# Ghost, Marketpath CMS vs HubSpot Content Hub Comparison

| | Ghost | Marketpath CMS | HubSpot Content Hub | 
|---|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.8 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 39 | 10 | 2,011 | 
| **Largest Market Segment** | Small-Business (78.4% of reviews) | Small-Business (70.0% of reviews) | Small-Business (52.4% of reviews) | 
| **Entry Level Price** | $29 per month, billed annually - $36 billed monthly | Free Per Month | $20.00 1 Core Seat Per Month | 

---
## Top Pros & Cons

### Ghost

Pros:
- Community Support (1 reviews)
- Customer Support (1 reviews)


### Marketpath CMS

**Not enough data**

### HubSpot Content Hub

Pros:
- Ease of Use (135 reviews)
- Content Management (90 reviews)

Cons:
- Limited Customization (35 reviews)
- Learning Curve (30 reviews)

---
## Ratings Comparison
| Rating | Ghost | Marketpath CMS | HubSpot Content Hub | 
|---|---|---|---|
  | **Meets Requirements** | 8.2 (31 reviews) | 10.0 (8 reviews) | 8.7 (1223 reviews) | 
  | **Ease of Use** | 8.1 (31 reviews) | 10.0 (8 reviews) | 8.7 (1560 reviews) | 
  | **Ease of Setup** | 8.4 (17 reviews) | Not enough data | 8.3 (990 reviews) | 
  | **Ease of Admin** | 8.2 (18 reviews) | Not enough data | 8.7 (662 reviews) | 
  | **Quality of Support** | 8.3 (24 reviews) | 9.8 (8 reviews) | 8.8 (1167 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.2 (10 reviews) | Not enough data | 8.9 (641 reviews) | 
  | **Product Direction (% positive)** | 6.1 (30 reviews) | 10.0 (8 reviews) | 8.7 (1158 reviews) | 

---
## Pricing

### Ghost

#### Entry-Level Pricing

Plan: Basic

Price: $29 per month, billed annually - $36 billed monthly

Description: For professional publishers who are just getting started

Key Features:
- 100k views/month
- 2 staff users
- 1,000 members

[Browse all 3 editions](https://www.g2.com/products/ghost/pricing)

#### Free Trial

Yes

### Marketpath CMS

#### Entry-Level Pricing

Plan: Free

Price: Free Per Month

Description: For very small, personal, or development sites

Key Features:
- 300 MB of Storage
- 2,000 Monthly Pageviews
- 1 Custom Domain

[Browse all 4 editions](https://www.g2.com/products/marketpath-cms/pricing)

#### Free Trial

Yes

### HubSpot Content Hub

#### Entry-Level Pricing

Plan: Content Hub Starter

Price: $20.00 1 Core Seat Per Month

Description: A simple web content management system  for growing businesses who want to leverage the CRM Platform to generate business through their website.

Key Features:
- Full CRM platform
- Responsive drag-and-drop editor
- Website themes

[Browse all 3 editions](https://www.g2.com/products/hubspot-content-hub/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Web Content Management

| Product | Score | Reviews |
|---|---|---|
| **Ghost** | 8.1/10 | 24 |
| **Marketpath CMS** | 9.5/10 | 6 |
| **HubSpot Content Hub** | 8.3/10 | 893 |

#### Content

| Feature | Ghost | Marketpath CMS | HubSpot Content Hub | 
|---|---|---|---|
| **Content Authoring** | 8.9 (23 reviews) ✓ Verified | 9.7 (5 reviews) | 8.8 (747 reviews) | 
| **Rich Text Editor** | 8.1 (22 reviews) ✓ Verified | Not enough data | 8.4 (741 reviews) | 
| **Versioning** | 8.1 (19 reviews) ✓ Verified | 10.0 (5 reviews) | 8.2 (595 reviews) | 
| **Plug-ins/Widgets/Apps** | 7.2 (20 reviews) ✓ Verified | Feature Not Available | 8.0 (559 reviews) | 
| **Approval Process** | 7.8 (15 reviews) | Feature Not Available | Feature Not Available | 
| **Content Scheduling** | 8.2 (19 reviews) ✓ Verified | 9.0 (5 reviews) | 8.7 (598 reviews) | 
| **Asset Management** | 7.3 (17 reviews) ✓ Verified | Not enough data | 8.3 (650 reviews) | 
| **Internal Search** | 7.6 (16 reviews) ✓ Verified | 9.3 (5 reviews) | 8.2 (666 reviews) | 
| **Content Repository** | 7.6 (16 reviews) ✓ Verified | 10.0 (5 reviews) | 8.5 (667 reviews) | 

#### Design

| Feature | Ghost | Marketpath CMS | HubSpot Content Hub | 
|---|---|---|---|
| **Breadth of Pre-Built Templates** | 7.9 (19 reviews) ✓ Verified | 9.7 (5 reviews) | 7.6 (657 reviews) | 
| **Mobile** | 8.9 (19 reviews) ✓ Verified | 10.0 (6 reviews) | 7.9 (647 reviews) | 
| **Branding/Themes** | 8.4 (20 reviews) ✓ Verified | 10.0 (6 reviews) | 8.2 (693 reviews) | 
| **Customization** | 7.7 (22 reviews) ✓ Verified | 9.2 (6 reviews) | 8.0 (727 reviews) | 

#### Platform

| Feature | Ghost | Marketpath CMS | HubSpot Content Hub | 
|---|---|---|---|
| **User Community** | 8.4 (19 reviews) ✓ Verified | Feature Not Available | 8.5 (606 reviews) | 
| **SEO** | 8.7 (21 reviews) ✓ Verified | 10.0 (6 reviews) | 8.2 (658 reviews) | 
| **Flexible Navigation Structures** | 8.4 (19 reviews) ✓ Verified | 9.0 (5 reviews) | 8.2 (628 reviews) | 
| **User, Role, and Access Management** | 8.2 (20 reviews) ✓ Verified | 9.0 (5 reviews) | 8.6 (692 reviews) | 
| **Enterprise Scalability** | 7.8 (18 reviews) ✓ Verified | Not enough data | 8.4 (568 reviews) | 
| **Internationalization** | 7.8 (13 reviews) ✓ Verified | Feature Not Available | 8.3 (464 reviews) | 
| **Dashboards and Reports** | 7.8 (17 reviews) ✓ Verified | Feature Not Available | 8.3 (723 reviews) | 
| **API / Integrations** | 8.6 (18 reviews) ✓ Verified | 9.0 (5 reviews) | 8.3 (586 reviews) | 

#### Agentic AI - Web Content Management

| Feature | Ghost | Marketpath CMS | HubSpot Content Hub | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Not enough data | Feature Not Available | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Ghost** | N/A | N/A |
| **Marketpath CMS** | N/A | N/A |
| **HubSpot Content Hub** | N/A | N/A |

#### Content Creation

| Feature | Ghost | Marketpath CMS | HubSpot Content Hub | 
|---|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | Ghost | Marketpath CMS | HubSpot Content Hub | 
|---|---|---|---|
| **SEO** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | Not enough data | 

#### Logistics

| Feature | Ghost | Marketpath CMS | HubSpot Content Hub | 
|---|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 

### WebOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **Ghost** | N/A | N/A |
| **Marketpath CMS** | N/A | N/A |
| **HubSpot Content Hub** | 8.3/10 | 103 |

#### Functionality

| Feature | Ghost | Marketpath CMS | HubSpot Content Hub | 
|---|---|---|---|
| **Developer Tools** | Not enough data | Not enough data | 7.8 (75 reviews) | 
| **Automation** | Not enough data | Not enough data | Feature Not Available | 
| **Website Staging** | Not enough data | Not enough data | 8.3 (79 reviews) | 

#### Management

| Feature | Ghost | Marketpath CMS | HubSpot Content Hub | 
|---|---|---|---|
| **Web Content Dedication** | Not enough data | Not enough data | 8.1 (81 reviews) | 
| **Website Hosting** | Not enough data | Not enough data | 8.4 (81 reviews) | 
| **Role-Based Permissions** | Not enough data | Not enough data | 8.7 (92 reviews) | 

#### Support

| Feature | Ghost | Marketpath CMS | HubSpot Content Hub | 
|---|---|---|---|
| **CMS Variety** | Not enough data | Not enough data | Feature Not Available | 
| **Multi-CMS Support** | Not enough data | Not enough data | 8.4 (73 reviews) | 
| **Compliance** | Not enough data | Not enough data | 8.5 (78 reviews) | 

### Headless CMS

| Product | Score | Reviews |
|---|---|---|
| **Ghost** | N/A | N/A |
| **Marketpath CMS** | N/A | N/A |
| **HubSpot Content Hub** | N/A | N/A |

#### Publishing

| Feature | Ghost | Marketpath CMS | HubSpot Content Hub | 
|---|---|---|---|
| **Automated Publishing** | Not enough data | Not enough data | Not enough data | 
| **Multi-language** | Not enough data | Not enough data | Not enough data | 
| **AR/VR Capability** | Not enough data | Not enough data | Not enough data | 

#### Development

| Feature | Ghost | Marketpath CMS | HubSpot Content Hub | 
|---|---|---|---|
| **Image Management** | Not enough data | Not enough data | Not enough data | 
| **Reuseable Content** | Not enough data | Not enough data | Not enough data | 
| **Unlimited Environments** | Not enough data | Not enough data | Not enough data | 
| **Form Builder** | Not enough data | Not enough data | Not enough data | 

#### Analytics

| Feature | Ghost | Marketpath CMS | HubSpot Content Hub | 
|---|---|---|---|
| **Personalization** | Not enough data | Not enough data | Not enough data | 
| **Content Performance** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Headless CMS

| Feature | Ghost | Marketpath CMS | HubSpot Content Hub | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Owned Media

| Product | Score | Reviews |
|---|---|---|
| **Ghost** | N/A | N/A |
| **Marketpath CMS** | N/A | N/A |
| **HubSpot Content Hub** | N/A | N/A |

#### Platform - Owned Media

| Feature | Ghost | Marketpath CMS | HubSpot Content Hub | 
|---|---|---|---|
| **Subscription Management** | Not enough data | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | Not enough data | 
| **Monetization** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 
| **Distribution** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Owned Media

| Feature | Ghost | Marketpath CMS | HubSpot Content Hub | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **Ghost** | N/A | N/A |
| **Marketpath CMS** | N/A | N/A |
| **HubSpot Content Hub** | 8.4/10 | 707 |

#### Customizations

| Feature | Ghost | Marketpath CMS | HubSpot Content Hub | 
|---|---|---|---|
| **Templates** | Not enough data | Not enough data | 8.0 (582 reviews) | 
| **Drag and Drop** | Not enough data | Not enough data | 8.4 (599 reviews) | 
| **HTML Input** | Not enough data | Not enough data | 8.1 (523 reviews) | 
| **Domain Name** | Not enough data | Not enough data | 8.7 (474 reviews) | 

#### Growth

| Feature | Ghost | Marketpath CMS | HubSpot Content Hub | 
|---|---|---|---|
| **SEO** | Not enough data | Not enough data | 8.1 (537 reviews) | 
| **Site Analytics** | Not enough data | Not enough data | 8.3 (549 reviews) | 
| **Marketing Tools** | Not enough data | Not enough data | 8.8 (589 reviews) | 
| **E-Commerce** | Not enough data | Not enough data | 7.7 (228 reviews) | 
| **Hosting** | Not enough data | Not enough data | 8.6 (430 reviews) | 

#### Content

| Feature | Ghost | Marketpath CMS | HubSpot Content Hub | 
|---|---|---|---|
| **Email Integrations** | Not enough data | Not enough data | 8.8 (534 reviews) | 
| **Content Management** | Not enough data | Not enough data | 8.9 (606 reviews) | 
| **Permissions** | Not enough data | Not enough data | 8.7 (537 reviews) | 
| **WordPress Tool** | Not enough data | Not enough data | 7.5 (84 reviews) | 

#### Support

| Feature | Ghost | Marketpath CMS | HubSpot Content Hub | 
|---|---|---|---|
| **Customer Support** | Not enough data | Not enough data | 8.7 (174 reviews) | 

---
## Categories
**Shared Categories (1):** [Web Content Management Software](https://www.g2.com/categories/web-content-management)

**Unique to Ghost (2):** [Headless CMS Software](https://www.g2.com/categories/headless-cms), [Owned Media Software](https://www.g2.com/categories/owned-media)


**Unique to HubSpot Content Hub (2):** [WebOps Platforms](https://www.g2.com/categories/webops-platforms), [Website Builder Software](https://www.g2.com/categories/website-builder)


---
## Reviewer Demographics

### By Company Size

| Segment | Ghost | Marketpath CMS | HubSpot Content Hub | 
|---|---|---|---|
| **Small-Business** | 78.4% | 70.0% | 52.4% | 
| **Mid-Market** | 13.5% | 30.0% | 41.1% | 
| **Enterprise** | 8.1% | 0% | 6.5% | 

### By Industry

#### Ghost

- **Computer Software:** 24.3%
- **Information Technology and Services:** 13.5%
- **Publishing:** 8.1%
- **Writing and Editing:** 5.4%
- **Professional Training & Coaching:** 5.4%
- **Information Services:** 5.4%
- **Internet:** 5.4%
- **Broadcast Media:** 2.7%
- **Education Management:** 2.7%
- **Financial Services:** 2.7%
- **Other:** 24.3%

#### Marketpath CMS

- **Hospital & Health Care:** 20.0%
- **Wholesale:** 10.0%
- **Staffing and Recruiting:** 10.0%
- **Graphic Design:** 10.0%
- **Events Services:** 10.0%
- **Consumer Goods:** 10.0%
- **Construction:** 10.0%
- **Computer Software:** 10.0%
- **Banking:** 10.0%

#### HubSpot Content Hub

- **Computer Software:** 14.2%
- **Marketing and Advertising:** 13.9%
- **Information Technology and Services:** 11.5%
- **Financial Services:** 4.5%
- **Education Management:** 2.7%
- **Hospital & Health Care:** 2.4%
- **Higher Education:** 2.0%
- **Insurance:** 1.9%
- **Consulting:** 1.7%
- **Non-Profit Organization Management:** 1.6%
- **Other:** 43.6%

---
## Alternatives

### Alternatives to Ghost

- [Sanity](https://www.g2.com/products/sanity/reviews) — 4.7/5 stars (915 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (326 reviews)
- [Butter CMS](https://www.g2.com/products/butter-cms/reviews) — 4.6/5 stars (206 reviews)
- [Webflow](https://www.g2.com/products/webflow/reviews) — 4.4/5 stars (993 reviews)
- [Hygraph](https://www.g2.com/products/hygraph/reviews) — 4.4/5 stars (716 reviews)
- [Strapi](https://www.g2.com/products/strapi/reviews) — 4.5/5 stars (204 reviews)
- [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (572 reviews)
- [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (969 reviews)
- [Drupal](https://www.g2.com/products/drupal/reviews) — 3.9/5 stars (424 reviews)
- [Craft CMS](https://www.g2.com/products/craft-cms/reviews) — 4.2/5 stars (48 reviews)

### Alternatives to Marketpath CMS

- [Duda](https://www.g2.com/products/duda/reviews) — 4.7/5 stars (806 reviews)
- [MadCap Flare](https://www.g2.com/products/madcap-flare/reviews) — 4.4/5 stars (487 reviews)
- [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) — 4.4/5 stars (9527 reviews)
- [Webflow](https://www.g2.com/products/webflow/reviews) — 4.4/5 stars (993 reviews)
- [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (969 reviews)
- [Sanity](https://www.g2.com/products/sanity/reviews) — 4.7/5 stars (915 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Pantheon](https://www.g2.com/products/pantheon/reviews) — 4.4/5 stars (723 reviews)
- [Hygraph](https://www.g2.com/products/hygraph/reviews) — 4.4/5 stars (716 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (673 reviews)

### Alternatives to HubSpot Content Hub

- [Webflow](https://www.g2.com/products/webflow/reviews) — 4.4/5 stars (993 reviews)
- [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (969 reviews)
- [Duda](https://www.g2.com/products/duda/reviews) — 4.7/5 stars (806 reviews)
- [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (572 reviews)
- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) — 4.1/5 stars (585 reviews)
- [Elementor](https://www.g2.com/products/elementor/reviews) — 4.4/5 stars (415 reviews)
- [Pantheon](https://www.g2.com/products/pantheon/reviews) — 4.4/5 stars (723 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (326 reviews)
- [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) — 4.4/5 stars (9527 reviews)
- [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1875 reviews)

---
## Top Discussions

### Ghost

No discussions available for this product.

### Marketpath CMS

No discussions available for this product.

### HubSpot Content Hub

- Title: [Is HubSpot a CRM or CMS?](https://www.g2.com/discussions/is-hubspot-a-crm-or-cms) — 1 comment, 1 upvote
  > **Top comment:** "Hubspot has both a CRM and CMS functionality, which are sold as separate products.  "
- Title: [What is HubSpot CMS Hub?](https://www.g2.com/discussions/what-is-hubspot-cms-hub) — 1 comment
  > **Top comment:** "HubSpot CMS is a website builder that's powerful and easy to use."
- Title: [How can you improve page speed](https://www.g2.com/discussions/how-can-you-improve-page-speed) — 1 comment, 1 upvote
  > **Top comment:** "Depend on how your templating system has been developed it may require a lot of effort from your devs to optimize the JS and CSS.
Something that will work..."
- Title: [How can I make the page  pop into the other screen when I right click and open it instead of dragging it to other screen](https://www.g2.com/discussions/52148-how-can-i-make-the-page-pop-into-the-other-screen-when-i-right-click-and-open-it-instead-of-dragging-it-to-other-screen) — 1 comment, 1 upvote
  > **Top comment:** "Thanks for sharing such beautiful information with us.
Here  you can find Free cms software. You can make your website according to your requirements...."
- Title: [What is the best free integration app with HubSpot CRM?](https://www.g2.com/discussions/52132-what-is-the-best-free-integration-app-with-hubspot-crm) — 1 comment, 1 upvote
  > **Top comment:** "Wordpress"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ghost-vs-marketpath-cms-vs-hubspot-content-hub)