# Gong vs HubSpot Sales Hub Comparison
---
## AI Generated Summary
- **G2 reviewers report** that HubSpot Sales Hub excels in providing a comprehensive sales management experience, with users appreciating its ability to keep everything related to sales in one place. Features like lead management, deal tracking, and email automation are highlighted as time-saving tools that enhance daily productivity.
- **Users say** Gong stands out for its conversation intelligence capabilities, with many praising its user-friendly interface that simplifies the process of reviewing calls for training and coaching. The integration with internal tools is noted as a significant advantage, helping users improve their performance effectively.
- **Reviewers mention** that HubSpot Sales Hub's automation features are particularly beneficial, allowing users to handle repetitive tasks efficiently. The clean interface and AI tools, such as the ability to search and filter quickly, contribute to a streamlined workflow that many find indispensable.
- **According to verified reviews** , Gong's focus on conversation analysis is a major draw, with users enjoying the AI features that allow them to ask specific questions about accounts. This capability is seen as a valuable asset for sales teams looking to gain deeper insights into their interactions.
- **G2 reviewers highlight** that while HubSpot Sales Hub is favored by small businesses for its affordability and extensive features, Gong is more popular among mid-market companies, indicating a potential mismatch for smaller teams seeking similar functionalities.
- **Users report** that both platforms have strong support systems, but Gong receives slightly higher marks for quality of support. Reviewers appreciate the ease of access to help and resources, which can be crucial for teams needing quick assistance during their sales processes.



| | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 6,678 | 13,873 | 
| **Largest Market Segment** | Mid-Market (69.4% of reviews) | Small-Business (60.9% of reviews) | 
| **Entry Level Price** | No pricing available | $0.00 | 

---
## Top Pros & Cons

### Gong

Pros:
- Helpful (301 reviews)
- Ease of Use (240 reviews)

Cons:
- Call Issues (119 reviews)
- Recording Issues (77 reviews)

### HubSpot Sales Hub

Pros:
- Ease of Use (1216 reviews)
- Features (702 reviews)

Cons:
- Missing Features (435 reviews)
- Limited Features (409 reviews)

---
## Ratings Comparison
| Rating | Gong | HubSpot Sales Hub | 
|---|---|---|
  | **Meets Requirements** | 9.4 (5103 reviews) | 8.6 (10073 reviews) | 
  | **Ease of Use** | 9.3 (5165 reviews) | 8.7 (10965 reviews) | 
  | **Ease of Setup** | 9.1 (1362 reviews) | 8.3 (4925 reviews) | 
  | **Ease of Admin** | 9.1 (777 reviews) | 8.6 (3163 reviews) | 
  | **Quality of Support** | 9.2 (3623 reviews) | 8.6 (9073 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (779 reviews) | 8.7 (3115 reviews) | 
  | **Product Direction (% positive)** | 9.0 (4761 reviews) | 8.7 (9617 reviews) | 

---
## Pricing

### Gong

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### HubSpot Sales Hub

#### Entry-Level Pricing

Plan: Free HubSpot CRM

Price: $0.00

Description: A foundational CRM that helps businesses organize their interactions, and create great experiences for their customers.

Key Features:
- Contact management
- Contact website activity
- Companies

[Browse all 4 editions](https://www.g2.com/products/hubspot-sales-hub/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Gong** | N/A | N/A |
| **HubSpot Sales Hub** | 8.0/10 | 7641 |

#### Sales Force Automation

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Contact & Account Management** | Not enough data | 8.7 (6174 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | Not enough data | Feature Not Available | 
| **Opportunity & Pipeline Mgmt.** | Not enough data | 8.6 (6052 reviews) ✓ Verified | 
| **Task / Activity Management** | Not enough data | 8.6 (6206 reviews) ✓ Verified | 
| **Territory & Quota Management** | Not enough data | 7.8 (4201 reviews) ✓ Verified | 
| **Desktop Integration** | Not enough data | 8.5 (5095 reviews) ✓ Verified | 
| **Product & Price List Management** | Not enough data | 7.8 (3263 reviews) ✓ Verified | 
| **Quote & Order Management** | Not enough data | 7.8 (3172 reviews) ✓ Verified | 
| **Customer Contract Management** | Not enough data | 8.2 (2467 reviews) | 

#### Marketing Automation

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Email Marketing** | Not enough data | 8.7 (5427 reviews) ✓ Verified | 
| **Campaign Management** | Not enough data | 8.5 (5065 reviews) ✓ Verified | 
| **Lead Management** | Not enough data | 8.7 (5266 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | Not enough data | 8.1 (4452 reviews) ✓ Verified | 

#### Customer Support

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Case Management** | Not enough data | 8.3 (3636 reviews) ✓ Verified | 
| **Customer Support Portal** | Not enough data | 8.1 (2466 reviews) | 
| **Knowledge Base** | Not enough data | 8.4 (3306 reviews) ✓ Verified | 
| **Call Center Features** | Not enough data | 8.0 (3283 reviews) ✓ Verified | 
| **Support Analytics** | Not enough data | 8.3 (3511 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Reporting** | Not enough data | 8.2 (5854 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.4 (6166 reviews) ✓ Verified | 
| **Forecasting** | Not enough data | 8.0 (4301 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Social Collaboration Features** | Not enough data | 8.0 (3812 reviews) ✓ Verified | 
| **Social Network Integration** | Not enough data | 8.1 (2462 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 7.7 (4134 reviews) ✓ Verified | 

#### Platform

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Customization** | Not enough data | 8.0 (2960 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.3 (2608 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.5 (2987 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.1 (2280 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 7.5 (1975 reviews) | 
| **Document & Content Mgmt.** | Not enough data | 8.0 (2584 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.6 (3031 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 8.0 (1667 reviews) | 

#### Integration

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.4 (2270 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.2 (2400 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 8.2 (2251 reviews) ✓ Verified | 

#### Generative AI

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (694 reviews) | 

#### Agentic AI - CRM

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (221 reviews) | 
| **Multi-step Planning** | Not enough data | 7.2 (215 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (224 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (216 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.0 (221 reviews) | 
| **Proactive Assistance** | Not enough data | 7.1 (218 reviews) | 
| **Decision Making** | Not enough data | 7.2 (216 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Gong** | N/A | N/A |
| **HubSpot Sales Hub** | N/A | N/A |

#### Lead Generation

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Gong** | 8.1/10 | 400 |
| **HubSpot Sales Hub** | 8.4/10 | 839 |

#### Lead Facilitation

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Customer-facing Chatbot** | 7.1 (347 reviews) | 8.4 (526 reviews) | 
| **Lead Qualification** | 7.3 (341 reviews) | 8.6 (622 reviews) | 
| **Lead Follow-up** | 7.6 (347 reviews) | 8.9 (651 reviews) | 
| **Meeting Scheduling ** | 7.6 (346 reviews) | 8.9 (657 reviews) | 

#### Organization

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 8.3 (351 reviews) | 8.9 (678 reviews) | 
| **Data Entry** | 8.3 (346 reviews) | 8.8 (666 reviews) | 
| **Integrations / APIs** | 8.3 (344 reviews) | 8.6 (602 reviews) | 

#### Performance Analysis

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Coaching ** | 8.5 (347 reviews) | 8.3 (555 reviews) | 
| **Peformance Tracking** | 8.6 (353 reviews) | 8.8 (668 reviews) | 

#### Sales Analysis

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **ROI Forecasting ** | 7.7 (330 reviews) | Feature Not Available | 
| **Sales Forecasting ** | 7.9 (337 reviews) | 8.7 (620 reviews) | 

#### Generative AI

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | 8.6 (286 reviews) | 8.1 (156 reviews) | 
| **AI Text Summarization** | 8.9 (294 reviews) | 8.3 (155 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (53 reviews) | 7.8 (20 reviews) | 
| **Multi-step Planning** | 7.9 (52 reviews) | 8.1 (20 reviews) | 
| **Cross-system Integration** | 8.3 (56 reviews) | 8.2 (20 reviews) | 
| **Adaptive Learning** | 8.3 (53 reviews) | 8.1 (20 reviews) | 
| **Natural Language Interaction** | 8.2 (52 reviews) | 8.1 (20 reviews) | 
| **Proactive Assistance** | 8.2 (53 reviews) | 8.1 (20 reviews) | 
| **Decision Making** | 8.2 (54 reviews) | 8.3 (20 reviews) | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Gong** | 8.0/10 | 142 |
| **HubSpot Sales Hub** | 8.0/10 | 1888 |

#### Integrated Workflows

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Task Management** | 7.9 (106 reviews) | 8.8 (1640 reviews) | 
| **Email Tracking/Automation** | 8.0 (112 reviews) | 9.0 (1691 reviews) | 
| **Calls and Voice** | 8.4 (110 reviews) | 8.3 (1440 reviews) | 
| **Other Outreach Options ** | 7.3 (98 reviews) | 8.2 (1336 reviews) | 
| **CRM Integration** | 8.5 (111 reviews) | 8.8 (1528 reviews) | 
| **Calendar** | 8.4 (104 reviews) | 8.7 (1390 reviews) | 
| **Shared Records** | 8.5 (100 reviews) | 8.5 (1302 reviews) | 

#### Repeatability and Reportability

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Content Management** | 8.3 (102 reviews) | 8.6 (1478 reviews) | 
| **Workflow Management** | 8.1 (103 reviews) | 8.7 (1551 reviews) | 
| **Workflow Performance** | 8.0 (100 reviews) | 8.6 (1522 reviews) | 
| **Sales Coaching and Insights** | 8.5 (118 reviews) | 8.1 (1393 reviews) | 
| **Gamification** | 7.3 (97 reviews) | Feature Not Available | 

#### AI and Automation

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Lead Prioritization** | 7.8 (91 reviews) | 8.2 (1246 reviews) | 
| **Lead Scoring** | 7.7 (88 reviews) | 8.1 (1211 reviews) | 
| **Best Time of Day Scheduling** | 7.4 (88 reviews) | 8.1 (1203 reviews) | 
| **Buyer Intelligence** | 7.6 (87 reviews) | 7.8 (1083 reviews) | 
| **Machine Learning** | 8.0 (88 reviews) | 7.7 (1030 reviews) | 

#### Generative AI

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | 8.2 (95 reviews) | 7.3 (495 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (49 reviews) | 7.0 (181 reviews) | 
| **Multi-step Planning** | 8.0 (48 reviews) | 7.1 (181 reviews) | 
| **Cross-system Integration** | 8.2 (50 reviews) | 7.2 (182 reviews) | 
| **Adaptive Learning** | 8.2 (48 reviews) | 7.3 (181 reviews) | 
| **Natural Language Interaction** | 8.1 (50 reviews) | 7.1 (182 reviews) | 
| **Proactive Assistance** | 8.0 (47 reviews) | 7.2 (182 reviews) | 
| **Decision Making** | 8.3 (50 reviews) | 7.2 (184 reviews) | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Gong** | 8.4/10 | 2992 |
| **HubSpot Sales Hub** | 7.7/10 | 386 |

#### Call Analytics

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Call Recording** | 9.6 (2803 reviews) ✓ Verified | 8.2 (303 reviews) | 
| **Machine Learning** | 8.8 (2485 reviews) ✓ Verified | 7.9 (269 reviews) | 
| **Call Analysis** | 9.1 (2711 reviews) ✓ Verified | 8.0 (278 reviews) | 
| **Lead Qualification** | 8.3 (1794 reviews) ✓ Verified | Feature Not Available | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Customer Scoring** | 8.6 (1873 reviews) ✓ Verified | Feature Not Available | 
| **Speech-to-Text** | 8.3 (2548 reviews) ✓ Verified | 7.5 (243 reviews) | 
| **Sentiment Analysis** | 8.7 (10 reviews) | Not enough data | 

#### Generative AI

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Summarization** | 8.8 (702 reviews) | 7.6 (111 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (134 reviews) | 7.4 (25 reviews) | 
| **Multi-step Planning** | 8.0 (134 reviews) | 7.5 (26 reviews) | 
| **Cross-system Integration** | 8.1 (144 reviews) | 7.8 (26 reviews) | 
| **Adaptive Learning** | 8.0 (135 reviews) | 7.3 (25 reviews) | 
| **Natural Language Interaction** | 8.2 (137 reviews) | 7.7 (24 reviews) | 
| **Proactive Assistance** | 8.1 (135 reviews) | 7.3 (24 reviews) | 
| **Decision Making** | 8.0 (136 reviews) | 7.5 (25 reviews) | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **Gong** | N/A | N/A |
| **HubSpot Sales Hub** | 8.5/10 | 12 |

#### Responses

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Personalization** | Not enough data | 8.5 (11 reviews) | 
| **Route To Human** | Not enough data | 8.6 (11 reviews) | 
| **Natural Language Understanding (NLU)** | Not enough data | 7.7 (11 reviews) | 

#### Automation - AI Agents

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | 8.8 (10 reviews) | 
| **Customer Interaction Automation** | Not enough data | 9.2 (10 reviews) | 
| **Lead Generation** | Not enough data | 8.8 (10 reviews) | 
| **Document Processing** | Not enough data | 8.5 (10 reviews) | 
| **Feedback Collection** | Not enough data | 8.9 (9 reviews) | 

#### Platform

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Conversation Editor** | Not enough data | 8.3 (11 reviews) | 
| **Integration** | Not enough data | 8.3 (11 reviews) | 
| **Human-In-The-Loop** | Not enough data | 9.0 (10 reviews) | 

#### Autonomy -  AI Agents

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Independent Decision Making** | Not enough data | 7.8 (10 reviews) | 
| **Adaptive Responses** | Not enough data | 8.0 (10 reviews) | 
| **Task Execution** | Not enough data | 8.0 (10 reviews) | 
| **Problem Solving** | Not enough data | 7.8 (10 reviews) | 

#### Generative AI

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 9.2 (10 reviews) | 
| **AI Text Summarization** | Not enough data | 8.9 (11 reviews) | 

### Revenue Operations & Intelligence (RO&I)

| Product | Score | Reviews |
|---|---|---|
| **Gong** | 8.2/10 | 490 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Revenue Sourcing and Forecasting

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Revenue History** | Feature Not Available | Not enough data | 
| **Pipeline Management** | 8.6 (377 reviews) | Not enough data | 
| **Dashboard Analytics** | 8.6 (408 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.2 (347 reviews) | Not enough data | 
| **Data Segmentation** | 8.4 (355 reviews) | Not enough data | 
| **Predictive Forecasting** | 8.0 (250 reviews) | Not enough data | 
| **Revenue Operations Cadence** | 8.1 (246 reviews) | Not enough data | 

#### CRM Data Enrichment

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Calendar Sync** | 9.0 (402 reviews) | Not enough data | 
| **Email Activity Capture** | 8.8 (389 reviews) | Not enough data | 
| **Conversation Intelligence** | 9.1 (424 reviews) | Not enough data | 
| **Marketing Leads** | Feature Not Available | Not enough data | 
| **Contact Capture** | 8.6 (253 reviews) | Not enough data | 

#### Account Management

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Nonengaged Accounts** | 8.1 (324 reviews) | Not enough data | 
| **Account optimization** | 8.2 (339 reviews) | Not enough data | 
| **Historical Patterns** | 8.3 (350 reviews) | Not enough data | 
| **Rep Performance** | 8.6 (370 reviews) | Not enough data | 
| **Account Engagement** | 8.5 (259 reviews) | Not enough data | 
| **Historical Win/Loss Patterns** | 8.1 (240 reviews) | Not enough data | 

#### Agentic AI - Revenue Operations & Intelligence (RO&I)

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (40 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (41 reviews) | Not enough data | 
| **Adaptive Learning** | 7.6 (39 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (37 reviews) | Not enough data | 
| **Decision Making** | 7.4 (39 reviews) | Not enough data | 

### Business Scheduling

| Product | Score | Reviews |
|---|---|---|
| **Gong** | N/A | N/A |
| **HubSpot Sales Hub** | 8.4/10 | 771 |

#### Integrations

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **MS Teams Integration** | Not enough data | 8.3 (523 reviews) | 
| **Email Integration** | Not enough data | 9.0 (720 reviews) | 
| **Zoom Integration** | Not enough data | 8.3 (588 reviews) | 
| **Google Meet Integration** | Not enough data | 8.4 (577 reviews) | 
| **Salesforce Integration** | Not enough data | 7.7 (487 reviews) | 

#### Branding & Customizatio

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Custom Booking Page** | Not enough data | 8.6 (627 reviews) | 
| **Personalized Links** | Not enough data | 8.7 (647 reviews) | 
| **Personalized Web Embed** | Not enough data | 8.4 (568 reviews) | 

#### Automatic Rules & Configurations

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Set Working Hours** | Not enough data | 8.7 (621 reviews) | 
| **Automatic Updates** | Not enough data | 8.9 (630 reviews) | 
| **Buffer Times** | Not enough data | 8.5 (588 reviews) | 

#### Agentic AI - Business Scheduling

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (48 reviews) | 
| **Multi-step Planning** | Not enough data | 7.6 (47 reviews) | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Gong** | N/A | N/A |
| **HubSpot Sales Hub** | 6.1/10 | 17 |

#### Agentic AI - Visitor Identification

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 6.0 (17 reviews) | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Gong** | N/A | N/A |
| **HubSpot Sales Hub** | 8.0/10 | 1389 |

#### Agentic AI - Sales Performance Management

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.6 (82 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.8 (82 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (82 reviews) | 

#### Incentives

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Badges** | Not enough data | 7.9 (770 reviews) | 
| **Triggers** | Not enough data | 8.1 (848 reviews) ✓ Verified | 
| **Commission Calculator** | Not enough data | 7.5 (719 reviews) ✓ Verified | 
| **Leaderboards** | Not enough data | 8.3 (944 reviews) | 

#### Personalization

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Profiles** | Not enough data | 8.4 (967 reviews) | 
| **Custom Reports** | Not enough data | 8.5 (1101 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.8 (1199 reviews) ✓ Verified | 
| **Goal Setting** | Not enough data | 8.5 (991 reviews) ✓ Verified | 

#### Administrative

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Integration** | Not enough data | 8.6 (1022 reviews) ✓ Verified | 
| **Employee Structure** | Not enough data | 8.4 (903 reviews) ✓ Verified | 
| **Behavior Monitoring** | Not enough data | 8.3 (857 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Gong** | N/A | N/A |
| **HubSpot Sales Hub** | 7.8/10 | 2526 |

#### Agentic AI - Email Tracking

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (119 reviews) | 
| **Multi-step Planning** | Not enough data | 6.9 (119 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (119 reviews) | 
| **Adaptive Learning** | Not enough data | 6.9 (119 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.9 (118 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (119 reviews) | 
| **Decision Making** | Not enough data | 7.0 (120 reviews) | 

#### Analytics

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Open Rates** | Not enough data | 8.7 (2097 reviews) | 
| **Link Activity** | Not enough data | 8.8 (2082 reviews) | 
| **Attachment Activity** | Not enough data | Feature Not Available | 

#### Customizations

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 8.8 (2135 reviews) | 
| **Email Scheduling** | Not enough data | 8.9 (2135 reviews) | 
| **Notifications** | Not enough data | 8.8 (2231 reviews) | 
| **Email Categorization** | Not enough data | Feature Not Available | 
| **Templates** | Not enough data | 8.9 (2211 reviews) | 

#### Generative AI

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (485 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Gong** | 8.5/10 | 1020 |
| **HubSpot Sales Hub** | 8.0/10 | 1861 |

#### Agentic AI - Sales Analytics

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (57 reviews) | 7.0 (107 reviews) | 
| **Cross-system Integration** | 8.4 (57 reviews) | 7.1 (105 reviews) | 
| **Adaptive Learning** | 8.4 (59 reviews) | 7.3 (103 reviews) | 
| **Natural Language Interaction** | 8.6 (60 reviews) | 7.3 (105 reviews) | 
| **Proactive Assistance** | 8.3 (59 reviews) | 7.2 (104 reviews) | 

#### Data Sourcing

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Data Sourcing** | 8.5 (750 reviews) | 8.3 (1357 reviews) | 
| **Exporting & Sharing Data** | 8.7 (793 reviews) | 8.4 (1426 reviews) | 
| **Multi-Device Data Visualization** | 8.5 (719 reviews) | 8.2 (1290 reviews) | 
| **Interactive Dashboards** | 8.9 (807 reviews) | 8.6 (1546 reviews) | 
| **Data Segmentation** | 8.6 (727 reviews) | 8.4 (1388 reviews) | 

#### Predictive Analytics

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Lead Scoring** | 8.1 (724 reviews) | 8.1 (1346 reviews) | 
| **Opportunity Scoring** | 8.4 (754 reviews) | 8.2 (1302 reviews) | 
| **Risk Analysis** | 8.2 (739 reviews) | 7.8 (1131 reviews) | 
| **Live Forecasting** | 8.3 (725 reviews) | 7.9 (1263 reviews) | 

#### Sales Management

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Live Pipeline Management** | 8.6 (764 reviews) | 8.8 (1553 reviews) | 
| **Sales Gamification** | 8.2 (724 reviews) | 7.9 (1245 reviews) | 
| **Account-Based Analytics** | 8.7 (762 reviews) | 8.4 (1408 reviews) | 
| **Activity Tracking** | 9.0 (833 reviews) | 8.9 (1622 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Gong** | N/A | N/A |
| **HubSpot Sales Hub** | 8.3/10 | 1507 |

#### Agentic AI - Outbound Call Tracking

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (63 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.1 (61 reviews) | 

#### Calling

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Record Calls** | Not enough data | 8.6 (1190 reviews) | 
| **Generate Location** | Not enough data | 8.1 (981 reviews) | 
| **Call Types** | Not enough data | 8.6 (1149 reviews) | 
| **Click-to-Call** | Not enough data | 8.7 (1180 reviews) | 
| **Auto Dialer** | Not enough data | 7.9 (71 reviews) | 

#### Contacts

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Personalization** | Not enough data | 8.7 (1255 reviews) | 
| **Information Locater** | Not enough data | 8.4 (1099 reviews) | 
| **Record Prospect Data** | Not enough data | 8.6 (1158 reviews) | 

#### Insights

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Notes** | Not enough data | 9.0 (1345 reviews) | 
| **Daily Summary** | Not enough data | 8.7 (1186 reviews) | 
| **Automated Voicemails** | Not enough data | Feature Not Available | 
| **Automated Emails** | Not enough data | Feature Not Available | 
| **Sorts Prospects** | Not enough data | 8.4 (1090 reviews) | 
| **Automated Note Taking** | Not enough data | 7.6 (68 reviews) | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **Gong** | 8.8/10 | 2880 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Agentic AI - Sales Coaching

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Multi-step Planning** | 8.1 (62 reviews) | Not enough data | 
| **Cross-system Integration** | 8.5 (62 reviews) | Not enough data | 
| **Adaptive Learning** | 8.3 (62 reviews) | Not enough data | 
| **Decision Making** | 8.3 (60 reviews) | Not enough data | 

#### Training

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Knowledge Base** | 9.0 (1968 reviews) ✓ Verified | Not enough data | 
| **Coaching Materials** | 9.0 (2183 reviews) ✓ Verified | Not enough data | 
| **Playbook Creation** | 8.6 (1527 reviews) ✓ Verified | Not enough data | 
| **Video Record** | 9.2 (2218 reviews) ✓ Verified | Not enough data | 

#### Feedback

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Review** | 9.3 (2375 reviews) ✓ Verified | Not enough data | 
| **Scorecard** | 9.0 (1853 reviews) ✓ Verified | Not enough data | 
| **Coaching Card** | 9.0 (1895 reviews) ✓ Verified | Not enough data | 
| **Leaderboard** | 8.8 (1604 reviews) ✓ Verified | Not enough data | 
| **Real-Time Updates** | 8.9 (1790 reviews) ✓ Verified | Not enough data | 
| **Notifications** | 8.9 (1877 reviews) ✓ Verified | Not enough data | 
| **Competition** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Summarization** | 8.9 (389 reviews) | Not enough data | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **Gong** | N/A | N/A |
| **HubSpot Sales Hub** | 7.7/10 | 1025 |

#### Agentic AI - Sales Enablement

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (61 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.9 (60 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (59 reviews) | 

#### Content Management

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Content Import** | Not enough data | 8.4 (804 reviews) | 
| **Content Creation** | Not enough data | Feature Not Available | 
| **Templates** | Not enough data | Feature Not Available | 
| **Advanced Search** | Not enough data | 8.2 (813 reviews) | 
| **Content Storage** | Not enough data | 8.3 (799 reviews) | 

#### Analytics

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Reporting** | Not enough data | 8.4 (883 reviews) | 
| **Alerts** | Not enough data | 8.4 (883 reviews) | 
| **Account-Based Engagement** | Not enough data | 8.4 (826 reviews) | 
| **Content Utilization** | Not enough data | 8.3 (800 reviews) | 

#### Learning Management - Sales Enablement

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Sales Training ** | Not enough data | 7.5 (38 reviews) | 
| **Sales Coaching** | Not enough data | 7.4 (38 reviews) | 
| **Sales Onboarding** | Not enough data | 7.7 (39 reviews) | 

#### Revenue Enablement - Sales Enablement

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | 7.2 (37 reviews) | 
| **AI and Automation** | Not enough data | 7.1 (39 reviews) | 
| **End-to-End Customer Journey Insights** | Not enough data | 7.4 (38 reviews) | 

### Insurance CRM

| Product | Score | Reviews |
|---|---|---|
| **Gong** | N/A | N/A |
| **HubSpot Sales Hub** | N/A | N/A |

#### Relationship Management - Insurance CRM

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Renewal Management** | Not enough data | Not enough data | 
| **Client Communication Tools** | Not enough data | Not enough data | 
| **Lead Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Winbacks** | Not enough data | Not enough data | 
| **Communication History** | Not enough data | Not enough data | 
| **Activity Management** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 

#### Follow up Automation - Insurance CRM

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Automated Follow-Ups** | Not enough data | Not enough data | 
| **Marketing Campaigns** | Not enough data | Not enough data | 

#### Document Management - Insurance CRM

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Documentation handling** | Not enough data | Not enough data | 

#### Integrations & Reports - Insurance CRM

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Integrations** | Not enough data | Not enough data | 
| **Reporting & Analytics** | Not enough data | Not enough data | 

### Revenue AI Platforms

| Product | Score | Reviews |
|---|---|---|
| **Gong** | 9.2/10 | 78 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Agentic AI - Revenue AI Platforms

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Natural Language Interaction** | 7.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Autonomous Task Execution** | 9.3 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 8.9 (22 reviews) | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

#### Platform - Revenue AI Platforms

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Conversation Intelligence** | 9.8 (52 reviews) | Not enough data | 
| **Predictive Forecasting** | 8.2 (10 reviews) | Not enough data | 
| **CRM Data Enrichment** | 8.7 (10 reviews) | Not enough data | 
| **Actionable Insights** | 9.7 (39 reviews) | Not enough data | 
| **Risk Flagging** | 10.0 (8 reviews) | Not enough data | 
| **Workflow Orchestration** | 9.2 (6 reviews) | Not enough data | 
| **Sales Coaching** | 9.6 (27 reviews) | Not enough data | 
| **Pipeline & Deal Management** | 9.6 (13 reviews) | Not enough data | 
| **Customer Data Capture** | 9.4 (36 reviews) | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Gong** | N/A | N/A |
| **HubSpot Sales Hub** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics)

**Unique to Gong (3):** [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching), [Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms)

**Unique to HubSpot Sales Hub (9):** [Business Scheduling Software](https://www.g2.com/categories/business-scheduling), [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [CRM Software](https://www.g2.com/categories/crm), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Insurance CRM Software](https://www.g2.com/categories/insurance-crm)


---
## Reviewer Demographics

### By Company Size

| Segment | Gong | HubSpot Sales Hub | 
|---|---|---|
| **Small-Business** | 12.9% | 60.9% | 
| **Mid-Market** | 69.4% | 35.2% | 
| **Enterprise** | 17.7% | 4.0% | 

### By Industry

#### Gong

- **Computer Software:** 37.4%
- **Information Technology and Services:** 16.9%
- **Marketing and Advertising:** 9.0%
- **Internet:** 5.0%
- **Financial Services:** 3.2%
- **Human Resources:** 1.9%
- **Telecommunications:** 1.7%
- **Computer & Network Security:** 1.7%
- **E-Learning:** 1.4%
- **Staffing and Recruiting:** 1.3%
- **Other:** 20.5%

#### HubSpot Sales Hub

- **Computer Software:** 15.9%
- **Information Technology and Services:** 12.2%
- **Marketing and Advertising:** 9.9%
- **Financial Services:** 4.3%
- **Education Management:** 3.2%
- **Real Estate:** 2.8%
- **Internet:** 2.2%
- **Hospital & Health Care:** 1.8%
- **Health, Wellness and Fitness:** 1.6%
- **Staffing and Recruiting:** 1.6%
- **Other:** 44.5%

---
## Alternatives

### Alternatives to Gong

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25854 reviews)
- [Clari](https://www.g2.com/products/clari/reviews) — 4.6/5 stars (5609 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3573 reviews)
- [Salesken](https://www.g2.com/products/salesken/reviews) — 4.9/5 stars (396 reviews)
- [Aviso](https://www.g2.com/products/aviso/reviews) — 4.3/5 stars (983 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9692 reviews)
- [Jiminny](https://www.g2.com/products/jiminny/reviews) — 4.6/5 stars (930 reviews)
- [Backstory](https://www.g2.com/products/people-ai-backstory/reviews) — 4.5/5 stars (630 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (579 reviews)

### Alternatives to HubSpot Sales Hub

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25854 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9692 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2939 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1236 reviews)
- [Salesmate](https://www.g2.com/products/salesmate/reviews) — 4.7/5 stars (118 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3573 reviews)
- [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews) — 4.6/5 stars (850 reviews)
- [Salesflare](https://www.g2.com/products/salesflare/reviews) — 4.8/5 stars (299 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)

---
## Top Discussions

### Gong

- Title: [What is gong software?](https://www.g2.com/discussions/what-is-gong-software) — 6 comments
  > **Top comment:** "Gong software is a software that records and analyzes sales calls. This allows the sales person to focus on the call and then analyze the data later. This..."
- Title: [What is the email address to send the invite to for a last minute call to be recorded? And is there a way to send the invite via email, not through the gong site?](https://www.g2.com/discussions/25247-what-is-the-email-address-to-send-the-invite-to-for-a-last-minute-call-to-be-recorded-and-is-there-a-way-to-send-the-invite-via-email-not-through-the-gong-site) — 4 comments, 2 upvotes
  > **Top comment:** "Hi Bianca! You can go ahead and send the invitation to assistant@gong.io. I hope that helps!"
- Title: [Do you accept marketing ideas/suggestions? I sent one to Udi and Amit.](https://www.g2.com/discussions/do-you-accept-marketing-ideas-suggestions-i-sent-one-to-udi-and-amit) — 3 comments, 4 upvotes
  > **Top comment:** "Very high ferformer"
- Title: [How do i make Gong automatic for all my calls ?](https://www.g2.com/discussions/how-do-i-make-gong-automatic-for-all-my-calls) — 3 comments, 1 upvote
  > **Top comment:** "You can control this in configuration settings. You should not have to log into Gong for it to record. "
- Title: [How is Gong revolutionizing sales strategies with its AI-driven insights?](https://www.g2.com/discussions/gong-how-is-gong-revolutionizing-sales-strategies-with-its-ai-driven-insights) — 2 comments
  > **Top comment:** "Great! Gong is a very reliable tools to use when it comes from documentation, recordings and quality analysis. "

### HubSpot Sales Hub

- Title: [Can I automate multiple scheduled sales email sends based on the suggested optimized send times?](https://www.g2.com/discussions/can-i-automate-multiple-scheduled-sales-email-sends-based-on-the-suggested-optimized-send-times) — 6 comments, 1 upvote
  > **Top comment:** "Yes, you can schedule automated emails at suggested optimized times. You can send single emails or sequences."
- Title: [What is HubSpot Sales Hub used for?](https://www.g2.com/discussions/what-is-hubspot-sales-hub-used-for) — 5 comments
  > **Top comment:** "Hubspot Sales is a client management or engagement tool. Hubspot is split into two main categories Sales and Marketing. As the question is around sales -..."
- Title: [Will Hubspot connect well with variety of accounting softwares?](https://www.g2.com/discussions/will-hubspot-connect-well-with-variety-of-accounting-softwares) — 5 comments, 2 upvotes
  > **Top comment:** "There aren’t any native integrations that I’m aware of. There are a few you can set up through Zapier. A word of caution: HubSpot isn’t currently compliant..."
- Title: [How has HubSpot Sales Hub impacted the sales pipeline management in small to mid-sized businesses?](https://www.g2.com/discussions/how-has-hubspot-sales-hub-impacted-the-sales-pipeline-management-in-small-to-mid-sized-businesses) — 4 comments
  > **Top comment:** "HubSpot Sales Hub helps small and mid-sized businesses manage their sales pipeline better by:

Giving a clear view of all leads and deals.
Automating..."
- Title: [Sequences](https://www.g2.com/discussions/24872-sequences) — 4 comments, 1 upvote
  > **Top comment:** "Yes, you can do either... You can export a list of people who belong to a specific segment (list) or you can add a new "sequence" and enroll those already in..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/gong-vs-hubspot-sales-hub)