Compare Ghost and Optimizely Content Management System 
Featured Products
At a Glance
Market Segments
Small-Business (78.4% of reviews)
Mid-Market (47.0% of reviews)
Entry-Level Pricing
$29 per month, billed annually - $36 billed monthly
No pricing available
Ghost
Star Rating
(39)4.1 out of 5
Market Segments
Small-Business (78.4% of reviews)
Pros & Cons
Entry-Level Pricing
$29 per month, billed annually - $36 billed monthly
Browse all 3 pricing plansOptimizely Content Management System
Star Rating
(197)4.0 out of 5
Market Segments
Mid-Market (47.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Optimizely Content Management SystemSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Optimizely Content Management System excels in customer support, with users highlighting the availability of assistance even on weekends. This level of support is particularly beneficial for teams that require quick resolutions to issues.
- Users say that Ghost stands out for its ease of use, with many appreciating the minimal need for plugins since most features are built into the core software. This simplicity makes it an attractive option for those looking to set up a blog quickly without the hassle of extensive configurations.
- Reviewers mention that Optimizely offers a user-friendly interface and powerful personalization capabilities, making it ideal for delivering targeted content efficiently. This is particularly valuable for mid-market companies looking to enhance their digital marketing efforts.
- According to verified reviews, Ghost provides a clean editor that allows for easy content creation, with features like embeddable content blocks and a powerful admin panel. This makes it a great choice for users focused on blogging and content management.
- Users highlight that while Optimizely has a robust set of features, it may require a bit more time to set up compared to Ghost, which is praised for its quick installation process. This difference can impact teams that need to get up and running swiftly.
- G2 reviewers note that while both platforms have strong content authoring capabilities, Ghost slightly edges out with a higher score in this area, indicating that users find it more intuitive for writing and managing blog posts.
Pricing
Entry-Level Pricing
Ghost
Basic
$29
per month, billed annually - $36 billed monthly
For professional publishers who are just getting started
- 100k views/month
- 2 staff users
- 1,000 members
Optimizely Content Management System
No pricing availableFree Trial
Ghost
Free Trial is available
Optimizely Content Management System
No trial information availableRatings
Meets Requirements
8.2
31
8.2
168
Ease of Use
8.1
31
7.9
170
Ease of Setup
8.4
17
7.3
125
Ease of Admin
8.2
18
7.5
109
Quality of Support
8.3
24
7.8
149
Has the product been a good partner in doing business?
8.2
10
8.1
98
Product Direction (% positive)
6.1
30
7.8
156
Features by Category
Content
8.9
23
|
Verified
8.3
143
|
Verified
8.1
22
|
Verified
8.0
143
|
Verified
8.1
19
|
Verified
8.0
137
|
Verified
7.2
20
|
Verified
7.2
135
|
Verified
7.8
15
7.7
127
|
Verified
8.2
19
|
Verified
7.9
135
|
Verified
7.3
17
|
Verified
7.6
136
|
Verified
7.6
16
|
Verified
6.9
139
|
Verified
7.6
16
|
Verified
7.9
134
|
Verified
Design
7.9
19
|
Verified
6.4
119
|
Verified
8.9
19
|
Verified
7.1
123
|
Verified
8.4
20
|
Verified
7.5
120
|
Verified
7.7
22
|
Verified
7.8
130
|
Verified
Platform
8.4
19
|
Verified
7.2
126
8.7
21
|
Verified
7.7
131
8.4
19
|
Verified
7.8
133
|
Verified
8.2
20
|
Verified
8.0
137
|
Verified
7.8
18
|
Verified
8.2
116
|
Verified
7.8
13
|
Verified
8.2
120
|
Verified
7.8
17
|
Verified
6.9
125
|
Verified
8.6
18
|
Verified
7.7
125
|
Verified
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
7.3
13
Not enough data
6.3
12
Not enough data
7.2
13
Management
Not enough data
7.6
14
Not enough data
8.3
14
Not enough data
7.7
13
Support
Not enough data
7.4
14
Not enough data
7.8
12
Not enough data
7.4
13
Publishing
Not enough data
8.2
14
Not enough data
8.8
14
Not enough data
6.4
14
Development
Not enough data
7.8
15
Not enough data
7.7
14
Not enough data
7.4
14
Not enough data
7.9
15
Analytics
Not enough data
8.2
15
Not enough data
8.0
15
Agentic AI - Headless CMS
Not enough data
Not enough data
Platform - Owned Media
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Owned Media
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ghost and Optimizely Content Management System are categorized as Headless CMS and Web Content Management
Unique Categories
Ghost is categorized as Owned Media
Optimizely Content Management System is categorized as WebOps Platforms
Reviews
Reviewers' Company Size
Ghost
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Content Management System
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
24.3%
Information Technology and Services
13.5%
Publishing
8.1%
Writing and Editing
5.4%
Professional Training & Coaching
5.4%
Other
43.2%
Information Technology and Services
19.0%
Computer Software
8.9%
Financial Services
5.6%
Marketing and Advertising
5.6%
Higher Education
5.0%
Other
55.9%
Alternatives
Discussions
Ghost has no discussions with answers
Does Episerver offer product education?
2 Comments
EN
I am also interested in resolving this issue. Thank you for your request. Indeed, this product seems to me to be quite effective for learning. I also often...Read more
Is Episerver open source?
1 Comment
JB
The main product itself is closed source; however, there are open-source first and third-party addons.Read more
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