Compare Ghost and Umbraco 
At a Glance
Market Segments
Small-Business (78.4% of reviews)
Small-Business (52.4% of reviews)
Entry-Level Pricing
$29 per month, billed annually - $36 billed monthly
Starting at $0.00 Per Month
Ghost
Star Rating
(39)4.1 out of 5
Market Segments
Small-Business (78.4% of reviews)
Pros & Cons
Entry-Level Pricing
$29 per month, billed annually - $36 billed monthly
Browse all 3 pricing plansUmbraco
Star Rating
(971)4.5 out of 5
Market Segments
Small-Business (52.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $0.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Umbraco excels in content management, with users praising its AI-powered features that simplify the creation and organization of blog posts and articles. Many find it easy to manage website content and structure, highlighting the availability of diverse hosting plans as a significant advantage.
- Users say Ghost offers a seamless experience for those focused on blogging, with its clean editor and built-in features reducing the need for additional plugins. Reviewers appreciate the straightforward setup process, noting that it integrates well with platforms like Cloudron, making installation a breeze.
- According to verified reviews, Umbraco stands out for its overall user satisfaction, reflected in its higher G2 Score. Users frequently mention the intuitive onboarding process and the robust support for managing complex website structures, which enhances their day-to-day usability.
- Reviewers mention that while Ghost is user-friendly, it may not cater as effectively to businesses needing extensive customization options. Some users feel limited by the platform's capabilities when it comes to advanced content management features compared to Umbraco.
- Users highlight that Umbraco's flexibility in navigation structures and content scheduling is a significant benefit, allowing for a more tailored user experience. This is particularly appreciated by marketing professionals who require efficient content workflows.
- G2 reviewers note that while Ghost has a strong focus on blogging, it may lack the comprehensive support and community resources that Umbraco offers. Users of Umbraco often commend its active user community and the quality of support, which can be crucial for troubleshooting and maximizing the platform's potential.
Pricing
Entry-Level Pricing
Ghost
Basic
$29
per month, billed annually - $36 billed monthly
For professional publishers who are just getting started
- 100k views/month
- 2 staff users
- 1,000 members
Umbraco
Umbraco CMS
Starting at $0.00
Per Month
This is the stand-alone version of the friendly Umbraco CMS. It gives you all of the powerful features and flexibility you'll need to build great websites. Also comes in 2 paid tiers which include support and add-on products.
- Open Source CMS
- Web Content Management with Infinite editing
- Language Variants
Free Trial
Ghost
Free Trial is available
Umbraco
Free Trial is available
Ratings
Meets Requirements
8.2
31
8.6
777
Ease of Use
8.1
31
8.8
788
Ease of Setup
8.4
17
8.6
651
Ease of Admin
8.2
18
8.9
610
Quality of Support
8.3
24
8.2
657
Has the product been a good partner in doing business?
8.2
10
8.8
524
Product Direction (% positive)
6.1
30
8.8
735
Features by Category
Content
8.9
23
|
Verified
8.8
606
|
Verified
8.1
22
|
Verified
8.4
607
|
Verified
8.1
19
|
Verified
7.9
577
|
Verified
7.2
20
|
Verified
7.6
565
7.8
15
7.7
471
8.2
19
|
Verified
8.1
546
|
Verified
7.3
17
|
Verified
8.0
576
|
Verified
7.6
16
|
Verified
7.6
575
|
Verified
7.6
16
|
Verified
8.3
569
|
Verified
Design
7.9
19
|
Verified
6.8
502
|
Verified
8.9
19
|
Verified
7.4
518
|
Verified
8.4
20
|
Verified
7.5
511
|
Verified
7.7
22
|
Verified
8.6
570
|
Verified
Platform
8.4
19
|
Verified
8.4
551
8.7
21
|
Verified
8.3
543
|
Verified
8.4
19
|
Verified
8.5
557
|
Verified
8.2
20
|
Verified
8.6
577
|
Verified
7.8
18
|
Verified
8.3
518
|
Verified
7.8
13
|
Verified
8.3
515
|
Verified
7.8
17
|
Verified
7.6
509
8.6
18
|
Verified
8.2
533
|
Verified
Agentic AI - Web Content Management
Not enough data
6.2
68
Not enough data
6.1
64
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
7.7
33
Not enough data
7.4
33
Not enough data
7.3
32
Not enough data
7.4
33
Not enough data
7.6
33
Not enough data
7.5
32
Content Management
Not enough data
8.8
35
Not enough data
8.3
35
Not enough data
9.1
35
Design & Development
Not enough data
7.0
34
Not enough data
7.3
33
Not enough data
7.9
31
Agentic AI - Digital Experience Platforms
Not enough data
7.6
9
Not enough data
9.1
9
Not enough data
8.0
9
Not enough data
8.7
9
Not enough data
8.0
9
Functionality
Not enough data
8.9
60
Not enough data
8.5
60
Not enough data
8.9
61
Management
Not enough data
8.8
61
Not enough data
8.8
59
Not enough data
8.9
65
Support
Not enough data
8.8
62
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Publishing
Not enough data
8.7
153
Not enough data
8.6
166
Not enough data
6.4
112
Development
Not enough data
8.2
169
Not enough data
8.0
158
Not enough data
8.5
148
Not enough data
8.1
154
Analytics
Not enough data
7.7
142
Not enough data
8.0
156
Agentic AI - Headless CMS
Not enough data
7.7
16
Platform - Owned Media
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Owned Media
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ghost and Umbraco are categorized as Headless CMS and Web Content Management
Unique Categories
Ghost is categorized as Owned Media
Umbraco is categorized as WebOps Platforms and Digital Experience Platforms (DXP)
Reviews
Reviewers' Company Size
Ghost
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Umbraco
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
24.3%
Information Technology and Services
13.5%
Publishing
8.1%
Writing and Editing
5.4%
Professional Training & Coaching
5.4%
Other
43.2%
Computer Software
17.0%
Information Technology and Services
11.2%
Marketing and Advertising
9.4%
Program Development
3.3%
Hospital & Health Care
2.5%
Other
56.6%
Alternatives
Discussions
Ghost has no discussions with answers
Can I get some swag? I haven't seen anybody with Umbraco swag in more than 4 years since working with it!
3 Comments
CH
I have not seen Umbraco HQ selling their "swag" outside of the conferences, if you've never been to their annual CodeGarden conference in Denmark, once we...Read more
Is umbraco better than WordPress?
2 Comments
CS
Yes, by far. Better UI/UX, better security, better extensibility, better stability. Doesn't limit the site build in any way.Read more
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