# Ghost, Wagtail CMS vs Webflow Comparison

| | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.3 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 39 | 29 | 989 | 
| **Largest Market Segment** | Small-Business (78.4% of reviews) | Small-Business (64.3% of reviews) | Small-Business (70.0% of reviews) | 
| **Entry Level Price** | $29 per month, billed annually - $36 billed monthly | Free | Free | 

---
## Top Pros & Cons

### Ghost

Pros:
- Community Support (1 reviews)
- Customer Support (1 reviews)


### Wagtail CMS

Pros:
- Customer Support (1 reviews)
- Customization (1 reviews)

Cons:
- Bug Issues (1 reviews)
- Learning Curve (1 reviews)

### Webflow

Pros:
- Ease of Use (278 reviews)
- Design Flexibility (180 reviews)

Cons:
- Learning Curve (109 reviews)
- Limited Features (105 reviews)

---
## Ratings Comparison
| Rating | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
  | **Meets Requirements** | 8.2 (31 reviews) | 8.5 (23 reviews) | 8.6 (790 reviews) | 
  | **Ease of Use** | 8.1 (31 reviews) | 8.5 (23 reviews) | 8.1 (834 reviews) | 
  | **Ease of Setup** | 8.4 (17 reviews) | 8.3 (11 reviews) | 8.4 (544 reviews) | 
  | **Ease of Admin** | 8.2 (18 reviews) | 8.2 (14 reviews) | 8.7 (372 reviews) | 
  | **Quality of Support** | 8.3 (24 reviews) | 7.8 (17 reviews) | 8.5 (698 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.2 (10 reviews) | 8.8 (7 reviews) | 8.9 (354 reviews) | 
  | **Product Direction (% positive)** | 6.1 (30 reviews) | 7.7 (20 reviews) | 8.8 (768 reviews) | 

---
## Pricing

### Ghost

#### Entry-Level Pricing

Plan: Basic

Price: $29 per month, billed annually - $36 billed monthly

Description: For professional publishers who are just getting started

Key Features:
- 100k views/month
- 2 staff users
- 1,000 members

[Browse all 3 editions](https://www.g2.com/products/ghost/pricing)

#### Free Trial

Yes

### Wagtail CMS

#### Entry-Level Pricing

Plan: Free for everyone with no license fees

Price: Free

Key Features:
- Enterprise CMS
- Free to use and modify for any purpose, including both open and closed-source code
- 100% open-source (BSD license)

[Learn more about Wagtail CMS](https://www.g2.com/products/wagtail-cms/reviews)

#### Free Trial

No

### Webflow

#### Entry-Level Pricing

Plan: Starter

Price: Free

Description: For those getting started with Webflow.

Key Features:
- Webflow.io domain
- 2 pages
- 20 CMS collections

[Browse all 5 editions](https://www.g2.com/products/webflow/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Web Content Management

| Product | Score | Reviews |
|---|---|---|
| **Ghost** | 8.1/10 | 24 |
| **Wagtail CMS** | 8.0/10 | 17 |
| **Webflow** | 7.9/10 | 332 |

#### Content

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **Content Authoring** | 8.9 (23 reviews) ✓ Verified | 7.8 (17 reviews) ✓ Verified | 8.6 (311 reviews) ✓ Verified | 
| **Rich Text Editor** | 8.1 (22 reviews) ✓ Verified | 7.4 (17 reviews) ✓ Verified | 7.8 (317 reviews) ✓ Verified | 
| **Versioning** | 8.1 (19 reviews) ✓ Verified | 8.6 (14 reviews) ✓ Verified | 7.4 (217 reviews) | 
| **Plug-ins/Widgets/Apps** | 7.2 (20 reviews) ✓ Verified | 7.8 (12 reviews) ✓ Verified | 7.4 (289 reviews) | 
| **Approval Process** | 7.8 (15 reviews) | 7.9 (15 reviews) ✓ Verified | 7.5 (207 reviews) | 
| **Content Scheduling** | 8.2 (19 reviews) ✓ Verified | 7.5 (14 reviews) | 7.6 (272 reviews) ✓ Verified | 
| **Asset Management** | 7.3 (17 reviews) ✓ Verified | 7.6 (17 reviews) ✓ Verified | 7.8 (305 reviews) ✓ Verified | 
| **Internal Search** | 7.6 (16 reviews) ✓ Verified | 8.5 (16 reviews) ✓ Verified | 7.3 (285 reviews) ✓ Verified | 
| **Content Repository** | 7.6 (16 reviews) ✓ Verified | 8.0 (17 reviews) ✓ Verified | 8.1 (297 reviews) ✓ Verified | 

#### Design

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **Breadth of Pre-Built Templates** | 7.9 (19 reviews) ✓ Verified | 7.1 (11 reviews) | 7.9 (286 reviews) ✓ Verified | 
| **Mobile** | 8.9 (19 reviews) ✓ Verified | 7.9 (11 reviews) | 8.4 (298 reviews) ✓ Verified | 
| **Branding/Themes** | 8.4 (20 reviews) ✓ Verified | 8.3 (10 reviews) | 8.7 (299 reviews) ✓ Verified | 
| **Customization** | 7.7 (22 reviews) ✓ Verified | 8.5 (14 reviews) | 9.1 (312 reviews) ✓ Verified | 

#### Platform

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **User Community** | 8.4 (19 reviews) ✓ Verified | 7.9 (11 reviews) ✓ Verified | 8.8 (290 reviews) | 
| **SEO** | 8.7 (21 reviews) ✓ Verified | 8.3 (15 reviews) ✓ Verified | 8.5 (304 reviews) ✓ Verified | 
| **Flexible Navigation Structures** | 8.4 (19 reviews) ✓ Verified | 7.5 (16 reviews) ✓ Verified | 8.5 (296 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.2 (20 reviews) ✓ Verified | 8.3 (15 reviews) ✓ Verified | 7.8 (296 reviews) ✓ Verified | 
| **Enterprise Scalability** | 7.8 (18 reviews) ✓ Verified | 8.2 (13 reviews) | 7.9 (277 reviews) ✓ Verified | 
| **Internationalization** | 7.8 (13 reviews) ✓ Verified | 8.3 (10 reviews) | 7.6 (260 reviews) | 
| **Dashboards and Reports** | 7.8 (17 reviews) ✓ Verified | 7.4 (9 reviews) ✓ Verified | 6.8 (253 reviews) | 
| **API / Integrations** | 8.6 (18 reviews) ✓ Verified | 8.7 (10 reviews) ✓ Verified | 7.7 (275 reviews) ✓ Verified | 

#### Agentic AI - Web Content Management

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 5.6 (45 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | Feature Not Available | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Ghost** | N/A | N/A |
| **Wagtail CMS** | N/A | N/A |
| **Webflow** | N/A | N/A |

#### Content Creation

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **SEO** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | Not enough data | 

#### Logistics

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **Ghost** | N/A | N/A |
| **Wagtail CMS** | N/A | N/A |
| **Webflow** | 7.6/10 | 30 |

#### Analytics

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **Web Analytics** | Not enough data | Not enough data | 8.0 (27 reviews) | 
| **Campaign Tracking** | Not enough data | Not enough data | 7.6 (27 reviews) | 
| **Audience Insights** | Not enough data | Not enough data | 7.7 (27 reviews) | 
| **Reports & Dashboards** | Not enough data | Not enough data | 7.5 (27 reviews) | 
| **Personalization** | Not enough data | Not enough data | 7.8 (27 reviews) | 
| **Marketing Automation** | Not enough data | Not enough data | 8.2 (27 reviews) | 

#### Content Management

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 8.1 (26 reviews) | 
| **Asset Management** | Not enough data | Not enough data | 8.6 (27 reviews) | 
| **Portals and Sites** | Not enough data | Not enough data | 8.2 (27 reviews) | 

#### Design & Development

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **No-Code App Development** | Not enough data | Not enough data | 8.3 (27 reviews) | 
| **Low-Code App Development** | Not enough data | Not enough data | 8.7 (27 reviews) | 
| **Self-Service Capabilities** | Not enough data | Not enough data | 9.1 (27 reviews) | 

#### Agentic AI - Digital Experience Platforms

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 5.8 (10 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.5 (10 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.2 (10 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.2 (10 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.3 (10 reviews) | 

### Headless CMS

| Product | Score | Reviews |
|---|---|---|
| **Ghost** | N/A | N/A |
| **Wagtail CMS** | N/A | N/A |
| **Webflow** | N/A | N/A |

#### Publishing

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **Automated Publishing** | Not enough data | Not enough data | Not enough data | 
| **Multi-language** | Not enough data | Not enough data | Not enough data | 
| **AR/VR Capability** | Not enough data | Not enough data | Not enough data | 

#### Development

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **Image Management** | Not enough data | Not enough data | Not enough data | 
| **Reuseable Content** | Not enough data | Not enough data | Not enough data | 
| **Unlimited Environments** | Not enough data | Not enough data | Not enough data | 
| **Form Builder** | Not enough data | Not enough data | Not enough data | 

#### Analytics

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **Personalization** | Not enough data | Not enough data | Not enough data | 
| **Content Performance** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Headless CMS

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Website Translation Tools

| Product | Score | Reviews |
|---|---|---|
| **Ghost** | N/A | N/A |
| **Wagtail CMS** | N/A | N/A |
| **Webflow** | 7.0/10 | 37 |

#### Translation Support

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **Automated Translation** | Not enough data | Not enough data | 7.9 (36 reviews) | 
| **Workflows** | Not enough data | Not enough data | 7.6 (35 reviews) | 
| **Glossary** | Not enough data | Not enough data | 6.5 (33 reviews) | 
| **Image Translation** | Not enough data | Not enough data | 6.2 (35 reviews) | 
| **Traffic Analysis** | Not enough data | Not enough data | 6.4 (32 reviews) | 

#### Visitor Customization 

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **Widgets** | Not enough data | Not enough data | 7.4 (33 reviews) | 
| **Language-Based Domains** | Not enough data | Not enough data | 7.5 (33 reviews) | 
| **Preferred Language Detection** | Not enough data | Not enough data | 7.8 (33 reviews) | 
| **Personalized Content** | Not enough data | Not enough data | 7.7 (33 reviews) | 

#### Generative AI

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 6.2 (21 reviews) | 
| **AI Text-to-Speech** | Not enough data | Not enough data | Feature Not Available | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Ghost** | N/A | N/A |
| **Wagtail CMS** | N/A | N/A |
| **Webflow** | 7.5/10 | 260 |

#### Page Customization

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **Drag and Drop** | Not enough data | Not enough data | 8.3 (243 reviews) | 
| **Templates** | Not enough data | Not enough data | 8.0 (241 reviews) | 
| **Advanced Customization** | Not enough data | Not enough data | 8.6 (243 reviews) | 
| **Content Library** | Not enough data | Not enough data | 8.2 (241 reviews) | 

#### Page Optimization

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 6.9 (208 reviews) | 
| **Mobile Responsive** | Not enough data | Not enough data | 8.9 (245 reviews) | 
| **Web Analytics** | Not enough data | Not enough data | 7.1 (224 reviews) | 
| **SEO** | Not enough data | Not enough data | 8.1 (239 reviews) | 

#### Integrations

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **E-Commerce Integration** | Not enough data | Not enough data | 6.2 (205 reviews) | 
| **Email Marketing Integration** | Not enough data | Not enough data | 6.8 (210 reviews) | 
| **Domain Integration** | Not enough data | Not enough data | 8.4 (224 reviews) | 

#### Generative AI

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 6.4 (169 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 6.0 (45 reviews) | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Ghost** | N/A | N/A |
| **Wagtail CMS** | N/A | N/A |
| **Webflow** | 7.6/10 | 50 |

#### Computing

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **WYSIWYG** | Not enough data | Not enough data | 8.2 (44 reviews) | 
| **AI/Machine Learning** | Not enough data | Not enough data | 6.9 (45 reviews) | 
| **Little to No Coding** | Not enough data | Not enough data | 8.0 (48 reviews) | 

#### Experimental Design

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **Multivariate testing capacities** | Not enough data | Not enough data | 8.6 (46 reviews) | 
| **Concurrent Testing** | Not enough data | Not enough data | 8.8 (47 reviews) | 
| **Mobile Testing** | Not enough data | Not enough data | 8.7 (45 reviews) | 

#### Analytics

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **Reporting and Analytics** | Not enough data | Not enough data | 7.5 (48 reviews) | 
| **Heatmaps** | Not enough data | Not enough data | 6.2 (40 reviews) | 

#### Agentic AI - A/B Testing

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.7 (8 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.7 (8 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.5 (8 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.0 (8 reviews) | 

### Web Design

| Product | Score | Reviews |
|---|---|---|
| **Ghost** | N/A | N/A |
| **Wagtail CMS** | N/A | N/A |
| **Webflow** | 8.0/10 | 322 |

#### Platform Basics

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **Templates Library** | Not enough data | Not enough data | 8.1 (286 reviews) | 
| **Visualization Tools** | Not enough data | Not enough data | 8.5 (289 reviews) | 
| **HTML and CSS Editors** | Not enough data | Not enough data | 8.4 (298 reviews) | 
| **Content Elements Libraries** | Not enough data | Not enough data | 8.2 (285 reviews) | 

#### Platform Additional Functionalities

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **WYSIWYG Editor Integration** | Not enough data | Not enough data | 7.7 (268 reviews) | 
| **Marketing Tools Integrations** | Not enough data | Not enough data | 7.5 (262 reviews) | 
| **Vector Graphics Tools Importing and Integration** | Not enough data | Not enough data | 7.5 (270 reviews) | 

#### Agentic AI - Web Design

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Feature Not Available | 
| **Multi-step Planning** | Not enough data | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Not enough data | Feature Not Available | 

### Owned Media

| Product | Score | Reviews |
|---|---|---|
| **Ghost** | N/A | N/A |
| **Wagtail CMS** | N/A | N/A |
| **Webflow** | N/A | N/A |

#### Platform - Owned Media

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **Subscription Management** | Not enough data | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | Not enough data | 
| **Monetization** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 
| **Distribution** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Owned Media

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Ghost** | N/A | N/A |
| **Wagtail CMS** | N/A | N/A |
| **Webflow** | 5.8/10 | 14 |

#### Agentic AI - Personalization

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 5.6 (14 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.4 (14 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 5.8 (14 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Not enough data | 5.7 (14 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 5.6 (14 reviews) | 

### Enterprise Content Management (ECM)

| Product | Score | Reviews |
|---|---|---|
| **Ghost** | N/A | N/A |
| **Wagtail CMS** | N/A | N/A |
| **Webflow** | N/A | N/A |

#### Agentic AI - Enterprise Content Management (ECM)

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### File Management

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **File Type Support** | Not enough data | Not enough data | Not enough data | 
| **Metadata** | Not enough data | Not enough data | Not enough data | 
| **OCR Scanning** | Not enough data | Not enough data | Not enough data | 
| **Versioning** | Not enough data | Not enough data | Not enough data | 
| **Collaboration** | Not enough data | Not enough data | Not enough data | 
| **Document Assembly** | Not enough data | Not enough data | Not enough data | 
| **Form Creation** | Not enough data | Not enough data | Not enough data | 
| **Portals and Sites** | Not enough data | Not enough data | Not enough data | 
| **Disposition** | Not enough data | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | Not enough data | 
| **Web Interface** | Not enough data | Not enough data | Not enough data | 
| **Mobile Apps** | Not enough data | Not enough data | Not enough data | 

#### Workflow

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **Process Automation** | Not enough data | Not enough data | Not enough data | 
| **Conditions** | Not enough data | Not enough data | Not enough data | 
| **Activities** | Not enough data | Not enough data | Not enough data | 
| **Records Management** | Not enough data | Not enough data | Not enough data | 
| **Case Management** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Reporting and Auditing** | Not enough data | Not enough data | Not enough data | 
| **System of Record Integration** | Not enough data | Not enough data | Not enough data | 
| **APIs** | Not enough data | Not enough data | Not enough data | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **Ghost** | N/A | N/A |
| **Wagtail CMS** | N/A | N/A |
| **Webflow** | 7.6/10 | 368 |

#### Customizations

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **Templates** | Not enough data | Not enough data | 8.1 (327 reviews) | 
| **Drag and Drop** | Not enough data | Not enough data | 8.3 (349 reviews) | 
| **HTML Input** | Not enough data | Not enough data | 8.5 (343 reviews) | 
| **Domain Name** | Not enough data | Not enough data | 8.5 (326 reviews) | 

#### Growth

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **SEO** | Not enough data | Not enough data | 8.1 (338 reviews) | 
| **Site Analytics** | Not enough data | Not enough data | 6.8 (315 reviews) | 
| **Marketing Tools** | Not enough data | Not enough data | 7.0 (307 reviews) | 
| **E-Commerce** | Not enough data | Not enough data | 5.8 (289 reviews) | 
| **Hosting** | Not enough data | Not enough data | 8.4 (330 reviews) | 

#### Content

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **Email Integrations** | Not enough data | Not enough data | 6.6 (290 reviews) | 
| **Content Management** | Not enough data | Not enough data | 8.5 (345 reviews) | 
| **Permissions** | Not enough data | Not enough data | 8.0 (317 reviews) | 
| **WordPress Tool** | Not enough data | Not enough data | 5.4 (253 reviews) | 

#### Support

| Feature | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **Customer Support** | Not enough data | Not enough data | 8.2 (314 reviews) | 

---
## Categories
**Shared Categories (1):** [Web Content Management Software](https://www.g2.com/categories/web-content-management)

**Unique to Ghost (2):** [Headless CMS Software](https://www.g2.com/categories/headless-cms), [Owned Media Software](https://www.g2.com/categories/owned-media)

**Unique to Wagtail CMS (2):** [Enterprise Content Management (ECM) Systems](https://www.g2.com/categories/enterprise-content-management-ecm), [Headless CMS Software](https://www.g2.com/categories/headless-cms)

**Unique to Webflow (8):** [Personalization Software](https://www.g2.com/categories/personalization), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [Website Builder Software](https://www.g2.com/categories/website-builder), [Web Design Software](https://www.g2.com/categories/web-design), [Managed Hosting Platforms](https://www.g2.com/categories/managed-hosting), [Website Translation Tools](https://www.g2.com/categories/website-translation-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Ghost | Wagtail CMS | Webflow | 
|---|---|---|---|
| **Small-Business** | 78.4% | 64.3% | 70.0% | 
| **Mid-Market** | 13.5% | 28.6% | 22.9% | 
| **Enterprise** | 8.1% | 7.1% | 7.1% | 

### By Industry

#### Ghost

- **Computer Software:** 24.3%
- **Information Technology and Services:** 13.5%
- **Publishing:** 8.1%
- **Writing and Editing:** 5.4%
- **Professional Training & Coaching:** 5.4%
- **Information Services:** 5.4%
- **Internet:** 5.4%
- **Broadcast Media:** 2.7%
- **Education Management:** 2.7%
- **Financial Services:** 2.7%
- **Other:** 24.3%

#### Wagtail CMS

- **Information Technology and Services:** 14.3%
- **Media Production:** 7.1%
- **Computer Software:** 7.1%
- **Apparel & Fashion:** 3.6%
- **Arts and Crafts:** 3.6%
- **Banking:** 3.6%
- **Business Supplies and Equipment:** 3.6%
- **Computer & Network Security:** 3.6%
- **Construction:** 3.6%
- **Consumer Electronics:** 3.6%
- **Other:** 46.4%

#### Webflow

- **Design:** 18.0%
- **Marketing and Advertising:** 13.5%
- **Computer Software:** 11.9%
- **Information Technology and Services:** 10.6%
- **Financial Services:** 4.5%
- **Graphic Design:** 3.7%
- **Internet:** 3.1%
- **Health, Wellness and Fitness:** 2.2%
- **Hospitality:** 1.7%
- **Non-Profit Organization Management:** 1.6%
- **Other:** 29.2%

---
## Alternatives

### Alternatives to Ghost

- [Sanity](https://www.g2.com/products/sanity/reviews) — 4.7/5 stars (915 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.2/5 stars (324 reviews)
- [Butter CMS](https://www.g2.com/products/butter-cms/reviews) — 4.6/5 stars (206 reviews)
- [Hygraph](https://www.g2.com/products/hygraph/reviews) — 4.4/5 stars (716 reviews)
- [Strapi](https://www.g2.com/products/strapi/reviews) — 4.5/5 stars (204 reviews)
- [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (572 reviews)
- [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (971 reviews)
- [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) — 4.5/5 stars (2009 reviews)
- [Drupal](https://www.g2.com/products/drupal/reviews) — 3.9/5 stars (424 reviews)
- [Craft CMS](https://www.g2.com/products/craft-cms/reviews) — 4.2/5 stars (48 reviews)

### Alternatives to Wagtail CMS

- [Strapi](https://www.g2.com/products/strapi/reviews) — 4.5/5 stars (204 reviews)
- [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (971 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.2/5 stars (324 reviews)
- [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) — 4.4/5 stars (9514 reviews)
- [Drupal](https://www.g2.com/products/drupal/reviews) — 3.9/5 stars (424 reviews)
- [Sanity](https://www.g2.com/products/sanity/reviews) — 4.7/5 stars (915 reviews)
- [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (572 reviews)
- [Joomla](https://www.g2.com/products/joomla/reviews) — 4.0/5 stars (387 reviews)
- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) — 4.1/5 stars (585 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (673 reviews)

### Alternatives to Webflow

- [Duda](https://www.g2.com/products/duda/reviews) — 4.7/5 stars (803 reviews)
- [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) — 4.4/5 stars (2706 reviews)
- [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1873 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.2/5 stars (324 reviews)
- [Instapage](https://www.g2.com/products/instapage/reviews) — 4.3/5 stars (521 reviews)
- [Framer](https://www.g2.com/products/framer/reviews) — 4.5/5 stars (141 reviews)
- [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) — 4.5/5 stars (2009 reviews)
- [Hostinger](https://www.g2.com/products/hostinger/reviews) — 4.4/5 stars (802 reviews)
- [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (572 reviews)
- [Elementor](https://www.g2.com/products/elementor/reviews) — 4.4/5 stars (414 reviews)

---
## Top Discussions

### Ghost

No discussions available for this product.

### Wagtail CMS

- Title: [Is Wagtail a good CMS?](https://www.g2.com/discussions/is-wagtail-a-good-cms) — 1 comment
  > **Top comment:** "Yes! If you look online and see some of the amazing and demanding sites that are using Wagtail that's great validation. Behind the scenes technically it's..."
- Title: [What is Wagtail used for?](https://www.g2.com/discussions/what-is-wagtail-used-for) — 1 comment
  > **Top comment:** "Content management for websites "

### Webflow

- Title: [Is Webflow good for developers?](https://www.g2.com/discussions/is-webflow-good-for-developers) — 2 comments
  > **Top comment:** "Yes, if you're not a fan of coding the front end looks it cuts that time down quite a bit."
- Title: [What framework does Webflow use?](https://www.g2.com/discussions/what-framework-does-webflow-use) — 2 comments
  > **Top comment:** "Webflow uses its own proprietary framework"
- Title: [What is Webflow good for?](https://www.g2.com/discussions/what-is-webflow-good-for) — 2 comments
  > **Top comment:** "Building beautiful and professional websites."
- Title: [How do I get email notifications about purchases sent to my client and not to me?](https://www.g2.com/discussions/14474-how-do-i-get-email-notifications-about-purchases-sent-to-my-client-and-not-to-me) — 2 comments, 1 upvote
  > **Top comment:** "In Forms it works lie this: go to Project Settings > Forms > Form Notifications and change the email in the field "Send form submissions to" to your client's..."
- Title: [What is Webflow used for?](https://www.g2.com/discussions/what-is-webflow-used-for) — 1 comment
  > **Top comment:** "Webflow is a highly versatile web design tool that serves a broad range of web development needs, from creating single-page landing pages to developing..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ghost-vs-wagtail-cms-vs-webflow)