Compare Glassbox and Google Analytics 360 
At a Glance
Market Segments
Enterprise (78.3% of reviews)
Small-Business (50.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Glassbox
Star Rating
(804)4.9 out of 5
Market Segments
Enterprise (78.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about GlassboxGoogle Analytics 360
Star Rating
(597)4.4 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Glassbox excels in user experience, with a high satisfaction rating of 4.9. Users appreciate its ability to capture every digital interaction in real time, providing a comprehensive view of user behavior, which is particularly beneficial for identifying areas for improvement.
- Users say that Google Analytics 360 offers robust data handling capabilities, with the ability to manage over a billion records smoothly. This feature is highlighted by reviewers who find its integration within the Google ecosystem invaluable for gaining insights into consumer journeys.
- Reviewers mention that Glassbox's ease of use is a standout feature, scoring 9.7 in this area. Many users find it straightforward to create analytical reports based on session replies, which enhances their ability to make data-driven decisions quickly.
- According to verified reviews, Google Analytics 360 faces challenges in setup and configuration, with some users noting that it can be complex to tailor to specific workflows. However, those who navigate the initial setup often find it rewarding, as it provides extensive insights once operational.
- Users highlight that Glassbox's automatic data capture without the need for tagging is a significant advantage, allowing for quicker analysis and reporting. This feature is particularly appealing to teams looking to streamline their analytics processes.
- G2 reviewers indicate that while Google Analytics 360 is popular among small businesses, Glassbox is favored by enterprise users, with 78.1% of its reviews coming from this segment. This suggests that Glassbox may be better suited for larger organizations seeking in-depth analytics capabilities.
Pricing
Entry-Level Pricing
Glassbox
No pricing availableGoogle Analytics 360
No pricing availableFree Trial
Glassbox
Free Trial is available
Google Analytics 360
No trial information availableRatings
Meets Requirements
9.8
736
8.8
450
Ease of Use
9.7
738
8.1
453
Ease of Setup
9.8
473
8.0
199
Ease of Admin
9.8
343
8.4
189
Quality of Support
9.8
735
8.0
409
Has the product been a good partner in doing business?
9.9
347
8.5
185
Product Direction (% positive)
9.9
727
8.4
434
Features by Category
Metrics
9.9
572
8.7
325
9.9
566
8.5
333
9.9
560
8.5
323
9.9
564
8.6
305
9.9
559
8.4
299
9.9
545
8.4
304
9.9
541
8.2
303
9.9
546
8.4
311
9.9
541
8.2
287
Reporting
9.9
554
Feature Not Available
9.9
540
8.6
310
9.8
532
8.4
279
9.9
532
8.5
297
9.9
528
8.4
291
9.9
520
8.2
268
9.9
532
8.6
314
Other
9.9
522
8.5
301
9.9
505
8.4
306
9.9
503
8.3
291
9.9
497
8.6
304
9.9
490
8.5
267
9.8
486
8.2
248
9.9
488
8.3
266
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
10.0
5
Not enough data
Administration
9.9
516
8.5
246
9.9
492
8.2
243
9.9
530
8.6
294
9.8
518
8.6
293
User Identification
9.9
478
9.1
112
10.0
481
9.0
109
10.0
485
9.0
104
Tracking & Reporting
10.0
472
8.9
99
10.0
471
8.8
110
10.0
468
8.9
103
9.9
465
9.0
109
10.0
474
8.8
104
10.0
468
8.8
101
Metrics
10.0
457
9.0
33
9.9
469
8.6
33
10.0
470
8.6
34
10.0
467
8.5
33
9.9
470
8.6
33
User Behavior
9.8
518
|
Verified
Not enough data
9.8
514
|
Verified
Not enough data
9.8
515
|
Verified
Not enough data
A/B Testing
9.8
501
|
Verified
Not enough data
9.8
506
Not enough data
9.8
526
|
Verified
Not enough data
9.9
494
|
Verified
Not enough data
Visitor Information
9.8
540
|
Verified
Not enough data
9.8
561
|
Verified
Not enough data
Agentic AI - Session Replay
8.5
11
Not enough data
Product Analytics
10.0
449
Not enough data
9.9
449
Not enough data
9.9
450
Not enough data
10.0
452
Not enough data
9.9
457
Not enough data
10.0
451
Not enough data
9.9
468
Not enough data
10.0
445
Not enough data
Agentic AI - Product Analytics
9.5
7
Not enough data
9.8
7
Not enough data
9.2
6
Not enough data
10.0
6
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
10.0
294
Not enough data
10.0
297
Not enough data
10.0
293
Not enough data
10.0
297
Not enough data
10.0
295
Not enough data
10.0
311
Not enough data
Administration
10.0
307
Not enough data
10.0
290
Not enough data
10.0
290
Not enough data
Generative AI
10.0
58
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
10.0
435
Not enough data
9.9
437
Not enough data
9.9
437
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
9.9
407
Not enough data
9.9
431
Not enough data
9.9
430
Not enough data
Performance
10.0
430
Not enough data
10.0
432
Not enough data
10.0
429
Not enough data
10.0
430
Not enough data
Platform Basics
9.9
339
Not enough data
9.9
340
Not enough data
9.9
333
Not enough data
9.9
335
Not enough data
10.0
163
Not enough data
Agentic AI - Customer Journey Mapping
9.0
7
Not enough data
Platform Basics
9.9
471
|
Verified
Not enough data
9.8
475
|
Verified
Not enough data
Platform Data
9.9
472
|
Verified
Not enough data
9.9
470
|
Verified
Not enough data
9.9
476
|
Verified
Not enough data
9.9
473
|
Verified
Not enough data
Platform Additional Functionality
9.8
473
|
Verified
Not enough data
9.9
466
|
Verified
Not enough data
9.9
477
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
10.0
6
Not enough data
9.3
7
Not enough data
9.5
7
Not enough data
10.0
6
Not enough data
Feedback Management
9.9
211
Not enough data
9.9
211
Not enough data
9.9
211
Not enough data
Feedback Analysis
9.9
212
Not enough data
9.7
209
Not enough data
9.9
211
Not enough data
Feedback Sources
9.9
210
Not enough data
9.9
212
Not enough data
9.4
210
Not enough data
9.9
209
Not enough data
Generative AI
9.8
67
Not enough data
Feature Not Available
Not enough data
Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Digital Accessibility Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Digital Accessibility Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
10.0
62
Not enough data
Feature Not Available
Not enough data
Survey Management
10.0
290
Not enough data
10.0
270
Not enough data
10.0
269
Not enough data
9.6
264
Not enough data
Process Management
10.0
264
Not enough data
10.0
266
Not enough data
10.0
268
Not enough data
10.0
280
Not enough data
System Management
10.0
243
Not enough data
10.0
238
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
9.9
480
Not enough data
9.9
481
Not enough data
9.9
466
Not enough data
9.9
464
Not enough data
9.9
467
Not enough data
Reporting
10.0
467
Not enough data
9.9
466
Not enough data
9.9
467
Not enough data
10.0
460
Not enough data
Metrics
10.0
457
9.0
33
9.9
469
8.6
33
10.0
470
8.6
34
10.0
467
8.5
33
9.9
470
8.6
33
Variation Testing
10.0
429
Not enough data
10.0
428
Not enough data
10.0
431
Not enough data
10.0
436
Not enough data
10.0
427
Not enough data
10.0
430
Not enough data
Reporting
10.0
459
Not enough data
10.0
456
Not enough data
Personalization
10.0
445
Not enough data
10.0
428
Not enough data
10.0
425
Not enough data
Administration
10.0
426
Not enough data
10.0
428
Not enough data
10.0
429
Not enough data
10.0
429
Not enough data
Categories
Categories
Shared Categories
Glassbox and Google Analytics 360 are categorized as Mobile App Analytics and Digital Analytics
Unique Categories
Glassbox is categorized as Customer Journey Mapping, Feedback Analytics, Digital Experience Monitoring (DEM), E-Commerce Analytics, Product Analytics, Session Replay, Customer Journey Analytics, Heatmap Tools, Mobile App Optimization, Enterprise Feedback Management, Digital Accessibility Platforms, and Digital Accessibility Tools
Google Analytics 360 has no unique categories
Reviews
Reviewers' Company Size
Glassbox
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
37.2%
Insurance
11.5%
Retail
11.1%
Telecommunications
6.3%
Banking
3.6%
Other
30.3%
Marketing and Advertising
20.7%
Information Technology and Services
6.2%
Computer Software
5.1%
Education Management
3.1%
Retail
3.1%
Other
61.9%
Discussions
When do we get to utilize Customer Journey Maps?
2 Comments
Official Response from Glassbox
Hi Farukh, thanks for asking. Augmented Journey Maps (AJM) is indeed one of our most valuable - and highly anticipated - features.
With your impending...Read more
Can you configure struggle scores based on a journey type
2 Comments
DG
Hello there, Tanya, this is supported of course - please reach out to your Customer Success Manager - or reach out to me directly if you like and I will...Read more
What is the best way to insights which are only relevant to me
1 Comment
DG
Hey Joe - we do! in our latest release you can see Business insights, Engagement insights, Experience Insight, and Technical insights - so you can choose the...Read more
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