths, with reviewers praising the accuracy and usefulness of AI-generated summaries for follow-ups and coaching.