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At a Glance
Market Segments
Small-Business (78.4% of reviews)
Small-Business (76.9% of reviews)
Entry-Level Pricing
$29 per month, billed annually - $36 billed monthly
No pricing available
Ghost
Star Rating
(39)4.1 out of 5
Market Segments
Small-Business (78.4% of reviews)
Pros & Cons
Entry-Level Pricing
$29 per month, billed annually - $36 billed monthly
Browse all 3 pricing plansSubstack
Star Rating
(13)4.4 out of 5
Market Segments
Small-Business (76.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SubstackSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Reviews say that Ghost offers a robust content management system with a focus on customization, but some users mention that the learning curve can be steep compared to Substack's more straightforward interface.
- Users report that Substack excels in ease of use, with a user-friendly setup process that allows writers to start publishing quickly, while Ghost's setup is noted to be more complex, requiring more technical knowledge.
- Reviewers mention that Ghost's support quality is commendable, with an 8.3 rating, but Substack's support is rated higher at 8.7, indicating that users find Substack more responsive and helpful when issues arise.
- Users on G2 highlight that Substack's product direction is highly positive, scoring 9.0, which reflects its commitment to enhancing user experience and features, while Ghost's lower score of 6.0 suggests room for improvement in this area.
- G2 users report that both platforms cater well to small businesses, with Ghost slightly leading at 77.8% of reviews from this segment, but Substack is not far behind at 76.9%, indicating both are well-suited for small business needs.
- Users say that while Ghost has a competitive entry-level price of $29 per month, Substack's pricing model is more flexible, allowing users to monetize their content without upfront costs, which is a significant advantage for new writers.
Pricing
Entry-Level Pricing
Ghost
Basic
$29
per month, billed annually - $36 billed monthly
For professional publishers who are just getting started
- 100k views/month
- 2 staff users
- 1,000 members
Substack
No pricing availableFree Trial
Ghost
Free Trial is available
Substack
No trial information availableRatings
Meets Requirements
8.2
31
8.5
11
Ease of Use
8.1
31
9.2
11
Ease of Setup
8.4
17
9.0
7
Ease of Admin
8.2
18
Not enough data
Quality of Support
8.3
24
8.7
9
Has the product been a good partner in doing business?
8.2
10
9.0
5
Product Direction (% positive)
6.1
30
9.0
12
Features by Category
Content
8.9
23
|
Verified
Not enough data
8.1
22
|
Verified
Not enough data
8.1
19
|
Verified
Not enough data
7.2
20
|
Verified
Not enough data
7.8
15
Not enough data
8.2
19
|
Verified
Not enough data
7.3
17
|
Verified
Not enough data
7.6
16
|
Verified
Not enough data
7.6
16
|
Verified
Not enough data
Design
7.9
19
|
Verified
Not enough data
8.9
19
|
Verified
Not enough data
8.4
20
|
Verified
Not enough data
7.7
22
|
Verified
Not enough data
Platform
8.4
19
|
Verified
Not enough data
8.7
21
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
8.2
20
|
Verified
Not enough data
7.8
18
|
Verified
Not enough data
7.8
13
|
Verified
Not enough data
7.8
17
|
Verified
Not enough data
8.6
18
|
Verified
Not enough data
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Publishing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Headless CMS
Not enough data
Not enough data
Planning
Not enough data
6.7
9
Publishing
Not enough data
8.0
9
Social Media
Not enough data
8.1
9
Planning
Not enough data
7.4
9
Generative AI
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
5.8
8
Not enough data
5.8
8
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Owned Media
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.3
5
Agentic AI - Owned Media
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ghost and Substack are categorized as Owned Media
Unique Categories
Ghost is categorized as Headless CMS and Web Content Management
Substack is categorized as Content Creation
Reviews
Reviewers' Company Size
Ghost
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Substack
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
24.3%
Information Technology and Services
13.5%
Publishing
8.1%
Writing and Editing
5.4%
Professional Training & Coaching
5.4%
Other
43.2%
Writing and Editing
23.1%
Marketing and Advertising
23.1%
Retail
7.7%
Information Technology and Services
7.7%
Financial Services
7.7%
Other
30.8%
Discussions
Ghost has no discussions with answers
Substack has no discussions with answers
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