# Ghost vs Substack Comparison

| | Ghost | Substack | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 39 | 18 | 
| **Largest Market Segment** | Small-Business (78.4% of reviews) | Small-Business (83.3% of reviews) | 
| **Entry Level Price** | $29 per month, billed annually - $36 billed monthly | No pricing available | 

---
## Top Pros & Cons

### Ghost

Pros:
- Community Support (1 reviews)
- Customer Support (1 reviews)


### Substack

Pros:
- Ease of Use (2 reviews)
- Ease of Learning (1 reviews)

Cons:
- Limited Features (2 reviews)
- Learning Curve (1 reviews)

---
## Ratings Comparison
| Rating | Ghost | Substack | 
|---|---|---|
  | **Meets Requirements** | 8.2 (31 reviews) | 8.9 (15 reviews) | 
  | **Ease of Use** | 8.1 (31 reviews) | 8.6 (16 reviews) | 
  | **Ease of Setup** | 8.4 (17 reviews) | 8.6 (12 reviews) | 
  | **Ease of Admin** | 8.2 (18 reviews) | Not enough data | 
  | **Quality of Support** | 8.3 (24 reviews) | 9.0 (12 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.2 (10 reviews) | 9.0 (5 reviews) | 
  | **Product Direction (% positive)** | 6.1 (30 reviews) | 8.5 (16 reviews) | 

---
## Pricing

### Ghost

#### Entry-Level Pricing

Plan: Basic

Price: $29 per month, billed annually - $36 billed monthly

Description: For professional publishers who are just getting started

Key Features:
- 100k views/month
- 2 staff users
- 1,000 members

[Browse all 3 editions](https://www.g2.com/products/ghost/pricing)

#### Free Trial

Yes

### Substack

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Web Content Management

| Product | Score | Reviews |
|---|---|---|
| **Ghost** | 8.1/10 | 24 |
| **Substack** | N/A | N/A |

#### Content

| Feature | Ghost | Substack | 
|---|---|---|
| **Content Authoring** | 8.9 (23 reviews) ✓ Verified | Not enough data | 
| **Rich Text Editor** | 8.1 (22 reviews) ✓ Verified | Not enough data | 
| **Versioning** | 8.1 (19 reviews) ✓ Verified | Not enough data | 
| **Plug-ins/Widgets/Apps** | 7.2 (20 reviews) ✓ Verified | Not enough data | 
| **Approval Process** | 7.8 (15 reviews) | Not enough data | 
| **Content Scheduling** | 8.2 (19 reviews) ✓ Verified | Not enough data | 
| **Asset Management** | 7.3 (17 reviews) ✓ Verified | Not enough data | 
| **Internal Search** | 7.6 (16 reviews) ✓ Verified | Not enough data | 
| **Content Repository** | 7.6 (16 reviews) ✓ Verified | Not enough data | 

#### Design

| Feature | Ghost | Substack | 
|---|---|---|
| **Breadth of Pre-Built Templates** | 7.9 (19 reviews) ✓ Verified | Not enough data | 
| **Mobile** | 8.9 (19 reviews) ✓ Verified | Not enough data | 
| **Branding/Themes** | 8.4 (20 reviews) ✓ Verified | Not enough data | 
| **Customization** | 7.7 (22 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Ghost | Substack | 
|---|---|---|
| **User Community** | 8.4 (19 reviews) ✓ Verified | Not enough data | 
| **SEO** | 8.7 (21 reviews) ✓ Verified | Not enough data | 
| **Flexible Navigation Structures** | 8.4 (19 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.2 (20 reviews) ✓ Verified | Not enough data | 
| **Enterprise Scalability** | 7.8 (18 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.8 (13 reviews) ✓ Verified | Not enough data | 
| **Dashboards and Reports** | 7.8 (17 reviews) ✓ Verified | Not enough data | 
| **API / Integrations** | 8.6 (18 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Web Content Management

| Feature | Ghost | Substack | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Ghost** | N/A | N/A |
| **Substack** | N/A | N/A |

#### Content Creation

| Feature | Ghost | Substack | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Ghost | Substack | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Ghost | Substack | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Headless CMS

| Product | Score | Reviews |
|---|---|---|
| **Ghost** | N/A | N/A |
| **Substack** | N/A | N/A |

#### Publishing

| Feature | Ghost | Substack | 
|---|---|---|
| **Automated Publishing** | Not enough data | Not enough data | 
| **Multi-language** | Not enough data | Not enough data | 
| **AR/VR Capability** | Not enough data | Not enough data | 

#### Development

| Feature | Ghost | Substack | 
|---|---|---|
| **Image Management** | Not enough data | Not enough data | 
| **Reuseable Content** | Not enough data | Not enough data | 
| **Unlimited Environments** | Not enough data | Not enough data | 
| **Form Builder** | Not enough data | Not enough data | 

#### Analytics

| Feature | Ghost | Substack | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Content Performance** | Not enough data | Not enough data | 

#### Agentic AI - Headless CMS

| Feature | Ghost | Substack | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Content Creation

| Product | Score | Reviews |
|---|---|---|
| **Ghost** | N/A | N/A |
| **Substack** | 7.1/10 | 12 |

#### Planning

| Feature | Ghost | Substack | 
|---|---|---|
| **Scheduling Integration** | Not enough data | 6.7 (9 reviews) | 

#### Publishing

| Feature | Ghost | Substack | 
|---|---|---|
| **Execute Content Publication** | Not enough data | 8.5 (12 reviews) | 

#### Social Media

| Feature | Ghost | Substack | 
|---|---|---|
| **Social Media Integration** | Not enough data | 8.1 (9 reviews) | 

#### Planning

| Feature | Ghost | Substack | 
|---|---|---|
| **Collaborative Editorial Calendars / Scheduling Content** | Not enough data | 7.7 (10 reviews) | 

#### Generative AI

| Feature | Ghost | Substack | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.9 (8 reviews) | 
| **AI Text Generation** | Not enough data | 7.1 (8 reviews) | 
| **AI Text Summarization** | Not enough data | 6.9 (8 reviews) | 
| **AI Text-to-Image** | Not enough data | 5.8 (8 reviews) | 
| **AI Text-to-Video** | Not enough data | 5.8 (8 reviews) | 

#### Agentic AI - Content Creation

| Feature | Ghost | Substack | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Owned Media

| Product | Score | Reviews |
|---|---|---|
| **Ghost** | N/A | N/A |
| **Substack** | 8.1/10 | 5 |

#### Platform - Owned Media

| Feature | Ghost | Substack | 
|---|---|---|
| **Subscription Management** | Not enough data | 8.0 (5 reviews) | 
| **Analytics** | Not enough data | 8.3 (5 reviews) | 
| **Monetization** | Not enough data | 8.0 (5 reviews) | 
| **Integrations** | Not enough data | 8.0 (5 reviews) | 
| **Distribution** | Not enough data | 8.3 (5 reviews) | 

#### Agentic AI - Owned Media

| Feature | Ghost | Substack | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Owned Media Software](https://www.g2.com/categories/owned-media)

**Unique to Ghost (2):** [Headless CMS Software](https://www.g2.com/categories/headless-cms), [Web Content Management Software](https://www.g2.com/categories/web-content-management)

**Unique to Substack (1):** [Content Creation Software](https://www.g2.com/categories/content-creation)


---
## Reviewer Demographics

### By Company Size

| Segment | Ghost | Substack | 
|---|---|---|
| **Small-Business** | 78.4% | 83.3% | 
| **Mid-Market** | 13.5% | 16.7% | 
| **Enterprise** | 8.1% | 0% | 

### By Industry

#### Ghost

- **Computer Software:** 24.3%
- **Information Technology and Services:** 13.5%
- **Publishing:** 8.1%
- **Writing and Editing:** 5.4%
- **Professional Training & Coaching:** 5.4%
- **Information Services:** 5.4%
- **Internet:** 5.4%
- **Broadcast Media:** 2.7%
- **Education Management:** 2.7%
- **Financial Services:** 2.7%
- **Other:** 24.3%

#### Substack

- **Marketing and Advertising:** 22.2%
- **Writing and Editing:** 16.7%
- **Financial Services:** 11.1%
- **Education Management:** 11.1%
- **Retail:** 5.6%
- **Packaging and Containers:** 5.6%
- **Information Technology and Services:** 5.6%
- **Graphic Design:** 5.6%
- **E-Learning:** 5.6%
- **Consumer Services:** 5.6%
- **Other:** 5.6%

---
## Alternatives

### Alternatives to Ghost

- [Sanity](https://www.g2.com/products/sanity/reviews) — 4.7/5 stars (915 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.2/5 stars (326 reviews)
- [Butter CMS](https://www.g2.com/products/butter-cms/reviews) — 4.6/5 stars (206 reviews)
- [Webflow](https://www.g2.com/products/webflow/reviews) — 4.4/5 stars (991 reviews)
- [Hygraph](https://www.g2.com/products/hygraph/reviews) — 4.4/5 stars (716 reviews)
- [Strapi](https://www.g2.com/products/strapi/reviews) — 4.5/5 stars (204 reviews)
- [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (572 reviews)
- [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (970 reviews)
- [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) — 4.5/5 stars (2011 reviews)
- [Drupal](https://www.g2.com/products/drupal/reviews) — 3.9/5 stars (424 reviews)

### Alternatives to Substack

- [Riverside](https://www.g2.com/products/riverside/reviews) — 4.8/5 stars (1717 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (422 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3381 reviews)
- [Visme](https://www.g2.com/products/visme/reviews) — 4.5/5 stars (482 reviews)
- [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7469 reviews)
- [Snagit](https://www.g2.com/products/snagit/reviews) — 4.7/5 stars (5871 reviews)
- [Simplified](https://www.g2.com/products/simplified/reviews) — 4.6/5 stars (5008 reviews)
- [Synthesia](https://www.g2.com/products/synthesia/reviews) — 4.6/5 stars (2742 reviews)
- [VEED](https://www.g2.com/products/veed/reviews) — 4.6/5 stars (2086 reviews)
- [Camtasia](https://www.g2.com/products/camtasia/reviews) — 4.6/5 stars (1713 reviews)

---
## Top Discussions

### Ghost

No discussions available for this product.

### Substack

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ghost-vs-substack)