Compare Ghost and Payload CMS 
Featured Products
At a Glance
Market Segments
Small-Business (78.4% of reviews)
Small-Business (86.2% of reviews)
Entry-Level Pricing
$29 per month, billed annually - $36 billed monthly
Free
Ghost
Star Rating
(39)4.1 out of 5
Market Segments
Small-Business (78.4% of reviews)
Pros & Cons
Entry-Level Pricing
$29 per month, billed annually - $36 billed monthly
Browse all 3 pricing plansPayload CMS
Star Rating
(59)4.9 out of 5
Market Segments
Small-Business (86.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansGhost vs Payload CMS
When assessing the two solutions, reviewers found Payload CMS easier to use, set up, and administer. Reviewers also preferred doing business with Payload CMS overall.
- Reviewers felt that Payload CMS meets the needs of their business better than Ghost.
- When comparing quality of ongoing product support, reviewers felt that Payload CMS is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Payload CMS over Ghost.
Pricing
Entry-Level Pricing
Ghost
Basic
$29
per month, billed annually - $36 billed monthly
For professional publishers who are just getting started
- 100k views/month
- 2 staff users
- 1,000 members
Payload CMS
Self-Hosted
Free
Get started in one-line: $ npx create-payload-app
- Completely free and open-source
- GraphQL, REST, and Local APIs
- Easily customizable ReactJS Admin
Free Trial
Ghost
Free Trial is available
Payload CMS
Free Trial is available
Ratings
Meets Requirements
8.2
31
9.4
56
Ease of Use
8.1
31
9.0
56
Ease of Setup
8.4
17
9.1
48
Ease of Admin
8.2
18
9.3
47
Quality of Support
8.3
24
9.3
55
Has the product been a good partner in doing business?
8.2
10
9.4
35
Product Direction (% positive)
6.1
30
10.0
55
Features by Category
Content
8.9
23
|
Verified
10.0
7
8.1
22
|
Verified
9.5
7
8.1
19
|
Verified
10.0
7
7.2
20
|
Verified
8.8
7
7.8
15
10.0
7
8.2
19
|
Verified
9.3
7
7.3
17
|
Verified
9.0
7
7.6
16
|
Verified
9.8
7
7.6
16
|
Verified
9.8
7
Design
7.9
19
|
Verified
8.3
6
8.9
19
|
Verified
8.6
7
8.4
20
|
Verified
9.2
6
7.7
22
|
Verified
9.8
7
Platform
8.4
19
|
Verified
9.8
7
8.7
21
|
Verified
9.5
7
8.4
19
|
Verified
9.8
7
8.2
20
|
Verified
9.8
7
7.8
18
|
Verified
9.8
7
7.8
13
|
Verified
9.3
7
7.8
17
|
Verified
8.1
7
8.6
18
|
Verified
10.0
7
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Publishing
Not enough data
8.9
25
Not enough data
9.1
35
Not enough data
6.8
12
Development
Not enough data
8.4
43
Not enough data
9.4
42
Not enough data
8.8
29
Not enough data
8.8
26
Analytics
Not enough data
8.6
40
Not enough data
9.2
44
Agentic AI - Headless CMS
Not enough data
Not enough data
Headless Commerce
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Merchandising/Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Catalog
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Order Process
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multi-Channel Support
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Owned Media
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Owned Media
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ghost and Payload CMS are categorized as Headless CMS and Web Content Management
Unique Categories
Ghost is categorized as Owned Media
Payload CMS is categorized as E-Commerce Platforms
Reviews
Reviewers' Company Size
Ghost
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Payload CMS
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
24.3%
Information Technology and Services
13.5%
Publishing
8.1%
Writing and Editing
5.4%
Professional Training & Coaching
5.4%
Other
43.2%
Computer Software
32.8%
Information Technology and Services
13.8%
Design
8.6%
Marketing and Advertising
6.9%
Internet
5.2%
Other
32.8%
Discussions
Ghost has no discussions with answers
Payload CMS has no discussions with answers
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