Compare GetResponse and Iterable 
Featured Products
At a Glance
Market Segments
Small-Business (78.0% of reviews)
Mid-Market (55.6% of reviews)
Entry-Level Pricing
Free 500 Contacts
No pricing available
GetResponse
Star Rating
(1,116)4.3 out of 5
Market Segments
Small-Business (78.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free 500 Contacts
Free Trial is available
Browse all 6 pricing plansIterable
Star Rating
(767)4.4 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that GetResponse excels in ease of setup, with many users highlighting its intuitive onboarding process and the availability of numerous templates. This makes it particularly appealing for small businesses looking to streamline their marketing efforts without a steep learning curve.
- Users say Iterable stands out for its stability and reliability, with feedback indicating that it avoids the glitches and lags often experienced with other platforms. This reliability is crucial for businesses that depend on consistent performance for their lifecycle marketing campaigns.
- Reviewers mention that GetResponse offers a comprehensive suite of features, including email marketing, landing page creation, and ecommerce marketing, all in one platform. This integration is praised for simplifying campaign management and enhancing overall efficiency.
- According to verified reviews, Iterable's multi-channel automation capabilities are highly regarded, allowing users to engage customers effectively across various platforms. This feature is particularly beneficial for mid-market companies aiming to enhance their customer engagement strategies.
- G2 reviewers highlight that both platforms receive high marks for quality of support, with GetResponse users appreciating the responsive support team and Iterable users noting the helpfulness of their customer service. This consistent support is vital for users who may encounter challenges during their marketing campaigns.
- Users report that while GetResponse is favored by small businesses for its accessible pricing and feature set, Iterable is more suited for mid-market companies that require advanced automation and analytics capabilities. This distinction helps potential buyers align their choice with their business size and marketing needs.
Pricing
Entry-Level Pricing
GetResponse
FREE
Free
500 Contacts
A suite of free tools to grow a contact list and send emails.
- Unlimited newsletters
- Signup forms and popups
Iterable
No pricing availableFree Trial
GetResponse
Free Trial is available
Iterable
No trial information availableRatings
Meets Requirements
8.5
955
8.5
618
Ease of Use
8.5
964
8.4
631
Ease of Setup
8.3
529
7.7
318
Ease of Admin
8.5
437
8.4
232
Quality of Support
8.8
914
8.8
601
Has the product been a good partner in doing business?
8.6
435
9.0
234
Product Direction (% positive)
8.5
931
9.0
611
Features by Category
Email Marketing
8.6
452
Not enough data
8.3
459
Not enough data
8.7
393
Not enough data
8.6
458
Not enough data
8.9
451
Not enough data
8.5
443
Not enough data
8.7
393
Not enough data
8.1
130
Not enough data
7.9
132
Not enough data
Reporting & Analytics
8.2
309
|
Verified
Not enough data
8.3
426
Not enough data
Generative AI
7.3
84
Not enough data
7.2
82
Not enough data
Agentic AI - Email Marketing
6.9
17
Not enough data
6.8
16
Not enough data
7.1
16
Not enough data
7.0
16
Not enough data
7.1
16
Not enough data
Integration
8.3
250
Not enough data
8.4
230
Not enough data
8.1
207
Not enough data
8.2
128
Not enough data
8.1
124
Not enough data
8.3
126
Not enough data
Email Marketing
8.7
337
|
Verified
9.0
470
|
Verified
8.9
325
|
Verified
9.0
460
|
Verified
8.5
326
|
Verified
8.2
445
|
Verified
8.8
315
|
Verified
8.4
396
|
Verified
Online Marketing
8.4
278
|
Verified
6.2
267
|
Verified
8.2
262
|
Verified
8.3
401
|
Verified
8.3
248
|
Verified
8.4
441
|
Verified
8.2
303
|
Verified
8.1
399
|
Verified
8.2
203
6.9
271
|
Verified
Lead Management
8.3
240
|
Verified
7.3
303
|
Verified
8.3
244
|
Verified
7.4
334
|
Verified
8.2
269
|
Verified
8.6
434
|
Verified
8.2
240
|
Verified
6.8
273
|
Verified
8.3
238
|
Verified
7.7
297
|
Verified
8.0
237
|
Verified
7.1
289
|
Verified
8.1
208
|
Verified
7.3
278
|
Verified
8.2
216
|
Verified
7.4
279
|
Verified
Campaign Management
8.6
230
|
Verified
7.7
295
8.3
214
|
Verified
6.9
266
|
Verified
Feature Not Available
6.6
243
Feature Not Available
6.0
224
Social
Feature Not Available
5.7
206
8.3
225
|
Verified
6.1
212
8.4
197
|
Verified
5.8
212
8.3
200
|
Verified
5.7
212
8.4
185
|
Verified
5.9
223
Reporting & Analytics
8.4
315
|
Verified
7.6
433
|
Verified
8.1
254
|
Verified
6.6
288
|
Verified
8.0
196
|
Verified
6.6
277
|
Verified
8.1
200
|
Verified
6.5
275
|
Verified
8.1
180
|
Verified
5.8
227
|
Verified
Platform
8.1
159
|
Verified
8.1
331
|
Verified
8.4
142
|
Verified
8.4
332
|
Verified
8.6
157
|
Verified
8.5
336
|
Verified
8.3
114
|
Verified
7.4
224
Feature Not Available
8.0
310
|
Verified
8.6
155
|
Verified
8.3
337
|
Verified
8.0
114
|
Verified
7.1
241
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.9
24
Not enough data
7.0
23
Not enough data
7.3
25
Not enough data
7.5
24
Not enough data
7.3
25
Not enough data
7.5
25
Integration
8.3
146
|
Verified
7.8
340
|
Verified
8.4
135
|
Verified
8.1
338
|
Verified
8.0
124
|
Verified
7.6
281
|
Verified
Administration
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
80
Not enough data
7.8
67
Not enough data
Feature Not Available
Not enough data
Integrations
Feature Not Available
Not enough data
8.4
63
Not enough data
8.4
73
Not enough data
Feature Not Available
Not enough data
Platform
8.7
83
Not enough data
8.7
71
Not enough data
8.6
72
Not enough data
8.4
72
Not enough data
8.4
78
Not enough data
Feature Not Available
Not enough data
8.3
71
Not enough data
8.8
96
Not enough data
Visitor Behavior
8.5
45
Not enough data
8.5
47
Not enough data
8.4
44
Not enough data
Templates
8.4
43
Not enough data
8.7
43
Not enough data
8.3
42
Not enough data
Personalization
8.4
44
Not enough data
8.3
45
Not enough data
7.9
43
Not enough data
8.3
36
Not enough data
8.2
44
Not enough data
8.5
42
Not enough data
8.3
43
Not enough data
8.4
45
Not enough data
Multichannel
8.1
44
Not enough data
8.9
46
Not enough data
8.6
45
Not enough data
Administration
8.8
45
Not enough data
8.8
46
Not enough data
8.7
44
Not enough data
8.6
45
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Host Tools
9.0
21
Not enough data
8.9
21
Not enough data
9.1
20
Not enough data
Attendee Tools
8.9
21
Not enough data
8.8
20
Not enough data
8.0
19
Not enough data
Post-Event Tools
8.6
19
Not enough data
9.0
19
Not enough data
Integrations
8.7
19
Not enough data
8.5
19
Not enough data
Agentic AI - Webinar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.0
5
8.3
158
Not enough data
8.7
159
8.3
5
8.1
144
Not enough data
8.7
167
Not enough data
8.5
165
Analytics
Not enough data
7.8
169
Not enough data
7.5
160
Optimization
Not enough data
8.3
165
8.7
5
8.5
166
8.3
5
7.7
133
Not enough data
7.8
148
Agentic AI - Push Notification
Not enough data
7.4
11
Not enough data
8.0
11
Not enough data
6.8
12
Segmentation
Not enough data
8.8
43
Not enough data
8.5
42
Targeting
Not enough data
8.1
44
Not enough data
8.1
38
Triggered Content
Not enough data
6.9
32
Not enough data
9.1
43
Not enough data
9.2
41
Personalized Content
Not enough data
7.8
34
Not enough data
7.3
31
Not enough data
6.3
28
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.7
183
|
Verified
8.8
16
8.2
154
|
Verified
5.6
14
8.3
152
|
Verified
8.1
15
8.7
134
8.7
15
Edit
8.6
160
|
Verified
7.3
15
8.8
174
|
Verified
8.8
17
8.6
145
|
Verified
8.8
16
Logistics
8.6
173
|
Verified
8.6
16
8.0
154
|
Verified
7.8
13
8.5
155
|
Verified
8.5
13
Feature Not Available
7.6
14
Generative AI
7.8
42
8.1
12
7.8
41
7.5
12
Agentic AI - Email Template Builder
Not enough data
8.0
10
Not enough data
7.7
10
Text Messaging
7.5
16
8.6
30
7.6
12
6.9
27
7.6
17
8.7
29
8.6
17
6.9
26
7.7
17
8.3
26
7.6
12
6.7
25
8.2
16
8.5
27
7.5
12
8.5
26
SMS Platform
8.5
17
7.9
29
7.8
17
8.2
29
8.3
17
7.4
22
7.4
12
6.2
21
7.8
16
7.2
24
7.7
17
8.6
25
Agentic AI - SMS Marketing
7.3
5
7.6
7
7.7
5
7.4
7
7.7
5
7.4
7
7.7
5
7.4
7
8.0
5
7.1
7
8.0
5
7.6
7
Data Sourcing
Not enough data
8.1
9
Not enough data
8.3
10
Not enough data
8.3
8
Not enough data
8.5
9
Intelligence
Not enough data
8.8
8
Not enough data
8.1
8
Not enough data
7.9
8
Training & eLearning
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Course Authoring
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.1
38
Not enough data
8.2
38
Platform Data
Not enough data
7.4
39
Not enough data
7.1
38
Not enough data
6.8
38
Not enough data
7.1
37
Platform Additional Functionality
Not enough data
7.3
35
Not enough data
7.4
33
Not enough data
6.9
35
Agentic AI - Customer Journey Analytics
Not enough data
7.8
9
Not enough data
7.2
9
Not enough data
7.6
9
Not enough data
8.0
9
Page Customization
8.9
135
|
Verified
Not enough data
8.9
137
|
Verified
Not enough data
8.5
119
|
Verified
Not enough data
8.6
122
|
Verified
Not enough data
Page Optimization
8.5
100
|
Verified
Not enough data
8.8
127
|
Verified
Not enough data
8.4
113
|
Verified
Not enough data
8.0
104
|
Verified
Not enough data
Integrations
8.5
97
|
Verified
Not enough data
8.8
122
|
Verified
Not enough data
8.7
117
|
Verified
Not enough data
Generative AI
7.4
43
Not enough data
Agentic AI - Landing Page Builders
8.6
7
Not enough data
Generative AI
7.5
16
Not enough data
7.5
16
Not enough data
7.3
16
Not enough data
Communication
8.8
42
Not enough data
8.4
45
Not enough data
8.7
42
Not enough data
8.2
38
Not enough data
7.7
30
Not enough data
Internal Use
8.5
39
Not enough data
7.8
32
Not enough data
7.7
33
Not enough data
8.4
37
Not enough data
7.5
30
Not enough data
8.0
35
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
7.4
15
Not enough data
7.2
16
Not enough data
7.4
15
Not enough data
7.5
14
Not enough data
7.3
14
Not enough data
7.3
14
Analysis
Not enough data
7.3
124
|
Verified
Not enough data
7.7
169
|
Verified
Not enough data
6.5
111
|
Verified
Not enough data
6.9
138
|
Verified
Campaigns
Not enough data
7.0
113
Not enough data
8.3
145
|
Verified
Not enough data
7.7
123
|
Verified
Not enough data
6.0
101
|
Verified
Not enough data
9.2
165
|
Verified
Not enough data
9.1
162
|
Verified
Engagement
Not enough data
7.1
108
|
Verified
Platform
Not enough data
8.2
140
|
Verified
Not enough data
7.7
125
Not enough data
7.2
112
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.2
12
Not enough data
8.5
11
Not enough data
8.7
13
Not enough data
8.8
12
Not enough data
Not enough data
Not enough data
7.1
11
Not enough data
Campaign Activity
8.2
12
Not enough data
7.7
13
Not enough data
7.4
13
Not enough data
7.5
12
Not enough data
7.8
13
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
9.2
36
Not enough data
9.3
36
Not enough data
9.0
32
Not enough data
8.8
33
Not enough data
Growth
8.6
34
Not enough data
8.8
35
Not enough data
9.1
35
Not enough data
8.8
34
Not enough data
8.7
32
Not enough data
Content
9.3
34
Not enough data
8.9
35
Not enough data
9.1
32
Not enough data
8.7
32
Not enough data
Support
9.7
32
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
GetResponse and Iterable are categorized as SMS Marketing, Email Template Builder, Push Notification, Mobile Marketing, and Marketing Automation
Unique Categories
GetResponse is categorized as E-Commerce Personalization, Webinar, Landing Page Builders, Website Builder, Course Authoring, Transactional Email, Live Chat, Email Marketing, and Marketing Analytics
Iterable is categorized as Personalization, Personalization Engines, WhatsApp Marketing, Customer Journey Analytics, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
GetResponse
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.8%
Health, Wellness and Fitness
6.2%
Information Technology and Services
6.0%
Internet
5.6%
Professional Training & Coaching
3.7%
Other
57.9%
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.5%
Financial Services
7.6%
Information Technology and Services
5.6%
Computer Software
4.5%
Other
62.7%
Discussions
What is GetResponse used for?
5 Comments
DT
Established in 1998, GetResponse is an email marketing platform that helps you collect email leads.
Over the years, GetResponse has evolved to become an...Read more
How much does GetResponse cost?
3 Comments
ZB
Getresponse - Email 1000 for 12 Months - 147.60 USDRead more
Is get response good?
3 Comments
JF
No, if you need to manage a large mailing list, this tool is no good. It will create a lot of headaches when you need to import your backups from a previous...Read more
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
