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# Gladly vs Zendesk for Customer Service Comparison - What are their main differences?

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GladlyZendesk for Customer Service[+ Add Product](#)

Pricing

**Gladly**
No pricing available

**Zendesk for Customer Service**
Free Trial

**$19.00** 1 user per month billed annually · Support Only (Team)

**Pricing Insights**
from reviews

Time to Implement

**Gladly**
2 months

Based on 42 responses

**Zendesk for Customer Service**
2 months

Based on 1118 responses

Return on Investment

**Gladly**
12 months4 months sooner

Based on 27 responses

**Zendesk for Customer Service**
16 months

Based on 843 responses

Perceived Cost

**Gladly**
$$$$$

**Zendesk for Customer Service**
$$$$$

Average Discount

**Gladly**
11%1% more

**Zendesk for Customer Service**
10%

 ![Gladly](https://images.g2crowd.com/uploads/product/hd_favicon/8aaa2b1ae4369fe350abc7ddca7d7028/gladly.svg "Gladly")

 ![Zendesk for Customer Service](https://images.g2crowd.com/uploads/product/hd_favicon/7b95b13ec74f28d1bdceba616c8f8e97/zendesk-for-customer-service.svg "Zendesk for Customer Service")

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**Pros & Cons**
from reviews

**Gladly**
[
Ease of Use (191)
](https://www.g2.com/products/gladly/reviews?filters%5Bsentiment_snippet%5D=1042428&qs=pros-and-cons#reviews)[
Helpful (135)
](https://www.g2.com/products/gladly/reviews?filters%5Bsentiment_snippet%5D=1041354&qs=pros-and-cons#reviews)[
Missing Features (40)
](https://www.g2.com/products/gladly/reviews?filters%5Bsentiment_snippet%5D=1039243&qs=pros-and-cons#reviews)[
Complexity (31)
](https://www.g2.com/products/gladly/reviews?filters%5Bsentiment_snippet%5D=1041619&qs=pros-and-cons#reviews)

**Zendesk for Customer Service**
[
Intuitive Interface (353)
](https://www.g2.com/products/zendesk-for-customer-service/reviews?filters%5Bsentiment_snippet%5D=2522451&qs=pros-and-cons#reviews)[
Efficient Ticket Management (218)
](https://www.g2.com/products/zendesk-for-customer-service/reviews?filters%5Bsentiment_snippet%5D=2523093&qs=pros-and-cons#reviews)[
Expensive As Teams Grow (126)
](https://www.g2.com/products/zendesk-for-customer-service/reviews?filters%5Bsentiment_snippet%5D=2523978&qs=pros-and-cons#reviews)[
Steep Learning Curve (109)
](https://www.g2.com/products/zendesk-for-customer-service/reviews?filters%5Bsentiment_snippet%5D=1640974&qs=pros-and-cons#reviews)

Integrations

**Gladly**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cd804ef20e15e6afc01c5980a8dcf607/assembled-wfm.png "Product Avatar Image")

Assembled WFM

](https://www.g2.com/products/assembled-wfm/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8eac408c131f013530178efd9a9ca600/freshdesk.png "Product Avatar Image")

Freshdesk

](https://www.g2.com/products/freshdesk/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image")

Google Analytics

](https://www.g2.com/products/google-analytics/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image")

Google Workspace

](https://www.g2.com/products/google-workspace/reviews)[
View all
](https://www.g2.com/products/gladly/integrations)

**Zendesk for Customer Service**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_134c91bb90489a69dad41d269f19787f/8x8-work.png "Product Avatar Image")

8x8 Work

](https://www.g2.com/products/8x8-work/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_dad63cb7954c989da3523a03418e408b/ada-support-inc-ada.png "Product Avatar Image")

Ada

](https://www.g2.com/products/ada-support-inc-ada/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c7c291b02b4321fd24c2a3e962323b51/adapt-ideations.jpg "Product Avatar Image")

Adapt Ideations

](https://www.g2.com/products/adapt-ideations/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_da24ab8969ae1c7989ab7867d0dd2142/aircall.png "Product Avatar Image")

Aircall

](https://www.g2.com/products/aircall/reviews)[
View all
](https://www.g2.com/products/zendesk-for-customer-service/integrations)

Screenshots

**Gladly**
 ![Gladly screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1468839/1.0-_2_-min.jpg)

**Zendesk for Customer Service**
 ![Zendesk for Customer Service screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/118635/9.2-Agent-wraps-up-the-conversation--_5_.png)

**Ratings**
from reviews

Meets Requirements

**Gladly**

9.3

9.3803

**Zendesk for Customer Service**

8.6

8.65,264

Ease of Use

**Gladly**

9.5

9.5809

**Zendesk for Customer Service**

8.5

8.55,549

Ease of Setup

**Gladly**

9.3

9.3323

**Zendesk for Customer Service**

8.0

8.03,399

Ease of Admin

**Gladly**

9.2

9.2177

**Zendesk for Customer Service**

8.2

8.23,193

Quality of Support

**Gladly**

9.4

9.4766

**Zendesk for Customer Service**

8.4

8.45,093

Has the product been a good partner in doing business?

**Gladly**

9.5

9.5177

**Zendesk for Customer Service**

8.4

8.43,116

Product Direction (% positive)

**Gladly**

9.4

9.4770

**Zendesk for Customer Service**

8.0

8.04,909

**Features**
ratings from reviews

AI Customer Support Agents

8.4

17

8.3

119

Conversational Support

9.0

348

8.1

1,099

Customer Service Automation

8.6

63

7.9

121

Customer Self-Service

8.6

279

8.2

1,799

Digital Customer Service Platforms

8.5

47

8.1

80

Live Chat

9.0

445

8.3

2,706

Social Customer Service

9.3

253

8.4

843

Help Desk

9.0

396

8.6

3,879

Contact Center

9.0

467

Not enough data

Proactive Notification

Not enough data

8.4

198

Shared Inbox

Not enough data

8.1

425

Chatbots

Not enough data

8.2

614

Complaint Management

Not enough data

8.2

897

Workforce Management

Not enough data

8.7

28

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
22.3%

Mid-Market(51-1000 emp.)
61.0%

Enterprise(\> 1000 emp.)
16.8%

Small-Business(50 or fewer emp.)
22.3%

Mid-Market(51-1000 emp.)
61.0%

Enterprise(\> 1000 emp.)
16.8%

Small-Business(50 or fewer emp.)
40.7%

Mid-Market(51-1000 emp.)
45.9%

Enterprise(\> 1000 emp.)
13.4%

Small-Business(50 or fewer emp.)
40.7%

Mid-Market(51-1000 emp.)
45.9%

Enterprise(\> 1000 emp.)
13.4%

**Reviewers' Industry**

[![Gladly](https://images.g2crowd.com/uploads/product/hd_favicon/8aaa2b1ae4369fe350abc7ddca7d7028/gladly.svg "Gladly")](https://www.g2.com/products/gladly/reviews)
Gladly

Retail
23.6%

Consumer Services
15.5%

Furniture
8.9%

Apparel & Fashion
7.8%

Consumer Goods
6.5%

Other
37.7%

[![Zendesk for Customer Service](https://images.g2crowd.com/uploads/product/hd_favicon/7b95b13ec74f28d1bdceba616c8f8e97/zendesk-for-customer-service.svg "Zendesk for Customer Service")](https://www.g2.com/products/zendesk-for-customer-service/reviews)
Zendesk for Customer Service

Computer Software
14.1%

Information Technology and Services
12.6%

Financial Services
5.9%

Retail
5.1%

Consumer Services
4.4%

Other
58.0%

Alternatives

**Gladly Alternatives**

 ![Salesforce Service Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/e2170cb2fb1e97e4b23447ad004fa376/agentforce-service-formerly-salesforce-service-cloud.svg "Salesforce Service Cloud")

[
Salesforce Service Cloud
](/products/agentforce-service-formerly-salesforce-service-cloud/reviews)

 ![Fin](https://images.g2crowd.com/uploads/product/hd_favicon/5d5fd30de40ef30f077664aa44f9775a/fin.svg "Fin")

[
Fin
](/products/fin/reviews)

 ![Freshdesk](https://images.g2crowd.com/uploads/product/hd_favicon/700ca107b848b083e9b0659a98efb160/freshdesk.svg "Freshdesk")

[
Freshdesk
](/products/freshdesk/reviews)

 ![Gorgias](https://images.g2crowd.com/uploads/product/hd_favicon/f2ea93430628f5d7db1467087af9ec37/gorgias.svg "Gorgias")

[
Gorgias
](/products/gorgias/reviews)

**Zendesk for Customer Service Alternatives**

 ![Hiver in Gmail](https://images.g2crowd.com/uploads/product/hd_favicon/8c69adc63f75a8bf2fccd3ff0884f94f/hiver-in-gmail.svg "Hiver in Gmail")

[
Hiver in Gmail
](/products/hiver-in-gmail/reviews)

 ![Fin](https://images.g2crowd.com/uploads/product/hd_favicon/5d5fd30de40ef30f077664aa44f9775a/fin.svg "Fin")

[
Fin
](/products/fin/reviews)

 ![Freshdesk](https://images.g2crowd.com/uploads/product/hd_favicon/700ca107b848b083e9b0659a98efb160/freshdesk.svg "Freshdesk")

[
Freshdesk
](/products/freshdesk/reviews)

 ![Front](https://images.g2crowd.com/uploads/product/hd_favicon/1fe01c88159eb52ed7e93d98cdce08a5/front.svg "Front")

[
Front
](/products/front/reviews)

## Gladly vs Zendesk for Customer Service FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Zendesk for Customer Service vs Gladly?

Gladly stands out from Zendesk for Customer Service with higher reviewer satisfaction scores across all key dimensions and a people-centric approach to support.

| [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) | [Gladly](https://www.g2.com/products/gladly/reviews) |
| --- | --- |
| 4.3/5 (7,034 reviews) | 4.7/5 (1,115 reviews) |
| Mid-Market | Mid-Market |
| 8.0 | 9.3 |
| 8.4 | 9.4 |
| Ease of Use (526 all-time mentions) | Ease of Use (191 all-time mentions) |

### How do the pricing models of Zendesk for Customer Service and Gladly compare?

Gladly is rated as the stronger value by reviewers, with a higher satisfaction score on price and cost-related dimensions.

- **Zendesk for Customer Service:** In recent reviews, several buyers note that Zendesk can become expensive, especially for small teams or when advanced features are needed.
- **Gladly:** Reviewers describe Gladly as a premium-priced solution but express higher satisfaction with the value received, citing its customer-centric features and ease of use.

### What are the best alternatives to Zendesk for Customer Service and Gladly?

The top 3 alternatives to Zendesk for Customer Service and Gladly are Agentforce Service, Hiver in Gmail, and Fin.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) | 4.3/5 (7,034 reviews) | Mid-Market | Pricing can become expensive as you add advanced features | Ease of Use (526 all-time mentions) |
| [Gladly](https://www.g2.com/products/gladly/reviews) | 4.7/5 (1,115 reviews) | Mid-Market | Described as premium-priced but highly valued for its features | Ease of Use (191 all-time mentions) |
| [Agentforce Service](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) | 4.4/5 (7,359 reviews) | Mid-Market | — | — |
| [Hiver in Gmail](https://www.g2.com/products/hiver-in-gmail/reviews) | 4.6/5 (1,283 reviews) | Small-Business | — | — |
| [Fin](https://www.g2.com/products/fin/reviews) | 4.5/5 (3,901 reviews) | Small-Business | — | — |

### Which Help Desk features should I prioritize when comparing Zendesk for Customer Service and Gladly?

Buyers comparing Zendesk for Customer Service and Gladly should prioritize Ease of Use, Ticket Management, Integrations, AI Capabilities, and Customization.

- **Ease of Use:** Zendesk for Customer Service (8.6), Gladly (9.5); 526 all-time mentions for Zendesk, 191 for Gladly.
- **Ticket Management:** Zendesk for Customer Service (176 all-time mentions for Case Management), Gladly (47 all-time mentions for Case Management).
- **Integrations:** Zendesk for Customer Service (Asana integration, 4 all-time mentions); Gladly (Shopify integration, 36 all-time mentions; Slack, 2 all-time mentions).
- **AI Capabilities:** Gladly offers AI Text Generation, AI Text Summarization, and AI Text-to-Speech, which are not listed for Zendesk for Customer Service.
- **Customization:** Zendesk for Customer Service has 159 all-time mentions of Limited Customization and related issues, while Gladly has 40 all-time mentions of Missing Features.

### What are the pros and cons of Zendesk for Customer Service vs Gladly?

Zendesk for Customer Service's headline strength is its robust ticket management and workflow automation, while Gladly's is its people-centric, unified conversation model and ease of use.

- **Zendesk for Customer Service strengths:** Ease of Use (526 all-time mentions), Intuitive (203), Case Management (176), Knowledge Base (97), Implementation Ease (88), Self-Service (17).
- **Zendesk for Customer Service trade-offs:** Limited Customization (159 all-time mentions), Customization Issues (58), Customization Difficulty (57), Pricing can become expensive for advanced features or small teams.
- **Gladly strengths:** Ease of Use (191 all-time mentions), Helpful (135), Features (128), Efficiency (105), Customer Support (78), Integrations (59), Centralization (47), User Interface (48).
- **Gladly trade-offs:** Missing Features (40 all-time mentions), Reporting and analytics customization can be challenging, Premium pricing noted by several reviewers, Some integrations require extra configuration.

### Is Zendesk for Customer Service or Gladly better for small businesses?

Gladly is the better fit for small businesses, with higher satisfaction scores and strong reviewer sentiment for ease of use and setup.

- **Zendesk for Customer Service:** Largest segment is Mid-Market; small-business reviewers note that pricing and feature complexity can be challenging for smaller teams.
- **Gladly:** Largest segment is Mid-Market; small-business reviewers consistently highlight its ease of use, quick setup, and unified customer view as advantages for smaller organizations.

### Which Help Desk platform has better integrations?

Gladly is favored by reviewers for integrations, especially with Shopify and Slack.

- **Zendesk for Customer Service:** Asana integration is mentioned in recent reviews, with 4 all-time mentions.
- **Gladly:** Shopify integration is cited in 36 all-time reviews, Slack in 2, and Freshdesk in 1, with reviewers highlighting the value of these integrations for workflow efficiency.

### How do Zendesk for Customer Service and Gladly compare on customer support?

Gladly outperforms Zendesk for Customer Service on Quality of Support by a full point (9.4 vs 8.4), a material difference.

- **Zendesk for Customer Service:** Reviewers describe support as generally responsive and knowledgeable, but some note slow response times and challenges with complex issues.
- **Gladly:** Reviewers consistently praise Gladly's support for being helpful and accessible, with many citing positive experiences and high satisfaction.

### Which is easier to implement, Zendesk for Customer Service or Gladly?

Gladly is easier to implement than Zendesk for Customer Service, with a 1.3-point advantage in Ease of Setup (9.3 vs 8.0).

- **Zendesk for Customer Service:** Reviewers note that setup can be complex, especially for advanced workflows, and may require additional training or configuration.
- **Gladly:** Reviewers highlight quick and straightforward setup, with many stating that onboarding was easy and required minimal training.

### Which product has better Tickets?

Zendesk for Customer Service is more frequently cited for its Tickets feature, with higher all-time mention counts and reviewer focus.

- **Zendesk for Customer Service:** 176 all-time mentions for Case Management, 526 for Ease of Use, and strong reviewer sentiment for ticket organization and workflow automation.
- **Gladly:** 47 all-time mentions for Case Management, with reviewers noting the unified conversation model but fewer mentions of traditional ticketing workflows.