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At a Glance
Market Segments
Enterprise (78.1% of reviews)
Small-Business (59.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Glassbox
Star Rating
(806)4.9 out of 5
Market Segments
Enterprise (78.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about GlassboxGoogle Analytics
Star Rating
(6,621)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Glassbox excels in Ease of Use with a score of 9.7, while Google Analytics scores 7.8. Reviewers mention that Glassbox's intuitive interface and streamlined navigation make it easier for teams to adopt and utilize effectively.
- Reviewers mention that Glassbox offers superior Quality of Support with a score of 9.9 compared to Google Analytics' 7.5. Users on G2 highlight Glassbox's responsive customer service and comprehensive support resources as key advantages.
- Users say that Glassbox shines in Real-Time Insights with a perfect score of 10.0, while Google Analytics scores 8.9. Reviewers mention that Glassbox provides immediate data visibility, allowing businesses to react quickly to user behavior.
- G2 users report that Glassbox outperforms Google Analytics in User Path Tracking with a score of 10.0 versus 8.7. Users highlight Glassbox's ability to visualize user journeys in detail, which aids in optimizing the customer experience.
- Reviewers mention that Glassbox leads in Custom Event Tracking with a score of 10.0, while Google Analytics scores 8.6. Users appreciate Glassbox's flexibility in defining and tracking specific user interactions, which enhances data granularity.
- Users report that Glassbox excels in Engagement with a score of 10.0 compared to Google Analytics' 8.8. Reviewers mention that Glassbox's advanced engagement metrics provide deeper insights into user interactions, helping businesses tailor their strategies effectively.
Pricing
Entry-Level Pricing
Glassbox
No pricing availableGoogle Analytics
No pricing availableFree Trial
Glassbox
Free Trial is available
Google Analytics
No trial information availableRatings
Meets Requirements
9.8
738
9.0
5,510
Ease of Use
9.7
740
7.8
5,541
Ease of Setup
9.8
475
8.0
2,745
Ease of Admin
9.8
343
8.2
2,602
Quality of Support
9.8
737
7.5
4,586
Has the product been a good partner in doing business?
9.9
347
8.3
2,383
Product Direction (% positive)
9.9
729
8.5
5,388
Features by Category
Metrics
9.9
572
9.0
4016
9.9
566
8.8
3996
9.9
560
8.7
3935
9.9
564
8.6
3616
9.9
559
8.4
3386
9.9
545
8.4
3594
9.9
541
8.5
3640
9.9
546
8.6
3706
9.9
541
8.2
3296
Reporting
9.9
554
Feature Not Available
9.9
540
8.5
3541
9.8
532
8.2
3251
9.9
532
8.4
3494
9.9
528
8.5
3433
9.9
520
8.3
3111
9.9
532
8.5
3660
Other
9.9
522
8.5
3683
9.9
505
8.5
3496
9.9
503
8.3
3288
9.9
497
8.7
3428
9.9
490
8.5
2697
9.8
486
8.0
2424
9.9
488
8.2
2799
Agentic AI - Digital Analytics
Not enough data
7.8
85
Not enough data
8.1
86
Not enough data
7.8
85
10.0
5
8.4
90
Administration
9.9
516
8.5
2621
9.9
492
8.2
2330
9.9
530
8.9
3458
9.8
518
8.9
3564
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
9.9
478
8.9
1178
10.0
481
8.8
1136
10.0
485
9.1
1150
Tracking & Reporting
10.0
472
8.6
1021
10.0
471
8.9
1166
10.0
468
8.5
1070
9.9
465
8.9
1180
10.0
474
8.7
1123
10.0
468
8.6
1098
Metrics
10.0
457
8.8
237
9.9
469
8.7
232
10.0
470
8.8
226
10.0
467
8.6
236
9.9
470
8.8
239
User Behavior
9.8
520
|
Verified
Not enough data
9.8
516
|
Verified
Not enough data
9.8
517
|
Verified
Not enough data
A/B Testing
9.8
503
|
Verified
Not enough data
9.8
508
Not enough data
9.8
528
|
Verified
Not enough data
9.9
496
|
Verified
Not enough data
Visitor Information
9.8
542
|
Verified
Not enough data
9.8
562
|
Verified
Not enough data
Agentic AI - Session Replay
8.7
13
Not enough data
Product Analytics
10.0
450
Not enough data
9.9
450
Not enough data
9.9
451
Not enough data
9.9
453
Not enough data
9.9
458
Not enough data
10.0
452
Not enough data
9.9
469
Not enough data
10.0
446
Not enough data
Agentic AI - Product Analytics
9.6
8
Not enough data
9.6
8
Not enough data
9.3
7
Not enough data
9.8
7
Not enough data
Analytics
10.0
295
Not enough data
10.0
298
Not enough data
9.9
294
Not enough data
10.0
298
Not enough data
10.0
296
Not enough data
10.0
311
Not enough data
Administration
9.9
308
Not enough data
10.0
291
Not enough data
10.0
291
Not enough data
Generative AI
10.0
59
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
10.0
437
Not enough data
9.9
439
Not enough data
9.9
439
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
9.9
409
Not enough data
9.9
433
Not enough data
9.9
432
Not enough data
Performance
10.0
432
Not enough data
10.0
434
Not enough data
10.0
431
Not enough data
10.0
432
Not enough data
Platform Basics
9.9
340
Not enough data
9.9
341
Not enough data
10.0
334
Not enough data
9.9
336
Not enough data
10.0
164
Not enough data
Agentic AI - Customer Journey Mapping
9.2
8
Not enough data
Platform Basics
9.9
471
|
Verified
Not enough data
9.8
475
|
Verified
Not enough data
Platform Data
9.9
472
|
Verified
Not enough data
9.9
470
|
Verified
Not enough data
9.9
476
|
Verified
Not enough data
9.9
473
|
Verified
Not enough data
Platform Additional Functionality
9.8
473
|
Verified
Not enough data
9.9
466
|
Verified
Not enough data
9.9
477
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
10.0
6
Not enough data
9.3
7
Not enough data
9.5
7
Not enough data
10.0
6
Not enough data
Exchange Functions
Not enough data
9.3
15
Not enough data
9.3
15
Data as a Service
Not enough data
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Management
Not enough data
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Feedback Management
9.9
211
Not enough data
9.9
211
Not enough data
9.9
211
Not enough data
Feedback Analysis
9.9
212
Not enough data
9.7
209
Not enough data
9.9
211
Not enough data
Feedback Sources
9.9
210
Not enough data
9.9
212
Not enough data
9.4
210
Not enough data
9.9
209
Not enough data
Generative AI
9.8
67
Not enough data
Feature Not Available
Not enough data
Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Digital Accessibility Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Digital Accessibility Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
10.0
62
Not enough data
Feature Not Available
Not enough data
Survey Management
10.0
290
Not enough data
10.0
270
Not enough data
10.0
269
Not enough data
9.6
264
Not enough data
Process Management
10.0
264
Not enough data
10.0
266
Not enough data
10.0
268
Not enough data
10.0
280
Not enough data
System Management
10.0
243
Not enough data
10.0
238
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
9.9
480
Not enough data
9.9
481
Not enough data
9.9
466
Not enough data
9.9
464
Not enough data
9.9
467
Not enough data
Reporting
10.0
467
Not enough data
9.9
466
Not enough data
9.9
467
Not enough data
10.0
460
Not enough data
Tools
Not enough data
8.3
1125
Not enough data
8.9
1496
Not enough data
8.3
1258
Metrics
Not enough data
8.9
1467
Not enough data
8.9
1501
Not enough data
8.9
1501
Not enough data
8.7
1419
Not enough data
8.7
1433
Not enough data
8.4
1369
Agentic AI - Content Analytics
Not enough data
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Metrics
10.0
457
8.8
237
9.9
469
8.7
232
10.0
470
8.8
226
10.0
467
8.6
236
9.9
470
8.8
239
Variation Testing
10.0
430
Not enough data
10.0
429
Not enough data
10.0
432
Not enough data
10.0
437
Not enough data
10.0
428
Not enough data
10.0
431
Not enough data
Reporting
10.0
460
Not enough data
10.0
457
Not enough data
Personalization
10.0
446
Not enough data
10.0
429
Not enough data
10.0
426
Not enough data
Administration
10.0
427
Not enough data
10.0
429
Not enough data
10.0
430
Not enough data
10.0
430
Not enough data
Categories
Categories
Shared Categories
Glassbox and Google Analytics are categorized as Mobile App Analytics and Digital Analytics
Unique Categories
Glassbox is categorized as Customer Journey Mapping, Feedback Analytics, Digital Experience Monitoring (DEM), E-Commerce Analytics, Product Analytics, Session Replay, Customer Journey Analytics, Heatmap Tools, Mobile App Optimization, Enterprise Feedback Management, Digital Accessibility Platforms, and Digital Accessibility Tools
Google Analytics is categorized as Content Analytics and Data Exchange Platforms
Reviews
Reviewers' Company Size
Glassbox
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
37.1%
Insurance
11.5%
Retail
11.1%
Telecommunications
6.3%
Banking
3.6%
Other
30.5%
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Discussions
When do we get to utilize Customer Journey Maps?
2 Comments
Official Response from Glassbox
Hi Farukh, thanks for asking. Augmented Journey Maps (AJM) is indeed one of our most valuable - and highly anticipated - features.
With your impending...Read more
Can you configure struggle scores based on a journey type
2 Comments
DG
Hello there, Tanya, this is supported of course - please reach out to your Customer Success Manager - or reach out to me directly if you like and I will...Read more
What is the best way to insights which are only relevant to me
1 Comment
DG
Hey Joe - we do! in our latest release you can see Business insights, Engagement insights, Experience Insight, and Technical insights - so you can choose the...Read more
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
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