# Norton Small Business vs ThreatDown Comparison
---
## AI Generated Summary
- **G2 reviewers report** that ThreatDown excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Norton Antivirus. Users appreciate its comprehensive suite of features, including Email Security and DNS Filtering, which are essential for managing multiple client endpoints effectively.
- **Users say** that ThreatDown's OneView dashboard simplifies the management of security across various clients, allowing for quick identification of endpoints that need attention. This feature is particularly praised for its forward-thinking approach to security management, making it a favorite among small businesses.
- **Reviewers mention** that Norton Antivirus offers a clean and simple user interface, making it easy to install and navigate. However, while it provides solid real-time protection, some users feel that it lacks the advanced features found in ThreatDown, which may be more beneficial for businesses with complex security needs.
- **According to verified reviews** , ThreatDown's customer support is highly rated, with users noting that the team is responsive and helpful. In contrast, Norton Antivirus has received mixed feedback regarding support, with some users wishing for more robust assistance options.
- **Users highlight** that ThreatDown's ease of use and setup are standout features, with many finding the onboarding process intuitive. While Norton also scores well in these areas, some users report that it can take longer to fully configure compared to ThreatDown's streamlined approach.
- **Reviewers note** that while Norton Antivirus has a strong reputation for malware defense, ThreatDown's innovative product direction and regular updates keep it ahead of emerging threats, making it a more proactive choice for businesses looking to stay secure in a rapidly changing environment.



| | Norton Small Business | ThreatDown | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 204 | 1,088 | 
| **Largest Market Segment** | Small-Business (50.0% of reviews) | Small-Business (47.1% of reviews) | 
| **Entry Level Price** | $99.99 per year | Starting at $345.00 5 Device Per Year | 

---
## Top Pros & Cons

### Norton Small Business

Pros:
- Affordable (1 reviews)
- Blocking (1 reviews)

Cons:
- High CPU Usage (1 reviews)
- Performance Issues (1 reviews)

### ThreatDown

Pros:
- Ease of Use (99 reviews)
- Features (68 reviews)

Cons:
- Poor Customer Support (23 reviews)
- Lack of Clarity (22 reviews)

---
## Ratings Comparison
| Rating | Norton Small Business | ThreatDown | 
|---|---|---|
  | **Meets Requirements** | 8.8 (182 reviews) | 9.2 (974 reviews) | 
  | **Ease of Use** | 9.0 (183 reviews) | 9.2 (980 reviews) | 
  | **Ease of Setup** | 9.2 (37 reviews) | 9.2 (742 reviews) | 
  | **Ease of Admin** | 8.6 (32 reviews) | 9.1 (706 reviews) | 
  | **Quality of Support** | 8.5 (162 reviews) | 8.8 (871 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (31 reviews) | 9.2 (685 reviews) | 
  | **Product Direction (% positive)** | 7.6 (178 reviews) | 8.9 (962 reviews) | 

---
## Pricing

### Norton Small Business

#### Entry-Level Pricing

Plan: Small Business

Price: $99.99 per year

Description: The protection and simplicity of Norton, built for your business


[Learn more about Norton Small Business](https://www.g2.com/products/gen-digital-norton-small-business/reviews)

#### Free Trial

No

### ThreatDown

#### Entry-Level Pricing

Plan: Core Next-Gen AV

Price: Starting at $345.00 5 Device Per Year

Description: AI-powered protection that stops threats before they get in.

Key Features:
- Incident Response
- Central management console
- Next-Gen AV

[Browse all 4 editions](https://www.g2.com/products/threatdown/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Endpoint Protection Platforms

| Product | Score | Reviews |
|---|---|---|
| **Norton Small Business** | N/A | N/A |
| **ThreatDown** | 8.9/10 | 297 |

#### Administration

| Feature | Norton Small Business | ThreatDown | 
|---|---|---|
| **Compliance** | Not enough data | 9.1 (235 reviews) | 
| **Web Control** | Not enough data | 8.8 (242 reviews) | 
| **Application Control** | Not enough data | 8.9 (224 reviews) | 
| **Asset Management** | Not enough data | 8.5 (205 reviews) | 
| **Device Control** | Not enough data | 8.8 (225 reviews) | 

#### Functionality

| Feature | Norton Small Business | ThreatDown | 
|---|---|---|
| **System Isolation** | Not enough data | 8.9 (215 reviews) | 
| **Firewall** | Not enough data | 8.9 (216 reviews) | 
| **Endpoint Intelligence** | Not enough data | 9.0 (250 reviews) | 
| **Malware Detection** | Not enough data | 9.6 (264 reviews) | 

#### Analysis

| Feature | Norton Small Business | ThreatDown | 
|---|---|---|
| **Automated Remediation** | Not enough data | 9.0 (237 reviews) | 
| **Incident Reports** | Not enough data | 8.9 (241 reviews) | 
| **Behavioral Analysis** | Not enough data | 8.9 (224 reviews) | 

### Managed Detection and Response (MDR)

| Product | Score | Reviews |
|---|---|---|
| **Norton Small Business** | N/A | N/A |
| **ThreatDown** | 8.7/10 | 133 |

#### Platform Features

| Feature | Norton Small Business | ThreatDown | 
|---|---|---|
| **24/7 support** | Not enough data | 9.1 (125 reviews) | 
| **Proactive report alerts** | Not enough data | 9.2 (124 reviews) | 
| **Application  control** | Not enough data | 8.9 (119 reviews) | 
| **Proactive threat hunting** | Not enough data | 9.2 (123 reviews) | 
| **Rapid response time** | Not enough data | 9.3 (123 reviews) | 
| **Customizeable reports** | Not enough data | 8.7 (121 reviews) | 
| **Managed Services** | Not enough data | 9.5 (11 reviews) | 

#### Automation Capabilities

| Feature | Norton Small Business | ThreatDown | 
|---|---|---|
| **Automated remediation** | Not enough data | 9.1 (122 reviews) | 
| **Automated investigation** | Not enough data | 9.1 (122 reviews) | 
| **AI Agents** | Not enough data | 5.3 (5 reviews) | 

### Antivirus

| Product | Score | Reviews |
|---|---|---|
| **Norton Small Business** | 7.3/10 | 5 |
| **ThreatDown** | 6.9/10 | 170 |

#### Generative AI

| Feature | Norton Small Business | ThreatDown | 
|---|---|---|
| **AI Text Generation** | 7.3 (5 reviews) | 6.8 (170 reviews) | 
| **AI Text Summarization** | 7.3 (5 reviews) | 6.9 (156 reviews) | 

### Endpoint Management

| Product | Score | Reviews |
|---|---|---|
| **Norton Small Business** | N/A | N/A |
| **ThreatDown** | 7.4/10 | 115 |

#### Generative AI

| Feature | Norton Small Business | ThreatDown | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 7.4 (115 reviews) | 

### Endpoint Detection & Response (EDR)

| Product | Score | Reviews |
|---|---|---|
| **Norton Small Business** | N/A | N/A |
| **ThreatDown** | 9.7/10 | 13 |

#### Services - Endpoint Detection & Response (EDR) 

| Feature | Norton Small Business | ThreatDown | 
|---|---|---|
| **Managed Services** | Not enough data | 9.7 (13 reviews) | 

### Endpoint Protection

| Product | Score | Reviews |
|---|---|---|
| **Norton Small Business** | N/A | N/A |
| **ThreatDown** | N/A | N/A |

#### System Control

| Feature | Norton Small Business | ThreatDown | 
|---|---|---|
| **Device Control** | Not enough data | Not enough data | 
| **Web Control** | Not enough data | Not enough data | 
| **Application Control** | Not enough data | Not enough data | 
| **Asset Management** | Not enough data | Not enough data | 
| **System Isolation** | Not enough data | Not enough data | 

#### Vulnerability Prevention

| Feature | Norton Small Business | ThreatDown | 
|---|---|---|
| **Endpoint Intelligence** | Not enough data | Not enough data | 
| **Firewall** | Not enough data | Not enough data | 
| **Malware Detection** | Not enough data | Not enough data | 

#### Security Management

| Feature | Norton Small Business | ThreatDown | 
|---|---|---|
| **Incident Reports** | Not enough data | Not enough data | 
| **Security Validation** | Not enough data | Not enough data | 
| **Compliance ** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Antivirus Software](https://www.g2.com/categories/antivirus)


**Unique to ThreatDown (4):** [Managed Detection and Response (MDR)  Software](https://www.g2.com/categories/managed-detection-and-response-mdr), [Endpoint Detection & Response (EDR) Software](https://www.g2.com/categories/endpoint-detection-response-edr), [Endpoint Protection Platforms](https://www.g2.com/categories/endpoint-protection-platforms), [Endpoint Management Software](https://www.g2.com/categories/endpoint-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Norton Small Business | ThreatDown | 
|---|---|---|
| **Small-Business** | 50.0% | 47.1% | 
| **Mid-Market** | 27.3% | 41.2% | 
| **Enterprise** | 22.7% | 11.7% | 

### By Industry

#### Norton Small Business

- **Information Technology and Services:** 12.2%
- **Computer Software:** 6.1%
- **Information Services:** 5.1%
- **Banking:** 4.6%
- **Financial Services:** 3.6%
- **Accounting:** 3.0%
- **Primary/Secondary Education:** 2.5%
- **Consumer Goods:** 2.5%
- **Construction:** 2.5%
- **Hospital & Health Care:** 2.5%
- **Other:** 55.3%

#### ThreatDown

- **Information Technology and Services:** 12.9%
- **Computer & Network Security:** 6.9%
- **Construction:** 4.5%
- **Computer Software:** 4.3%
- **Education Management:** 4.0%
- **Hospital & Health Care:** 3.8%
- **Non-Profit Organization Management:** 3.4%
- **Higher Education:** 3.3%
- **Primary/Secondary Education:** 3.2%
- **Financial Services:** 2.9%
- **Other:** 50.8%

---
## Alternatives

### Alternatives to Norton Small Business

- [ESET PROTECT](https://www.g2.com/products/eset-protect/reviews) — 4.6/5 stars (1002 reviews)
- [Sophos Endpoint](https://www.g2.com/products/sophos-endpoint/reviews) — 4.7/5 stars (834 reviews)
- [Symantec End-user Endpoint Security](https://www.g2.com/products/symantec-end-user-endpoint-security/reviews) — 4.4/5 stars (553 reviews)
- [CrowdStrike Falcon Endpoint Protection Platform](https://www.g2.com/products/crowdstrike-falcon-endpoint-protection-platform/reviews) — 4.6/5 stars (440 reviews)
- [Webroot Business Endpoint Protection](https://www.g2.com/products/webroot-business-endpoint-protection/reviews) — 4.5/5 stars (532 reviews)
- [SentinelOne Singularity Endpoint](https://www.g2.com/products/sentinelone-singularity-endpoint/reviews) — 4.7/5 stars (202 reviews)
- [K7 Antivirus](https://www.g2.com/products/k7-antivirus/reviews) — 4.4/5 stars (21 reviews)
- [Total Defense Anti-Virus](https://www.g2.com/products/total-defense-anti-virus/reviews) — 4.4/5 stars (16 reviews)
- [SpyBot](https://www.g2.com/products/spybot/reviews) — 4.4/5 stars (54 reviews)
- [FortiClient](https://www.g2.com/products/forticlient/reviews) — 4.4/5 stars (276 reviews)

### Alternatives to ThreatDown

- [CrowdStrike Falcon Endpoint Protection Platform](https://www.g2.com/products/crowdstrike-falcon-endpoint-protection-platform/reviews) — 4.6/5 stars (440 reviews)
- [ESET PROTECT](https://www.g2.com/products/eset-protect/reviews) — 4.6/5 stars (1002 reviews)
- [SentinelOne Singularity Endpoint](https://www.g2.com/products/sentinelone-singularity-endpoint/reviews) — 4.7/5 stars (202 reviews)
- [Sophos Endpoint](https://www.g2.com/products/sophos-endpoint/reviews) — 4.7/5 stars (834 reviews)
- [Bitdefender GravityZone XDR](https://www.g2.com/products/bitdefender-gravityzone-xdr/reviews) — 4.2/5 stars (106 reviews)
- [Microsoft Defender for Endpoint](https://www.g2.com/products/microsoft-defender-for-endpoint/reviews) — 4.4/5 stars (312 reviews)
- [FortiClient](https://www.g2.com/products/forticlient/reviews) — 4.4/5 stars (276 reviews)
- [Symantec End-user Endpoint Security](https://www.g2.com/products/symantec-end-user-endpoint-security/reviews) — 4.4/5 stars (553 reviews)
- [Webroot Business Endpoint Protection](https://www.g2.com/products/webroot-business-endpoint-protection/reviews) — 4.5/5 stars (532 reviews)
- [Huntress Managed EDR](https://www.g2.com/products/huntress-managed-edr/reviews) — 4.8/5 stars (889 reviews)

---
## Top Discussions

### Norton Small Business

- Title: [What is the best way to update Norton 360 software on your computer?](https://www.g2.com/discussions/35802-what-is-the-best-way-to-update-norton-360-software-on-your-computer) — 1 comment
  > **Top comment:** "Inside the application"

### ThreatDown

- Title: [Is Malwarebytes enough for your computer to be 100% secure?](https://www.g2.com/discussions/14696-is-malwarebytes-enough-for-your-computer-to-be-100-secure) — 5 comments, 1 upvote
  > **Top comment:** "Malwarebytes is not a virus scanner, a PC cleaner, nor is it a defragger. So it can not by itself keep your computer 100% secure, however Maywarebytes is one..."
- Title: [Using Malwarebytes EDR in a midsize company needs extra investment for web filter?](https://www.g2.com/discussions/using-malwarebytes-edr-in-a-midsize-company-needs-extra-investment-for-web-filter) — 4 comments, 1 upvote
  > **Top comment:** "No, MB catches sites that have malware on it and will block the site. "
- Title: [What is malwarebytes tray application?](https://www.g2.com/discussions/10146-what-is-malwarebytes-tray-application) — 4 comments, 1 upvote
  > **Top comment:** "You should see the Malwarebytes icon by the date/time in the upper right corner of your MacBook device.  You can right click to see options.  You can also go..."
- Title: [What additional products can Small Businesses benefit from with Malwarebytes as a Company?](https://www.g2.com/discussions/14733-what-additional-products-can-small-businesses-benefit-from-with-malwarebytes-as-a-company) — 3 comments, 1 upvote
  > **Top comment:** "I would advise you to visit below link, you will notice Currently Endpoint Protection comes with Cloud Support.
https://support.malwarebytes.com/

For any..."
- Title: [Best way to migrate the on-prem console to the cloud based environment ?](https://www.g2.com/discussions/13322-best-way-to-migrate-the-on-prem-console-to-the-cloud-based-environment) — 3 comments, 1 upvote
  > **Top comment:** "If you use the Discovery and Deployment tool there is a Migrate to Cloud option. Hope this helps and isn't too late."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/gen-digital-norton-small-business-vs-threatdown)