Compare Ghost and Substack 
At a Glance
Market Segments
Small-Business (78.4% of reviews)
Small-Business (80.0% of reviews)
Entry-Level Pricing
$29 per month, billed annually - $36 billed monthly
No pricing available
Ghost
Star Rating
(39)4.1 out of 5
Market Segments
Small-Business (78.4% of reviews)
Pros & Cons
Entry-Level Pricing
$29 per month, billed annually - $36 billed monthly
Browse all 3 pricing plansSubstack
Star Rating
(15)4.5 out of 5
Market Segments
Small-Business (80.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SubstackGhost vs Substack
- Reviewers felt that Substack meets the needs of their business better than Ghost.
- When comparing quality of ongoing product support, reviewers felt that Substack is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Substack over Ghost.
Pricing
Entry-Level Pricing
Ghost
Basic
$29
per month, billed annually - $36 billed monthly
For professional publishers who are just getting started
- 100k views/month
- 2 staff users
- 1,000 members
Substack
No pricing availableFree Trial
Ghost
Free Trial is available
Substack
No trial information availableRatings
Meets Requirements
8.2
31
8.7
13
Ease of Use
8.1
31
9.2
13
Ease of Setup
8.4
17
9.1
9
Ease of Admin
8.2
18
Not enough data
Quality of Support
8.3
24
8.8
10
Has the product been a good partner in doing business?
8.2
10
9.0
5
Product Direction (% positive)
6.1
30
8.3
14
Features by Category
Content
8.9
23
|
Verified
Not enough data
8.1
22
|
Verified
Not enough data
8.1
19
|
Verified
Not enough data
7.2
20
|
Verified
Not enough data
7.8
15
Not enough data
8.2
19
|
Verified
Not enough data
7.3
17
|
Verified
Not enough data
7.6
16
|
Verified
Not enough data
7.6
16
|
Verified
Not enough data
Design
7.9
19
|
Verified
Not enough data
8.9
19
|
Verified
Not enough data
8.4
20
|
Verified
Not enough data
7.7
22
|
Verified
Not enough data
Platform
8.4
19
|
Verified
Not enough data
8.7
21
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
8.2
20
|
Verified
Not enough data
7.8
18
|
Verified
Not enough data
7.8
13
|
Verified
Not enough data
7.8
17
|
Verified
Not enough data
8.6
18
|
Verified
Not enough data
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Publishing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Headless CMS
Not enough data
Not enough data
Planning
Not enough data
6.7
9
Publishing
Not enough data
8.3
11
Social Media
Not enough data
8.1
9
Planning
Not enough data
7.7
10
Generative AI
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
5.8
8
Not enough data
5.8
8
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Owned Media
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.3
5
Agentic AI - Owned Media
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ghost and Substack are categorized as Owned Media
Unique Categories
Ghost is categorized as Headless CMS and Web Content Management
Substack is categorized as Content Creation
Reviews
Reviewers' Company Size
Ghost
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Substack
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
24.3%
Information Technology and Services
13.5%
Publishing
8.1%
Writing and Editing
5.4%
Professional Training & Coaching
5.4%
Other
43.2%
Marketing and Advertising
26.7%
Writing and Editing
20.0%
Education Management
13.3%
Retail
6.7%
Information Technology and Services
6.7%
Other
26.7%
Discussions
Ghost has no discussions with answers
Substack has no discussions with answers
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