Link copied to clipboard # Ghost vs Substack Comparison - What are their main differences? Share [ Export ](/compare/ghost/substack/export.csv) GhostSubstack[+ Add Product](#) Pricing **Ghost** Free Trial **$29** per month, billed annually - $36 billed monthly ยท Basic **Substack** No pricing available **Pricing Insights** from reviews Time to Implement **Ghost** 2 months Based on 10 responses **Substack** Not enough reviews yet Return on Investment **Ghost** 9 months Based on 8 responses **Substack** Not enough reviews yet Perceived Cost **Ghost** $$$$$ **Substack** Not enough reviews yet Average Discount **Ghost** Not enough reviews yet **Substack** Not enough reviews yet ![Ghost](https://images.g2crowd.com/uploads/product/hd_favicon/ac017cf978fc823b99a33e65aa24aa6a/ghost.svg "Ghost") ![Substack](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ac09bbb7b71f25f8cf024decba4ea106/substack.jpg "Substack") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Ghost** [ Community Support (1) ](https://www.g2.com/products/ghost/reviews?filters%5Bsentiment_snippet%5D=2296229&qs=pros-and-cons#reviews)[ Customer Support (1) ](https://www.g2.com/products/ghost/reviews?filters%5Bsentiment_snippet%5D=2296222&qs=pros-and-cons#reviews) **Substack** [ Ease of Use (2) ](https://www.g2.com/products/substack/reviews?filters%5Bsentiment_snippet%5D=1873401&qs=pros-and-cons#reviews)[ Ease of Learning (1) ](https://www.g2.com/products/substack/reviews?filters%5Bsentiment_snippet%5D=1873305&qs=pros-and-cons#reviews)[ Limited Features (2) ](https://www.g2.com/products/substack/reviews?filters%5Bsentiment_snippet%5D=1873386&qs=pros-and-cons#reviews)[ Learning Curve (1) ](https://www.g2.com/products/substack/reviews?filters%5Bsentiment_snippet%5D=1873346&qs=pros-and-cons#reviews) Screenshots **Ghost** ![Ghost screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/120369/ghost-admin-home-header-0c20f780aac8e98af7a56076ae8228b8.png) **Substack** No screenshot available **Ratings** from reviews Meets Requirements **Ghost** 7.9 7.932 **Substack** 8.8 8.814 Ease of Use **Ghost** 7.9 7.932 **Substack** 8.6 8.615 Ease of Setup **Ghost** 8.0 8.018 **Substack** 8.5 8.511 Ease of Admin **Ghost** 8.2 8.218 **Substack** Not enough data Quality of Support **Ghost** 8.0 8.025 **Substack** 8.9 8.911 Has the product been a good partner in doing business? **Ghost** 8.2 8.210 **Substack** 9.0 9.05 Product Direction (% positive) **Ghost** 6.1 6.130 **Substack** 8.4 8.415 **Features** ratings from reviews Web Content Management 8.1 25 Not enough data Content Creation Not enough data 7.0 11 Owned Media Not enough data 8.1 5 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 78.9% Mid-Market(51-1000 emp.) 13.2% Enterprise(\> 1000 emp.) 7.9% Small-Business(50 or fewer emp.) 78.9% Mid-Market(51-1000 emp.) 13.2% Enterprise(\> 1000 emp.) 7.9% Small-Business(50 or fewer emp.) 82.4% Mid-Market(51-1000 emp.) 17.6% Enterprise(\> 1000 emp.) 0% Small-Business(50 or fewer emp.) 82.4% Mid-Market(51-1000 emp.) 17.6% Enterprise(\> 1000 emp.) 0% **Reviewers' Industry** [![Ghost](https://images.g2crowd.com/uploads/product/hd_favicon/ac017cf978fc823b99a33e65aa24aa6a/ghost.svg "Ghost")](https://www.g2.com/products/ghost/reviews) Ghost Computer Software 23.7% Information Technology and Services 13.2% Publishing 7.9% Writing and Editing 5.3% Professional Training & Coaching 5.3% Other 44.7% [![Substack](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ac09bbb7b71f25f8cf024decba4ea106/substack.jpg "Substack")](https://www.g2.com/products/substack/reviews) Substack Marketing and Advertising 23.5% Writing and Editing 17.6% Financial Services 11.8% Education Management 11.8% Retail 5.9% Other 29.4% Alternatives **Ghost Alternatives** ![Sanity](https://images.g2crowd.com/uploads/product/hd_favicon/8ad945ed33d9d2bb3fd0fddbe8ce5524/sanity.svg "Sanity") [ Sanity ](/products/sanity/reviews) ![Contentful](https://images.g2crowd.com/uploads/product/hd_favicon/b9b1b51e8da0cd8fb03bab3e24b9a565/contentful.svg "Contentful") [ Contentful ](/products/contentful/reviews) ![Butter CMS](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_9c1af894e7a4c8ea06fd6bac72becd0c/butter-cms.png "Butter CMS") [ Butter CMS ](/products/butter-cms/reviews) ![Webflow](https://images.g2crowd.com/uploads/product/hd_favicon/96b527f3a3c7952e109278c446da2108/webflow.svg "Webflow") [ Webflow ](/products/webflow/reviews) **Substack Alternatives** ![Riverside](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_8c7b45d31f77f2f09a5639be35722dc6/riverside.png "Riverside") [ Riverside ](/products/riverside/reviews) ![#paid](https://images.g2crowd.com/uploads/product/hd_favicon/6da1977c835218b580269b56a9e6f1d6/paid-paid.svg "#paid") [ #paid ](/products/paid-paid/reviews) ![Visme](https://images.g2crowd.com/uploads/product/hd_favicon/a541251340e8e294ac7f27a2894caa71/visme.svg "Visme") [ Visme ](/products/visme/reviews) ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush") [ Semrush ](/products/semrush/reviews) ## Ghost vs Substack - Reviewers felt that Substack meets the needs of their business better than Ghost. - When comparing quality of ongoing product support, reviewers felt that Substack is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of Substack over Ghost.