# Gong vs HubSpot Sales Hub Comparison
---
## AI Generated Summary
- **G2 reviewers report** that HubSpot Sales Hub excels in user-friendliness, with many users appreciating its ability to manage all sales activities in one place. They highlight features like clear tracking for activities and deals, which helps in actively monitoring performance with reliable, up-to-date data.
- **Users say** Gong stands out for its advanced conversation intelligence capabilities. Reviewers mention that it effectively captures key moments in calls that lead to conversions, providing insights into what may stall or lose deals, which is invaluable for sales teams looking to refine their strategies.
- **According to verified reviews** , HubSpot Sales Hub offers a seamless implementation process, with users praising its intuitive onboarding wizard. This ease of setup allows teams to quickly adapt and start leveraging the platform's features without extensive training.
- **Reviewers mention** that Gong's AI features significantly enhance the user experience, particularly with its meeting summaries. Users love how it generates concise follow-up emails and highlights key takeaways, making it easier to stay organized and focused on next steps.
- **G2 reviewers highlight** that while HubSpot Sales Hub is particularly strong in sales engagement, it faces challenges in conversation intelligence compared to Gong. Users note that Gong's superior analytics and insights into call performance provide a more comprehensive understanding of customer interactions.
- **Users report** that Gong's quality of support is highly rated, with many appreciating the responsiveness and helpfulness of the support team. In contrast, while HubSpot Sales Hub also receives positive feedback, some users feel that its support could be more proactive in addressing complex issues.



| | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 6,679 | 13,905 | 
| **Largest Market Segment** | Mid-Market (70.2% of reviews) | Small-Business (55.3% of reviews) | 
| **Entry Level Price** | No pricing available | $0.00 | 

---
## Top Pros & Cons

### Gong

Pros:
- Helpful (301 reviews)
- Ease of Use (240 reviews)

Cons:
- Call Issues (119 reviews)
- Recording Issues (77 reviews)

### HubSpot Sales Hub

Pros:
- Ease of Use (1216 reviews)
- Features (702 reviews)

Cons:
- Missing Features (435 reviews)
- Limited Features (409 reviews)

---
## Ratings Comparison
| Rating | Gong | HubSpot Sales Hub | 
|---|---|---|
  | **Meets Requirements** | 9.4 (4396 reviews) | 8.7 (791 reviews) | 
  | **Ease of Use** | 9.3 (4446 reviews) | 8.8 (862 reviews) | 
  | **Ease of Setup** | 9.1 (1104 reviews) | 8.3 (418 reviews) | 
  | **Ease of Admin** | 9.1 (655 reviews) | 8.5 (249 reviews) | 
  | **Quality of Support** | 9.2 (3092 reviews) | 8.8 (731 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (658 reviews) | 8.8 (243 reviews) | 
  | **Product Direction (% positive)** | 9.1 (4099 reviews) | 9.0 (733 reviews) | 

---
## Pricing

### Gong

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### HubSpot Sales Hub

#### Entry-Level Pricing

Plan: Free HubSpot CRM

Price: $0.00

Description: A foundational CRM that helps businesses organize their interactions, and create great experiences for their customers.

Key Features:
- Contact management
- Contact website activity
- Companies

[Browse all 4 editions](https://www.g2.com/products/hubspot-sales-hub/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Gong** | 8.4/10 | 2992 |
| **HubSpot Sales Hub** | 7.7/10 | 386 |

#### Call Analytics

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Call Recording** | 9.6 (2799 reviews) ✓ Verified | 8.2 (302 reviews) | 
| **Machine Learning** | 8.8 (2481 reviews) ✓ Verified | 8.0 (268 reviews) | 
| **Call Analysis** | 9.1 (2707 reviews) ✓ Verified | 8.1 (277 reviews) | 
| **Lead Qualification** | 8.3 (1792 reviews) ✓ Verified | Feature Not Available | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Customer Scoring** | 8.6 (1871 reviews) ✓ Verified | Feature Not Available | 
| **Speech-to-Text** | 8.3 (2545 reviews) ✓ Verified | 7.5 (242 reviews) | 
| **Sentiment Analysis** | 8.7 (10 reviews) | Not enough data | 

#### Generative AI

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Summarization** | 8.8 (701 reviews) | 7.7 (110 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Conversation Intelligence

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (134 reviews) | 7.4 (25 reviews) | 
| **Multi-step Planning** | 8.0 (134 reviews) | 7.5 (26 reviews) | 
| **Cross-system Integration** | 8.1 (144 reviews) | 7.8 (26 reviews) | 
| **Adaptive Learning** | 8.0 (135 reviews) | 7.3 (25 reviews) | 
| **Natural Language Interaction** | 8.2 (137 reviews) | 7.7 (24 reviews) | 
| **Proactive Assistance** | 8.1 (135 reviews) | 7.3 (24 reviews) | 
| **Decision Making** | 8.0 (136 reviews) | 7.5 (25 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Performance Metrics** | Not enough data | Not enough data | 
| **Keyword Filtering** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **For Contact Centers** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Call Tracking** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Automatic Transcription** | Not enough data | Not enough data | 
| **Playbooks** | Not enough data | Not enough data | 
| **Employee Coaching Tools** | Not enough data | Not enough data | 
| **Text Mining** | Not enough data | Not enough data | 
| **Trend/Problem Indicators** | Not enough data | Not enough data | 
| **Notes Management** | Not enough data | Not enough data | 
| **Retention Tracking** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Recommendations** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Compliance Tracking** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Rules-Based Workflow** | Not enough data | Not enough data | 
| **Intent Recognition** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics)

**Unique to Gong (3):** [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching), [Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms)

**Unique to HubSpot Sales Hub (9):** [Business Scheduling Software](https://www.g2.com/categories/business-scheduling), [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [CRM Software](https://www.g2.com/categories/crm), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Insurance CRM Software](https://www.g2.com/categories/insurance-crm)


---
## Reviewer Demographics

### By Company Size

| Segment | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Small-Business** | 13.0% | 55.3% | 
| **Mid-Market** | 70.2% | 39.8% | 
| **Enterprise** | 16.8% | 5.0% | 

### By Industry

#### Gong

- **Computer Software:** 39.0%
- **Information Technology and Services:** 16.7%
- **Marketing and Advertising:** 8.2%
- **Internet:** 5.5%
- **Financial Services:** 3.1%
- **Human Resources:** 2.0%
- **Computer & Network Security:** 1.6%
- **Telecommunications:** 1.6%
- **E-Learning:** 1.5%
- **Staffing and Recruiting:** 1.4%
- **Other:** 19.4%

#### HubSpot Sales Hub

- **Computer Software:** 16.8%
- **Information Technology and Services:** 13.0%
- **Marketing and Advertising:** 7.4%
- **Financial Services:** 4.3%
- **Education Management:** 3.5%
- **Hospital & Health Care:** 2.5%
- **Staffing and Recruiting:** 2.5%
- **Real Estate:** 2.3%
- **Construction:** 2.1%
- **Consulting:** 1.8%
- **Other:** 43.7%

---
## Alternatives
*Note: You’ve filtered by category. The top alternatives displayed here have not been changed to reflect this filter because their ranking is relative to all of the categories that each of these products are in.*

### Alternatives to Gong

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25872 reviews)
- [Clari](https://www.g2.com/products/clari/reviews) — 4.6/5 stars (5609 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3574 reviews)
- [Salesken](https://www.g2.com/products/salesken/reviews) — 4.9/5 stars (396 reviews)
- [Aviso](https://www.g2.com/products/aviso/reviews) — 4.3/5 stars (988 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9703 reviews)
- [Jiminny](https://www.g2.com/products/jiminny/reviews) — 4.6/5 stars (930 reviews)
- [Backstory](https://www.g2.com/products/people-ai-backstory/reviews) — 4.5/5 stars (630 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (579 reviews)

### Alternatives to HubSpot Sales Hub

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25872 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9703 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2947 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1236 reviews)
- [Salesmate](https://www.g2.com/products/salesmate/reviews) — 4.7/5 stars (118 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3574 reviews)
- [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews) — 4.6/5 stars (871 reviews)
- [Salesflare](https://www.g2.com/products/salesflare/reviews) — 4.8/5 stars (299 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9104 reviews)

---
## Top Discussions

### Gong

- Title: [What is gong software?](https://www.g2.com/discussions/what-is-gong-software) — 6 comments
  > **Top comment:** "Gong software is a software that records and analyzes sales calls. This allows the sales person to focus on the call and then analyze the data later. This..."
- Title: [What is the email address to send the invite to for a last minute call to be recorded? And is there a way to send the invite via email, not through the gong site?](https://www.g2.com/discussions/25247-what-is-the-email-address-to-send-the-invite-to-for-a-last-minute-call-to-be-recorded-and-is-there-a-way-to-send-the-invite-via-email-not-through-the-gong-site) — 4 comments, 2 upvotes
  > **Top comment:** "Hi Bianca! You can go ahead and send the invitation to assistant@gong.io. I hope that helps!"
- Title: [Do you accept marketing ideas/suggestions? I sent one to Udi and Amit.](https://www.g2.com/discussions/do-you-accept-marketing-ideas-suggestions-i-sent-one-to-udi-and-amit) — 3 comments, 4 upvotes
  > **Top comment:** "Very high ferformer"
- Title: [How do i make Gong automatic for all my calls ?](https://www.g2.com/discussions/how-do-i-make-gong-automatic-for-all-my-calls) — 3 comments, 1 upvote
  > **Top comment:** "You can control this in configuration settings. You should not have to log into Gong for it to record. "
- Title: [How is Gong revolutionizing sales strategies with its AI-driven insights?](https://www.g2.com/discussions/gong-how-is-gong-revolutionizing-sales-strategies-with-its-ai-driven-insights) — 2 comments
  > **Top comment:** "Great! Gong is a very reliable tools to use when it comes from documentation, recordings and quality analysis. "

### HubSpot Sales Hub

- Title: [Can I automate multiple scheduled sales email sends based on the suggested optimized send times?](https://www.g2.com/discussions/can-i-automate-multiple-scheduled-sales-email-sends-based-on-the-suggested-optimized-send-times) — 6 comments, 1 upvote
  > **Top comment:** "Yes, you can schedule automated emails at suggested optimized times. You can send single emails or sequences."
- Title: [What is HubSpot Sales Hub used for?](https://www.g2.com/discussions/what-is-hubspot-sales-hub-used-for) — 5 comments
  > **Top comment:** "Hubspot Sales is a client management or engagement tool. Hubspot is split into two main categories Sales and Marketing. As the question is around sales -..."
- Title: [Will Hubspot connect well with variety of accounting softwares?](https://www.g2.com/discussions/will-hubspot-connect-well-with-variety-of-accounting-softwares) — 5 comments, 2 upvotes
  > **Top comment:** "There aren’t any native integrations that I’m aware of. There are a few you can set up through Zapier. A word of caution: HubSpot isn’t currently compliant..."
- Title: [How has HubSpot Sales Hub impacted the sales pipeline management in small to mid-sized businesses?](https://www.g2.com/discussions/how-has-hubspot-sales-hub-impacted-the-sales-pipeline-management-in-small-to-mid-sized-businesses) — 4 comments
  > **Top comment:** "HubSpot Sales Hub helps small and mid-sized businesses manage their sales pipeline better by:

Giving a clear view of all leads and deals.
Automating..."
- Title: [Sequences](https://www.g2.com/discussions/24872-sequences) — 4 comments, 1 upvote
  > **Top comment:** "Yes, you can do either... You can export a list of people who belong to a specific segment (list) or you can add a new "sequence" and enroll those already in..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/gong-vs-hubspot-sales-hub)