Link copied to clipboard # Ghost vs HubSpot Content Hub Comparison - What are their main differences? Share [ Export ](/compare/ghost/hubspot-content-hub/export.csv) GhostHubSpot Content Hub[+ Add Product](#) Pricing **Ghost** Free Trial **Contact Vendor for Pricing** · Basic **HubSpot Content Hub** Free Trial **$15.00** Per User Per Month · Starter **$500.00** Flat Rate Per Month · Professional **$1,500.00** Flat Rate Per Month · Enterprise **Pricing Insights** from reviews Perceived Cost **Ghost** $$$$$ **HubSpot Content Hub** $$$$$ Average Discount **Ghost** Not enough reviews yet **HubSpot Content Hub** 17% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Ghost** 6 months Based on 100 responses **HubSpot Content Hub** 6 months Based on 100 responses Return on Investment **Ghost** 6 months Based on 100 responses **HubSpot Content Hub** 6 months Based on 100 responses ![Ghost](https://images.g2crowd.com/uploads/product/hd_favicon/ac017cf978fc823b99a33e65aa24aa6a/ghost.svg "Ghost") ![HubSpot Content Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-content-hub.svg "HubSpot Content Hub") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Ghost** Community Support (1) Customer Support (1) **HubSpot Content Hub** Ease of Use (240) Content Management (122) Limited Customization (56) Learning Curve (51) Integrations **Ghost** Not enough data **HubSpot Content Hub** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e89d21750715f4646ed61c011b2917dc/adobe-acrobat.png "Product Avatar Image") Adobe Acrobat ](https://www.g2.com/products/adobe-acrobat/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_77d7429c23569c5165fdc429d10c2644/canva.png "Product Avatar Image") Canva ](https://www.g2.com/products/canva/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a70c0e0f26ded6f6c6813e514d2fa20/claude.png "Product Avatar Image") Claude ](https://www.g2.com/products/claude/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0afc1859bb16f9788307a0e4056c5ae3/craft-cms.jpg "Product Avatar Image") Craft CMS ](https://www.g2.com/products/craft-cms/reviews)[ View all ](https://www.g2.com/products/hubspot-content-hub/integrations) Screenshots **Ghost** ![Ghost screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/120369/ghost-admin-home-header-0c20f780aac8e98af7a56076ae8228b8.png) **HubSpot Content Hub** ![HubSpot Content Hub screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/185479/Screen-Shot-2021-08-25-at-2.13.36-PM.png) **Ratings** from reviews Meets Requirements **Ghost** **7.9** /10 Based on 32 responses **HubSpot Content Hub** **8.7** /10 Based on 1,227 responses Ease of Use **Ghost** **7.9** /10 Based on 32 responses **HubSpot Content Hub** **8.7** /10 Based on 1,717 responses Ease of Setup **Ghost** **8.0** /10 Based on 18 responses **HubSpot Content Hub** **8.3** /10 Based on 1,142 responses Ease of Admin **Ghost** **8.2** /10 Based on 18 responses **HubSpot Content Hub** **8.7** /10 Based on 668 responses Quality of Support **Ghost** **8.0** /10 Based on 25 responses **HubSpot Content Hub** **8.8** /10 Based on 1,172 responses Has the product been a good partner in doing business? **Ghost** **8.2** /10 Based on 10 responses **HubSpot Content Hub** **8.9** /10 Based on 645 responses Product Direction (% positive) **Ghost** **6.1** /10 Based on 30 responses **HubSpot Content Hub** **8.7** /10 Based on 1,163 responses **Features** ratings from reviews Web Content Management **8.1** /10 Based on 25 responses **8.5** /10 Based on 1,052 responses WebOps Platforms Not enough data **8.2** /10 Based on 106 responses Website Builder Not enough data **8.4** /10 Based on 713 responses User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 78.9% Mid-Market(51-1000 emp.) 13.2% Enterprise(\> 1000 emp.) 7.9% Small-Business(50 or fewer emp.) 78.9% Mid-Market(51-1000 emp.) 13.2% Enterprise(\> 1000 emp.) 7.9% Small-Business(50 or fewer emp.) 52.2% Mid-Market(51-1000 emp.) 41.1% Enterprise(\> 1000 emp.) 6.6% Small-Business(50 or fewer emp.) 52.2% Mid-Market(51-1000 emp.) 41.1% Enterprise(\> 1000 emp.) 6.6% **Reviewers' Industry** [![Ghost](https://images.g2crowd.com/uploads/product/hd_favicon/ac017cf978fc823b99a33e65aa24aa6a/ghost.svg "Ghost")](https://www.g2.com/products/ghost/reviews) Ghost Computer Software 23.7% Information Technology and Services 13.2% Publishing 7.9% Writing and Editing 5.3% Professional Training & Coaching 5.3% Other 44.7% [![HubSpot Content Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-content-hub.svg "HubSpot Content Hub")](https://www.g2.com/products/hubspot-content-hub/reviews) HubSpot Content Hub Computer Software 13.6% Marketing and Advertising 13.6% Information Technology and Services 11.1% Financial Services 4.8% Education Management 2.7% Other 54.2% Alternatives **Ghost Alternatives** ![Sanity](https://images.g2crowd.com/uploads/product/hd_favicon/8ad945ed33d9d2bb3fd0fddbe8ce5524/sanity.svg "Sanity") [ Sanity ](/products/sanity/reviews) ![Contentful](https://images.g2crowd.com/uploads/product/hd_favicon/b9b1b51e8da0cd8fb03bab3e24b9a565/contentful.svg "Contentful") [ Contentful ](/products/contentful/reviews) ![Butter CMS](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_9c1af894e7a4c8ea06fd6bac72becd0c/butter-cms.png "Butter CMS") [ Butter CMS ](/products/butter-cms/reviews) ![Webflow](https://images.g2crowd.com/uploads/product/hd_favicon/96b527f3a3c7952e109278c446da2108/webflow.svg "Webflow") [ Webflow ](/products/webflow/reviews) **HubSpot Content Hub Alternatives** ![Umbraco](https://images.g2crowd.com/uploads/product/hd_favicon/47781f40bcbf144905208205f4e2d632/umbraco.svg "Umbraco") [ Umbraco ](/products/umbraco/reviews) ![Webflow](https://images.g2crowd.com/uploads/product/hd_favicon/96b527f3a3c7952e109278c446da2108/webflow.svg "Webflow") [ Webflow ](/products/webflow/reviews) ![Duda](https://images.g2crowd.com/uploads/product/hd_favicon/b82787cf3bb6ef7f95c710b6b93d956f/duda.svg "Duda") [ Duda ](/products/duda/reviews) ![Storyblok](https://images.g2crowd.com/uploads/product/hd_favicon/4b8041cd8ae250b60855fc7d90ee7bac/storyblok.svg "Storyblok") [ Storyblok ](/products/storyblok/reviews) ## Ghost vs HubSpot Content Hub FAQs Generated using AI Last updated: August 16, 2026 ### What is the difference between Ghost vs HubSpot Content Hub? HubSpot Content Hub stands out for its higher reviewer satisfaction and broader feature set, while Ghost is favored for its simplicity and ease of setup. | [Ghost](https://www.g2.com/products/ghost/reviews) | [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) | | --- | --- | | 4.0/5 (40 reviews) | 4.5/5 (2012 reviews) | | Small-Business | Small-Business | | 8.0 | 8.3 | | 8.0 | 8.8 | | Ease of Use | Ease of Use | ### How do the pricing models of Ghost and HubSpot Content Hub compare? HubSpot Content Hub is rated higher for value, with reviewers expressing greater satisfaction with its pricing relative to features. - **Ghost:** Reviewers highlight that self-hosting is free and sustainable for publishers, but some mention that advanced features require higher-tier plans. - **HubSpot Content Hub:** Reviewers appreciate the all-in-one value but note that costs increase quickly as more advanced features are needed, especially for larger teams. - **Switching reasons:** Several reviewers switched to HubSpot Content Hub to consolidate tools and reduce confusion from using multiple platforms. ### What are the best alternatives to Ghost and HubSpot Content Hub? The top three alternatives to Ghost and HubSpot Content Hub are Umbraco, Sanity, and Webflow. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Ghost](https://www.g2.com/products/ghost/reviews) | 4.0/5 (40 reviews) | Small-Business | Self-hosting is free; paid plans for advanced features | Ease of Use | | [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) | 4.5/5 (2012 reviews) | Small-Business | Costs rise with advanced features; all-in-one value | Ease of Use | | [Umbraco](https://www.g2.com/products/umbraco/reviews) | 4.5/5 (1011 reviews) | Small-Business | — | Flexibility and customization | | [Sanity](https://www.g2.com/products/sanity/reviews) | 4.7/5 (926 reviews) | Small-Business | — | Developer-friendly and extensible | | [Webflow](https://www.g2.com/products/webflow/reviews) | 4.4/5 (995 reviews) | Small-Business | — | Visual design and no-code capabilities | ### Which Web Content Management features should I prioritize when comparing Ghost and HubSpot Content Hub? Buyers should prioritize Ease of Use, Integrations, Customization, Content Management, and SEO when comparing Ghost and HubSpot Content Hub. - **Ease of Use:** Ghost scores 7.9, HubSpot Content Hub scores 8.7. - **Integrations:** HubSpot Content Hub has 32 all-time mentions for integrations; Ghost has 1 recent mention. - **Customization:** HubSpot Content Hub has 35 all-time mentions of limited customization as a trade-off; Ghost reviewers note limited plugin and template options. - **Content Management:** HubSpot Content Hub has 90 all-time mentions for content management; Ghost is cited for simplicity in blogging and publishing. - **SEO:** HubSpot Content Hub is frequently cited for built-in SEO tools and recommendations; Ghost is noted for being SEO-ready out of the box. ### What are the pros and cons of Ghost vs HubSpot Content Hub? HubSpot Content Hub's headline strength is its all-in-one content management and integrations, while Ghost is praised for its simplicity and ease of use. - **Ghost strengths:** Simplicity, ease of use, easy setup, lightweight platform, and clean editor (all-time mentions: 1 each). - **Ghost trade-offs:** Limited plugins and integrations, less flexibility for advanced customization, and some negative support experiences. - **HubSpot Content Hub strengths:** Ease of use (135 all-time mentions), content management (90), features (68), easy creation (63), integrations (32), all-in-one solutions (40), productivity (36), and team collaboration (21). - **HubSpot Content Hub trade-offs:** Limited customization (35 all-time mentions), learning curve (30), higher cost for advanced features (28), and interface complexity (22). ### Is Ghost or HubSpot Content Hub better for small businesses? HubSpot Content Hub is the better fit for small businesses, supported by its higher satisfaction scores and strong small-business reviewer sentiment. - **Ghost:** Largest segment is Small-Business; reviewers appreciate its simplicity and low-maintenance setup for small teams. - **HubSpot Content Hub:** Largest segment is Small-Business; reviewers highlight its all-in-one capabilities, ease of use, and strong support for small business workflows. ### Which Web Content Management platform has better integrations? HubSpot Content Hub is favored for integrations, with more reviewer-cited integrations and higher mention counts. - **Ghost:** Integrations are mentioned in recent reviews, including Stripe and Zapier, but with only 1 all-time mention. - **HubSpot Content Hub:** Integrations with Google Analytics (26 all-time mentions) and Zapier (8 all-time mentions) are frequently cited, along with strong integration with its own CRM and marketing tools. ### How do Ghost and HubSpot Content Hub compare on customer support? HubSpot Content Hub leads on Quality of Support, with a 0.8-point advantage over Ghost (8.8 vs 8.0). - **Ghost:** Support experiences are mixed, with some reviewers praising community and forum help, while others report negative interactions and slow responses. - **HubSpot Content Hub:** Reviewers consistently highlight responsive and helpful support, with many citing the value of built-in AI chat and knowledgeable customer service. ### Which is easier to implement, Ghost or HubSpot Content Hub? HubSpot Content Hub and Ghost are nearly equal on Ease of Setup, with HubSpot Content Hub scoring 8.3 and Ghost 8.0, indicating parity. - **Ghost:** Reviewers describe setup as straightforward, especially for self-hosted deployments, with minimal configuration required for basic blogging and newsletters. - **HubSpot Content Hub:** Reviewers report a smooth setup process, especially for those already using HubSpot CRM or Marketing Hub, with guided onboarding and clear documentation. ### Which product has better SEO? HubSpot Content Hub is more frequently cited for SEO, with built-in tools and recommendations highlighted by reviewers. - **Ghost:** Reviewers note that Ghost is SEO-ready out of the box and has a clean, fast interface, but there are fewer all-time mentions for SEO features. - **HubSpot Content Hub:** SEO is a top-cited feature, with reviewers praising its built-in SEO recommendations and tools, and 41 all-time mentions for SEO-related strengths.