Compare HubSpot Marketing Hub and Kartra
Featured Products
At a Glance
Market Segments
Small-Business (51.6% of reviews)
Small-Business (91.8% of reviews)
Entry-Level Pricing
$0.00
Free Trial With One-Time Purchase
HubSpot Marketing Hub
Star Rating
(14,718)4.4 out of 5
Market Segments
Small-Business (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plans
Kartra
Star Rating
(62)3.9 out of 5
Market Segments
Small-Business (91.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial With One-Time Purchase
Browse all 4 pricing plans
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in user experience, with many praising its intuitive UI and drag-and-drop builder that simplifies the creation of marketing materials. Users appreciate how easy it is to build dashboards and reports without complex setups, making it a favorite for those new to marketing automation.
- Users say that Kartra offers a unique advantage with its done-for-you templates and funnel sequences, which can significantly save time and boost conversions. This feature is particularly highlighted by users who value efficiency and ease of use in managing their marketing efforts.
- According to verified reviews, HubSpot Marketing Hub stands out for its strong automation capabilities, allowing users to set up automated email responses and workflows seamlessly. This functionality is often cited as a key reason for its high satisfaction ratings among users.
- Reviewers mention that while Kartra is a comprehensive platform that houses many business needs, it sometimes lacks the depth of features found in HubSpot. Users have noted that although Kartra is user-friendly, it may not offer the same level of advanced customization and reporting tools that HubSpot provides.
- G2 reviewers highlight HubSpot's superior customer support, with many users noting the responsiveness and helpfulness of the support team. This aspect is crucial for businesses that require ongoing assistance as they navigate the complexities of marketing automation.
- Users report that while Kartra is improving and adding new features, it currently has a smaller user base and fewer recent reviews compared to HubSpot. This can impact the reliability of user feedback and the overall community support available for troubleshooting and best practices.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Kartra
Free Trial
Free Trial
With One-Time Purchase
The Starter plan supports up to 2,500 contacts, 5 team members, and 1 custom domain. Users can send unlimited emails and SMS and create unlimited websites, pages, videos, products, and memberships and courses.
- Email Marketing Automation
- Landing Page Builder
- Memberships & Online Courses
Free Trial
HubSpot Marketing Hub
Free Trial is available
Kartra
No trial information availableRatings
Meets Requirements
8.5
9,875
7.9
47
Ease of Use
8.6
11,561
7.3
47
Ease of Setup
8.1
7,260
7.1
22
Ease of Admin
8.5
5,032
7.3
18
Quality of Support
8.7
9,336
7.2
46
Has the product been a good partner in doing business?
8.7
4,950
7.3
18
Product Direction (% positive)
8.9
9,492
7.8
42
Features by Category
Email Marketing
8.8
5633
|
Verified
7.7
22
|
Verified
8.9
5474
|
Verified
7.7
22
|
Verified
8.6
5416
|
Verified
7.7
20
|
Verified
8.8
5152
|
Verified
8.1
21
|
Verified
Online Marketing
8.5
5310
|
Verified
8.2
19
|
Verified
8.2
4584
|
Verified
7.5
17
|
Verified
8.1
4303
|
Verified
7.6
12
|
Verified
8.1
4816
|
Verified
8.0
15
|
Verified
8.1
4465
|
Verified
7.7
8
Lead Management
8.5
5067
|
Verified
8.3
16
|
Verified
8.1
4754
|
Verified
7.4
14
|
Verified
8.4
4874
|
Verified
7.9
17
|
Verified
8.0
4370
|
Verified
6.8
12
|
Verified
8.4
4829
|
Verified
8.2
16
|
Verified
8.2
4546
|
Verified
7.1
13
|
Verified
8.4
4506
|
Verified
6.9
16
|
Verified
8.4
4570
|
Verified
7.6
11
|
Verified
Campaign Management
8.2
4124
|
Verified
6.7
14
|
Verified
7.9
3692
|
Verified
8.3
10
7.9
3638
|
Verified
6.4
15
|
Verified
7.2
2776
|
Verified
5.3
10
Social
7.7
3733
|
Verified
3.9
6
8.1
4137
|
Verified
4.7
10
|
Verified
8.1
4132
|
Verified
5.0
8
|
Verified
8.0
3986
|
Verified
5.3
10
|
Verified
7.7
3211
|
Verified
4.6
8
|
Verified
Reporting & Analytics
8.3
5253
|
Verified
7.4
17
|
Verified
8.0
4832
|
Verified
6.4
13
|
Verified
7.6
3987
|
Verified
6.4
12
|
Verified
7.6
3670
|
Verified
6.2
11
|
Verified
7.7
4074
|
Verified
5.4
9
Platform
7.9
3550
|
Verified
5.4
8
|
Verified
8.5
3610
|
Verified
7.3
10
|
Verified
8.7
3502
|
Verified
8.0
9
|
Verified
8.0
2472
|
Verified
Not enough data
7.4
2369
|
Verified
6.3
5
|
Verified
8.6
3347
|
Verified
8.2
11
|
Verified
7.9
2544
|
Verified
7.1
7
|
Verified
Agentic AI - Marketing Automation
6.8
297
Not enough data
6.8
288
Not enough data
6.8
292
Not enough data
6.6
290
Not enough data
6.6
290
Not enough data
6.7
293
Not enough data
Integration
8.4
3531
|
Verified
7.3
8
|
Verified
8.0
3219
|
Verified
7.1
8
|
Verified
8.1
3011
|
Verified
6.4
6
|
Verified
Lead Intelligence
7.7
1153
|
Verified
Not enough data
7.9
1189
Not enough data
8.1
1244
Not enough data
Lead Management
8.3
1331
Not enough data
7.5
1154
Not enough data
8.0
1209
Not enough data
Marketing Campaigns
7.9
1175
Not enough data
7.3
1061
Not enough data
7.5
1117
Not enough data
7.8
1103
|
Verified
Not enough data
8.1
1266
Not enough data
Campaign Execution
7.8
1154
Not enough data
7.8
1088
Not enough data
7.7
1031
Not enough data
8.7
1404
Not enough data
Agentic AI - Account Data Management
6.3
89
Not enough data
6.7
89
Not enough data
6.5
88
Not enough data
6.7
89
Not enough data
6.4
90
Not enough data
Messenger
8.0
1215
|
Verified
Not enough data
7.4
1043
|
Verified
Not enough data
7.9
1258
|
Verified
Not enough data
7.8
1180
|
Verified
Not enough data
Channels
8.0
1443
|
Verified
Not enough data
8.2
1420
|
Verified
Not enough data
7.1
840
Not enough data
6.8
737
|
Verified
Not enough data
7.4
796
|
Verified
Not enough data
Customers
8.2
1487
|
Verified
Not enough data
8.2
1473
|
Verified
Not enough data
8.3
1619
|
Verified
Not enough data
8.4
1572
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.6
67
Not enough data
6.5
67
Not enough data
6.7
68
Not enough data
6.4
67
Not enough data
6.5
67
Not enough data
6.6
67
Not enough data
6.6
69
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Not enough data
Campaigns
7.4
80
Not enough data
7.5
79
Not enough data
7.6
80
Not enough data
7.6
77
Not enough data
Integrations
8.0
81
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Not enough data
Generative AI
6.4
75
Feature Not Available
Agentic AI - Vulnerability Scanner
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.0
283
Not enough data
7.7
277
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Not enough data
Agentic AI - Attribution
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Not enough data
Marketing
7.8
255
Not enough data
7.2
236
Not enough data
8.2
282
Not enough data
8.3
289
Not enough data
Reporting
8.4
311
Not enough data
8.3
295
Not enough data
8.1
301
Not enough data
Platform Basics
8.5
242
Not enough data
8.5
242
Not enough data
8.4
241
Not enough data
8.1
26
Not enough data
8.0
25
Not enough data
Platform Data
8.2
236
Not enough data
7.9
232
Not enough data
Platform Additional Functionality
8.3
257
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.0
28
Not enough data
7.1
28
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Not enough data
Artificial Intelligence
7.0
25
Not enough data
7.3
25
Not enough data
Platform Basics
8.2
558
Not enough data
8.5
640
Not enough data
Platform Reporting
8.4
656
Not enough data
8.6
699
Not enough data
Content & Collaboration
8.3(won by default)
1275
Not enough data
8.3(won by default)
1330
Not enough data
8.1(won by default)
1020
Not enough data
8.3(won by default)
1094
Not enough data
8.7(won by default)
1408
Not enough data
8.3(won by default)
969
Not enough data
Social Management
8.2(won by default)
2195
Not enough data
8.6(won by default)
2373
Not enough data
8.4(won by default)
2107
Not enough data
8.3(won by default)
2254
Not enough data
8.0(won by default)
1675
Not enough data
8.2(won by default)
956
Not enough data
7.3(won by default)
325
Not enough data
Agentic AI - Social Media Management
6.7(won by default)
73
Not enough data
6.9(won by default)
70
Not enough data
7.0(won by default)
72
Not enough data
6.8(won by default)
69
Not enough data
7.0(won by default)
72
Not enough data
7.0(won by default)
72
Not enough data
6.9(won by default)
74
Not enough data
Platform Basics
8.1
430
Not enough data
8.0
441
Not enough data
Platform Data
8.0
438
Not enough data
7.9
436
Not enough data
8.5
488
Not enough data
8.2
440
Not enough data
Platform Additional Functionality
8.0
424
Not enough data
8.2
444
Not enough data
8.2
440
Not enough data
Agentic AI - Customer Journey Analytics
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Not enough data
Platform Interoperability
8.0
593
Not enough data
Agentic AI - Social Media Advertising
7.0
62
Not enough data
7.1
61
Not enough data
6.9
58
Not enough data
7.0
62
Not enough data
7.0
62
Not enough data
7.4
68
Not enough data
Social Functionality
8.1
1311
Not enough data
Campaign Management
8.3
1330
Not enough data
8.2
1265
Not enough data
8.2
1190
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1085
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1117
Not enough data
8.0
1067
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.3
1191
Not enough data
8.2
1110
Not enough data
8.0
1006
Not enough data
8.0
983
Not enough data
Platform
8.3
1162
Not enough data
8.2
1309
Not enough data
8.8
1336
Not enough data
8.7
1359
Not enough data
8.6
1183
Not enough data
8.3
1308
Not enough data
8.6
1348
Not enough data
8.4
1054
Not enough data
8.4
1249
Not enough data
Responses
9.0
23
Not enough data
8.9
22
Not enough data
8.0
22
Not enough data
Automation - AI Agents
7.8
23
Not enough data
7.4
24
Not enough data
8.0
23
Not enough data
Feature Not Available
Not enough data
7.6
24
Not enough data
Platform
8.2
23
Not enough data
8.9
23
Not enough data
8.0
22
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
7.1
23
Not enough data
7.5
23
Not enough data
Feature Not Available
Not enough data
Generative AI
8.3
24
Not enough data
7.9
24
Not enough data
Page Customization
8.4
1358
|
Verified
7.9
7
|
Verified
7.9
1397
|
Verified
8.1
7
|
Verified
7.8
1281
|
Verified
7.5
6
|
Verified
8.1
1319
|
Verified
7.2
6
|
Verified
Page Optimization
8.1
1185
|
Verified
7.3
5
8.0
1293
|
Verified
7.8
6
|
Verified
8.2
1333
|
Verified
7.7
5
|
Verified
7.8
1222
|
Verified
Not enough data
Integrations
7.4
756
|
Verified
Not enough data
8.7
1248
|
Verified
8.3
6
|
Verified
8.5
1245
|
Verified
7.5
6
|
Verified
Generative AI
7.1
349
Not enough data
Agentic AI - Landing Page Builders
6.5
85
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experimental Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Feature Not Available
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Internal Use
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
6.9
77
Not enough data
7.2
77
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Not enough data
Lead Intelligence
8.0
793
Not enough data
8.3
826
Not enough data
8.3
844
Not enough data
Lead Management
8.4
912
Not enough data
7.7
781
Not enough data
8.1
851
Not enough data
Marketing Campaigns
8.0
813
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
889
Not enough data
8.1
830
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
2241
|
Verified
Not enough data
8.3
2682
|
Verified
Not enough data
8.0
2453
|
Verified
Not enough data
8.5
2479
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2877
|
Verified
Not enough data
8.4
3126
|
Verified
Not enough data
7.8
2376
|
Verified
Not enough data
8.1
2563
|
Verified
Not enough data
8.0
2394
|
Verified
Not enough data
7.5
540
Not enough data
Agentic AI - Marketing Analytics
6.7
172
Not enough data
6.9
167
Not enough data
6.6
166
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Growth
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Kartra are categorized as Pop-Up Builder, Landing Page Builders, and Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Kartra is categorized as Email Template Builder, Online Form Builder, A/B Testing, Website Builder, Live Chat, Lead Capture, and Lead Scoring
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kartra
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.7%
Financial Services
4.9%
Education Management
2.5%
Other
52.3%
Marketing and Advertising
32.2%
Health, Wellness and Fitness
13.6%
Professional Training & Coaching
11.9%
Information Technology and Services
5.1%
Computer Software
3.4%
Other
33.9%
Alternatives
Discussions
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
RR
It's so easy that it's actually automated. You set the parameters at on-boarding but you can always make changes as needed.Read more
How do I learn the platform with ease?
6 Comments
DR
Ease and "learn Kartra" do not belong in the same sentence :) While it's an incredibly robust platform and so good and efficient at what it provides, the...Read more
What does Kartra cost?
1 Comment
NM
Kartra charges $1 for 14 days then $99 per Month
Gives discounts on annual basisRead more
