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Compare Glassbox and SAP Engagement Cloud (formerly SAP Emarsys) 
Featured Products
At a Glance
Market Segments
Enterprise (78.3% of reviews)
Mid-Market (54.6% of reviews)
Entry-Level Pricing
No pricing available
$
Glassbox
Star Rating
(804)4.9 out of 5
Market Segments
Enterprise (78.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about GlassboxSAP Engagement Cloud (formerly SAP Emarsys)
Star Rating
(565)4.3 out of 5
Market Segments
Mid-Market (54.6% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Glassbox excels in user experience, with a high satisfaction rating of 4.9 stars compared to SAP Emarsys's 4.3 stars. Users appreciate Glassbox's intuitive interface, which allows for easy creation of analytical reports based on session replies, making it accessible for teams without extensive technical expertise.
- According to verified reviews, SAP Emarsys is praised for its capabilities in personalized marketing, with users highlighting its ability to unify customer data and facilitate engagement across multiple channels. This feature helps create more relevant campaigns, although some users note that it can be challenging to configure for specific workflows.
- Users say that Glassbox's real-time data capture is a standout feature, allowing for a comprehensive view of user behavior without the need for tagging. This automatic data collection is seen as a significant advantage, enabling teams to draw accurate conclusions quickly and efficiently.
- Reviewers mention that while SAP Emarsys offers flexible journeys and rich segmentation options, its implementation process can be slower compared to Glassbox. Users have noted that Glassbox's setup is notably quick and straightforward, contributing to a smoother onboarding experience.
- G2 reviewers highlight the quality of support provided by Glassbox, which scores exceptionally high in user feedback. Users appreciate the proactive assistance and comprehensive resources available, which enhance their overall experience and satisfaction with the product.
- According to recent user feedback, both products have their strengths, but Glassbox's advanced features, such as visual session replay and detailed user interaction tracking, provide a more robust toolset for understanding customer journeys. This capability allows users to quickly identify areas for improvement, setting it apart from SAP Emarsys in terms of day-to-day usability.
Pricing
Entry-Level Pricing
Glassbox
No pricing availableSAP Engagement Cloud (formerly SAP Emarsys)
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Glassbox
Free Trial is available
SAP Engagement Cloud (formerly SAP Emarsys)
No trial information availableRatings
Meets Requirements
9.8
736
8.3
403
Ease of Use
9.7
738
8.2
408
Ease of Setup
9.8
473
7.1
214
Ease of Admin
9.8
343
8.2
171
Quality of Support
9.8
735
8.4
397
Has the product been a good partner in doing business?
9.9
347
8.5
172
Product Direction (% positive)
9.9
727
8.9
376
Features by Category
Email Marketing
Not enough data
8.7
263
|
Verified
Not enough data
8.7
247
|
Verified
Not enough data
8.5
257
|
Verified
Not enough data
8.3
232
|
Verified
Online Marketing
Not enough data
7.0
157
|
Verified
Not enough data
8.0
190
|
Verified
Not enough data
8.2
217
|
Verified
Not enough data
8.0
214
|
Verified
Not enough data
7.8
157
Lead Management
Not enough data
7.9
173
|
Verified
Not enough data
7.8
191
|
Verified
Not enough data
8.5
241
|
Verified
Not enough data
7.9
160
|
Verified
Not enough data
8.0
157
|
Verified
Not enough data
8.3
182
|
Verified
Not enough data
7.9
145
|
Verified
Not enough data
8.2
143
|
Verified
Campaign Management
Not enough data
8.3
181
|
Verified
Not enough data
7.9
121
Not enough data
7.6
112
|
Verified
Not enough data
7.0
83
Social
Not enough data
7.3
92
Not enough data
7.6
102
|
Verified
Not enough data
7.4
100
|
Verified
Not enough data
7.4
92
|
Verified
Not enough data
7.5
103
|
Verified
Reporting & Analytics
Not enough data
8.0
236
|
Verified
Not enough data
7.8
175
|
Verified
Not enough data
7.6
164
|
Verified
Not enough data
7.5
172
|
Verified
Not enough data
7.5
108
Platform
Not enough data
7.6
152
|
Verified
Not enough data
8.1
134
|
Verified
Not enough data
8.5
151
|
Verified
Not enough data
7.9
105
|
Verified
Not enough data
6.8
106
|
Verified
Not enough data
8.5
136
|
Verified
Not enough data
7.6
102
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.5
28
Not enough data
6.2
27
Not enough data
6.4
29
Not enough data
6.5
28
Not enough data
6.6
28
Not enough data
6.7
28
Integration
Not enough data
7.9
157
|
Verified
Not enough data
7.7
150
|
Verified
Not enough data
7.4
116
|
Verified
Metrics
9.9
572
7.8
35
9.9
566
8.1
38
9.9
560
8.0
30
9.9
564
8.0
34
9.9
559
8.1
33
9.9
545
8.3
35
9.9
541
7.8
33
9.9
546
8.3
36
9.9
541
8.0
33
Reporting
9.9
554
8.0
40
9.9
540
8.1
37
9.8
532
7.8
35
9.9
532
8.6
39
9.9
528
8.1
37
9.9
520
7.9
32
9.9
532
7.7
37
Other
9.9
522
8.2
35
9.9
505
8.0
32
9.9
503
8.0
29
9.9
497
8.4
36
9.9
490
8.2
31
9.8
486
8.4
31
9.9
488
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
10.0
5
7.1
8
Administration
9.9
516
7.1
38
9.9
492
7.5
36
9.9
530
8.3
40
9.8
518
8.5
40
Administration
Not enough data
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Integrations
Not enough data
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Platform
Not enough data
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
User Identification
9.9
478
Not enough data
10.0
481
Not enough data
10.0
485
Not enough data
Tracking & Reporting
10.0
472
Not enough data
10.0
471
Not enough data
10.0
468
Not enough data
9.9
465
Not enough data
10.0
474
Not enough data
10.0
468
Not enough data
Metrics
10.0
457
Not enough data
9.9
469
Not enough data
10.0
470
Not enough data
10.0
467
Not enough data
9.9
470
Not enough data
User Behavior
9.8
518
|
Verified
Not enough data
9.8
514
|
Verified
Not enough data
9.8
515
|
Verified
Not enough data
A/B Testing
9.8
501
|
Verified
Not enough data
9.8
506
Not enough data
9.8
526
|
Verified
Not enough data
9.9
494
|
Verified
Not enough data
Visitor Information
9.8
540
|
Verified
Not enough data
9.8
561
|
Verified
Not enough data
Agentic AI - Session Replay
8.5
11
Not enough data
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
Not enough data
8.6
93
|
Verified
Not enough data
8.9
100
|
Verified
Not enough data
8.2
78
|
Verified
Templates
Not enough data
8.1
95
|
Verified
Not enough data
8.7
97
|
Verified
Not enough data
8.5
94
|
Verified
Personalization
Not enough data
8.6
103
|
Verified
Not enough data
8.4
92
|
Verified
Not enough data
8.6
95
|
Verified
Not enough data
8.5
68
|
Verified
Not enough data
8.8
85
|
Verified
Not enough data
8.6
99
|
Verified
Not enough data
8.6
95
|
Verified
Not enough data
8.8
91
|
Verified
Multichannel
Not enough data
8.4
85
|
Verified
Not enough data
9.0
116
|
Verified
Not enough data
8.4
88
|
Verified
Administration
Not enough data
8.8
104
|
Verified
Not enough data
8.5
110
|
Verified
Not enough data
8.6
101
|
Verified
Not enough data
8.3
89
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
7
Not enough data
5.5
7
Campaigns
Not enough data
7.8
23
Not enough data
8.4
25
Not enough data
8.0
23
Not enough data
8.4
26
Not enough data
8.1
23
Analytics
Not enough data
7.8
23
Not enough data
7.4
23
Optimization
Not enough data
7.7
23
Not enough data
8.3
24
Not enough data
7.1
21
Not enough data
7.5
22
Agentic AI - Push Notification
Not enough data
6.7
12
Not enough data
6.5
12
Not enough data
6.5
12
Product Analytics
10.0
449
Not enough data
9.9
449
Not enough data
9.9
450
Not enough data
10.0
452
Not enough data
9.9
457
Not enough data
10.0
451
Not enough data
9.9
468
Not enough data
10.0
445
Not enough data
Agentic AI - Product Analytics
9.5
7
Not enough data
9.8
7
Not enough data
9.2
6
Not enough data
10.0
6
Not enough data
Analytics
10.0
294
Not enough data
10.0
297
Not enough data
10.0
293
Not enough data
10.0
297
Not enough data
10.0
295
Not enough data
10.0
311
Not enough data
Administration
10.0
307
Not enough data
10.0
290
Not enough data
10.0
290
Not enough data
Generative AI
10.0
58
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
8.8
20
Not enough data
8.9
19
Targeting
Not enough data
8.7
19
Not enough data
8.3
17
Triggered Content
Not enough data
8.1
15
Not enough data
8.9
21
Not enough data
8.9
19
Personalized Content
Not enough data
8.4
20
Not enough data
9.0
15
Not enough data
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Text Messaging
Not enough data
8.4
22
Not enough data
7.5
17
Not enough data
8.6
23
Not enough data
7.9
16
Not enough data
8.2
19
Not enough data
7.3
17
Not enough data
8.4
22
Not enough data
8.1
18
SMS Platform
Not enough data
8.0
22
Not enough data
8.8
22
Not enough data
7.5
16
Not enough data
7.0
14
Not enough data
7.2
15
Not enough data
8.4
18
Agentic AI - SMS Marketing
Not enough data
5.4
8
Not enough data
5.4
8
Not enough data
6.3
8
Not enough data
5.6
8
Not enough data
5.2
8
Not enough data
5.6
8
Experience
10.0
435
Not enough data
9.9
437
Not enough data
9.9
437
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
9.9
407
Not enough data
9.9
431
Not enough data
9.9
430
Not enough data
Performance
10.0
430
Not enough data
10.0
432
Not enough data
10.0
429
Not enough data
10.0
430
Not enough data
Platform Basics
9.9
339
Not enough data
9.9
340
Not enough data
9.9
333
Not enough data
9.9
335
Not enough data
10.0
163
Not enough data
Agentic AI - Customer Journey Mapping
9.0
7
Not enough data
Platform Basics
9.9
471
|
Verified
8.7
49
9.8
475
|
Verified
8.7
47
Platform Data
9.9
472
|
Verified
8.2
44
9.9
470
|
Verified
8.1
46
9.9
476
|
Verified
8.5
50
9.9
473
|
Verified
7.9
43
Platform Additional Functionality
9.8
473
|
Verified
7.9
43
9.9
466
|
Verified
8.2
41
9.9
477
|
Verified
7.9
39
Agentic AI - Customer Journey Analytics
10.0
6
8.3
9
9.3
7
8.7
9
9.5
7
8.3
9
10.0
6
8.8
8
Feedback Management
9.9
211
Not enough data
9.9
211
Not enough data
9.9
211
Not enough data
Feedback Analysis
9.9
212
Not enough data
9.7
209
Not enough data
9.9
211
Not enough data
Feedback Sources
9.9
210
Not enough data
9.9
212
Not enough data
9.4
210
Not enough data
9.9
209
Not enough data
Generative AI
9.8
67
Not enough data
Feature Not Available
Not enough data
Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Digital Accessibility Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Digital Accessibility Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Generative AI
10.0
62
Not enough data
Feature Not Available
Not enough data
Survey Management
10.0
290
Not enough data
10.0
270
Not enough data
10.0
269
Not enough data
9.6
264
Not enough data
Process Management
10.0
264
Not enough data
10.0
266
Not enough data
10.0
268
Not enough data
10.0
280
Not enough data
System Management
10.0
243
Not enough data
10.0
238
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
9.9
480
Not enough data
9.9
481
Not enough data
9.9
466
Not enough data
9.9
464
Not enough data
9.9
467
Not enough data
Reporting
10.0
467
Not enough data
9.9
466
Not enough data
9.9
467
Not enough data
10.0
460
Not enough data
Analysis
Not enough data
8.1
42
Not enough data
8.3
67
|
Verified
Not enough data
7.8
37
Not enough data
8.1
53
Campaigns
Not enough data
8.0
41
|
Verified
Not enough data
8.4
45
|
Verified
Not enough data
8.5
38
|
Verified
Not enough data
7.8
31
Not enough data
9.2
63
Not enough data
8.9
61
Engagement
Not enough data
8.2
51
Platform
Not enough data
8.5
58
Not enough data
8.2
27
|
Verified
Not enough data
8.4
42
Agentic AI - Mobile Marketing
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
5.4
8
Not enough data
6.2
7
Not enough data
6.7
6
Not enough data
7.8
6
Marketing Operations
Not enough data
8.1
69
|
Verified
Not enough data
8.6
82
|
Verified
Not enough data
8.4
79
|
Verified
Not enough data
8.8
80
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
93
|
Verified
Not enough data
8.4
100
|
Verified
Not enough data
8.2
73
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.4
71
|
Verified
Not enough data
8.1
72
Agentic AI - Marketing Analytics
Not enough data
7.3
15
Not enough data
7.7
15
Not enough data
7.4
15
Metrics
10.0
457
Not enough data
9.9
469
Not enough data
10.0
470
Not enough data
10.0
467
Not enough data
9.9
470
Not enough data
Variation Testing
10.0
429
Not enough data
10.0
428
Not enough data
10.0
431
Not enough data
10.0
436
Not enough data
10.0
427
Not enough data
10.0
430
Not enough data
Reporting
10.0
459
Not enough data
10.0
456
Not enough data
Personalization
10.0
445
Not enough data
10.0
428
Not enough data
10.0
425
Not enough data
Administration
10.0
426
Not enough data
10.0
428
Not enough data
10.0
429
Not enough data
10.0
429
Not enough data
Categories
Categories
Shared Categories
Glassbox and SAP Engagement Cloud (formerly SAP Emarsys) are categorized as Customer Journey Analytics and Digital Analytics
Unique Categories
Glassbox is categorized as Customer Journey Mapping, Feedback Analytics, Digital Experience Monitoring (DEM), E-Commerce Analytics, Product Analytics, Session Replay, Heatmap Tools, Mobile App Analytics, Mobile App Optimization, Enterprise Feedback Management, Digital Accessibility Platforms, and Digital Accessibility Tools
SAP Engagement Cloud (formerly SAP Emarsys) is categorized as Marketing Automation, SMS Marketing, Personalization Engines, Push Notification, E-Commerce Personalization, Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Loyalty Management, Marketing Analytics, Transactional Email, and Mobile Marketing
Reviews
Reviewers' Company Size
Glassbox
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Engagement Cloud (formerly SAP Emarsys)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
37.2%
Insurance
11.5%
Retail
11.1%
Telecommunications
6.3%
Banking
3.6%
Other
30.3%
Retail
28.2%
Apparel & Fashion
10.5%
Consumer Goods
5.3%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.3%
Alternatives
Discussions
When do we get to utilize Customer Journey Maps?
2 Comments
Official Response from Glassbox
Hi Farukh, thanks for asking. Augmented Journey Maps (AJM) is indeed one of our most valuable - and highly anticipated - features.
With your impending...Read more
Can you configure struggle scores based on a journey type
2 Comments
DG
Hello there, Tanya, this is supported of course - please reach out to your Customer Success Manager - or reach out to me directly if you like and I will...Read more
What is the best way to insights which are only relevant to me
1 Comment
DG
Hey Joe - we do! in our latest release you can see Business insights, Engagement insights, Experience Insight, and Technical insights - so you can choose the...Read more
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Engagement Cloud (formerly SAP Emarsys)
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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