# GoLinks vs Lasso Comparison

| | GoLinks | Lasso | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.8 out of 5 | 
| **Total Reviews** | 811 | 3 | 
| **Largest Market Segment** | Mid-Market (53.5% of reviews) | Mid-Market (66.7% of reviews) | 
| **Entry Level Price** | Free | $8/month per user | 

---
## Top Pros & Cons

### GoLinks

Pros:
- Ease of Use (75 reviews)
- Link Management (44 reviews)

Cons:
- Link Management (23 reviews)
- GoLinks Management (10 reviews)

### Lasso

**Not enough data**

---
## Ratings Comparison
| Rating | GoLinks | Lasso | 
|---|---|---|
  | **Meets Requirements** | 9.5 (603 reviews) | Not enough data | 
  | **Ease of Use** | 9.5 (631 reviews) | Not enough data | 
  | **Ease of Setup** | 9.2 (169 reviews) | Not enough data | 
  | **Ease of Admin** | 9.3 (38 reviews) | Not enough data | 
  | **Quality of Support** | 9.3 (320 reviews) | Not enough data | 
  | **Has the product been a good partner in doing business?** | 9.4 (37 reviews) | Not enough data | 
  | **Product Direction (% positive)** | 8.7 (599 reviews) | Not enough data | 

---
## Pricing

### GoLinks

#### Entry-Level Pricing

Plan: Team

Price: Free

Description: What's better than free? Up to 20 users.

Key Features:
- Up to 20 users
- Google SSO
- Universal search

[Browse all 4 editions](https://www.g2.com/products/golinks/pricing)

#### Free Trial

Yes

### Lasso

#### Entry-Level Pricing

Plan: Premium subscription

Price: $8/month per user

Description: Purchase in blocks of 5 users. Discounts available for annual subscriptions or above 100 users.


[Learn more about Lasso](https://www.g2.com/products/lasso/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Bookmark Manager

| Product | Score | Reviews |
|---|---|---|
| **GoLinks** | 9.0/10 | 220 |
| **Lasso** | N/A | N/A |

#### Browser

| Feature | GoLinks | Lasso | 
|---|---|---|
| **Broswer Agnostic** | 9.2 (184 reviews) | Not enough data | 
| **Browser Extensions** | 9.1 (190 reviews) | Not enough data | 
| **Syncing** | 9.2 (178 reviews) | Not enough data | 

#### User Tools

| Feature | GoLinks | Lasso | 
|---|---|---|
| **Offline Access** | Feature Not Available | Not enough data | 
| **Search Bar** | 9.1 (191 reviews) | Not enough data | 
| **Tags** | 8.8 (164 reviews) | Not enough data | 

#### Editing Tools

| Feature | GoLinks | Lasso | 
|---|---|---|
| **Highlighting** | Feature Not Available | Not enough data | 
| **Annotations** | Feature Not Available | Not enough data | 

#### Workspace Options

| Feature | GoLinks | Lasso | 
|---|---|---|
| **Private Workspaces** | 8.8 (145 reviews) | Not enough data | 
| **Collaborative Workspaces** | 9.1 (163 reviews) | Not enough data | 

### URL Shortener

| Product | Score | Reviews |
|---|---|---|
| **GoLinks** | 7.9/10 | 463 |
| **Lasso** | N/A | N/A |

#### URL Shortener

| Feature | GoLinks | Lasso | 
|---|---|---|
| **Branded Shortlinks** | 9.2 (363 reviews) | Not enough data | 
| **Link Analytics** | 8.5 (327 reviews) | Not enough data | 
| **Bulk URL Creation** | 8.5 (279 reviews) | Not enough data | 
| **Historical Shortlink Tracking** | 8.6 (312 reviews) | Not enough data | 

#### Agentic AI - Digital Sales Room

| Feature | GoLinks | Lasso | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (23 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (27 reviews) | Not enough data | 
| **Adaptive Learning** | 6.8 (22 reviews) | Not enough data | 

### Enterprise Search Software

| Product | Score | Reviews |
|---|---|---|
| **GoLinks** | 7.8/10 | 73 |
| **Lasso** | N/A | N/A |

#### Compatibility

| Feature | GoLinks | Lasso | 
|---|---|---|
| **Federated Search** | 8.4 (63 reviews) | Not enough data | 
| **File Types** | 8.2 (57 reviews) | Not enough data | 
| **Global Language Support** | 8.1 (53 reviews) | Not enough data | 

#### Agentic AI - Enterprise Search Software

| Feature | GoLinks | Lasso | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 5.7 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 6.0 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 5.5 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (7 reviews) | Not enough data | 
| **Decision Making** | 6.4 (7 reviews) | Not enough data | 

#### Search Queries

| Feature | GoLinks | Lasso | 
|---|---|---|
| **Typo Tolerance** | 7.5 (59 reviews) | Not enough data | 
| **Faceted Search** | 8.3 (58 reviews) | Not enough data | 
| **Synonyms** | 8.0 (54 reviews) | Not enough data | 
| **Highlighting** | 8.4 (53 reviews) | Not enough data | 
| **Natural Language** | 8.4 (53 reviews) | Not enough data | 

#### AI powered search - Enterprise Search Software

| Feature | GoLinks | Lasso | 
|---|---|---|
| **Generative RAG (Retrieval augmented generation)** | Not enough data | Not enough data | 
| **Relevance Tuning** | Not enough data | Not enough data | 
| **NLP & Semantic search** | Not enough data | Not enough data | 

#### Functionality

| Feature | GoLinks | Lasso | 
|---|---|---|
| **Personalization** | 8.4 (58 reviews) | Not enough data | 
| **Search Analytics** | 8.2 (58 reviews) | Not enough data | 
| **Integrations** | 8.5 (55 reviews) | Not enough data | 

#### Compatibility - Enterprise Search Software

| Feature | GoLinks | Lasso | 
|---|---|---|
| **File Types** | Not enough data | Not enough data | 
| **Federated Search** | Not enough data | Not enough data | 
| **Global Language Support** | Not enough data | Not enough data | 

#### Functionality - Enterprise Search Software

| Feature | GoLinks | Lasso | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Search Analytics** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Search Queries - Enterprise Search Software

| Feature | GoLinks | Lasso | 
|---|---|---|
| **Highlighting** | Not enough data | Not enough data | 
| **Faceted Search** | Not enough data | Not enough data | 
| **Typo Tolerance** | Not enough data | Not enough data | 
| **Synonyms** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Bookmark Manager Software](https://www.g2.com/categories/bookmark-manager)

**Unique to GoLinks (2):** [URL Shortener ](https://www.g2.com/categories/url-shortener), [Enterprise Search Software](https://www.g2.com/categories/enterprise-search-software)



---
## Reviewer Demographics

### By Company Size

| Segment | GoLinks | Lasso | 
|---|---|---|
| **Small-Business** | 10.0% | 0% | 
| **Mid-Market** | 53.5% | 66.7% | 
| **Enterprise** | 36.5% | 33.3% | 

### By Industry

#### GoLinks

- **Computer Software:** 34.2%
- **Information Technology and Services:** 22.8%
- **Financial Services:** 8.7%
- **Computer & Network Security:** 3.5%
- **Biotechnology:** 3.4%
- **Marketing and Advertising:** 3.0%
- **Automotive:** 2.7%
- **Real Estate:** 2.3%
- **Internet:** 1.9%
- **Consumer Services:** 1.2%
- **Other:** 16.3%

#### Lasso

- **Media Production:** 33.3%
- **Luxury Goods & Jewelry:** 33.3%
- **Fishery:** 33.3%

---
## Alternatives

### Alternatives to GoLinks

- [Bitly](https://www.g2.com/products/bitly/reviews) — 4.5/5 stars (921 reviews)
- [Rebrandly](https://www.g2.com/products/rebrandly/reviews) — 4.6/5 stars (366 reviews)
- [BL.INK](https://www.g2.com/products/bl-ink/reviews) — 4.5/5 stars (346 reviews)
- [Guru](https://www.g2.com/products/guru/reviews) — 4.7/5 stars (2320 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (767 reviews)
- [Zoho Mail](https://www.g2.com/products/zoho-mail/reviews) — 4.4/5 stars (717 reviews)
- [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1124 reviews)
- [Notion](https://www.g2.com/products/notion/reviews) — 4.6/5 stars (12019 reviews)
- [Doofinder](https://www.g2.com/products/doofinder/reviews) — 4.7/5 stars (499 reviews)
- [Slack](https://www.g2.com/products/slack/reviews) — 4.5/5 stars (39117 reviews)

### Alternatives to Lasso

- [Zoho Mail](https://www.g2.com/products/zoho-mail/reviews) — 4.4/5 stars (717 reviews)
- [start.me](https://www.g2.com/products/start-me/reviews) — 4.3/5 stars (48 reviews)
- [booky](https://www.g2.com/products/booky/reviews) — 5.0/5 stars (6 reviews)
- [Raindrop.io](https://www.g2.com/products/raindrop-io/reviews) — 4.2/5 stars (13 reviews)
- [netroStation](https://www.g2.com/products/netrostation/reviews) — 5.0/5 stars (3 reviews)
- [Bookmark Ninja](https://www.g2.com/products/bookmark-ninja/reviews) — 4.2/5 stars (8 reviews)
- [Pocket](https://www.g2.com/products/pocket/reviews) — 4.5/5 stars (35 reviews)
- [Atavi](https://www.g2.com/products/atavi/reviews) — 4.8/5 stars (4 reviews)
- [Toby](https://www.g2.com/products/toby/reviews) — 4.9/5 stars (17 reviews)
- [Toast](https://www.g2.com/products/maksym-potapenko-toast/reviews) — 4.9/5 stars (4 reviews)

---
## Top Discussions

### GoLinks

- Title: [What is GoLinks used for?](https://www.g2.com/discussions/what-is-golinks-used-for) — 1 comment
  > **Top comment:** "GoLinks are used to quickly access and share information with memorable, intuitive golinks. For example, go/w2, go/401k, go/sales-dashboard. Short links that..."
- Title: [How do I make a shortlink?](https://www.g2.com/discussions/how-do-i-make-a-shortlink) — 1 comment
  > **Top comment:** "The easiest way is using the Chrome extension. Once you are on a document where you want to create a go link, click the GoLinks button on your Chrome..."
- Title: [How do I create a go Link?](https://www.g2.com/discussions/how-do-i-create-a-go-link) — 1 comment
  > **Top comment:** "In your browser type in go/ to create your GoLinks otherwise you can use the Go Links Extension."
- Title: [How do go links work?](https://www.g2.com/discussions/how-do-go-links-work) — 1 comment
  > **Top comment:** "GoLinks connects teams in a more intuitive way to the apps and information they access daily. Context switching becomes a thing of the past with..."
- Title: [How do you use GoLinks?](https://www.g2.com/discussions/how-do-you-use-golinks) — 1 comment
  > **Top comment:** "GoLinks transforms long URLs into short, memorable links that make it easy to discover and share knowledge. There is a Chrome extension you can use to create..."

### Lasso

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/golinks-vs-lasso)