Compare Glassbox and Supermetrics 
At a Glance
Market Segments
Enterprise (78.3% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
No pricing available
Starting at €29.00 1 user Per Month
Glassbox
Star Rating
(804)4.9 out of 5
Market Segments
Enterprise (78.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about GlassboxSupermetrics
Star Rating
(819)4.4 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansGlassbox vs Supermetrics
When assessing the two solutions, reviewers found Glassbox easier to use, set up, and administer. Reviewers also preferred doing business with Glassbox overall.
- Reviewers felt that Glassbox meets the needs of their business better than Supermetrics.
- When comparing quality of ongoing product support, reviewers felt that Glassbox is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Glassbox over Supermetrics.
Pricing
Entry-Level Pricing
Glassbox
No pricing availableSupermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Glassbox
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
9.8
736
8.5
620
Ease of Use
9.7
738
8.2
628
Ease of Setup
9.8
473
8.2
415
Ease of Admin
9.8
343
8.0
380
Quality of Support
9.8
735
7.8
562
Has the product been a good partner in doing business?
9.9
347
8.2
375
Product Direction (% positive)
9.9
727
7.9
579
Features by Category
Metrics
9.9
572
8.6
311
9.9
566
8.3
292
9.9
560
8.1
262
9.9
564
8.4
291
9.9
559
8.0
280
9.9
545
7.9
250
9.9
541
8.0
250
9.9
546
8.6
322
9.9
541
7.8
269
Reporting
9.9
554
8.2
311
9.9
540
7.9
278
9.8
532
8.4
304
9.9
532
8.1
292
9.9
528
7.6
251
9.9
520
Feature Not Available
9.9
532
8.7
326
Other
9.9
522
8.2
271
9.9
505
7.9
241
9.9
503
7.2
218
9.9
497
8.6
317
9.9
490
8.4
267
9.8
486
7.2
207
9.9
488
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.7
11
Not enough data
7.0
10
Not enough data
6.7
10
10.0
5
6.8
10
Administration
9.9
516
8.3
274
9.9
492
7.5
213
9.9
530
8.1
314
9.8
518
8.0
295
User Identification
9.9
478
Not enough data
10.0
481
Not enough data
10.0
485
Not enough data
Tracking & Reporting
10.0
472
Not enough data
10.0
471
Not enough data
10.0
468
Not enough data
9.9
465
Not enough data
10.0
474
Not enough data
10.0
468
Not enough data
Metrics
10.0
457
Not enough data
9.9
469
Not enough data
10.0
470
Not enough data
10.0
467
Not enough data
9.9
470
Not enough data
User Behavior
9.8
518
|
Verified
Not enough data
9.8
514
|
Verified
Not enough data
9.8
515
|
Verified
Not enough data
A/B Testing
9.8
501
|
Verified
Not enough data
9.8
506
Not enough data
9.8
526
|
Verified
Not enough data
9.9
494
|
Verified
Not enough data
Visitor Information
9.8
540
|
Verified
Not enough data
9.8
561
|
Verified
Not enough data
Agentic AI - Session Replay
8.5
11
Not enough data
Product Analytics
10.0
449
Not enough data
9.9
449
Not enough data
9.9
450
Not enough data
10.0
452
Not enough data
9.9
457
Not enough data
10.0
451
Not enough data
9.9
468
Not enough data
10.0
445
Not enough data
Agentic AI - Product Analytics
9.5
7
Not enough data
9.8
7
Not enough data
9.2
6
Not enough data
10.0
6
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
10.0
294
Not enough data
10.0
297
Not enough data
10.0
293
Not enough data
10.0
297
Not enough data
10.0
295
Not enough data
10.0
311
Not enough data
Administration
10.0
307
Not enough data
10.0
290
Not enough data
10.0
290
Not enough data
Generative AI
10.0
58
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
10.0
435
Not enough data
9.9
437
Not enough data
9.9
437
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
9.9
407
Not enough data
9.9
431
Not enough data
9.9
430
Not enough data
Performance
10.0
430
Not enough data
10.0
432
Not enough data
10.0
429
Not enough data
10.0
430
Not enough data
Management
Not enough data
8.6
67
Not enough data
8.1
57
Functionality
Not enough data
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Platform Basics
9.9
339
Not enough data
9.9
340
Not enough data
9.9
333
Not enough data
9.9
335
Not enough data
10.0
163
Not enough data
Agentic AI - Customer Journey Mapping
9.0
7
Not enough data
Platform Basics
9.9
471
|
Verified
Not enough data
9.8
475
|
Verified
Not enough data
Platform Data
9.9
472
|
Verified
Not enough data
9.9
470
|
Verified
Not enough data
9.9
476
|
Verified
Not enough data
9.9
473
|
Verified
Not enough data
Platform Additional Functionality
9.8
473
|
Verified
Not enough data
9.9
466
|
Verified
Not enough data
9.9
477
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
10.0
6
Not enough data
9.3
7
Not enough data
9.5
7
Not enough data
10.0
6
Not enough data
Feedback Management
9.9
211
Not enough data
9.9
211
Not enough data
9.9
211
Not enough data
Feedback Analysis
9.9
212
Not enough data
9.7
209
Not enough data
9.9
211
Not enough data
Feedback Sources
9.9
210
Not enough data
9.9
212
Not enough data
9.4
210
Not enough data
9.9
209
Not enough data
Generative AI
9.8
67
Not enough data
Feature Not Available
Not enough data
Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Digital Accessibility Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Digital Accessibility Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
10.0
62
Not enough data
Feature Not Available
Not enough data
Survey Management
10.0
290
Not enough data
10.0
270
Not enough data
10.0
269
Not enough data
9.6
264
Not enough data
Process Management
10.0
264
Not enough data
10.0
266
Not enough data
10.0
268
Not enough data
10.0
280
Not enough data
System Management
10.0
243
Not enough data
10.0
238
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
9.9
480
Not enough data
9.9
481
Not enough data
9.9
466
Not enough data
9.9
464
Not enough data
9.9
467
Not enough data
Reporting
10.0
467
Not enough data
9.9
466
Not enough data
9.9
467
Not enough data
10.0
460
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
312
|
Verified
Not enough data
8.7
358
|
Verified
Not enough data
7.8
282
|
Verified
Not enough data
7.9
300
|
Verified
Not enough data
8.0
161
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
349
|
Verified
Not enough data
8.9
384
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.3
327
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.7
14
Not enough data
6.9
16
Not enough data
6.3
12
Metrics
10.0
457
Not enough data
9.9
469
Not enough data
10.0
470
Not enough data
10.0
467
Not enough data
9.9
470
Not enough data
Variation Testing
10.0
429
Not enough data
10.0
428
Not enough data
10.0
431
Not enough data
10.0
436
Not enough data
10.0
427
Not enough data
10.0
430
Not enough data
Reporting
10.0
459
Not enough data
10.0
456
Not enough data
Personalization
10.0
445
Not enough data
10.0
428
Not enough data
10.0
425
Not enough data
Administration
10.0
426
Not enough data
10.0
428
Not enough data
10.0
429
Not enough data
10.0
429
Not enough data
Categories
Categories
Shared Categories
Glassbox and Supermetrics are categorized as Digital Analytics
Unique Categories
Glassbox is categorized as Customer Journey Mapping, Feedback Analytics, Digital Experience Monitoring (DEM), E-Commerce Analytics, Product Analytics, Session Replay, Customer Journey Analytics, Heatmap Tools, Mobile App Analytics, Mobile App Optimization, Enterprise Feedback Management, Digital Accessibility Platforms, and Digital Accessibility Tools
Reviews
Reviewers' Company Size
Glassbox
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
37.2%
Insurance
11.5%
Retail
11.1%
Telecommunications
6.3%
Banking
3.6%
Other
30.3%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
34.0%
Discussions
When do we get to utilize Customer Journey Maps?
2 Comments
Official Response from Glassbox
Hi Farukh, thanks for asking. Augmented Journey Maps (AJM) is indeed one of our most valuable - and highly anticipated - features.
With your impending...Read more
Can you configure struggle scores based on a journey type
2 Comments
DG
Hello there, Tanya, this is supported of course - please reach out to your Customer Success Manager - or reach out to me directly if you like and I will...Read more
What is the best way to insights which are only relevant to me
1 Comment
DG
Hey Joe - we do! in our latest release you can see Business insights, Engagement insights, Experience Insight, and Technical insights - so you can choose the...Read more
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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